{"id":6595,"date":"2012-01-31T08:51:12","date_gmt":"2012-01-31T08:51:12","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/mobil-internet-sadece-cepten-internete-girmek-degil\/"},"modified":"2012-01-31T08:51:12","modified_gmt":"2012-01-31T08:51:12","slug":"mobil-internet-sadece-cepten-internete-girmek-degil","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/mobil-internet-sadece-cepten-internete-girmek-degil\/","title":{"rendered":"Mobil internet sadece cepten internete girmek de\u011fil!"},"content":{"rendered":"

Mobil ve interneti bulu\u015fturan \u00e7\u00f6z\u00fcmleriyle, bir \u00e7ok ba\u015far\u0131l\u0131 projeye imza atan Pozitim Teknoloji, T\u00fcrkiye’de mobil internetin bulundu\u011fu noktay\u0131 de\u011ferlendirdi. Pozitim Genel M\u00fcd\u00fcr\u00fc Onur Baran \u00c7a\u011flar, 3G aboneli\u011fi ve veri hatlar\u0131 sat\u0131\u015f\u0131nda Avrupa’y\u0131 geride b\u0131rakan operat\u00f6rlerin, ayn\u0131 ba\u015far\u0131y\u0131 uzun vadede stratejiler ortaya koymakta g\u00f6steremedi\u011fini belirtti. Onur Baran \u00c7a\u011flar, “Sekt\u00f6r oyuncular\u0131n\u0131n \u00f6ncelikle mobil interneti cepten internet’e girmek anlay\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirerek stratejilerini ve \u00e7\u00f6z\u00fcmlerini mobil cihazlar\u0131n t\u00fcrlerine g\u00f6re adapte etmeleri gerekmektedir.” dedi.<\/em><\/p>\n

Sekt\u00f6r\u00fcn d\u00fczenleyici kurumu BTK ‘n\u0131n 2011 son \u00e7eyreke a\u00e7\u0131klad\u0131\u011f\u0131 rakamlara g\u00f6re mobil abone say\u0131s\u0131n\u0131n 65 milyon oldu\u011funu, bu oran\u0131n n\u00fcfusun 88% ‘ine denk geldi\u011fini an\u0131msatan Onur Baran \u00c7a\u011flar, “Bu orana bakt\u0131\u011f\u0131m\u0131zda teorik olarak herkesin internete ba\u011fland\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Ama \u015funu da an\u0131msatmak gerekir ki, 2000 y\u0131l\u0131 ba\u015flar\u0131nda Japonya’daki Operat\u00f6rler "Always Online (Her an \u00e7evri\u00e7i)" modeli ile t\u00fcm abonelerin cepten internet i\u00e7erik ve servisleri kullanmas\u0131n\u0131 sa\u011fl\u0131yordu. Biz 2011 y\u0131l\u0131nda ancak cepten internet, tv, uygulama ve sosyal medyay\u0131 ke\u015ffettik asl\u0131nda. Morgan Stanley’in 2010 y\u0131l\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 Internet Trend’leri raporuna g\u00f6re 2014 y\u0131l\u0131na do\u011fru mobil internet kullan\u0131c\u0131 say\u0131s\u0131n\u0131n PC ‘den internete girenlerin say\u0131s\u0131n\u0131 ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.” dedi.<\/p>\n

3G aboneli\u011fi ve veri hatlar\u0131 sat\u0131\u015f\u0131nda \u00f6ndeyiz. Ama…<\/p>\n

Operat\u00f6rlerimiz 3G aboneli\u011fi ve veri hatlar\u0131 sat\u0131\u015f\u0131nda Avrupa’l\u0131 rakiplerine g\u00f6re \u00e7ok daha h\u0131zl\u0131 yol kat etti\u011fini belirten Onur Baran \u00c7a\u011flar, bunun yan\u0131nda mobil Internet i\u00e7erik ve servis projeksiyonlar\u0131nda, uzun kuyruk etkisi yaratarak markalar\u0131n fiziksel d\u00fcnyas\u0131n\u0131 dijitale ortama ba\u011flama noktas\u0131ndaki plan ve programlar\u0131n\u0131n yetersiz oldu\u011funu belirtti. \u00c7a\u011flar, “Buradaki hatam\u0131z san\u0131r\u0131m mobil interneti kolaya ka\u00e7\u0131p sadece internet olarak g\u00f6r\u00fcyoruz, her cihaza uygun internet i\u00e7erik, servis ve g\u00f6rsellik adaptasyonu d\u00fc\u015f\u00fcnerek \u00e7\u00f6z\u00fcmlerimizi haz\u0131rlarsak \u00e7ok daha ba\u015far\u0131l\u0131 olaca\u011f\u0131z.”<\/p>\n

Servis sa\u011flay\u0131c\u0131lara \u00e7ok i\u015f d\u00fc\u015f\u00fcyor<\/p>\n

Servis sa\u011flay\u0131c\u0131lar\u0131n \u00f6ncelikle mobil interneti cepten internete girmek olarak alg\u0131lamamalar\u0131, stratejilerini ve \u00e7\u00f6z\u00fcmlerini mobil cihazlar\u0131n t\u00fcrlerine g\u00f6re adapte etmeleri gerekti\u011fini belirten Onur Baran \u00c7a\u011flar, “Servis sa\u011flay\u0131c\u0131lar\u0131n amat\u00f6r geli\u015ftiriciler ile yar\u0131\u015f i\u00e7ine girerek istemci (client) uygulamalar\u0131 geli\u015ftirmeleri ve sadece bu strateji ile var olmaya \u00e7al\u0131\u015fmalar\u0131 do\u011fru de\u011fil. Zira t\u00fcm platform (iOS-Apple, Android, Microsoft, Symbian) sa\u011flay\u0131c\u0131lar yak\u0131nda istemci uygulamalar\u0131 geli\u015ftirme konusunu IDE (Integrated development environment) ortamlar\u0131 ve SDK (Software Development Kit) arabirimleri ile grafiker ve web uygulama geli\u015ftirme seviyesine indirerek kolayla\u015ft\u0131racak.” ifadesini kulland\u0131.<\/p>\n

Mobil cihazlar\u0131n sadece belli k\u0131sm\u0131na de\u011fil her birinin kapasite ve kabiliyetlerini g\u00f6z \u00f6n\u00fcnde bulundurarak i\u00e7erik, servis, kurumsal ve bireysel \u00e7\u00f6z\u00fcmlerini adapte etmenin daha ak\u0131lc\u0131 olaca\u011f\u0131n\u0131 s\u00f6yleyen \u00c7a\u011flar Pozitim Teknoloji olarak yeni i\u015f geli\u015ftirme faaliyetlerine y\u00f6nelik \u00f6nerilerini \u015f\u00f6yle \u00f6zetlediklerini belirtti.<\/p>\n

“Dijital d\u00fcnya oyuncular\u0131n\u0131n fiziksel d\u00fcnyaya inmeden toplumun ve kullan\u0131c\u0131lar\u0131n her kesmine inemeyeceklerini anlad\u0131\u011f\u0131 gibi, fiziksel d\u00fcnyadaki marka ve hizmetlerin de dijitalde ortamdaki t\u00fcm mecralar\u0131 \u00f6zellikle mobil haldeki kullan\u0131c\u0131lar\u0131 yakalamak i\u00e7in SOLOMO (Sosyal Medya + Lokasyon bazl\u0131 + Mobil Internet) modelinde i\u015fler geli\u015ftirerek firmalar\u0131n ihtiya\u00e7lar\u0131na odaklanmas\u0131.”<\/em><\/p>\n

Pozitim Teknoloji: Markan\u0131n ve kullan\u0131c\u0131n\u0131n ihtiya\u00e7lar\u0131na uygun \u00e7\u00f6z\u00fcmler<\/p>\n

Pozitim Teknoloji’nin mobil ve internetin kesi\u015fti\u011fi nokta slogan\u0131yla markalar\u0131n ve kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na uygun \u00fcr\u00fcn ve hizmetler sundu\u011funu belirten \u00c7a\u011flar, tamamlanan projeleri \u015f\u00f6yle maddeledi.<\/p>\n

1. De\u011fi\u015fen kurumsal kimli\u011fimiz ile daha dinamik, yenilik\u00e7i ve Mobil & Internet teknolojilerini tek yap\u0131da b\u00fct\u00fcnle\u015ftiren sadece T\u00fcrkiye de\u011fil b\u00f6lgesel hedeflere odakland\u0131k.<\/p>\n

2. Teknoloji altyap\u0131lar\u0131m\u0131z\u0131 ete-kemi\u011fe b\u00fcr\u00fcnd\u00fcrerek markalara \u00f6zel \u00e7\u00f6z\u00fcmlere d\u00f6n\u00fc\u015ft\u00fcrmek ve Long-tail ‘e do\u011fru gitmek \u00fczere Dijital Pazarlama ve Teknoloji ajans\u0131m\u0131z olarak Motto23 ‘\u00fc kurduk. Kendi dikey, yatay ve sosyal \u00fcr\u00fcnlerininin yan\u0131 s\u0131ra markalara \u00f6zel \u00e7\u00f6z\u00fcmlerde ve katma de\u011ferli sosyal medya, lokasyon bazl\u0131 ve mobil – internet servisler ile dijital pazarlama kampanyalar\u0131 geli\u015ftiriyorlar.<\/p>\n

3. Cloud VAS Ekosistem mant\u0131\u011f\u0131nda VASPASS ‘in temellerini ve modellerini netle\u015ftirdik.<\/strong><\/p>\n

Yurtd\u0131\u015f\u0131 \u00f6zellikle CIS b\u00f6lgesi Operat\u00f6r m\u00fc\u015fterilerimizin yeni servis geli\u015ftirme ve i\u015fletim deste\u011fimiz devam etti.<\/p>\n

4. Ortado\u011fu ve Afrika ‘da beraber hareket etti\u011fimiz Mobilera-MENA ile ortak projelere girmeye ba\u015flad\u0131k.<\/p>\n

5. Denizli Pamukkale Universite Teknopark ‘\u0131nda AR&GE merkezi kurduk.<\/p>\n

6. Dubai ‘de Quattro International ile sinerji olu\u015fturduk.<\/p>\n

7. CMS gibi TEYDEB projelerimizi tamamlad\u0131k.<\/p>\n

8. Eureka – ITEA2 kapsam\u0131nda DIYSE – Ak\u0131ll\u0131 alan, Sensor ve M2M projelerimizin demolar\u0131n\u0131 yapt\u0131k.<\/p>\n

9. KOSGEB ve TEYDEB ‘de yeni projelerimizi ba\u015flatt\u0131k.<\/p>\n

Sekt\u00f6r uzmanlar\u0131 gibi bizim de \u00f6ng\u00f6r\u00fcm\u00fcz “\u00f6n\u00fcm\u00fczdeki 5 sene teknolojinin geli\u015fimi ve icatlar\u0131n\u0131n oda\u011f\u0131 insan olacak”.<\/p>\n

Pozitim Teknoloji olarak 2011‘de Mobil ve Internet alan\u0131ndaki teknoloji, altyap\u0131 ve servis ekosistemimizi tamamlad\u0131k. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde kullan\u0131c\u0131lar\u0131n devlet, belediye ve markalar ile olan etkile\u015fimlerini ve ihtiya\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak t\u00fcm ekosistem, bilgi ve deneyimimizi Cloud (bulut bili\u015fim) ortam\u0131nda kulland\u0131k\u00e7a \u00f6de mant\u0131\u011f\u0131nda hizmetlere d\u00f6n\u00fc\u015ft\u00fcrerek pazara sunarak pazarda \u00f6nc\u00fc olmaya devam edece\u011fiz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil ve interneti bulu\u015fturan \u00e7\u00f6z\u00fcmleriyle, bir \u00e7ok ba\u015far\u0131l\u0131 projeye imza atan Pozitim Teknoloji, T\u00fcrkiye’de mobil internetin bulundu\u011fu noktay\u0131 de\u011ferlendirdi. Pozitim Genel M\u00fcd\u00fcr\u00fc Onur Baran \u00c7a\u011flar, 3G aboneli\u011fi ve veri hatlar\u0131 sat\u0131\u015f\u0131nda Avrupa’y\u0131 geride b\u0131rakan operat\u00f6rlerin,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6595","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nMobil internet sadece cepten internete girmek de\u011fil! - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/01\/31\/mobil-internet-sadece-cepten-internete-girmek-degil\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil internet sadece cepten internete girmek de\u011fil! - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Mobil ve interneti bulu\u015fturan \u00e7\u00f6z\u00fcmleriyle, bir \u00e7ok ba\u015far\u0131l\u0131 projeye imza atan Pozitim Teknoloji, T\u00fcrkiye’de mobil internetin bulundu\u011fu noktay\u0131 de\u011ferlendirdi. 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