{"id":657,"date":"2007-12-10T02:00:00","date_gmt":"2007-12-10T00:00:00","guid":{"rendered":"http:\/\/85.17.200.84\/~unaldi\/atif\/?p=657"},"modified":"2007-12-10T02:00:00","modified_gmt":"2007-12-10T00:00:00","slug":"atif-unaldi-ile-soylesi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2007\/12\/10\/atif-unaldi-ile-soylesi\/","title":{"rendered":"At\u0131f \u00dcnald\u0131 ile s\u00f6yle\u015fi"},"content":{"rendered":"

Esra Kahraman’\u0131n benimle yapt\u0131\u011f\u0131 r\u00f6portaj…<\/p>\n

Teknoloji Dan\u0131\u015fman\u0131 At\u0131f \u00dcnald\u0131’ yla teknoloji \u00fczerine s\u00f6yle\u015fi yapt\u0131k. \u00dcNALDI \u00f6nemli bilgiler verdi. Bu yaz\u0131 dizisini 3 b\u00f6l\u00fcm halinde sizlerle payla\u015faca\u011f\u0131m. <\/p>\n

\u0130nterneti do\u011fru kullan\u0131yor muyuz?<\/p>\n

<\/strong><\/p>\n

T\u00fcrk toplumunun genelde \u00e7ok ilgin\u00e7 bir davran\u0131\u015f yap\u0131s\u0131 var. Kar\u015f\u0131s\u0131na gelen kavramlar\u0131n anlamlar\u0131 ile ilgilenmeyip, onlara yeni anlamlar bi\u00e7meyi tercih ediyor. Bu davran\u0131\u015f\u0131n\u0131 internet konusunda da de\u011fi\u015ftirmedi. O nedenle d\u00fcnyan\u0131n yeni medya olarak nitelendirdi\u011fi internet T\u00fcrkiye’ de sanal alem olmaktan ileri gitmedi. Daha g\u00fcncel bir \u00f6rnek verirsek, d\u00fcnyan\u0131n profil toplamak i\u00e7in olu\u015fturulmu\u015f bir sitesi olan facebook, T\u00fcrkiye’ de arkada\u015fl\u0131k sitesi olarak alg\u0131lan\u0131yor. Bu yakla\u015f\u0131mlarla bakt\u0131\u011f\u0131n\u0131z zaman, T\u00fcrkiye’ de internetin do\u011fru kullan\u0131lmas\u0131 zaten beklenemez. Bu nedenle T\u00fcrk pazar\u0131na girmek isteyen firmalarda, bazen benden pazar\u0131 anlama konusunda dan\u0131\u015fmanl\u0131klar al\u0131yor..<\/p>\n

<\/p>\n

Facebook ne i\u015fe yar\u0131yor ve gizlilik haklar\u0131n\u0131 ihlal ediyor mu?<\/p>\n

<\/strong><\/p>\n

Facebook \u00e7ok ciddi bir profil toplama sitesi, bu nedenle bazen t\u00fcketicinin paranoyas\u0131na denk geliyor. Bu nedenle i\u015flerinin zor oldu\u011funu kabul etmek gerekir. Facebook’ un ger\u00e7ekten gere\u011finden fazla bilgi toplay\u0131p toplamad\u0131\u011f\u0131 konusu o kadar karma\u015f\u0131k ki; ge\u00e7enlerde Harvard \u00dcniversitesi bu konuyu sekt\u00f6r fikir \u00f6nderlerine sordu. Biz de elimizden geldi\u011fince cevapland\u0131rmaya \u00e7al\u0131\u015ft\u0131k. Ben teknik tabanl\u0131 birisi oldu\u011fumdan al\u0131nan bilginin Google Analytics hatta girdi\u011finiz bir\u00e7ok sitenin log dosyas\u0131ndaki bilgilerden fazla olmad\u0131\u011f\u0131n\u0131 biliyorum. Yani ki\u015fisel g\u00f6r\u00fc\u015f\u00fcm al\u0131nan bilginin interneti sanal alem olarak g\u00f6rmeyen, ger\u00e7ek kimli\u011finin bir par\u00e7as\u0131 olarak g\u00f6ren bir ki\u015fi i\u00e7in rahats\u0131z edici olmad\u0131\u011f\u0131 yolunda.<\/p>\n

<\/p>\n

Nas\u0131l dan\u0131\u015fman oldunuz?<\/p>\n

<\/strong><\/p>\n

1992′ de T\u00fcrkiye’ nin ilk BBS’ ini kurdu\u011fumuzda asl\u0131nda kaderimiz de \u00e7izilmi\u015f oldu. \u00d6nce edit\u00f6rl\u00fck teklifleri ald\u0131m. Ancak TV ve Radyoda program yapmay\u0131 tercih ettim. Bir s\u00fcre sonra herkes yapmak istedi\u011fi teknoloji projelerine beni ortak almak istemeye ba\u015flad\u0131. Bu a\u015famada bakt\u0131m ki projeler ve \u00e7ok \u00e7e\u015fitli konular\u0131n internet alanlar\u0131ndan sorumlu oluyorum. Bu a\u015famada benim i\u015fin fikir altyap\u0131s\u0131nda internet konusunda insanlar\u0131 ayd\u0131nlatma noktas\u0131nda olmam gerekti\u011fini farkettim. Bu nedenle e-business konusunda de\u011fi\u015fik dan\u0131\u015fmanl\u0131klar veren bir sanal yap\u0131lanma kurdum. http:\/\/www.atfworkshops.com<\/u><\/p>\n

Ve dan\u0131\u015fmanl\u0131k ser\u00fcvenim bu sayede ba\u015flam\u0131\u015f oldu.<\/p>\n

<\/p>\n

Bir Teknoloji Dan\u0131\u015fman\u0131 \u015firketlere neler kazand\u0131r\u0131r?<\/p>\n

<\/strong><\/p>\n

\u015eirketin faaliyet alan\u0131 ne olursa olsun, internet projeleri her zaman katma de\u011feri y\u00fckselten ve b\u00fct\u00e7eye direkt etki eden yat\u0131r\u0131mlard\u0131r. Bu nedenle bizim i\u015fimiz son derece \u00e7e\u015fitlilik g\u00f6sterir. \u0130\u015f ileti\u015fimin g\u00fc\u00e7lendirilmesinden, markan\u0131n olu\u015fturulmas\u0131na kadar bir \u00e7ok alanda bize ihtiya\u00e7 bulunmaktad\u0131r. Bu nedenle ben dan\u0131\u015fanlar\u0131ma \u015firket d\u0131\u015f\u0131 bir reengineer mant\u0131\u011f\u0131 ile yakla\u015f\u0131r\u0131m. Bazen antla\u015fmam\u0131z d\u0131\u015f\u0131nda olmas\u0131na ra\u011fmen mesleki k\u00f6rl\u00fckten olu\u015fan problemlerini de teknolojiyi ve yeni d\u00fcnya g\u00f6r\u00fc\u015f\u00fcn\u00fc nas\u0131l kullanacaklar\u0131n\u0131 s\u00f6yleyerek anlat\u0131r\u0131m. Bazen de kurumun elinde hali haz\u0131rda kulland\u0131\u011f\u0131 imkanlar\u0131 de\u011ferlendirerek, hi\u00e7bir harcama yapmadan bir teknoloji \u00fcr\u00fcn\u00fc \u00fcretmesini sa\u011flar\u0131m.. Bu nedenle kurumlar\u0131n bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 bilmemekle birlikte ben kendimi d\u0131\u015fardan \u00e7al\u0131\u015fan maa\u015fl\u0131 bir ortak gibi hisseder, o \u015fekilde projeler \u00fcretirim.<\/p>\n

<\/p>\n

\u0130nternetten al\u0131\u015fveri\u015f yapmak ne kadar sa\u011fl\u0131kl\u0131?<\/p>\n

<\/strong><\/p>\n

e-Ticaret konusunda verdi\u011fimiz seminerlerde ilk sorulardan biri budur. \u0130nternetten ticaret yapmak, normal ticaretten bile daha sa\u011fl\u0131kl\u0131d\u0131r. \u0130statistiklere bakt\u0131\u011f\u0131m\u0131zda fiziksel yollarla yap\u0131lan kredi kart\u0131 yolsuzluklar\u0131, internet yolsuzluklar\u0131na g\u00f6re son derece fazlad\u0131r. Zaten bir hacker’ \u0131n bir ki\u015finin kredi kart\u0131n\u0131 \u00e7almak i\u00e7in harcayaca\u011f\u0131 zaman ve donan\u0131m ihtiyac\u0131 o kadar fazlad\u0131r ki, ki\u015fisel husumeti yoksa, gidip bir yerde h\u0131rs\u0131zl\u0131k yapmas\u0131 hem daha kolay, hem de ucuzdur. Tabii son d\u00f6nem g\u00fcvenlik ekiplerinin internet su\u00e7lar\u0131 konusunda son derece uzman olmas\u0131 da ayr\u0131 bir caydr\u0131c\u0131 nedendir. Zira yap\u0131lan her t\u00fcrl\u00fc internet su\u00e7unda, su\u00e7un i\u015flendi\u011fi ki\u015fiyi \u0130P \u00fczerinden tespit etmek ve adresten sorumlu olan karakolun su\u00e7a m\u00fcdahale etme s\u00fcresi, g\u00fcvenlik ekiplerinin ald\u0131klar\u0131 e\u011fitimler sayesinde yar\u0131m saatlere kadar inmi\u015ftir. Telekominikasyon Kurumunun son internet yasas\u0131 \u00fczerine haz\u0131rlad\u0131\u011f\u0131 y\u00fcr\u00fctmelikte bizim de dan\u0131\u015fmanl\u0131\u011f\u0131m\u0131z\u0131 ald\u0131lar. Bu y\u00fcr\u00fctmelik de internet \u00fczerinde i\u015flenmi\u015f su\u00e7larda hukuki her t\u00fcrl\u00fc a\u00e7\u0131k kapat\u0131lm\u0131\u015f durumdad\u0131r.<\/p>\n

<\/p>\n

Nedir internet yasas\u0131?<\/p>\n

<\/strong><\/p>\n

22 May\u0131s 2007′ de Say\u0131n Ahmet Necdet Sezer taraf\u0131ndan kamuoyunda internet yasas\u0131 olarak adland\u0131r\u0131lan 5651 say\u0131l\u0131 ‘ \u0130nternet Ortam\u0131nda Yap\u0131lan Yay\u0131nlar\u0131n D\u00fczenlenmesi ve Bu Yay\u0131nlar Yoluyla \u0130\u015flenen Su\u00e7larla M\u00fccadele Edilmesi ‘ hakk\u0131nda kanun onayland\u0131. Kanunu inceledi\u011fimde T.C. kanunlar\u0131n\u0131n hepsinde oldu\u011fu gibi olduk\u00e7a iyi planlanm\u0131\u015f oldu\u011funu rahatl\u0131kla g\u00f6rebiliyorum. Ancak iki konuya dikkatinizi \u00e7ekmek isterim. <\/p>\n

<\/strong><\/p>\n

Birincisi;<\/strong> konjonkt\u00fcrel baz\u0131 kararlar\u0131n oldu\u011funu g\u00f6r\u00fcyoruz. Yani internet ve \u00f6zellikle d\u00fcnya g\u00fcndeminin devinimi ile k\u0131sa zamanda ya\u015flanacak ve anlams\u0131z ve ters g\u00f6r\u00fcnebilecek bir iki maddenin varl\u0131\u011f\u0131 \u00f6zellikle dikkatimi \u00e7ekti.<\/p>\n

Bunlar\u0131n en ba\u015fta geleni telif yasalar\u0131d\u0131r. Telif yasalar\u0131 asl\u0131nda sadece hukuki bir hak meselesi olmaktan \u00e7ok. ticari faaliyetlerini geri bildirimleri ile d\u00fczenlenen bir yap\u0131d\u0131r. Telif yasalar\u0131n\u0131n son d\u00f6nemlerde en \u00e7ok uygulandu\u0131\u011f\u0131 alanlar\u0131n ba\u015f\u0131nda gelen m\u00fczik sekt\u00f6r\u00fc bu devinimin i\u00e7inde kazan\u00e7 yap\u0131lar\u0131n\u0131 ve ticari uygulamalar\u0131\u0131 telif sorunlar\u0131n\u0131 \u00f6nemsiz hale getirecek \u015fekilde yeniden d\u00fczenlemektedir. Bu yeni yap\u0131lanma telif yasalar\u0131n\u0131n bir sorun oldu\u011fu bir\u00e7ok sekt\u00f6r i\u00e7in ge\u00e7erlidir. <\/p>\n

<\/strong><\/p>\n

\u0130kincisi ise; <\/strong>kararlar\u0131nda insiyatif bo\u015fluklar\u0131 b\u0131rak\u0131lan kanunlard\u0131r. Bu tip kanunlar\u0131n uygulanmas\u0131nda insiyatif sahibinin bilgi birikimi ve olaylara bak\u0131\u015f a\u00e7\u0131s\u0131 bu tip kanunlar\u0131n bir s\u00fcre sonra do\u011fru \u015fekilde uygulanmas\u0131 konusunda sorunlar yaratabilecek, su\u00e7suz insanlar\u0131 kanunlar kar\u015f\u0131s\u0131nda sorumlu duruma getirebilecektir. <\/p>\n

<\/p>\n

Konuyla ilgili sizin d\u00fc\u015f\u00fcnceleriniz nedir?<\/p>\n

<\/strong><\/p>\n

Bu bilgiler \u0131\u015f\u0131\u011f\u0131nda kanunlar\u0131 uygularken \u00f6zellikle d\u00fcnyadaki geli\u015fmeleri de g\u00f6z \u00f6n\u00fcne alarak y\u00f6netmelikleri dinamik d\u00fczenlemelerle genel d\u00fcnya g\u00fcndemine yak\u0131nla\u015ft\u0131rmak takdire \u015fayand\u0131r diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

<\/p>\n

Teknoloji yat\u0131r\u0131m\u0131 nedir?<\/p>\n

<\/strong><\/p>\n

Kurumlar\u0131n katma de\u011fer kazamas\u0131na sebep olacak, teknoloji altyap\u0131s\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 her t\u00fcrl\u00fc yat\u0131r\u0131m\u0131 biz teknoloji yat\u0131r\u0131m\u0131 olarak nitelendiriyoruz. Bu IT bazl\u0131 donan\u0131m yat\u0131r\u0131mlar\u0131ndan, internette marka olu\u015fturulmas\u0131 ama\u00e7l\u0131 pazarlama harcamalar\u0131na kadar de\u011fi\u015fen yelpazedeki her konu bizim bak\u0131\u015f a\u00e7\u0131m\u0131zla teknoloji yat\u0131r\u0131m\u0131 olarak de\u011ferlendirilir<\/p>\n

<\/p>\n

…<\/p>\n

<\/strong><\/p>\n

http:\/\/atfworkshops.com\/<\/a><\/p>\n

http:\/\/atif.unaldi.org\/<\/a><\/p>\n

\u00a0<\/p>\n

http:\/\/blog.milliyet.com.tr\/Blog.aspx?BlogNo=79995#
<\/a><\/p>\n

<\/u><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esra Kahraman’\u0131n benimle yapt\u0131\u011f\u0131 r\u00f6portaj… Teknoloji Dan\u0131\u015fman\u0131 At\u0131f \u00dcnald\u0131’ yla teknoloji \u00fczerine s\u00f6yle\u015fi yapt\u0131k. \u00dcNALDI \u00f6nemli bilgiler verdi. Bu yaz\u0131 dizisini 3 b\u00f6l\u00fcm halinde sizlerle payla\u015faca\u011f\u0131m. \u0130nterneti do\u011fru kullan\u0131yor muyuz? T\u00fcrk toplumunun genelde \u00e7ok ilgin\u00e7…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nAt\u0131f \u00dcnald\u0131 ile s\u00f6yle\u015fi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2007\/12\/10\/atif-unaldi-ile-soylesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At\u0131f \u00dcnald\u0131 ile s\u00f6yle\u015fi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Esra Kahraman’\u0131n benimle yapt\u0131\u011f\u0131 r\u00f6portaj… Teknoloji Dan\u0131\u015fman\u0131 At\u0131f \u00dcnald\u0131’ yla teknoloji \u00fczerine s\u00f6yle\u015fi yapt\u0131k. \u00dcNALDI \u00f6nemli bilgiler verdi. 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