{"id":6918,"date":"2012-05-16T09:03:53","date_gmt":"2012-05-16T09:03:53","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/05\/16\/gencligin-davranis-arastirmasi\/"},"modified":"2012-05-16T09:03:53","modified_gmt":"2012-05-16T09:03:53","slug":"gencligin-davranis-arastirmasi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/05\/16\/gencligin-davranis-arastirmasi\/","title":{"rendered":"Gencligin davranis arastirmasi"},"content":{"rendered":"

MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na G\u00f6re;<\/p>\n

Gen\u00e7lerin Y\u00fczde 84’\u00fc Her G\u00fcn Sosyal A\u011flarda Vakit Ge\u00e7iriyor, Yeni Teknolojiler Tercih Edilen Hediyelerin Ba\u015f\u0131nda Geliyor<\/p>\n

MasterCard taraf\u0131ndan ger\u00e7ekle\u015ftirilen MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na g\u00f6re, 15-24 ya\u015f aras\u0131ndaki gen\u00e7lerin \u00e7o\u011funlu\u011fu okuyor, ailelerinin yan\u0131nda ya\u015f\u0131yor ve ailelerinden har\u00e7l\u0131k al\u0131yor. Hediye tercihleri yeni teknolojik \u00fcr\u00fcnlerden yana olan gen\u00e7ler, herg\u00fcn 2 saate yak\u0131n televizyon izliyor, 1 saatten fazla internette ve 1 saat Facebook’da vakit ge\u00e7iriyor. Cep telefonlar\u0131n\u0131 ortalama iki y\u0131lda bir yenileyen gen\u00e7ler, temass\u0131z \u00f6deme ve cep telefonu ile \u00f6deme konusunda da bilgi sahibi. Ara\u015ft\u0131rmaya kat\u0131lan gen\u00e7lerin yar\u0131ya yak\u0131n\u0131 ise 2023 y\u0131l\u0131nda nakitsiz toplum olabilece\u011fine inan\u0131yor.<\/p>\n

MasterCard taraf\u0131ndan, 15-24 ya\u015f aras\u0131ndaki gen\u00e7lerin ya\u015fam tarzlar\u0131n\u0131, bo\u015f zamanlar\u0131n\u0131 de\u011ferlendirme bi\u00e7imlerini, internet kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 belirlemek ve temass\u0131z ve mobil \u00f6deme hakk\u0131ndaki g\u00f6r\u00fc\u015flerini ortaya \u00e7\u0131karmak \u00fczere Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k taraf\u0131ndan ger\u00e7ekle\u015ftirilen MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131n\u0131n May\u0131s 2012 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131.<\/p>\n

Aile Her Zaman Destek<\/p>\n

MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na kat\u0131lan gen\u00e7lerin y\u00fczde 64’\u00fc okuyor, y\u00fczde 24’\u00fc \u00e7al\u0131\u015f\u0131yor, y\u00fczde 7’si hem okuyor, hem \u00e7al\u0131\u015f\u0131yor, y\u00fczde 5’i ise okumuyor ve \u00e7al\u0131\u015fm\u0131yor. Y\u00fczde 76’s\u0131 aileleriyle birlikte ya\u015fayan gen\u00e7lerin y\u00fczde 75’i ailelerinden har\u00e7l\u0131k al\u0131yor.<\/p>\n

Gen\u00e7lerin Hediye Se\u00e7imi Teknolojiden Yana, Bunu Yurtd\u0131\u015f\u0131 Gezi Takip Ediyor<\/p>\n

Ara\u015ft\u0131rmaya kat\u0131lan gen\u00e7lere “Hepsi ayn\u0131 de\u011ferde hediyelerden hangisini tercih edersiniz?” diye soruldu\u011funda, tablet bilgisayar se\u00e7ene\u011fi y\u00fczde 32’lik tercih oran\u0131yla ilk s\u0131raya yerle\u015fiyor. Bu se\u00e7ene\u011fi y\u00fczde 22 ile yurtd\u0131\u015f\u0131 turistik gezi, y\u00fczde 14’le e\u011fitim bursu, y\u00fczde 11’le tuttu\u011fu tak\u0131m\u0131n ma\u00e7\u0131na kombine bilet, y\u00fczde 8’le istedi\u011fi bir giysi \/ aksesuar, y\u00fczde 7 ile yurti\u00e7i turistik gezi ve y\u00fczde 6 ile son s\u0131rada cep telefonu takip ediyor.<\/p>\n

Arkada\u015flarla Gezmek (% 93) ve Internet (% 92) Genclerin Bo\u015f Zamanlar\u0131n\u0131n 1. Tercihi Olmak \u0130\u00e7in Yar\u0131\u015f\u0131yor, Televizyon \u0130zlemek ise ( % 89) ile Hemen Ard\u0131ndan Geliyor<\/p>\n

MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na kat\u0131lan gen\u00e7lerin bo\u015f zamanlar\u0131n\u0131 de\u011ferlendirme bi\u00e7imleri soruldu\u011funda ilk \u00fc\u00e7 s\u0131ray\u0131 “arkada\u015flar\u0131mla gezmek (y\u00fczde 93)”, “internette gezinmek (y\u00fczde 92) ve “televizyon izlemek (y\u00fczde 89)” yan\u0131t\u0131 al\u0131yor. Arkada\u015flar\u0131mla vakit ge\u00e7iririm diyen gen\u00e7ler aras\u0131nda, haftada 1-2 kez arkada\u015flar\u0131yla bulu\u015ftu\u011funu s\u00f6yleyenler a\u011f\u0131rl\u0131kta. Konu internete girmek, bilgisayar oyunu oynamak ve televizyon seyretmeye gelince gen\u00e7lerin y\u00fczde 67’si her g\u00fcn internete girdi\u011fini, y\u00fczde 73’\u00fc de her g\u00fcn televizyon izledi\u011fini s\u00f6yl\u00fcyor.<\/p>\n

Gen\u00e7ler G\u00fcnde Ortama 2 Saate Yak\u0131n Televizyon \u0130zliyor, 1 Saatten Fazla \u0130nternette Geziyor ve 1 Saat Facebook’da Vakit Ge\u00e7iriyor<\/p>\n

A\u011f\u0131rl\u0131kl\u0131 ortalamalara g\u00f6re gen\u00e7ler g\u00fcnde 2 saate yak\u0131n televizyon izliyorlar (109 dakika), bunu 76 dakika ile internette gezmek ve 65 dakika ile Facebook’da vakit ge\u00e7irmek izliyor.<\/p>\n

Gen\u00e7lerin aras\u0131nda hi\u00e7 Facebook’a girmeyenler y\u00fczde 16, hi\u00e7 Twitter’a girmeyenler y\u00fczde 75, hi\u00e7 televizyon seyretmeyenler y\u00fczde 7, hi\u00e7 bilgisayar oyunu oynamayanlar ise y\u00fczde 13.<\/p>\n

Gen\u00e7lerin tercih ettikleri di\u011fer aktiviteler ise tiyatro \/ sinemaya gitmek, kitap okumak, gazete \/ dergi okumak, pastaneye \/ kahveye gitmek, spor yapmak. Hi\u00e7 spor yapmad\u0131\u011f\u0131n\u0131 s\u00f6yleyenler y\u00fczde 3, hi\u00e7 tiyatro \/ sinemaya gitmedi\u011fini s\u00f6yleyenler y\u00fczde 1, hi\u00e7 bilgisayar oyunu oynamad\u0131\u011f\u0131n\u0131 s\u00f6yleyenler ise y\u00fczde 9. Gen\u00e7ler ortalamada ay\u0131n 26 g\u00fcn\u00fc televizyon seyrediyorlar, 25 g\u00fcn\u00fc internete giriyorlar, 12 g\u00fcn\u00fc arkada\u015flar\u0131yla dola\u015f\u0131yorlar, 13 g\u00fcn\u00fc kitap okuyorlar, 7 g\u00fcn\u00fc spor yap\u0131yorlar.<\/p>\n

Gen\u00e7lerin Kart Kullan\u0131m\u0131na Bak\u0131\u015f\u0131<\/p>\n

15-24 ya\u015f aras\u0131ndaki gen\u00e7lerin y\u00fczde 26’s\u0131n\u0131n bir adet, y\u00fczde 4’\u00fcn\u00fcn iki adet, y\u00fczde 1’inin ise \u00fc\u00e7 adet ve \u00fczerinde kredi kart\u0131, y\u00fczde 4’\u00fcn\u00fcn bir adet \u00f6n \u00f6demeli kart\u0131, y\u00fczde 34’\u00fcn\u00fcn bir adet, y\u00fczde 13’\u00fcn\u00fcn iki adet, y\u00fczde 6’s\u0131n\u0131n ise 3 adet ve \u00fczerinde banka kart\u0131 bulunuyor. 15-24 ya\u015f aras\u0131 gen\u00e7lerin % 53’\u00fcn\u00fcn banka kart\u0131 var.<\/p>\n

Gen\u00e7ler Internetten Giysi ve Bilet Al\u0131yor<\/p>\n

Gen\u00e7lerin \u00f6zellikle internetten yapt\u0131klar\u0131 al\u0131\u015fveri\u015flerini kredi kartlar\u0131 ile \u00f6deme al\u0131\u015fkanl\u0131klar\u0131 oldu\u011fu g\u00f6zleniyor. Gen\u00e7ler internetten en \u00e7ok giyim, sosyal aktivite bileti, u\u00e7ak bileti \/ tur \/ seyahat bileti sat\u0131n al\u0131yor. Her 5 gen\u00e7ten biri giyim, her 4 gen\u00e7ten biri ise elektronik e\u015fya al\u0131\u015fveri\u015flerini kredi kartlar\u0131 ile yap\u0131yor. Gen\u00e7ler bakkal al\u0131\u015fveri\u015flerinin y\u00fczde 91’ini nakit ile ger\u00e7ekle\u015ftiriyor.<\/p>\n

Gen\u00e7ler Temass\u0131z \u00d6demeye S\u0131cak Bak\u0131yor<\/p>\n

MasterCard’\u0131n Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na kat\u0131lan gen\u00e7lere temass\u0131z \u00f6deme teknolojilerini duyup duymad\u0131klar\u0131 soruldu\u011funda, gen\u00e7lerin yar\u0131ya yak\u0131n\u0131 bu teknoloji ile ilgili bilgilerinin oldu\u011funu, \u00f6zellikle toplu ula\u015f\u0131mda (y\u00fczde 49), okulda kimlik yerine kullanmak ve her t\u00fcrl\u00fc harcama i\u00e7in (y\u00fczde 44) ve kafe \/ fast food restoranlar\u0131nda (y\u00fczde 42) temass\u0131z \u00f6deme teknolojilerini tercih edeceklerini s\u00f6yl\u00fcyorlar.<\/p>\n

Internete En \u00c7ok Ev Bilgisayar\u0131ndan Ba\u011flan\u0131l\u0131yor<\/p>\n

Internete nereden ba\u011fland\u0131klar\u0131 sorulan gen\u00e7lerin y\u00fczde 78’i ev bilgisayar\u0131 diye cevap veriyor. Gen\u00e7lerin y\u00fczde 40’\u0131 cep telefonundan da internete girdi\u011fini s\u00f6ylerken, internete en \u00e7ok cep telefonundan ba\u011flananlar\u0131n oran\u0131 y\u00fczde 12’de kal\u0131yor. Gen\u00e7lerin y\u00fczde 30’u internetten kafelerden de internete girdi\u011fini s\u00f6yl\u00fcyor. \u00c7o\u011funlukla internet kafeden internete girenlerin oran\u0131 ise y\u00fczde 11.<\/p>\n

Gen\u00e7lerin \u00c7o\u011funun Bir Adet Temel \u0130\u015flevli Cep Telefonu Var<\/p>\n

MasterCard ara\u015ft\u0131rmas\u0131nda cep telefonu kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 da ara\u015ft\u0131r\u0131lan gen\u00e7lerin y\u00fczde 94’\u00fc bir adet, y\u00fczde 4’\u00fc iki adet cep telefonu bulundu\u011funu s\u00f6yl\u00fcyor. Y\u00fczde 2’lik kesim ise cep telefonu kullanmad\u0131\u011f\u0131n\u0131 ifade ediyor. Kullan\u0131lan cep telefonlar\u0131n\u0131n y\u00fczde 58’i basit \/ temel i\u015flemleri yapan cep telefonlar\u0131. Gen\u00e7lerin y\u00fczde 5’i iPhone, y\u00fczde 5’i Blackberry kullan\u0131rken, y\u00fczde 27’si di\u011fer ak\u0131ll\u0131 telefonlar\u0131 tercih ediyor.<\/p>\n

Gen\u00e7ler Cep Telefonlar\u0131n\u0131 Ortalama \u0130ki Y\u0131lda Bir Yeniliyor<\/p>\n

MasterCard ara\u015ft\u0131rmas\u0131na kat\u0131lan gen\u00e7ler, cep telefonlar\u0131n\u0131 ortalama iki y\u0131lda bir yenilediklerini s\u00f6yl\u00fcyor. Gen\u00e7lerin \u00e7o\u011funlu\u011fu (y\u00fczde 42) 3-5 y\u0131lda bir, y\u00fczde 27’si iki y\u0131lda bir, y\u00fczde 9’u her y\u0131l cep telefonlar\u0131n\u0131 de\u011fi\u015ftirdiklerini s\u00f6yl\u00fcyor. Gen\u00e7lerin y\u00fczde 14’\u00fc ise cep telefonlar\u0131n\u0131 hi\u00e7 de\u011fi\u015ftirmiyor. Gen\u00e7lerin yar\u0131ya yak\u0131n\u0131 ise cep telefonu \u00fczerinden \u00f6deme yap\u0131labilece\u011fini biliyor. Gen\u00e7lere cep telefonlar\u0131 \u00fczerinden \u00f6deme yapmay\u0131 tercih edip etmeyecekleri soruldu\u011funda her d\u00f6rt gen\u00e7ten biri bunu isteyece\u011fini s\u00f6yl\u00fcyor.<\/p>\n

Gen\u00e7ler Nakitsiz Topluma \u0130nan\u0131yor<\/p>\n

MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na kat\u0131lan gen\u00e7lerin yar\u0131ya yak\u0131n\u0131 (y\u00fczde 47) 2023 y\u0131l\u0131nda nakitsiz bir toplum olabilece\u011fine ve t\u00fcm \u00f6demelerin elektronik olarak yapman\u0131n m\u00fcmk\u00fcn olaca\u011f\u0131na inan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na G\u00f6re; Gen\u00e7lerin Y\u00fczde 84’\u00fc Her G\u00fcn Sosyal A\u011flarda Vakit Ge\u00e7iriyor, Yeni Teknolojiler Tercih Edilen Hediyelerin Ba\u015f\u0131nda Geliyor MasterCard taraf\u0131ndan ger\u00e7ekle\u015ftirilen MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na g\u00f6re, 15-24 ya\u015f aras\u0131ndaki gen\u00e7lerin \u00e7o\u011funlu\u011fu okuyor, ailelerinin yan\u0131nda…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6918","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nGencligin davranis arastirmasi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/05\/16\/gencligin-davranis-arastirmasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gencligin davranis arastirmasi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"MasterIndex Gen\u00e7lik Ara\u015ft\u0131rmas\u0131na G\u00f6re; 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