E-ticaret’ te B\u00fcy\u00fcme Tam Gaz<\/strong> <\/h1>\nBankalararas\u0131 Kart Merkezi‘ nin (BKM) yay\u0131nlad\u0131\u011f\u0131 2012 y\u0131l\u0131 ikinci \u00e7eyrek verilerine g\u00f6re T\u00fcrkiye’de 2012 y\u0131l\u0131 ikinci \u00e7eyrekte 7.3 milyar TL‘lik e-ticaret hacmi yarat\u0131ld\u0131.
\nYakla\u015f\u0131k36 milyon adet i\u015flem yap\u0131lan d\u00f6nemde, 2011 y\u0131l\u0131 ayn\u0131 d\u00f6neme g\u00f6re y\u00fczde 40.5‘lik b\u00fcy\u00fcme sa\u011fland\u0131. 2012 y\u0131l\u0131 birinci \u00e7eyre\u011fe g\u00f6reyse yakla\u015f\u0131k 450 milyon TL‘lik b\u00fcy\u00fcme s\u00f6z konusu.
\n2012 y\u0131l\u0131n\u0131n birinci \u00e7eyrekte e-ticaret sekt\u00f6r\u00fcnde yarat\u0131lan hacim 6.9 milyar TL civar\u0131ndayd\u0131. S\u00f6z konusu d\u00f6nemde ger\u00e7ekle\u015fen i\u015flem adedinin 37 milyon 434 bin oldu\u011funu hat\u0131rlatmak istiyoruz.
\nK\u0131yaslama a\u00e7\u0131s\u0131ndan ge\u00e7en sene ikinci \u00e7eyrekte yay\u0131nlanan rakamlar\u0131 da bir hat\u0131rlayal\u0131m. E-ticaret sekt\u00f6r\u00fcnde 2011 y\u0131l\u0131 ikinci \u00e7eyrekte 5 milyar 522 milyon TL‘lik hacim yarat\u0131lm\u0131\u015ft\u0131. S\u00f6z konusu d\u00f6nemdeki i\u015flem adedininse yakla\u015f\u0131k 30 milyon oldu\u011funu hat\u0131rlatmak istiyoruz.
\n\u0130kinci \u00e7eyrekte internetten yap\u0131lan i\u015flem ba\u015f\u0131 tutar ise 194 TL. Ge\u00e7en sene ayn\u0131 d\u00f6nemde 183 TL olarak ger\u00e7ekle\u015fen i\u015flem ba\u015f\u0131 tutar\u0131, 2012 y\u0131l\u0131 birinci \u00e7eyrekteyse 184 TL‘ydi. Ge\u00e7en sene ayn\u0131 d\u00f6neme g\u00f6re yakla\u015f\u0131k 10 TL‘lik bir art\u0131\u015f\u0131n oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.
\n![\"\"](\"http:\/\/i.milliyet.com.tr\/GazeteHaberIciResim\/2012\/07\/20\/fft16_mf2454041.Jpeg\")
\n2012 y\u0131l\u0131 May\u0131s ay\u0131nda yakla\u015f\u0131k 13 milyon 370 bin adet i\u015flem ger\u00e7ekle\u015firken, toplamda 2 milyar 600 milyon TL‘lik hacim yarat\u0131lm\u0131\u015f. Ancak Haziran ay\u0131na geldi\u011fimizdeyse 11 milyon 874 bin i\u015flemle 2 milyar 474 TL‘lik hacim yarat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Yani yakla\u015f\u0131k 1.5 milyon adet i\u015flemde 125 milyon TL‘lik gerileme s\u00f6z konusu.
\nBankalararas\u0131 Kart Merkezi‘ nin (BKM) yay\u0131nlad\u0131\u011f\u0131 2012 y\u0131l\u0131 ikinci \u00e7eyrek raporunu a\u00e7\u0131klad\u0131. Konu ile ilgili g\u00f6r\u00fc\u015flerini ald\u0131\u011f\u0131m\u0131z Bilginet Bili\u015fim Teknolojileri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Merter \u00d6ZDEM\u0130R \u015funlar\u0131 s\u00f6yledi:
\n“T\u00fcrkiye pazar\u0131nda faaliyet g\u00f6steren firmalar e-ticaret’ i \u00e7ok sevdi. Buna nihai t\u00fcketicinin de bilin\u00e7lenmesi de eklenince devasal \u015fekilde b\u00fcy\u00fcyen bir sekt\u00f6r ortaya \u00e7\u0131kt\u0131. Bu b\u00fcy\u00fcme beklenilen bir b\u00fcy\u00fcme idi. Ancak g\u00f6stergelere bakt\u0131\u011f\u0131m\u0131zda teknolojinin do\u011frudan b\u00fcy\u00fcmeye olan etkisini de g\u00f6z ard\u0131 etmememiz laz\u0131m. Y\u0131l sonu itibar\u0131 ile 35 – 37 milyar TL seviyelerinin \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fc sekt\u00f6r\u00fcn yaz rehavetinden \u00e7\u0131kmas\u0131 ile ciddi bir art\u0131\u015f daha yapmas\u0131n\u0131 beklemekteyiz. Bu art\u0131\u015flar\u0131n sevindirici oldu\u011fu kadar, b\u00fcy\u00fcmeyi y\u00f6netmenin zorluklar\u0131n\u0131 da hat\u0131rlatarak e-ticaret sekt\u00f6r\u00fcne girecek firma\/marka\/ki\u015fi’ lerin do\u011fru planlama ve iyi analizler sonucunda i\u015f ba\u015f\u0131na ge\u00e7melerinin \u00f6nemini de hat\u0131rlatmak isterim. E-ticaret’ teki b\u00fcy\u00fcme her firman\u0131n ba\u015far\u0131l\u0131 olaca\u011f\u0131 anlam\u0131na gelmemeli do\u011fru e-ticaret dan\u0131\u015fmanl\u0131klar\u0131 ile ba\u015flamakta b\u00fcy\u00fck fayda var.”<\/p>\n","protected":false},"excerpt":{"rendered":"
E-ticaret’ te B\u00fcy\u00fcme Tam Gaz Bankalararas\u0131 Kart Merkezi‘ nin (BKM) yay\u0131nlad\u0131\u011f\u0131 2012 y\u0131l\u0131 ikinci \u00e7eyrek verilerine g\u00f6re T\u00fcrkiye’de 2012 y\u0131l\u0131 ikinci \u00e7eyrekte 7.3 milyar TL‘lik e-ticaret hacmi yarat\u0131ld\u0131. Yakla\u015f\u0131k36 milyon adet i\u015flem yap\u0131lan d\u00f6nemde, 2011…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7243","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n
E-ticaret\u2019 te B\u00fcy\u00fcme Tam Gaz - Milliyet.com.tr - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/08\/02\/e-ticaret-te-buyume-tam-gaz-milliyet-com-tr\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret\u2019 te B\u00fcy\u00fcme Tam Gaz - Milliyet.com.tr - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"E-ticaret’ te B\u00fcy\u00fcme Tam Gaz Bankalararas\u0131 Kart Merkezi‘ nin (BKM) yay\u0131nlad\u0131\u011f\u0131 2012 y\u0131l\u0131 ikinci \u00e7eyrek verilerine g\u00f6re T\u00fcrkiye’de 2012 y\u0131l\u0131 ikinci \u00e7eyrekte 7.3 milyar TL‘lik e-ticaret hacmi yarat\u0131ld\u0131. 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