{"id":6210,"date":"2011-12-10T03:21:35","date_gmt":"2011-12-10T03:21:35","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2011\/12\/10\/facebook-30-milyon-kisiye-ulastik-turkiye-icin-ozel-takim-kuruyoruz-hurriyet-ekonomi\/"},"modified":"2011-12-10T03:21:35","modified_gmt":"2011-12-10T03:21:35","slug":"facebook-30-milyon-kisiye-ulastik-turkiye-icin-ozel-takim-kuruyoruz-hurriyet-ekonomi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2011\/12\/10\/facebook-30-milyon-kisiye-ulastik-turkiye-icin-ozel-takim-kuruyoruz-hurriyet-ekonomi\/","title":{"rendered":"Facebook: 30 milyon ki\u015fiye ula\u015ft\u0131k T\u00fcrkiye i\u00e7in \u00f6zel tak\u0131m kuruyoruz – H\u00fcrriyet EKONOM\u0130"},"content":{"rendered":"

http:\/\/www.hurriyet.com.tr\/ekonomi\/19432813.asp<\/a><\/p>\n

FACEBOOK K\u00fcresel Platform Ortakl\u0131klar\u0131 Direkt\u00f6r\u00fc Ethan Beard, 30 milyona yakla\u015fan kullan\u0131c\u0131 say\u0131s\u0131yla T\u00fcrkiye’nin kendileri i\u00e7in \u00e7ok \u00f6nemli bir \u00fclke oldu\u011funu belirterek, “Hen\u00fcz ofis kurma d\u00fc\u015f\u00fcncemiz yok ama T\u00fcrkiye’de bir tak\u0131m yarat\u0131yoruz. T\u00fcrkiye’ye odaklanacak bu tak\u0131mla, kullan\u0131c\u0131lara ve i\u015f ortaklar\u0131na daha yak\u0131n olmak istiyoruz” dedi.<\/p>\n

Facebook’un uluslararas\u0131 b\u00fcy\u00fcmesinin \u00e7ok h\u0131zl\u0131 oldu\u011funu dile getiren Beard, “Trafi\u011fin d\u00f6rtte \u00fc\u00e7\u00fc ABD<\/a> d\u0131\u015f\u0131ndan geliyor. Daha \u00f6nce bu b\u00f6lgede temsilcili\u011fimiz yoktu. Art\u0131k temsilcili\u011fimiz var. Asya ve Avrupa’da b\u00fcy\u00fcmeye devam edece\u011fiz. B\u00fcy\u00fcme h\u0131zl\u0131 oldu\u011fu i\u00e7in ak\u0131ll\u0131 geni\u015fleme stratejisi izliyoruz. \u015eu anda T\u00fcrkiye’de tak\u0131m kurmakla yetiniyoruz” diye konu\u015ftu.<\/p>\n

\"\/_np\/2211\/15212211.jpg\"<\/p>\n

\u0130stanbul<\/a>’da etkinlik yapt\u0131<\/strong><\/p>\n

T\u00fcrkiye’ye verdikleri \u00f6nemi g\u00f6stermek i\u00e7in ABD<\/a> d\u0131\u015f\u0131ndaki ilk geli\u015ftiriciler toplant\u0131s\u0131n\u0131 \u0130stanbul<\/a>’da d\u00fczenlediklerini dile getiren Beard, \u015f\u00f6yle konu\u015ftu: “Burada bu alanda b\u00fcy\u00fck bir topluluk oldu\u011funu g\u00f6rd\u00fck. Sosyal medya \u00e7ok pop\u00fcler. En \u00e7ok ilgi oyunlara. Sosyal medyada elektronik ticaret de geliyor. Arkada\u015f tavsiyesiyle al\u0131\u015fveri\u015fi Facebook sa\u011fl\u0131yor. Bu d\u00f6nemde elektronik ticaret \u00f6nemli bir nokta olacak. Bizimki a\u00e7\u0131k platform. Bu nedenle herkes bir \u015feyler geli\u015ftirebilir. Milyonlarca web sitesi bizim teknolojimize entegre olabilir. Herkesin i\u015fine yararyacak bir arac\u0131m\u0131z (tool) var.”<\/p>\n

En \u00e7ok ilgi oyuna<\/strong><\/p>\n

T\u00fcrklerin Facebook kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131nda d\u00fcnyayla benzer oldu\u011funu da da dile getiren Beard, “Daha \u00e7ok oyunlar ilgi g\u00f6r\u00fcyor. Video payla\u015f\u0131m\u0131 ve di\u011fer konular oyunlar\u0131 takip ediyor. \u0130nsanlar irtibatta kalmay\u0131 seviyor. O nedenle Facebook her yerde kullan\u0131l\u0131yor” dedi. Ethan Beard, d\u00fcnyada sosyal medyadaki rekabetli ilgili de \u015fu de\u011ferlendirmeyi yapt\u0131: “Biz kendi kullan\u0131c\u0131m\u0131za odaklan\u0131yoruz. Onlara en iyi \u00fcr\u00fcn\u00fc teklif ediyoruz. Kullan\u0131c\u0131 olarak daha fazla zaman harc\u0131yoruz. Sosyal medyada etkile\u015fim ve payla\u015f\u0131m i\u00e7in olanaklar\u0131 art\u0131r\u0131yoruz. ‘Be\u011fen’ butonu eklenmesi bile payla\u015f\u0131mlar\u0131 iki kat\u0131na \u00e7\u0131kard\u0131. Yeni kelimelerle bunu art\u0131raca\u011f\u0131z. Biz kesinlikle \u00fcyelerimize iyi ve onlar\u0131n sevdi\u011fi hizmetleri vermeye \u00e7al\u0131\u015f\u0131yoruz. Kullan\u0131m\u0131 \u00e7ok kolay bir platform sunuyoruz. B\u00fct\u00fcn siteler sosyal medyay\u0131 da kapsayacak. Daha pek \u00e7ok geli\u015fmenin ba\u015f\u0131nday\u0131z.”<\/p>\n

\u0130nternet sitelerine f\u0131rsat yarat\u0131yor<\/strong><\/p>\n

B\u00dcNYES\u0130NDE blogcu.com<\/a>, izlesene.com<\/a> gibi siteleri bulunduran Nokta \u0130nternet Teknolojileri’nin CEO’su T\u00fcmay Asena, T\u00fcmay Asena, 2009’da beri Facebook’la yak\u0131n \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirterek, “Facebook T\u00fcrkiye’de b\u00fct\u00fcn internet sitelerinin yararlanaca\u011f\u0131 f\u0131rsatlar yarat\u0131yor, d\u00fcnyaya yay\u0131lmak i\u00e7in. \u0130nternetin tamam\u0131nda t\u00fcketilebilir hale geldi.”<\/p>\n

T\u00fcrkiye internet i\u00e7in ilgin\u00e7 bir laboratuvar<\/strong><\/p>\n

FACEBOOK Avrupa, Ortado\u011fu ve Afrika (EMEA) Platform Ortakl\u0131klar\u0131 Direkt\u00f6r\u00fc Christian Hernandez ise, T\u00fcrkiye’yi internet a\u00e7\u0131s\u0131ndan ilgin\u00e7 bir laboratuar olarak de\u011ferlendirerek, “\u0130nternet kullan\u0131c\u0131lar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli. Demografik \u00f6zellikleri \u00e7ok gen\u00e7. Mobil kullan\u0131m oranlar\u0131 \u00e7ok y\u00fcksek. T\u00fcrkiye’de saniyede binlerce video izleniyor.”<\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/www.hurriyet.com.tr\/ekonomi\/19432813.asp FACEBOOK K\u00fcresel Platform Ortakl\u0131klar\u0131 Direkt\u00f6r\u00fc Ethan Beard, 30 milyona yakla\u015fan kullan\u0131c\u0131 say\u0131s\u0131yla T\u00fcrkiye’nin kendileri i\u00e7in \u00e7ok \u00f6nemli bir \u00fclke oldu\u011funu belirterek, “Hen\u00fcz ofis kurma d\u00fc\u015f\u00fcncemiz yok ama T\u00fcrkiye’de bir tak\u0131m yarat\u0131yoruz. T\u00fcrkiye’ye odaklanacak bu…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6210","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nFacebook: 30 milyon ki\u015fiye ula\u015ft\u0131k T\u00fcrkiye i\u00e7in \u00f6zel tak\u0131m kuruyoruz - H\u00fcrriyet EKONOM\u0130 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2011\/12\/10\/facebook-30-milyon-kisiye-ulastik-turkiye-icin-ozel-takim-kuruyoruz-hurriyet-ekonomi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: 30 milyon ki\u015fiye ula\u015ft\u0131k T\u00fcrkiye i\u00e7in \u00f6zel tak\u0131m kuruyoruz - H\u00fcrriyet EKONOM\u0130 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.hurriyet.com.tr\/ekonomi\/19432813.asp FACEBOOK K\u00fcresel Platform Ortakl\u0131klar\u0131 Direkt\u00f6r\u00fc Ethan Beard, 30 milyona yakla\u015fan kullan\u0131c\u0131 say\u0131s\u0131yla T\u00fcrkiye’nin kendileri i\u00e7in \u00e7ok \u00f6nemli bir \u00fclke oldu\u011funu belirterek, “Hen\u00fcz ofis kurma d\u00fc\u015f\u00fcncemiz yok ama T\u00fcrkiye’de bir tak\u0131m yarat\u0131yoruz. 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