Deloitte, bu y\u0131l on birincisini yay\u0131mlad\u0131\u011f\u0131 "Teknoloji, Medya ve Telekom\u00fcnikasyon \u00d6ng\u00f6r\u00fcleri 2012" raporunda, \u00f6n\u00fcm\u00fczdeki 12 ila 18 ay i\u00e7inde teknolojiyi oda\u011f\u0131na alan trendlerin neler olaca\u011f\u0131 ile ilgili \u00f6ng\u00f6r\u00fclerini ortaya koyuyor.<\/p>\n
Rapora g\u00f6re, bu y\u0131lki \u00f6ng\u00f6r\u00fcler aras\u0131nda ak\u0131ll\u0131 telefon ve tablet bilgisayarlar\u0131n sat\u0131\u015f\u0131n\u0131n artaca\u011f\u0131, yeni sabit disk teknolojisi kat\u0131-hal s\u00fcr\u00fcc\u00fclerinin h\u0131zla yayg\u0131nla\u015faca\u011f\u0131, internet reklamc\u0131l\u0131\u011f\u0131n\u0131n daha h\u0131zl\u0131 b\u00fcy\u00fcyece\u011fi ve sosyal oyun pazar\u0131nda ise yeni i\u015f modellerinin ortaya \u00e7\u0131kaca\u011f\u0131 yer al\u0131yor.<\/p>\n
Raporda \u00f6ne \u00e7\u0131kan en \u00e7arp\u0131c\u0131 noktalardan biri 2012 y\u0131l\u0131nda sat\u0131lmas\u0131 \u00f6ng\u00f6r\u00fclen tabletlerin neredeyse %5\u2019inin, hali haz\u0131rda bir tablete sahip olan ki\u015filer taraf\u0131ndan sat\u0131n al\u0131nacak olmas\u0131. Telekom\u00fcnikasyon alan\u0131nda ise d\u00fc\u015fen ak\u0131ll\u0131 telefon fiyatlar\u0131yla birlikte 100 dolar ve alt\u0131ndaki cihaz say\u0131s\u0131n\u0131n 500 milyona ula\u015faca\u011f\u0131 belirtiliyor. 2012\u2019de bu fiyat seviyesindeki ak\u0131ll\u0131 telefonlardan 300 milyon adet sat\u0131laca\u011f\u0131 ve b\u00f6ylece s\u00f6z konusu cihazlar\u0131n, t\u00fcm cep telefonu sevkiyatlar\u0131n\u0131n yakla\u015f\u0131k %20\u2019sini ve t\u00fcm ak\u0131ll\u0131 telefon \u00fcretiminin yakla\u015f\u0131k 1\/3\u2019\u00fcn\u00fc olu\u015fturaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
D\u00fczenlenen toplant\u0131da konu\u015fan Deloitte TMT Ara\u015ft\u0131rma Direkt\u00f6r\u00fc Duncan Stewart \u201c2012 i\u00e7in k\u00fcresel ekonomik b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcleri 2011\u2019in ba\u015f\u0131ndakilerden daha zay\u0131f g\u00f6r\u00fcnse de, genel g\u00f6r\u00fcn\u00fcm \u00e7o\u011fu b\u00f6lge i\u00e7in olumlu halini s\u00fcrd\u00fcr\u00fcyor. Ancak geli\u015fmi\u015f pazarlarda b\u00fcy\u00fcme zay\u0131f olaca\u011fa benziyor. Bu \u00fclkelerde t\u00fcketiciler, t\u00fcketici teknolojisi de dahil olmak \u00fczere daha k\u00fc\u00e7\u00fck \u00fcr\u00fcnlerdeki harcama miktar\u0131n\u0131 korurken, \u00e7ok pahal\u0131 \u00fcr\u00fcnlere yapt\u0131klar\u0131 harcamalar\u0131 erteleyebilirler. \u00c7o\u011fu t\u00fcketici teknolojisi t\u00fcr\u00fc i\u00e7in kurulu baz\u0131n halen k\u0131smen d\u00fc\u015f\u00fck oldu\u011fu geli\u015fmekte olan pazarlar, yine nispeten g\u00fc\u00e7l\u00fc bir genel b\u00fcy\u00fcme ya\u015fayacak. Bilgisayarlar i\u00e7in d\u00fc\u015f\u00fck giri\u015f seviyesi fiyatlar\u0131n\u0131n yan\u0131 s\u0131ra gittik\u00e7e geni\u015fleyen daha az pahal\u0131 ak\u0131ll\u0131 telefonlar serisine eri\u015febilirlik, bu \u00fclkelerde bu t\u00fcr cihazlar i\u00e7in talebi daha da art\u0131racak\u2019\u2019 dedi.<\/p>\n
\u00c7evrimi\u00e7i reklamc\u0131l\u0131k yava\u015f b\u00fcy\u00fcyecek<\/p>\n
2012\u2019de, t\u00fcm reklamc\u0131l\u0131k pazar\u0131n\u0131n %5 b\u00fcy\u00fcmesi bekleniyor ve gene 2012 y\u0131l\u0131 i\u00e7erisinde, t\u00fcm internet reklamc\u0131l\u0131\u011f\u0131n\u0131n %11 b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Y\u0131ll\u0131k %50\u2019lik bir y\u00fckseli\u015f ile 20 milyar dolara \u00e7\u0131kmas\u0131 beklenen \u00e7evrimi\u00e7i reklamc\u0131l\u0131\u011f\u0131n, \u015firketlerin marka \u00e7al\u0131\u015fmalar\u0131ndan daha yava\u015f b\u00fcy\u00fcyece\u011fi de beklentiler aras\u0131nda yer al\u0131yor.<\/p>\n
Raporda, 2012 y\u0131l\u0131nda, hedefe y\u00f6nelik televizyon reklam\u0131n\u0131n \u00e7ok ufak bir oran\u0131n\u0131 temsil edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu da toplam 227 milyar dolarl\u0131k pazarda 200 milyon dolardan d\u00fc\u015f\u00fck bir rakama denk geliyor.<\/p>\n
Sosyal oyun pazar\u0131 yava\u015flayacak<\/p>\n
Raporda \u00f6ng\u00f6r\u00fclen bir di\u011fer konu ise 2012 y\u0131l\u0131nda sosyal oyunlar pazar\u0131 i\u00e7in gelir art\u0131\u015f\u0131n\u0131n %20’den d\u00fc\u015f\u00fck oranlara kadar yava\u015flayabilece\u011fi. Bu sosyal oyun gelirlerinin 20 kat artt\u0131\u011f\u0131 2008 ve 2010 aras\u0131ndaki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131labilir. Baz\u0131 \u00f6l\u00e7\u00fcmler, 2011’de sosyal oyunlara e\u011filimin negatif oldu\u011funu ortaya koyuyor. Her ne kadar kazan\u00e7lar b\u00fcy\u00fcmeye devam etse de sosyal oyunlar\u0131 oynayanlar\u0131n sadece yakla\u015f\u0131k %1 ila %3\u2019\u00fcn\u00fcn sanal \u00fcr\u00fcnlere ger\u00e7ek para harcad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Rapora g\u00f6re, sosyal ve g\u00fcndelik oyunlar\u0131n varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmesi olas\u0131 ama e\u011fer parasalla\u015ft\u0131rma modeli ayn\u0131 kal\u0131rsa toplam 63 milyar dolarl\u0131k k\u00fcresel video oyunlar\u0131 pazar\u0131ndaki pay\u0131n\u0131 \u015fu anki pay\u0131 olan %2\u2019nin \u00f6tesine ta\u015f\u0131mas\u0131 olduk\u00e7a g\u00fc\u00e7 olabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Sabit diskde trend kat\u0131-hal<\/p>\n
Raporda, 2012 y\u0131l\u0131nda depolama d\u00fcnyas\u0131n\u0131n bir d\u00f6n\u00fcm noktas\u0131na gelece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Her ne kadar geleneksel sabit disk s\u00fcr\u00fcc\u00fcs\u00fc (HDD) t\u00fckenmekten \u00e7ok uzak olsa da, bir dizi pazar boyunca kat\u0131-hal s\u00fcr\u00fcc\u00fcs\u00fc teknolojisinin (SSD) benimsenmesinde dramatik bir art\u0131\u015f olmas\u0131 beklentiler aras\u0131nda yer al\u0131yor. 2012\u2019nin sonuna gelindi\u011finde ise MP3 \u00e7alarlar, ak\u0131ll\u0131 telefonlar ve tabletler gibi k\u00fc\u00e7\u00fck mobil cihazlar\u0131n %90\u2019\u0131ndan fazlas\u0131n\u0131n SSD kullan\u0131yor olmas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Deloitte, bu y\u0131l on birincisini yay\u0131mlad\u0131\u011f\u0131 "Teknoloji, Medya ve Telekom\u00fcnikasyon \u00d6ng\u00f6r\u00fcleri 2012" raporunda, \u00f6n\u00fcm\u00fczdeki 12 ila 18 ay i\u00e7inde teknolojiyi oda\u011f\u0131na alan trendlerin neler olaca\u011f\u0131 ile ilgili \u00f6ng\u00f6r\u00fclerini ortaya koyuyor. Rapora g\u00f6re, bu y\u0131lki \u00f6ng\u00f6r\u00fcler…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6637","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n