{"id":7253,"date":"2012-08-07T12:13:04","date_gmt":"2012-08-07T12:13:04","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=7253"},"modified":"2012-08-07T12:13:04","modified_gmt":"2012-08-07T12:13:04","slug":"platin-dergisinin-benimle-yaptigi-roportaj","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/08\/07\/platin-dergisinin-benimle-yaptigi-roportaj\/","title":{"rendered":"Platin Dergisinin benimle yapt\u0131\u011f\u0131 r\u00f6portaj"},"content":{"rendered":"

Platin Dergisi Sorular\u0131
\n-\u015eirketinizin kurumsal yap\u0131s\u0131 hakk\u0131nda bilgi verebilir misiniz? Yap\u0131lan al\u0131\u015fveri\u015f oranlar\u0131 nedir? Rakamsal verilerinizi payla\u015fabilir misiniz?
\nModagurusu.com bir Demsa Group i\u015ftirakidir. Ancak ilk y\u0131l planlar\u0131m\u0131z aras\u0131nda ayr\u0131 bir \u015firket olmak bulunmamaktad\u0131r. Bu nedenle
\nmodagurusu.com’a ait her t\u00fcrl\u00fc veri Demsa Group yap\u0131s\u0131 i\u00e7inde de\u011firlendirilmektedir. Ancak al\u0131\u015fveri\u015f oranlar\u0131 konusundaki baz\u0131 bilgileri siznle payla\u015fmaktan b\u00fcy\u00fck mutluluk duyar\u0131m.
\nProjemizin ba\u015flad\u0131\u011f\u0131 ilk aylarda Anadolu \u015fehirleri a\u011f\u0131rl\u0131kl\u0131 sat\u0131nal\u0131mlar\u0131 ger\u00e7ekle\u015ftirirken \u015fu anda sat\u0131\u015flar\u0131m\u0131z\u0131n %57’sini \u0130stanbul’a ger\u00e7ekle\u015ftiriyoruz. Bunun en \u00f6nemli sebebinin, teslimimizin 24 saat i\u00e7inde ger\u00e7ekle\u015fmesi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Her ne kadar \u0130stanbul d\u0131\u015f\u0131na teslimatlar\u0131m\u0131z 48 saat i\u00e7inde ger\u00e7ekle\u015fse de bu fark \u0130stanbul’lu takipcilerimizin dikkatini ve sadakatini kazanmam\u0131za sebep oldu. \u0130kinci s\u0131rada %12 ile Ankara geliyor. En \u00e7ok sat\u0131n alman\u0131n ger\u00e7ekle\u015fti\u011fi \u00fc\u00e7\u00fcnc\u00fc il ise %8 ile \u0130zmir. Arkas\u0131ndan Adana, Antalya geliyor. Anadoluya sat\u0131\u015flar\u0131m\u0131z yine de toplam sat\u0131\u015f\u0131m\u0131z\u0131n %40’\u0131n\u0131 olu\u015fturuyor.
\nPaket ba\u015f\u0131na maliyetlerimiz T\u00fcrkiye standartlar\u0131n\u0131n iki kat\u0131ndan bile daha y\u00fcksek. Ortalamam\u0131z 160 TL civarlar\u0131nda. Asl\u0131nda bu rakam\u0131n d\u00fc\u015fmesine son birka\u00e7 ayd\u0131r \u00fcr\u00fcn yelpazesini g\u00fc\u00e7lendirdi\u011fimiz ve yak\u0131nda takipcilerine bir s\u00fcrpriz yapaca\u011f\u0131m\u0131z Mothercare \u00fcr\u00fcnleri sebep oluyor. Zira cumartesi gecesi sitemize girip 5bin – 6bin TL’lik al\u0131\u015feri\u015f yapan m\u00fc\u015fterilerimiz var. Onlar y\u00fcz\u00fcnden paket ortalam\u0131z \u00e7ok y\u00fcksek. Ama mothercare m\u00fc\u015fterilerinden \u00e7ok memnunuz. Sadakatin \u00e7ok y\u00fcksek oldu\u011fu bir markam\u0131z.
\n-D\u00fcnya ile T\u00fcrkiye e-ticaret uygulamalar\u0131 aras\u0131nda ne gibi farklar var?
\nD\u00fcnya’daki eticaret uygulamalar\u0131nda orijinal \u00fcr\u00fcn ile kar\u015f\u0131la\u015fma oran\u0131n\u0131z \u00e7ok y\u00fcksek. Ancak T\u00fcrkiye’de bu konuda ciddi problemler var. Bunun en ciddi sorunlardan biri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcrkiye’deki sitelerin \u00e7o\u011fu orijinal \u00fcr\u00fcnler bulmakta zorlan\u0131yor.
\nBizim de en \u00f6nemli farkl\u0131l\u0131\u011f\u0131m\u0131z bu. \u00dcr\u00fcnlerimiz hem \u00e7ok \u00e7e\u015fitli hem de orijinal. Bu konuda arkam\u0131zda Demsa Group’un g\u00fcvencesi var. Bu nedenle m\u00fc\u015fteri memnuniyetimiz olduk\u00e7a y\u00fcksek.
\nH\u0131zl\u0131 teslimat ve \u00fcr\u00fcn kalitesi bizim g\u00fc\u00e7l\u00fc alanlar\u0131m\u0131z.
\n-Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 50 b\u00fcy\u00fcyen e-ticaret sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde Amerika’y\u0131 yakalayaca\u011f\u0131
\nbelirtiliyor. Siz bunu nas\u0131l yorumluyorsunuz? 3 y\u0131l i\u00e7inde sekt\u00f6r nas\u0131l bir geli\u015fim g\u00f6sterecek?
\nY\u0131llard\u0131r \u00e7e\u015fitli seminerlerde bug\u00fcnleri g\u00f6rece\u011fimizi s\u00f6yl\u00fcyordum. Ancak dinleyicilerimizden her zaman itirazlar gelebiliyordu. \u0130\u015fte \u00e7ok uzun zaman ge\u00e7medi private shopping sitelerinin etkisi ile h\u0131zl\u0131 bir b\u00fcy\u00fcme sa\u011fland\u0131.
\nTalebin her g\u00fcn artmas\u0131n\u0131n sonucu olarak sekt\u00f6r her ge\u00e7en g\u00fcn daha \u00e7ok b\u00fcy\u00fcyecek.
\nYine benim seminerlerimde s\u00f6yledi\u011fim konulardan biridir. Ticaretin tamam\u0131 bir g\u00fcn internete ta\u015f\u0131nacak. Bunun etkisini \u015fimdiden
\ng\u00f6rebiliyoruz. Sizce e-ticaretin b\u00fcy\u00fcyece\u011fine inan\u00e7 tam olmasayd\u0131 her g\u00fcn yeni bir \u00f6deme sistemi hayata ge\u00e7ermiydi?
\n-E-ticarette ba\u015far\u0131l\u0131 olmak i\u00e7in ne gibi stratejiler izlemek gerekiyor? e-Ticaretin lokal bir konu oldu\u011funu unutmamak \u015fart. T\u00fcrkiye’de iseniz T\u00fcrk insan\u0131na sat\u0131\u015f yapacaksan\u0131z kurallar\u0131n\u0131z\u0131 ona g\u00f6re
\nbelirleyeceksiniz. Grup b\u00fcnyesinde ba\u015flatt\u0131\u011f\u0131m\u0131z yeni projelerde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ba\u015fka \u00dclkerlerdeki dostlar\u0131m\u0131za \u00f6nce T\u00fcrkiye’deki ticaret ve finans dinamiklerini arkas\u0131ndan da T\u00fcrk T\u00fcketicisinin k\u00fclt\u00fcr\u00fcnden bahsediyoruz. Bu k\u00fclt\u00fcr\u00fcn i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z topraklara ait
\n\u00f6zelliklerin d\u0131\u015f\u0131nda, iyi k\u00f6t\u00fc tart\u0131\u015f\u0131l\u0131r ama T\u00fcrkiye’deki e-ticaretin geli\u015fimi de var.
\n-E-ticarette t\u00fcketici ne istiyor, beklentileri neler?
\ne-Ticaret genelinde t\u00fcketicinin en \u00f6nemli meselesi g\u00fcvendir. Siteye, markaya, \u00fcr\u00fcne, lojisti\u011fe ve para transferine g\u00fcvenebilmek ister. Yani e-ticaret asl\u0131nda dijitalden, fiziksel hayata devam eden bir g\u00fcvenlik zincirini kurmay\u0131 gerektirir. Site’deki dijital g\u00fcvenlik yani SSL gibi yap\u0131lar do\u011fru kurulmal\u0131d\u0131r. Site g\u00fcvenilir bir kuruma ait olmal\u0131d\u0131r. Marka bildi\u011fi tan\u0131d\u0131\u011f\u0131 bir marka olmal\u0131d\u0131r. \u00dcr\u00fcn\u00fcn orjinalli\u011fi s\u00fcphe g\u00f6t\u00fcrmemelidir. \u00dcr\u00fcn eline ula\u015fana kadar ge\u00e7en s\u00fcrede paketinin yerini her istedi\u011finde g\u00f6rebilmeli, kontrol edebilmeli, sorunlar\u0131n\u0131 an\u0131nda \u015firket ile payla\u015fabilmelidir.
\n\u0130kinci beklenti ise h\u0131zd\u0131r. \u00dcr\u00fcn\u00fc sitede h\u0131zl\u0131 g\u00f6rmek ister, kolayca \u00f6deme yapabilmek ve \u00fcr\u00fcn\u00fcn en h\u0131zl\u0131 \u015fekilde eline ula\u015fmas\u0131n\u0131 ister. Bunlar\u0131 ger\u00e7ekle\u015ftiremeyen e-ticaret projeleri uzun vadede yok olacakt\u0131r.
\n-T\u00fcrk t\u00fcketicilerinin e-al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 neler?
\nT\u00fcrk t\u00fcketicisinin beklentileri de bunlar olmakla birlikte, baz\u0131 noktalarda farkl\u0131l\u0131klar i\u00e7eriyor. Mesela T\u00fcrk t\u00fcketicileri \u00fcr\u00fcn\u00fc havada de\u011fil birinin \u00fczerinde g\u00f6rmeyi tercih ediyorlar. Her
\nistediklerinde, ak\u0131llar\u0131na her soru geldi\u011finde m\u00fc\u015fteri hizmetlerine ula\u015fmak isterler. Bu i\u015felimi yaz\u0131l\u0131 d\u011fil s\u00f6zl\u00fc yapmay\u0131 tercih ederler. H\u0131zl\u0131 geri d\u00f6n\u00fc\u015f almak isterler. Ger\u00e7i bu son al\u0131skanl\u0131k san\u0131yorum, bizim gibi orijinal \u00fcr\u00fcnler satan sitelerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 bir t\u00fcketici al\u0131\u015fkanl\u0131\u011f\u0131 ki biz bu noktada t\u00fcketiciler ile ileti\u015fimde olmay\u0131 \u00e7ok seviyor ve \u00f6nemsiyoruz.
\n\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Platin Dergisi Sorular\u0131 -\u015eirketinizin kurumsal yap\u0131s\u0131 hakk\u0131nda bilgi verebilir misiniz? Yap\u0131lan al\u0131\u015fveri\u015f oranlar\u0131 nedir? Rakamsal verilerinizi payla\u015fabilir misiniz? Modagurusu.com bir Demsa Group i\u015ftirakidir. Ancak ilk y\u0131l planlar\u0131m\u0131z aras\u0131nda ayr\u0131 bir \u015firket olmak bulunmamaktad\u0131r. Bu nedenle…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7253","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nPlatin Dergisinin benimle yapt\u0131\u011f\u0131 r\u00f6portaj - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/08\/07\/platin-dergisinin-benimle-yaptigi-roportaj\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platin Dergisinin benimle yapt\u0131\u011f\u0131 r\u00f6portaj - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Platin Dergisi Sorular\u0131 -\u015eirketinizin kurumsal yap\u0131s\u0131 hakk\u0131nda bilgi verebilir misiniz? 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Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. 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