{"id":6594,"date":"2012-01-31T08:47:16","date_gmt":"2012-01-31T08:47:16","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/"},"modified":"2012-01-31T08:47:16","modified_gmt":"2012-01-31T08:47:16","slug":"dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/","title":{"rendered":"D\u00f6rt Ki\u015fiden Biri Internet \u00dczerinden Al\u0131\u015fveri\u015f Yap\u0131yor, Tercih T\u00fcrk Sitelerinden Yana"},"content":{"rendered":"

MasterCard taraf\u0131ndan T\u00fcrk halk\u0131n\u0131n kredi \/ banka kart\u0131 kullan\u0131m, tasarruf ve harcama e\u011filimlerini \u00f6l\u00e7\u00fcmlemek amac\u0131yla, Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k’a T\u00fcrkiye’nin kentsel n\u00fcfusunu temsil eden 11 il merkezinde yapt\u0131r\u0131lan MasterIndex ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n ortalama d\u00f6rtte biri (y\u00fczde 23) internet \u00fczerinden al\u0131\u015fveri\u015f yap\u0131yor. Ortalama al\u0131\u015fveri\u015f yapma oran\u0131 ise 2-3 ayda 1 kere. Ya\u015f grubu 35’in \u00fcst\u00fcne \u00e7\u0131k\u0131nca internet \u00fczerinden al\u0131\u015fveri\u015f yapma oran\u0131 4-6 ayda 1’e d\u00fc\u015f\u00fcyor. Sonu\u00e7lara ekonomik seviyeye g\u00f6re bak\u0131ld\u0131\u011f\u0131nda, ekonomik seviye d\u00fc\u015ft\u00fck\u00e7e online al\u0131\u015fveri\u015f yapma oran\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcn\u00fcyor. Ara\u015ft\u0131rmaya g\u00f6re, internet \u00fczerinden al\u0131\u015fveri\u015f en fazla Marmara B\u00f6lgesi’nde, en az ise G\u00fcney Do\u011fu Anadolu B\u00f6lgesi’nde yap\u0131l\u0131yor.<\/p>\n

Internet Al\u0131\u015fveri\u015fi Fiyat Avantaj\u0131 ve Zaman Tasarrufu Sa\u011flad\u0131\u011f\u0131 \u0130\u00e7in Tercih Ediliyor<\/strong><\/p>\n

MasterCard ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131na Internet al\u0131\u015fveri\u015f\u00e7ileri, online al\u0131\u015fveri\u015fin fiyat avantaj\u0131 (y\u00fczde 67) ve zaman tasarrufu (y\u00fczde 35) sa\u011flad\u0131\u011f\u0131n\u0131, daha \u00e7ok \u00fcr\u00fcn se\u00e7ene\u011fi bulundu\u011funu (y\u00fczde 28), evden \u00e7\u0131kmadan al\u0131\u015fveri\u015f yapma rahatl\u0131\u011f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 (y\u00fczde 28) ve eve teslimat yap\u0131lmas\u0131n\u0131 (y\u00fczde 25) ba\u015fl\u0131ca nedenler olarak g\u00f6steriyor.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re \u00f6zellikle kad\u0131nlar, internet \u00fczerinden al\u0131\u015fveri\u015fte, \u00fcr\u00fcn se\u00e7ene\u011finin daha fazla olmas\u0131 ve evden \u00e7\u0131kmadan al\u0131\u015fveri\u015f yapman\u0131n rahatl\u0131\u011f\u0131n\u0131 en \u00f6nemli avantajlar olarak de\u011ferlendirirken, erkekler ise \u00fcr\u00fcn ve fiyat kar\u015f\u0131la\u015ft\u0131rma imkan\u0131 y\u00fcz\u00fcnden internet al\u0131\u015fveri\u015fini tercih ettiklerini s\u00f6yl\u00fcyor.<\/p>\n

Internet Al\u0131\u015fveri\u015fine Uzak Olanlar\u0131n Nedeni G\u00f6r\u00fcp Denemeden \u00dcr\u00fcn Almak \u0130stememeleri<\/strong><\/p>\n

Ara\u015ft\u0131rmada, internet \u00fczerinden al\u0131\u015fveri\u015f yapmaya s\u0131cak bakmayanlara nedeni soruldu\u011funda ise, b\u00fcy\u00fck \u00e7o\u011funluk (y\u00fczde 66) g\u00f6rmeden \/ denemeden \u00fcr\u00fcn almak istememelerini i\u015faret ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 34’\u00fc ki\u015fisel bilgilerini vermeyi g\u00fcvenli bulmad\u0131klar\u0131n\u0131, y\u00fczde 29’u ise teslim edilecek \u00fcr\u00fcn\u00fcn do\u011frulu\u011funa \/ kalitesine g\u00fcvenmediklerini s\u00f6yl\u00fcyor.<\/p>\n

Internet \u00dczerinden Erkekler En Fazla Elektronik E\u015fya, Kad\u0131nlar ise Giysi Al\u0131yor<\/strong><\/p>\n

MasterIndex ara\u015ft\u0131rmas\u0131na g\u00f6re, online al\u0131\u015fveri\u015f\u00e7iler internet \u00fczerinden elektronik e\u015fya \/ bilgisayar, cep telefonu ve aksesuvarlar\u0131, giysi, yiyecek ve i\u00e7ecek al\u0131yor. Kad\u0131nlar (y\u00fczde 33), erkeklere oranla (y\u00fczde 2) internetten daha fazla giysi al\u0131yor. Erkekler ise (y\u00fczde 53) kad\u0131nlara oranla (y\u00fczde 22) daha fazla elektronik e\u015fya al\u0131yor.<\/p>\n

Internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerin y\u00fczde 75’i kredi kart\u0131 ile \u00f6deniyor.<\/p>\n

Internet Al\u0131\u015fveri\u015flerinde \u00dcr\u00fcn \u015eikayetlerinin Dikkate Al\u0131nmas\u0131 \u00c7ok \u00d6nemli<\/strong><\/p>\n

Internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde sa\u011flanmas\u0131 istenen hizmetler ve bunlar\u0131n al\u0131\u015fveri\u015fe etkileri soruldu\u011funda online t\u00fcketiciler en \u00f6nemli etken olarak \u00fcr\u00fcn \u015fikayetlerinin dikkate al\u0131n\u0131yor olmas\u0131 (y\u00fczde 35), \u00f6deme sorunlar\u0131n\u0131n \u00e7\u00f6z\u00fcmlenmi\u015f olmas\u0131 (y\u00fczde 22), \u00fcr\u00fcn de\u011fi\u015ftirme \/ be\u011fenilen \u00fcr\u00fcn\u00fcn iade kurallar\u0131n\u0131n belirli olmas\u0131 (y\u00fczde 20), teslimat s\u00fcrelerine riayet edilmesi (y\u00fczde 11) ve garanti hizmetinin veriliyor olmas\u0131n\u0131 (y\u00fczde 9) g\u00f6steriyor.<\/p>\n

Tercih T\u00fcrk Sitelerinden Yana<\/strong><\/p>\n

MasterCard’\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, online al\u0131\u015fveri\u015f\u00e7ilerin y\u00fczde 59’u al\u0131\u015fveri\u015fleri esnas\u0131nda mutlaka T\u00fcrk sitelerini tercih ediyor, al\u0131\u015fveri\u015f yapaca\u011f\u0131 sitelere arama motorlar\u0131 (y\u00fczde 42), arkada\u015f tavsiyesi (y\u00fczde 31) ve medyadaki ilanlar (y\u00fczde 15) yoluyla ula\u015f\u0131yor.<\/p>\n

Online al\u0131\u015fveri\u015f\u00e7ilerin y\u00fczde 81’i al\u0131\u015fveri\u015f yapt\u0131klar\u0131 sitede 3D g\u00fcvenlik olmas\u0131n\u0131n al\u0131\u015fveri\u015f kararlar\u0131n\u0131 etkiledi\u011fini s\u00f6yl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

MasterCard taraf\u0131ndan T\u00fcrk halk\u0131n\u0131n kredi \/ banka kart\u0131 kullan\u0131m, tasarruf ve harcama e\u011filimlerini \u00f6l\u00e7\u00fcmlemek amac\u0131yla, Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k’a T\u00fcrkiye’nin kentsel n\u00fcfusunu temsil eden 11 il merkezinde yapt\u0131r\u0131lan MasterIndex ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n ortalama d\u00f6rtte biri…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6594","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nD\u00f6rt Ki\u015fiden Biri Internet \u00dczerinden Al\u0131\u015fveri\u015f Yap\u0131yor, Tercih T\u00fcrk Sitelerinden Yana - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00f6rt Ki\u015fiden Biri Internet \u00dczerinden Al\u0131\u015fveri\u015f Yap\u0131yor, Tercih T\u00fcrk Sitelerinden Yana - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"MasterCard taraf\u0131ndan T\u00fcrk halk\u0131n\u0131n kredi \/ banka kart\u0131 kullan\u0131m, tasarruf ve harcama e\u011filimlerini \u00f6l\u00e7\u00fcmlemek amac\u0131yla, Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k’a T\u00fcrkiye’nin kentsel n\u00fcfusunu temsil eden 11 il merkezinde yapt\u0131r\u0131lan MasterIndex ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrk halk\u0131n\u0131n ortalama d\u00f6rtte biri...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-31T08:47:16+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"D\u00f6rt Ki\u015fiden Biri Internet \u00dczerinden Al\u0131\u015fveri\u015f Yap\u0131yor, Tercih T\u00fcrk Sitelerinden Yana\",\"datePublished\":\"2012-01-31T08:47:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/dort-kisiden-biri-internet-uzerinden-alisveris-yapiyor-tercih-turk-sitelerinden-yana\/\",\"name\":\"D\u00f6rt Ki\u015fiden Biri Internet \u00dczerinden Al\u0131\u015fveri\u015f Yap\u0131yor, Tercih T\u00fcrk Sitelerinden Yana - 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