{"id":7129,"date":"2012-07-17T11:20:08","date_gmt":"2012-07-17T11:20:08","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/07\/17\/10-milyar-dolar-zarar-etti-nbc-ile-16-yillik-ortakligi-bitirdi\/"},"modified":"2012-07-17T11:20:08","modified_gmt":"2012-07-17T11:20:08","slug":"10-milyar-dolar-zarar-etti-nbc-ile-16-yillik-ortakligi-bitirdi","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/07\/17\/10-milyar-dolar-zarar-etti-nbc-ile-16-yillik-ortakligi-bitirdi\/","title":{"rendered":"10 milyar dolar zarar etti, NBC ile 16 y\u0131ll\u0131k ortakl\u0131\u011f\u0131 bitirdi"},"content":{"rendered":"

Microsoft’un MSNBC’nin kablolu televizyon kanal\u0131ndaki hisselerini 2005 y\u0131l\u0131nda NBC’ye satmas\u0131n\u0131n ard\u0131ndan sallanmaya ba\u015flayan ortakl\u0131k, iki \u015firketin yollar\u0131na ayr\u0131 ayr\u0131 devam etmek \u00fczere anla\u015fmaya varmas\u0131yla sona erdi. Comcast Corp’un sahibi oldu\u011fu ABD’nin \u00f6nde gelen haber kurulu\u015fu NBC News, Microsoft’un MSNBC’deki y\u00fczde 50’lik pay\u0131n\u0131 a\u00e7\u0131klanmayan bir bedelle sat\u0131n alarak bu markan\u0131n tek sahibi konumuna y\u00fckseldi. 16 y\u0131lda MSNBC ortakl\u0131\u011f\u0131na 220 milyon dolarl\u0131k yat\u0131r\u0131m yapan Microsoft, buna ra\u011fmen Bing arama motoru ve MSN portal\u0131n\u0131n da dahil oldu\u011fu internet i\u015finden 7 y\u0131lda 10 milyar dolar\u0131n \u00fczerinde zarar etti. Ancak Microsoft, h\u0131zla b\u00fcy\u00fcyen internet habercili\u011finden daha fazla gelir elde etmek i\u00e7in kendi yoluna devam edece\u011fini duyurdu. Ancak ayr\u0131l\u0131\u011fa ra\u011fmen, rakip haline gelen iki \u015firketin daha \u00f6nce yapt\u0131\u011f\u0131 anla\u015fma gere\u011fince MSN’in, NBC’den haber almaya devam edece\u011fi kaydedildi.<\/p>\n

Okuyucular istedi<\/strong><\/p>\n

MSNBC.com<\/a>’un i\u00e7eri\u011fine ba\u011fl\u0131 kalman\u0131n, haber kayna\u011f\u0131 konusunda baz\u0131 k\u0131s\u0131tlamalara neden oldu\u011funu savunan MSN.com<\/a> Genel M\u00fcd\u00fcr\u00fc Bob Visse, iki \u015firketin ortakl\u0131\u011f\u0131 bitirmesiyle ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi: “Tek bir kayna\u011fa ba\u011fl\u0131 kalma durumu, okuyucular\u0131m\u0131z\u0131n istedi\u011fi daha geni\u015f perspektifli haber yapma olana\u011f\u0131m\u0131z\u0131 zora sokuyordu. Okuyucumuz bizden daha \u00e7e\u015fitli kaynaklara dayand\u0131r\u0131lan haberler istiyor. MSNBC.com<\/a>’a haber i\u00e7eri\u011fi haz\u0131rlayan en az 100 ki\u015fiyle \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz. Sonbaharda Microsoft olarak yeni haber servisimizi tan\u0131taca\u011f\u0131z”. Ortakl\u0131\u011f\u0131n sonlanmas\u0131n\u0131n ard\u0131ndan, Microsoft’un Washington’daki y\u00f6netim binas\u0131ndan ayr\u0131lan NBC News’in New York’taki binas\u0131nda faaliyetlerini s\u00fcrd\u00fcrece\u011fi belirtildi.<\/p>\n

50 milyonluk trafik<\/strong><\/p>\n

NBC News Direkt\u00f6r\u00fc Vivian Schiller de, Microsoft ortakl\u0131\u011f\u0131n\u0131n habercilik anla\u015f\u0131y\u0131\u015f\u0131n\u0131 k\u0131s\u0131tlad\u0131\u011f\u0131n\u0131 \u00f6ne s\u00fcrerek, “Kendi kararlar\u0131m\u0131z\u0131 verme noktas\u0131nda art\u0131k \u00e7ok daha esnek bir yap\u0131ya kavu\u015faca\u011f\u0131z. Bu sayede NBCNews.com<\/a> daha y\u00fcksek ziyaret\u00e7i trafi\u011fine ula\u015facak. Bu \u00e7ok dost\u00e7a bir ayr\u0131l\u0131k oldu. Rekabetin bizi daha iyi noktalara ta\u015f\u0131yaca\u011f\u0131na inan\u0131yoruz” diye konu\u015ftu. ABD’nin en \u00e7ok ziyaret edilen d\u00f6rd\u00fcnc\u00fc internet sitesi olan MSNBC.com<\/a>, haziran ay\u0131nda 50 milyonluk bir trafi\u011fe ula\u015ft\u0131. Yahoo ise ABC News ile olan anla\u015fmas\u0131yla birlikte 81 milyon ziyaret\u00e7iye ula\u015farak listede ilk s\u0131ray\u0131 ald\u0131. Yahoo’yu ise ikinci olarak AOL\/Huffington Post ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada ise CNN takip etti. Bu sat\u0131n alman\u0131n ard\u0131ndan MSNBC.com<\/a> adresinin yeniden NBCNews.com<\/a> olarak kullan\u0131lmaya devam edece\u011fi, MSNBC.com<\/a> adresine girmek isteyen kullan\u0131c\u0131lar\u0131n ise otomatik olarak NBCNews.com<\/a> adresine y\u00f6nlendirilece\u011fi ifade edildi.<\/p>\n

Do\u011fu\u015f Yay\u0131n Grubu:<\/strong><\/p>\n

Ortakl\u0131\u011f\u0131m\u0131z s\u00fcr\u00fcyor kendi ba\u015f\u0131m\u0131za da devam edebiliriz
\nDO\u011eU\u015e Yay\u0131n Grubu’nun teknolojik altyap\u0131 anlam\u0131nda MSNBC’nin deste\u011fini alarak y\u00fcr\u00fctt\u00fc\u011f\u00fc ‘NTVMSNBC.com’ internet sitesinin ise en az 1 y\u0131l daha ayn\u0131 isimle devam edece\u011fi belirtildi. MSNBC ile olan ortakl\u0131klar\u0131n\u0131n, 2013 y\u0131l\u0131 ekim ay\u0131na kadar devam edece\u011fini s\u00f6yleyen Do\u011fu\u015f Yay\u0131n Grubu Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Siren Uluda\u011f, “Ayr\u0131l\u0131k \u00e7ok yeni oldu\u011fu i\u00e7in bize konuyla ilgili herhangi bir yasal bildirim gelmedi. Fakat biz de ntvmsnbc.com<\/a> olarak uzun vadede nas\u0131l bir yol izleyece\u011fimize bak\u0131yoruz. Bu iki \u015firketin ayr\u0131lmas\u0131yla birlikte, kiminle \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fimize karar verece\u011fiz. Biz de bir s\u00fcredir, ntvmsnbc.com<\/a> ile ilgili olarak yeni stratejiler \u00fczerinde \u00e7al\u0131\u015f\u0131yorduk. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde izleyece\u011fimiz stratejiler aras\u0131nda iki \u015firketten tamamen ba\u011f\u0131ms\u0131z olarak kendi yolumuza devam etme se\u00e7ene\u011fi de yer al\u0131yor” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft’un MSNBC’nin kablolu televizyon kanal\u0131ndaki hisselerini 2005 y\u0131l\u0131nda NBC’ye satmas\u0131n\u0131n ard\u0131ndan sallanmaya ba\u015flayan ortakl\u0131k, iki \u015firketin yollar\u0131na ayr\u0131 ayr\u0131 devam etmek \u00fczere anla\u015fmaya varmas\u0131yla sona erdi. Comcast Corp’un sahibi oldu\u011fu ABD’nin \u00f6nde gelen haber kurulu\u015fu…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7129","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n10 milyar dolar zarar etti, NBC ile 16 y\u0131ll\u0131k ortakl\u0131\u011f\u0131 bitirdi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/07\/17\/10-milyar-dolar-zarar-etti-nbc-ile-16-yillik-ortakligi-bitirdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 milyar dolar zarar etti, NBC ile 16 y\u0131ll\u0131k ortakl\u0131\u011f\u0131 bitirdi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Microsoft’un MSNBC’nin kablolu televizyon kanal\u0131ndaki hisselerini 2005 y\u0131l\u0131nda NBC’ye satmas\u0131n\u0131n ard\u0131ndan sallanmaya ba\u015flayan ortakl\u0131k, iki \u015firketin yollar\u0131na ayr\u0131 ayr\u0131 devam etmek \u00fczere anla\u015fmaya varmas\u0131yla sona erdi. 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