{"id":6447,"date":"2012-01-08T06:19:06","date_gmt":"2012-01-08T06:19:06","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/08\/avea-ozel-kokuyu-suleymaniyede-buldu-vahap-munyar-hurriyet\/"},"modified":"2012-01-08T06:19:06","modified_gmt":"2012-01-08T06:19:06","slug":"avea-ozel-kokuyu-suleymaniyede-buldu-vahap-munyar-hurriyet","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/08\/avea-ozel-kokuyu-suleymaniyede-buldu-vahap-munyar-hurriyet\/","title":{"rendered":"Avea, \u2018\u00f6zel koku\u2019yu S\u00fcleymaniye\u2019de buldu – Vahap MUNYAR – H\u00fcrriyet"},"content":{"rendered":"

http:\/\/www.hurriyet.com.tr\/yazarlar\/19630394.asp<\/a><\/p>\n

Vahap Munyarin yazisina bir iki notum var. Bu magazalara ozel koku odukca etkin bir yontemdir. Cokca da kullanilir yurt disinda. Ben cok dogru buluyor destekliyorum. Ayrica hemsehrimin konuyu yazis sekli de son derece aif olmus tebrik ederim.<\/p>\n

AVEA CEO’su Erkan Akdemir, 2010 y\u0131l\u0131 kas\u0131m ay\u0131nda restorasyon sonras\u0131 a\u00e7\u0131l\u0131\u015f\u0131ndan bir-iki g\u00fcn \u00f6nce S\u00fcleymaniye Camii’ne gitti. Amac\u0131 \u00e7ok kalabal\u0131k olmadan camiyi gezme \u015fans\u0131n\u0131 yakalamakt\u0131.<\/p>\n

Restorasyonu yapan ekibin y\u00f6neticileri Erkan Akdemir’e camiyi gezdirdi, \u00e7al\u0131\u015fmalar hakk\u0131nda bilgi verdi. Bilgiler aras\u0131ndan bir ayr\u0131nt\u0131 dikkatini \u00e7ekti:
\n– S\u00fcleymaniye Camii i\u00e7in \u00f6zel bir kokumuz da var.
\n– Nas\u0131l \u00f6zel bir koku?
\n– Camilerin g\u00fczel kokmas\u0131na \u00f6zen g\u00f6sterilir. Restorasyonla birlikte S\u00fcleymaniye Camii i\u00e7in de \u00f6zel bir koku se\u00e7tik. Kokuyu geli\u015ftiren \u015firketin sahibi de burada.
\nAkdemir’in G\u00fcl\u00e7i\u00e7ek Kimya’n\u0131n sahibi Aslan G\u00fcl\u00e7i\u00e7ek’le tan\u0131\u015fmas\u0131 b\u00f6yle oldu. O g\u00fcn G\u00fcl\u00e7i\u00e7ek’le sohbet etti, kokuyu nas\u0131l geli\u015ftirdiklerini anlamaya \u00e7al\u0131\u015ft\u0131:
\n– Biz kendimiz koku geli\u015ftirmenin yan\u0131s\u0131ra, baz\u0131 \u00fcnl\u00fc markalara da hizmet veriyoruz.
\nAkdemir, o g\u00fcn G\u00fcl\u00e7i\u00e7ek Kimya’y\u0131 bir kenara not ald\u0131. Ali Y\u0131lmaz’\u0131 sat\u0131\u015ftan sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131na transfer ettikten sonra, Avea ma\u011fazalar\u0131nda konsept de\u011fi\u015fikli\u011fi g\u00fcndeme geldi. Ma\u011fazalar\u0131n yeni dizayn\u0131yla ilgili bir \u0130ngiliz \u015firketten hizmet al\u0131rken, \u00f6neri de ortaya at\u0131ld\u0131:
\n– Avea ma\u011fazalar\u0131n\u0131n kendine \u00f6zg\u00fc kokusu olmal\u0131.
\nAkdemir, hemen cebinden notlar\u0131n\u0131 \u00e7\u0131kard\u0131:
\n– S\u00fcleymaniye Camii’nin kokusunu \u00fcreten G\u00fcl\u00e7i\u00e7ek Kimya ile ba\u011flant\u0131 kural\u0131m. Koku i\u015fini onlarla \u00e7\u00f6zebiliriz.
\nBunun \u00fczerine Ali Y\u0131lmaz’\u0131n ba\u015fkanl\u0131\u011f\u0131ndaki ekip G\u00fcl\u00e7i\u00e7ek Kimya’yla ba\u011flant\u0131 kurdu. Aslan G\u00fcl\u00e7i\u00e7ek’in ekibi Avea i\u00e7in 16 farkl\u0131 koku geli\u015ftirdi. Bunlar aras\u0131ndan biri se\u00e7ildi.
\nErkan Akdemir ve Ali Y\u0131lmaz, ge\u00e7enlerde bulu\u015ftu\u011fumuzda kokunun \u00f6yk\u00fcs\u00fcn\u00fc aktar\u0131nca sordum:
\n– Se\u00e7ti\u011finiz kokunun i\u00e7eri\u011finde ne var?
\n– Portakal \u00e7i\u00e7e\u011fi a\u011f\u0131rl\u0131kl\u0131 bir kokuyu se\u00e7tik. \u00c7ok da memnun kald\u0131k. \u00c7\u00fcnk\u00fc, hem ma\u011fazalar\u0131m\u0131z\u0131 i\u015fletenler, hem \u00e7al\u0131\u015fanlar, en \u00f6nemlisi m\u00fc\u015fterilerimiz \u00e7ok be\u011fendi.
\nBunun \u00fczerine Toyota Pazarlama A.\u015e.’nin CEO’su Ali Haydar Bozkurt’la Adana’da yapt\u0131\u011f\u0131m\u0131z sohbeti an\u0131msad\u0131m:
\n– Ben Malatya do\u011fumluyum. \u00c7ocukluk ve gen\u00e7lik y\u0131llar\u0131m Adana’da ge\u00e7ti. Yani hem Malatyal\u0131, hem Adanal\u0131’y\u0131m. Her portakal \u00e7i\u00e7e\u011fi mevsiminde bir haftam\u0131 Adana’da ge\u00e7iririm. 17 y\u0131lda bir kez bunu yapamad\u0131m. O y\u0131l da arkada\u015flar\u0131m bana portakal \u00e7i\u00e7e\u011fi g\u00f6nderdi. Buzdolab\u0131nda 10 g\u00fcn tuttum ve her g\u00fcn koklad\u0131m.
\nAli Haydar Bozkurt’un anlatt\u0131klar\u0131n\u0131 Akdemir ve Y\u0131lmaz’a da aktard\u0131m. Y\u0131lmaz, isabetli karar ald\u0131klar\u0131n\u0131n kan\u0131t\u0131 sayd\u0131 ve ekledi:
\n– Ma\u011fazalar\u0131m\u0131z\u0131n \u00f6zel kokusunun al\u0131\u015fveri\u015fe de katk\u0131s\u0131 oluyor.
\n– Al\u0131\u015fveri\u015fte bir art\u0131\u015f m\u0131 s\u00f6z konusu? O koku, daha fazla cep telefonu sat\u0131\u015f\u0131 ve abonelik mi sa\u011fl\u0131yor?
\n– Yeni konseptle birlikte ma\u011fazalar\u0131m\u0131z\u0131n \u00e7ekicili\u011fi artt\u0131. Koku da etkenlerden biri oldu.
\n– Rakiplerinizin b\u00f6yle bir uygulamas\u0131 var m\u0131yd\u0131?
\n– Onlardan da kokuya \u00f6nem verenler elbette var. Ancak, bizim yeni konseptle koku birle\u015fince daha fazla fark yaratt\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.
\nAvea, S\u00fcleymaniye Camii’nde buldu\u011fu \u00fcreticinin geli\u015ftirdi\u011fi ma\u011faza kokusuna g\u00fcveniyor…
\nPortakal \u00e7i\u00e7e\u011fi a\u011f\u0131rl\u0131kl\u0131 koku, Avea’ya ka\u00e7 abone kazand\u0131r\u0131r?<\/p>\n

Teleprence’ye ge\u00e7tik, seyahatleri azaltt\u0131k<\/strong><\/p>\n

AVEA CEO’su Erkan Akdemir, ge\u00e7mi\u015fte Cisco’da g\u00f6rev yapt\u0131\u011f\u0131n\u0131 an\u0131msat\u0131p, ekledi:
\n– Cisco’dan “Teleprence” sistemi ald\u0131k ve kurduk. Art\u0131k \u00f6rne\u011fin Ankara-\u0130stanbul aras\u0131ndaki bir\u00e7ok g\u00f6r\u00fc\u015fmeyi bu sistemle ekibimizdeki arkada\u015flar\u0131 ayn\u0131 toplant\u0131 masas\u0131ndaym\u0131\u015f gibi g\u00f6rerek ger\u00e7ekle\u015ftiriyoruz.
\n– Ankara seyahatleri azald\u0131 m\u0131?
\n– Ayda 10 kez Ankara’ya giden baz\u0131 arkada\u015flar\u0131m\u0131z bunu ayda 1’e kadar d\u00fc\u015f\u00fcrd\u00fc.
\nAyn\u0131 tasarrufu \u0130stanbul i\u00e7inde de yapt\u0131klar\u0131n\u0131 vurgulad\u0131:
\n– \u0130stanbul i\u00e7indeki g\u00f6r\u00fc\u015fme turlar\u0131m\u0131z bile azald\u0131. \u00c7ok yak\u0131n zamanda ayn\u0131 sistemi iPad’e de yans\u0131taca\u011f\u0131z. Arabadayken bile ofisteki arkada\u015flar\u0131m\u0131zla g\u00f6r\u00fcnt\u00fcl\u00fc toplant\u0131
\nyapabilece\u011fiz.
\nAk\u0131ll\u0131 telefonlar\u0131n her yerde i\u015f yapma f\u0131rsat\u0131 yaratt\u0131\u011f\u0131na dikkat \u00e7ekti:
\n– Kimi zaman 2 g\u00fcn ofise u\u011framad\u0131\u011f\u0131m oluyor. Ancak, arkada\u015flar\u0131m beni ofiste san\u0131yor.<\/p>\n

S\u00f6zle\u015fmede ‘Galatasaray Adas\u0131’ zorunlulu\u011fu var<\/strong><\/p>\n

GE\u00c7EN ak\u015fam Marketing T\u00fcrkiye’nin sahibi G\u00fcnseli \u00d6zen Ocako\u011flu, Manifesto’nun orta\u011f\u0131 Ozan \u00d6zkan ve Selin Bozkurt’la 26-27 Ocak’ta \u0130stanbul’da ger\u00e7ekle\u015fecek K\u0131talararas\u0131 Reklamc\u0131l\u0131k Kupas\u0131 “The Cup”\u0131 konu\u015furken Galatasaray Adas\u0131’n\u0131 “Suada” markas\u0131yla i\u015fleten Reina’n\u0131n sahibi Mehmet Ko\u00e7arslan ABD’den arad\u0131:
\n– Galatasaray’la yapt\u0131\u011f\u0131m\u0131z anla\u015fmada, Suada markas\u0131n\u0131n yan\u0131s\u0131ra “Galatasaray Adas\u0131” ad\u0131n\u0131 kullanma zorunlulu\u011fumuz var. Kald\u0131 ki, ben de Galatasaray Kongre \u00fcyesiyim. \u0130yi bir Galatasarayl\u0131y\u0131m. T\u00fcrk Telekom Arena’da locam da var.
\nKo\u00e7arslan’\u0131n bunlar\u0131 s\u00f6ylemesinin nedeni Mey \u0130\u00e7ki’nin Galatasarayl\u0131 CEO’su Galip Yorganc\u0131o\u011flu’nun s\u00f6zlerini yazm\u0131\u015f olmamd\u0131. Yorganc\u0131o\u011flu \u015f\u00f6yle demi\u015fti:
\n– Mey-Diageo birle\u015fmesi kutlamas\u0131 i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z davetiyede adres “Suada” g\u00f6r\u00fcn\u00fcyordu. Hemen sildirdim ve Galatasaray Adas\u0131 yazd\u0131rd\u0131m.
\nKo\u00e7arslan, s\u00f6zle\u015fmedeki kural\u0131 aktarman\u0131n yan\u0131s\u0131ra, baz\u0131 davetiye \u00f6rnekleri de g\u00f6nderdi. Davetiyelere bakt\u0131m, hepsinde Suada ve Galatasaray Adas\u0131 birlikte yer al\u0131yordu.<\/p>\n

Her g\u00f6ze diken olma s\u00fcmb\u00fcl\u00fc ol g\u00fcl\u00fc ol<\/strong><\/p>\n

D\u00dcN sabah \u0130stanbul Haz\u0131rgiyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (\u0130HK\u0130B) Ba\u015fkan\u0131 Hikmet Tanr\u0131verdi’nin Ey\u00fcp Sultan’daki kahvalt\u0131 bulu\u015fmas\u0131na u\u011frad\u0131m.
\nTanr\u0131verdi’nin konuklar\u0131 aras\u0131nda Collezione’nin sahibi Ekrem Akyi\u011fit, \u00d6zlem Kuma\u015f’tan H\u00fcseyin T\u00fcrkkan, \u00d6mer \u00c7okya\u015far gibi i\u015fadamlar\u0131n\u0131n yan\u0131s\u0131ra Wittour’un Genel M\u00fcd\u00fcr\u00fc ilahiyat\u00e7\u0131 Erkan Ayd\u0131n, Ey\u00fcp Sultan Camii Ba\u015fm\u00fcezzini \u015eahset \u00d6zpolat gibi hocalar da vard\u0131.
\nBeysan Dayan\u0131kl\u0131 T\u00fcketim Mallar\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Erdal O\u011fuz, bir kartvizitini \u00e7\u0131kard\u0131, Erkan Ayd\u0131n’a uzatt\u0131, arkas\u0131ndaki dizeleri okumas\u0131n\u0131 rica etti.
\nErkan Ayd\u0131n, Es-Seyyid Osman Hulusi Efendi’ye ait dizeleri okudu:
\nGarazs\u0131z hem ivazs\u0131z hizmet et her canl\u0131ya
\nKimsesizin d\u00fc\u015fk\u00fcn\u00fcn aya\u011f\u0131 ol, eli ol
\n* * *
\nAllah i\u00e7in herkese h\u00fcrmet et de sev sevil
\nHer g\u00f6ze diken olma s\u00fcmb\u00fcl\u00fc ol g\u00fcl\u00fc ol
\n* * *
\n\u0130ncitme sen kimseyi kimseye incinme hem
\nG\u00fcler y\u00fczl\u00fc tatl\u0131 dilli her a\u011f\u0131z\u0131n bal\u0131 ol<\/p>\n

Sent from my iPad<\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/www.hurriyet.com.tr\/yazarlar\/19630394.asp Vahap Munyarin yazisina bir iki notum var. Bu magazalara ozel koku odukca etkin bir yontemdir. Cokca da kullanilir yurt disinda. Ben cok dogru buluyor destekliyorum. Ayrica hemsehrimin konuyu yazis sekli de son derece aif…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6447","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nAvea, \u2018\u00f6zel koku\u2019yu S\u00fcleymaniye\u2019de buldu - Vahap MUNYAR - H\u00fcrriyet - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/08\/avea-ozel-kokuyu-suleymaniyede-buldu-vahap-munyar-hurriyet\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avea, \u2018\u00f6zel koku\u2019yu S\u00fcleymaniye\u2019de buldu - Vahap MUNYAR - H\u00fcrriyet - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.hurriyet.com.tr\/yazarlar\/19630394.asp Vahap Munyarin yazisina bir iki notum var. 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