{"id":712,"date":"2009-10-04T18:17:49","date_gmt":"2009-10-04T16:17:49","guid":{"rendered":"http:\/\/atif.unaldi.org\/?p=710"},"modified":"2009-10-04T18:17:49","modified_gmt":"2009-10-04T16:17:49","slug":"iki-yilda-50-milyon-dolar-nasil-kazanilir","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2009\/10\/04\/iki-yilda-50-milyon-dolar-nasil-kazanilir\/","title":{"rendered":"\u0130ki y\u0131lda 50 milyon dolar nas\u0131l kazan\u0131l\u0131r?"},"content":{"rendered":"

10 A\u011fustos gecesi, bir milyon ki\u015fi ayn\u0131 anda, ciddi bir \u00fcz\u00fcnt\u00fc ya\u015fad\u0131. \u00dcyeleri bulunduklar\u0131 sosyal a\u011f friendfeed’in kurucular\u0131 11 saatlik bir toplant\u0131n\u0131n arkas\u0131ndan, \u015firketlerini 50 milyon dolara facebook’a satm\u0131\u015flard\u0131. Canl\u0131 (Livestream) bir sosyal a\u011f sitesi olmas\u0131 nedeniyle ilk yar\u0131m saatte site i\u00e7inde bu haber arand\u0131\u011f\u0131nda, s\u0131rf ingilizce olarak haberin 16 milyon kere yorum ald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Friendfeed kullan\u0131c\u0131lar\u0131 durumdan ciddi rahats\u0131zl\u0131k duyuyorlard\u0131. Sevdikleri ve \u00f6emsedikleri sosyal a\u011f en iyi ihtimalle ba\u015fka bir sosyal a\u011f\u0131n par\u00e7as\u0131 haline gelecekti. Dakikalar birbirini kovalad\u0131 ve durumun bu kadar i\u00e7 a\u00e7\u0131c\u0131 olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. Friendfeed kurucular\u0131, facebook’un arge (ara\u015ft\u0131rma geli\u015ftirme) departman\u0131nda g\u00f6revlendirileceklerdi. Bu da friendfeed ile gere\u011fi gibi ilgilenemeyeceklerini g\u00f6steriyordu. Hemen arkas\u0131ndan kafalardaki di\u011fer soru ise, bu sat\u0131\u015f\u0131n ne kadara oldu\u011fu idi. Sorunun cevab\u0131 ise, friendfeed kurucular\u0131n\u0131n, ofislerine d\u00f6nmesi ile birlikte a\u00e7\u0131kland\u0131. Rakam 50 milyon dolard\u0131. Ekim 2007’de kurulan friendfeed, A\u011fustos 2009’da yani iki y\u0131ldan k\u0131sa bir s\u00fcrede, kurucular\u0131na bir i\u015f g\u00fcvencesi de b\u0131rakarak_ki bence i\u015fin asl\u0131nda en \u00f6nemli k\u0131sm\u0131 ve anla\u015fman\u0131n temeli bu_ 50 milyon dolara sat\u0131lm\u0131\u015ft\u0131.<\/span><\/p>\n

Sosyal a\u011flar bu kadar paray\u0131 nereden buluyorlar<\/p>\n

\u0130nternet \u015firketleri son d\u00f6nemde, entellekt\u00fcel yat\u0131r\u0131mlar\u0131 ile ciddi anlamda g\u00fc\u00e7l\u00fc al\u0131\u015f,sat\u0131\u015flar\u0131n ba\u015f rol oyuncular\u0131 halini ald\u0131lar. En son Facebook’un %1.6’s\u0131n\u0131 240 milyon dolara sat\u0131n alan Microsoft, bu sitenin pazar\u0131n dev internet siteleri ligine girmesine sebep olmu\u015ftu. \u015eu an facebook’un de\u011ferinin, uzmanlar taraf\u0131ndan 15 miyar dolar civarlar\u0131nda oldu\u011fu hesaplan\u0131yor. Bu google’\u0131n internette arama sekt\u00f6r\u00fcne katt\u0131\u011f\u0131 de\u011fere benzer bir de\u011ferin sosyal a\u011flar taraf\u0131nda da facebook taraf\u0131ndan katmas\u0131n\u0131 sa\u011fl\u0131yor. Geleneksel merketlerde hesaplanan marka de\u011ferleri \u015firketin genel varl\u0131klar\u0131 i\u00e7inde \u00e7ok da b\u00fcy\u00fck bir kalem olmasa da, internet sekt\u00f6r\u00fcndeki her sat\u0131\u015f, asl\u0131nda \u00e7o\u011funlukla marka de\u011ferini ortaya koyuyor. Bu y\u00fczden son derece g\u00f6receli olan marka de\u011ferleri internet sekt\u00f6r\u00fcnde resmen ete kemi\u011fe b\u00fcr\u00fcn\u00fcyor.<\/p>\n

Friendfeed’in yat\u0131r\u0131ma de\u011ferli hale gelmesinin sebebi neydi?<\/p>\n

\u0130lk a\u015famada, bu al\u0131m\u0131n sebebi, \u015firketin g\u00fcc\u00fcnden kaynaklan\u0131yor gibi g\u00f6r\u00fcn\u00fcyor. 2 y\u0131ldan az bir s\u00fcre \u00f6nce kurulan \u015firketin, \u00f6yle \u00e7ok da dikkate de\u011fer bir malvarl\u0131\u011f\u0131 yok. \u015eirket sahip oldu\u011fu friendfeed.com sitesi, bir milyon kullan\u0131c\u0131ya sahip. Kurucular\u0131 taraf\u0131ndan bir sosyal a\u011fdan \u00e7ok, sosyal a\u011f toplay\u0131c\u0131 (aggregator) olarak tan\u0131ml\u0131yor. T\u00fcrk internet sekt\u00f6r\u00fc i\u00e7in, ticari faaliyetlere bak\u0131\u015f a\u00e7\u0131m\u0131zdan kaynakl\u0131 olarak toplay\u0131c\u0131 siteler \u00e7ok bulunmasa da, amerikada farkl\u0131 sekt\u00f6rlerde bu tip siteler yayg\u0131nca g\u00f6r\u00fcl\u00fcyor. Bu zaten internetin so\u011fan kabu\u011fu \u00f6rne\u011fi ile geli\u015fmesinin en belirleyici \u00f6zelliklerinden biri olarak g\u00f6r\u00fcl\u00fcyor. Bu yap\u0131lar ilk olarak finans sekt\u00f6r\u00fcnde g\u00f6r\u00fcld\u00fc. Finans sekt\u00f6r\u00fcnde b\u00fct\u00fcn bankalarda hesaplarla ba\u011flant\u0131 kuran toplay\u0131c\u0131 (aggregator) siteler, ki\u015filerin finansal yap\u0131lar\u0131n\u0131 tek bir kaynaktan idare etmelerini sa\u011flad\u0131. Son d\u00f6nemdeki webmail \u00e7\u00f6z\u00fcmlerinin hepsi, eposta hesaplar\u0131n\u0131zdan ayn\u0131 \u015fekilde maillerinizi toplay\u0131p, tek br kaynaktan y\u00fcr\u00fctme imkan\u0131n\u0131 verdi.
\nAncak friendfeed’in sosyal a\u011flara katt\u0131\u011f\u0131 tek \u00f6zellik toplay\u0131c\u0131 (aggregator) olmas\u0131 de\u011fil. Ayn\u0131 zamanda, internete livestream \u00f6zelli\u011fini kat\u0131yor olmas\u0131. Canl\u0131 internet diyebilece\u011fimiz bu \u00f6zellik sayesinde iste\u011fe ba\u011fl\u0131 \u00e7al\u0131\u015fan, dura\u011fan web sitelerini, daha haraketli ve ak\u0131\u015fkan bir yap\u0131ya kavu\u015fturdu.<\/p>\n

Livestream ne demek<\/p>\n

\u0130nternet siteleri on demand (yani ihtiyaca ba\u011fl\u0131) \u00e7al\u0131\u015f\u0131rlar. Kullan\u0131c\u0131 giri\u015f yapar. O ana kadar kar\u015f\u0131s\u0131na \u00e7\u0131kan i\u00e7eri\u011fe ula\u015f\u0131r. Ancak sosyal a\u011flarla birlikte i\u00e7eri\u011fin \u00e7ok k\u0131sa zamanda bayatlamas\u0131, livestream (ak\u0131\u015fkan internet) anlay\u0131\u015f\u0131n\u0131 g\u00fcndeme getirdi. Bu sayede siz ba\u011fland\u0131\u011f\u0131n\u0131z an sitenin g\u00fcndemi ne ise onu g\u00f6rebiliyorsunuz. Tabii bu durumda daha az g\u00fcncellenen i\u00e7erikleri de kaybetmemek i\u00e7in farkl\u0131 kanallarda farkl\u0131 i\u00e7eriklerinizi tutabiliyorsunuz. Livestream \u00f6zelli\u011fi, ayn\u0131 zamanda ba\u015fka bir ihtiyac\u0131 da ortaya koydu. Ge\u00e7mi\u015fte ar\u015fivlerin aranmas\u0131 gibi bir yap\u0131 mevcutken, livestream ile o anda g\u00fcndemin aranmas\u0131 yani ger\u00e7ek zamanl\u0131 arama ihtiyac\u0131 ortaya \u00e7\u0131kt\u0131. Livestream yay\u0131n\u0131 yapan friendfeed, twitter gibi sitelerde arama yapmak i\u00e7in \u00f6zel arama motoru yap\u0131lar\u0131 haz\u0131rlanmaya ba\u015flad\u0131. Tabii google da bu konudaki ihtiyac\u0131 \u00f6ng\u00f6rerek, arama motorunun livestream yapan siteleri \u00e7ok daha fazla ve h\u0131zl\u0131 indekslemeye ba\u015flad\u0131. Bu nednele yeni bir mod\u00fcl \u00e7\u0131karaca\u011f\u0131n\u0131 a\u00e7\u0131klayan google belirli kullan\u0131c\u0131lara bu hizmeti vermeye ba\u015flad\u0131. Livestream ile g\u00fcncel yap\u0131larda arma yapmak, toplumun anl\u0131k g\u00fcndemini de\u011fi\u015ftiren, felaket anlar\u0131nda, markalar\u0131n anl\u0131k krizlerinde ciddi anlamda i\u015fe yar\u0131yor. Ge\u00e7en hafta i\u00e7inde \u00c7anakkale’de ger\u00e7ekle\u015fen depremin, \u0130stanbul’da hissedlmesi konusundaki en h\u0131zl\u0131 bilgiye bir\u00e7ok insan friendfeed arac\u0131l\u0131\u011f\u0131 ile ula\u015ft\u0131.<\/p>\n

Bu sat\u0131\u015f\u0131n arkas\u0131ndaki ger\u00e7ek neden?<\/p>\n

Friendfeed kullan\u0131c\u0131s\u0131 olan bir milyon ki\u015fi asl\u0131nda facebook’un 250 milyon kullan\u0131c\u0131s\u0131n\u0131n yan\u0131nda \u00e7ok da \u00f6nemli bir de\u011fer te\u015fkil etmiyor. Asl\u0131nda, facebook i\u00e7in friendfeed’in geli\u015ftirdi\u011fi site, sitenin toplay\u0131c\u0131 \u00f6zelli\u011fi ve livestream \u00f6zelli\u011fi de ciddi anlam ifade etmiyor. Ancak friendfeed’in kullan\u0131c\u0131lar\u0131 aras\u0131ndaki, Bret Taylor, Paul Buchheit, Jim Norris ve Sanjeev Singh gibi isimler daha \u00f6nce de farkl\u0131 ba\u015far\u0131 hikayelerinde oynam\u0131\u015flar. Bunlar aras\u0131nda en \u00f6nemlileri Gmail ve Google Earth. \u00c7ok kullan\u0131lan bu siteler, kullan\u0131c\u0131lar\u0131 taraf\u0131ndan da \u00e7ok be\u011feniliyor. Bu be\u011feninin as\u0131l sebebi, sitelerin \u00e7al\u0131\u015fma yap\u0131s\u0131ndan kaynaklan\u0131yor. Herkesin pratik buldu\u011fu bu siteler, h\u0131zl\u0131 ve kullan\u0131c\u0131 dostu olduklar\u0131ndan \u00e7ok be\u011feniliyolar. Zaten friendfeed’in de \u00f6nemli ismi olan Bret Taylor, ben yaz\u0131l\u0131mlar\u0131m\u0131n yapt\u0131klar\u0131na \u00e7ok inan\u0131r\u0131m diye a\u00e7\u0131klamalar yapacak kadar, konuya ilgi g\u00f6steriyor.<\/p>\n

Gelecekte sosyal a\u011flar nas\u0131l bir yap\u0131ya b\u00fcr\u00fcnecek<\/p>\n

Sosyal a\u011flar kendi i\u00e7inde geli\u015fimlerini tamamlayamad\u0131lar. \u00d6nce genele hitap eden a\u011flar olu\u015fmu\u015f olmas\u0131na ra\u011fmen, kullan\u0131c\u0131lar\u0131n profil bilgilerinin ula\u015f\u0131labilir olmas\u0131na duyduklar\u0131 rahats\u0131zl\u0131ktan dolay\u0131, gelecek d\u00f6nemde kapal\u0131 a\u011flar\u0131n daha fazla ve yayg\u0131n kullan\u0131l\u0131r olaca\u011f\u0131n\u0131 g\u00f6rece\u011fiz. Bu a\u011flar ki\u015finin profiline uygun (meslek,ya\u015f gruplar\u0131 v.b.) k\u0131r\u0131l\u0131mlar g\u00f6stemekle birlikte, davran\u0131\u015flar\u0131na (belli bir markan\u0131n grubu, al\u0131\u015fveri\u015f \u00f6nerileri grubu) g\u00f6re de \u015fekillenebilecek. Bu tabii bir ba\u015flang\u0131\u00e7 olacak. Devam\u0131nda koca bir sekt\u00f6r\u00fcn olu\u015fmas\u0131 bekleniliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

10 A\u011fustos gecesi, bir milyon ki\u015fi ayn\u0131 anda, ciddi bir \u00fcz\u00fcnt\u00fc ya\u015fad\u0131. \u00dcyeleri bulunduklar\u0131 sosyal a\u011f friendfeed’in kurucular\u0131 11 saatlik bir toplant\u0131n\u0131n arkas\u0131ndan, \u015firketlerini 50 milyon dolara facebook’a satm\u0131\u015flard\u0131. Canl\u0131 (Livestream) bir sosyal a\u011f sitesi…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","hentry","category-2009-yazilari"],"yoast_head":"\n\u0130ki y\u0131lda 50 milyon dolar nas\u0131l kazan\u0131l\u0131r? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2009\/10\/04\/iki-yilda-50-milyon-dolar-nasil-kazanilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130ki y\u0131lda 50 milyon dolar nas\u0131l kazan\u0131l\u0131r? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"10 A\u011fustos gecesi, bir milyon ki\u015fi ayn\u0131 anda, ciddi bir \u00fcz\u00fcnt\u00fc ya\u015fad\u0131. \u00dcyeleri bulunduklar\u0131 sosyal a\u011f friendfeed’in kurucular\u0131 11 saatlik bir toplant\u0131n\u0131n arkas\u0131ndan, \u015firketlerini 50 milyon dolara facebook’a satm\u0131\u015flard\u0131. 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