{"id":6792,"date":"2012-03-27T08:43:06","date_gmt":"2012-03-27T08:43:06","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/03\/27\/facebookun-avrupadan-kazanci-32-milyar-euro\/"},"modified":"2012-03-27T08:43:06","modified_gmt":"2012-03-27T08:43:06","slug":"facebookun-avrupadan-kazanci-32-milyar-euro","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/03\/27\/facebookun-avrupadan-kazanci-32-milyar-euro\/","title":{"rendered":"Facebook’un Avrupa’dan kazanc\u0131 32 milyar Euro"},"content":{"rendered":"

Deloitte, d\u00fcnya genelinde 845 milyon kullan\u0131c\u0131ya sahip Facebook’un Avrupa ekonomisine etkisini \u00f6l\u00e7t\u00fc. Elde edilen verilere g\u00f6re, Facebook i\u015f birliktelikleri, uygulamalar ve teknoloji sat\u0131\u015f\u0131 sayesinde Avrupa’dan 32 milyar Euro gelir elde etti.<\/p>\n

Facebook’un Avrupa’daki ekonomik etkisi, katma de\u011feri, istihdam olanaklar\u0131 baz al\u0131narak \u00f6l\u00e7\u00fcmlenen raporda, firman\u0131n Avrupa’da da fiziken varolu\u015fu, tedarik\u00e7i sat\u0131nalmalar\u0131 yapmas\u0131 ve istihdam yaratmas\u0131, eleman \u00fccretleri, vergi \u00f6demeleri ve genel kar\u0131 ile do\u011frudan ve dolayl\u0131 olarak ekonomiye katk\u0131 sa\u011flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Facebook’un marka bilinirli\u011fini art\u0131rma ama\u00e7l\u0131 sundu\u011fu reklam ve tan\u0131t\u0131m faaliyetleri de geni\u015f anlamda ekonomik fayda yarat\u0131yor. Facebook ekosisteminde bulunan firmalar sayesinde de yarat\u0131lan i\u015f olanaklar\u0131 ile de do\u011frudan ve dolayl\u0131 olarak ekonomiye katk\u0131 sa\u011fland\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015f. B\u00f6ylece Facebook’un elde etti\u011fi gelirin ekonomiye etkisi 15,3 milyar euro olurken, 232 bin i\u015f deste\u011fi ile istihdama katk\u0131da bulunmu\u015f.<\/p>\n

Raporda ayr\u0131ca Facebook’un \u0130ngiltere, Fransa, Almanya, \u0130talya, \u0130spanya ve \u0130rlanda gibi Avrupa \u00fclkeleri ekonomilerini de nas\u0131l etkiledi\u011fi ile ilgili verilere yer veriliyor.<\/p>\n

Facebook, 1,5 milyar Euro ile en \u00e7ok Almanya’dan gelir sa\u011flad\u0131<\/strong><\/p>\n

\u0130\u015f, uygulama ve teknoloji alanlar\u0131nda \u00fclkelerin ekonomisinde etki yaratan Facebook, belirgin olarak \u0130ngiltere, Almanya ve \u0130talya ekonomilerine katk\u0131 sa\u011flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Ara\u015ft\u0131rmada en b\u00fcy\u00fck ekonomik ve tekonolojik etki 1,5 milyar euro ile Almanya’da ya\u015fand\u0131. Mobil cihazlar \u00fczerinden en \u00e7ok Facebook’a giri\u015f yapan \u00fclke \u0130ngiltere oldu.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Cihazlar<\/strong><\/td>\nGeni\u015fbant<\/strong><\/td>\nToplam<\/strong><\/td>\n<\/tr>\n
\u00dclke<\/strong><\/td>\nToplam \u0130stihdam
\n2011 (000)<\/strong><\/td>\n		Toplam eklenmi\u015f
\nde\u011fer 2011
\n(euro milyon)<\/strong><\/td>\n		Toplam \u0130stihdam
\n2011 (000)<\/strong><\/td>\n		Toplam eklenmi\u015f
\nde\u011fer 2011
\n(euro milyon)<\/strong><\/td>\n		Toplam \u0130stihdam
\n2011 (000) Euro <\/strong><\/td>\n		Toplam eklenmi\u015f
\nde\u011fer 2011
\n(euro milyon)<\/strong><\/td>\n<\/tr>\n
AB 27*<\/strong><\/td>\n6.0<\/strong><\/td>\n412.2<\/strong><\/td>\n79.2<\/strong><\/td>\n5,120.6<\/strong><\/td>\n85.3<\/strong><\/td>\n5,532.8<\/strong><\/td>\n<\/tr>\n
AB 6<\/strong><\/td>\n4.3<\/strong><\/td>\n335.3<\/strong><\/td>\n49.9<\/strong><\/td>\n3,777.2<\/strong><\/td>\n44.2<\/strong><\/td>\n4,112.5<\/strong><\/td>\n<\/tr>\n
\u0130ngiltere<\/td>\n1.7<\/td>\n128.5<\/td>\n7.1<\/td>\n531.3<\/td>\n8.8<\/td>\n659.8<\/td>\n<\/tr>\n
\u0130spanya<\/td>\n0.3<\/td>\n22.0<\/td>\n8.1<\/td>\n563.8<\/td>\n8.4<\/td>\n585.8<\/td>\n<\/tr>\n
Fransa<\/td>\n0.7<\/td>\n66.5<\/td>\n6.6<\/td>\n581.0<\/td>\n7.3<\/td>\n647.4<\/td>\n<\/tr>\n
\u0130talya<\/td>\n0.6<\/td>\n46.7<\/td>\n9.5<\/td>\n731.9<\/td>\n10.1<\/td>\n778.6<\/td>\n<\/tr>\n
Almanya<\/td>\n0.0<\/td>\n64.5<\/td>\n18.1<\/td>\n1,316.4<\/td>\n19.0<\/td>\n1,381.0<\/td>\n<\/tr>\n
\u0130rlanda<\/td>\n0.1<\/td>\n7.0<\/td>\n0.5<\/td>\n52.9<\/td>\n0.6<\/td>\n59.9<\/td>\n<\/tr>\n
Di\u011fer AB \u00dclk.<\/td>\n1.7<\/td>\n76.9<\/td>\n29.4<\/td>\n1,343.4<\/td>\n31.1<\/td>\n1,420.4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

\u00c7al\u0131\u015fanlar\u0131n %50’si Facebook’u i\u015f bulma platformu olarak kullan\u0131yor<\/strong><\/p>\n

Ara\u015ft\u0131rmada sosyal a\u011flar\u0131n i\u015f olanaklar\u0131 yaratmada da artarak \u00f6nemli bir yer tutmaya ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. 2010 y\u0131l\u0131nda \u015firketlerin % 90’\u0131 i\u015f bulma platformlar\u0131n\u0131 kullan\u0131rken \u00e7al\u0131\u015fanlar\u0131n %50’si ise Facebook’u i\u015f bulma platformu olarak kullan\u0131yor. Ara\u015ft\u0131rmada Facebook’un istihdama katk\u0131s\u0131n\u0131n %50 oran\u0131nda oldu\u011fu vurgulan\u0131yor<\/p>\n

Facebook \u00fczerinden teknoloji sat\u0131\u015flar\u0131 5,5 milyar euro<\/strong><\/p>\n

Facebook, cihaz sat\u0131\u015flar\u0131 ve geni\u015f band i\u00e7in talep yarat\u0131yor. Facebook ile artan teknoloji sat\u0131\u015flar\u0131n\u0131n ekonomik etkisinin 2011 y\u0131l\u0131nda 27 Avrupa \u00fclkesinde 5,5 milyar euro’yu buldu\u011fu tahmin ediliyor. Buna ba\u011fl\u0131 olarak 85.300 ki\u015fiye i\u015f imk\u00e2n\u0131 yaratt\u0131\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. D\u00fcnya \u00e7ap\u0131nda 350 milyon aktif kullan\u0131c\u0131 Facebook’u mobil cihazlar \u00fczerinden kullan\u0131yor. Bu ba\u011flant\u0131lar, d\u00fcnya \u00e7ap\u0131nda 475 mobil operat\u00f6r taraf\u0131ndan sa\u011flan\u0131yor.<\/p>\n

Teknoloji sat\u0131\u015flar\u0131nda 2011’de toplam 6,5 milyar euro elde edildi<\/strong><\/p>\n

Yine 27 Avrupa \u00fclkesinde cihazlar ve geni\u015f band sat\u0131\u015flar\u0131ndan elde edilecek gelirin 2011’de toplam 6,5 milyar euro’ya ula\u015ft\u0131\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00dclke<\/td>\nBr\u00fct Gelir Milyon Euro 2011<\/td>\n<\/tr>\n
AB 27*<\/strong><\/td>\n6,498.0<\/strong><\/td>\n<\/tr>\n
AB 6<\/strong><\/td>\n4,627.4<\/strong><\/td>\n<\/tr>\n
\u0130ngiltere<\/td>\n931.52<\/td>\n<\/tr>\n
\u0130spanya<\/td>\n582.04<\/td>\n<\/tr>\n
Fransa<\/td>\n731.37<\/td>\n<\/tr>\n
\u0130talya<\/td>\n813.90<\/td>\n<\/tr>\n
Almanya<\/td>\n1,498. 43<\/td>\n<\/tr>\n
\u0130rlanda<\/td>\n70.17<\/td>\n<\/tr>\n
Di\u011fer AB \u00dclkeleri<\/td>\n1,871.27<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Deloitte, d\u00fcnya genelinde 845 milyon kullan\u0131c\u0131ya sahip Facebook’un Avrupa ekonomisine etkisini \u00f6l\u00e7t\u00fc. Elde edilen verilere g\u00f6re, Facebook i\u015f birliktelikleri, uygulamalar ve teknoloji sat\u0131\u015f\u0131 sayesinde Avrupa’dan 32 milyar Euro gelir elde etti. Facebook’un Avrupa’daki ekonomik etkisi,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6792","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nFacebook'un Avrupa'dan kazanc\u0131 32 milyar Euro - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/03\/27\/facebookun-avrupadan-kazanci-32-milyar-euro\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook'un Avrupa'dan kazanc\u0131 32 milyar Euro - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Deloitte, d\u00fcnya genelinde 845 milyon kullan\u0131c\u0131ya sahip Facebook’un Avrupa ekonomisine etkisini \u00f6l\u00e7t\u00fc. 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