{"id":726,"date":"2008-12-21T15:27:19","date_gmt":"2008-12-21T15:27:19","guid":{"rendered":"http:\/\/aliyegumus.wordpress.com\/?p=101"},"modified":"2008-12-21T15:27:19","modified_gmt":"2008-12-21T15:27:19","slug":"sofistike-teknolojiler","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2008\/12\/21\/sofistike-teknolojiler\/","title":{"rendered":"Sofistike Teknolojiler"},"content":{"rendered":"

\"atif-unaldi3\"Hi\u00e7 unutmuyorum 90’lar\u0131n ba\u015flar\u0131nda, bu \u00fclke ciddi bir yenilikle tan\u0131\u015ft\u0131. Herkes elindeki \u00e7anta \u015feklindeki ara\u00e7 telefonlar\u0131n\u0131 b\u0131rakt\u0131 ve ona g\u00f6re daha k\u00fc\u00e7\u00fck ama \u015fu an i\u00e7in \u00e7ok b\u00fcy\u00fck olan, cep telefonlar\u0131na ge\u00e7ti. O zaman i\u00e7in b\u00fcy\u00fck g\u00f6r\u00fcnmekle birlikte, \u00f6nemli bir yenilikti. T\u00fcrk halk\u0131 k\u0131sa s\u00fcrede telefonun yararlar\u0131n\u0131 alg\u0131lay\u0131p, kullanmaya ba\u015flad\u0131.\u0130\u015fte o g\u00fcnden bu yana, cep telefonu abonesi her g\u00fcn geometrik oranlarda artt\u0131. Art\u0131k \u00e7o\u011fu insan cep telefonu kullan\u0131yor, bunu bir l\u00fcksten \u00e7\u0131kar\u0131p hayat\u0131n\u0131n bir par\u00e7as\u0131 haline getiriyor.<\/p>\n

Ge\u00e7enlerde bir yemekte uzun s\u00fcredir i\u015f ya\u015fam\u0131nda bulunan bir dostum, yan\u0131m\u0131zdaki gen\u00e7 dostumuza, “Sen bilmezsin, T\u00fcrkiye’de eskiden telefon almak istersen ba\u015fvurunu yapard\u0131n, y\u0131llar sonra ba\u011flan\u0131rd\u0131, siz o zorluklar\u0131 hi\u00e7 ya\u015famad\u0131n\u0131z” diye tak\u0131l\u0131yordu. T\u00fcrkiye 90’lardan bug\u00fcne ciddi yol ald\u0131.<\/p>\n

GSM operat\u00f6rleri T\u00fcrkiye’ye ilk geldi\u011finde trafik ve yol durumunu k\u0131sa mesaj olarak alaca\u011f\u0131z dedi\u011fimizde, bir\u00e7ok \u00fcnl\u00fc i\u015fadam\u0131na \u00fctopik gelmi\u015fti. fiimdi g\u00f6r\u00fcnt\u00fcl\u00fc olarak anl\u0131k yol durumunu izleyebiliyoruz.<\/p>\n

Teknolojinin baz\u0131 k\u0131r\u0131lma noktalar\u0131 var tabii.\u015eimdi tam da bu noktan\u0131n \u00fczerindeyiz. Ba\u015fbakanl\u0131k M\u00fc\u015faviri, de\u011ferli medya hocas\u0131 Nabi Avc\u0131’n\u0131n dedi\u011fi gibi internet spermatik bir teknoloji. Yani bulundu\u011fu ortam\u0131, etraf\u0131nda kendisiyle ileti\u015fen teknolojileri ciddi anlamda de\u011fi\u015ftiriyor.<\/p>\n

Mobil d\u00fcnya ile internet teknolojilerinin birle\u015fmesinin en \u00f6nemli k\u0131r\u0131l\u0131m\u0131 olan 3. nesil de bir \u00e7ok teknolojiyi ve daha \u00f6nemlisi ya\u015fam tarz\u0131n\u0131 de\u011fi\u015ftirecek. \u00d6rne\u011fin, televizyonda bir program\u0131
\nizleyememek, “elektrikler kesik oldu\u011fu i\u00e7in \u00f6devimi yapamad\u0131m” demek gibi mazeretler demode
\nolacak. Mobil cihaz\u0131n\u0131z, sadece bir e\u011flence arac\u0131 de\u011fil ciddi bir bilgi kayna\u011f\u0131 haline gelecek.<\/p>\n

Bu cep telefonlar\u0131n\u0131 ki\u015fisel asistan noktas\u0131na biraz daha yakla\u015ft\u0131racak.<\/p>\n

Bu arada spermatik bir teknoloji olan internet, mobil d\u00fcnya ile medyay\u0131 bu kadar yak\u0131nla\u015ft\u0131r\u0131rken mevcut medya izleme analizlerini de ortadan kald\u0131racak. Rating cihazlar\u0131 i\u00e7in \u00f6rneklem gruplar\u0131 yerine tam say\u0131y\u0131 almak m\u00fcmk\u00fcn olacak.Kanallar yay\u0131nlar\u0131ndaki izleyici oranlar\u0131n\u0131n, dalgalanmalar\u0131n\u0131 bir g\u00fcn sonra de\u011fil hemen o an g\u00f6rebilecekler. Bu da daha dinamik ve interaktif bir y\u00f6netime sahip olmalar\u0131n\u0131 sa\u011flayacak. 3. nesil ve mobil internet ile g\u00fc\u00e7lendirilmi\u015f bir medya, daha dinamik daha \u00f6l\u00e7\u00fclebilir olacak. Medya’n\u0131n bir numaral\u0131 destek\u00e7isi reklamveren i\u00e7in de hayat daha kolayla\u015facak. Reklamveren izlenmeyen reklamlar i\u00e7in para \u00f6demekten kurtulacak.<\/p>\n

Alg\u0131lanma ve marka de\u011ferinden \u00e7ok, do\u011frudan sat\u0131\u015f reklam kampanyalar\u0131 ger\u00e7ekle\u015ftirebilecek. Sadece de\u011fi\u015fen alg\u0131 ve marka g\u00fcc\u00fcn\u00fc de\u011fil, reklam\u0131n al\u0131m etkisi yap\u0131p yapmad\u0131\u011f\u0131n\u0131 da kontrol etme olana\u011f\u0131 bulacak. \u00dcstelik bunu yaparken \u00f6rneklemlerle t\u00fcme varmak yerine, tam say\u0131y\u0131 biliyor olacak. Hata pay\u0131 gittik\u00e7e azalacak.<\/p>\n

3. nesil ile birlikte, internet de g\u00fc\u00e7lenecek. \u00d6zellikle e-i\u015f yapan \u015firketlerin ula\u015f\u0131m oranlar\u0131n\u0131 art\u0131racak. Bu nedenle kriz ortamlar\u0131n\u0131, mant\u0131kl\u0131 yat\u0131r\u0131mlar\u0131n\u0131 de\u011ferlendirmek isteyen b\u00fct\u00fcn yat\u0131r\u0131mc\u0131lara, e-i\u015f yapman\u0131n tam zaman\u0131 oldu\u011funu s\u00f6yl\u00fcyorum. Zira internet art\u0131k yepyeni bir ziyaret\u00e7i kitlesine sahip. \u2039\u015fin en g\u00fczel taraf\u0131 bu kitle monit\u00f6r\u00fcn \u00f6n\u00fcnden kalkamayan, hareketsiz bir kitle de\u011fil. Hareket ediyor, ya\u015f\u0131yor, tepki veriyor. Do\u011fru ya\u015fayan modern bir toplum …<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u00e7 unutmuyorum 90’lar\u0131n ba\u015flar\u0131nda, bu \u00fclke ciddi bir yenilikle tan\u0131\u015ft\u0131. Herkes elindeki \u00e7anta \u015feklindeki ara\u00e7 telefonlar\u0131n\u0131 b\u0131rakt\u0131 ve ona g\u00f6re daha k\u00fc\u00e7\u00fck ama \u015fu an i\u00e7in \u00e7ok b\u00fcy\u00fck olan, cep telefonlar\u0131na ge\u00e7ti. O zaman i\u00e7in…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-726","post","type-post","status-publish","format-standard","hentry","category-atifunaldi-org"],"yoast_head":"\nSofistike Teknolojiler - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2008\/12\/21\/sofistike-teknolojiler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sofistike Teknolojiler - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Hi\u00e7 unutmuyorum 90’lar\u0131n ba\u015flar\u0131nda, bu \u00fclke ciddi bir yenilikle tan\u0131\u015ft\u0131. Herkes elindeki \u00e7anta \u015feklindeki ara\u00e7 telefonlar\u0131n\u0131 b\u0131rakt\u0131 ve ona g\u00f6re daha k\u00fc\u00e7\u00fck ama \u015fu an i\u00e7in \u00e7ok b\u00fcy\u00fck olan, cep telefonlar\u0131na ge\u00e7ti. 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Herkes elindeki \u00e7anta \u015feklindeki ara\u00e7 telefonlar\u0131n\u0131 b\u0131rakt\u0131 ve ona g\u00f6re daha k\u00fc\u00e7\u00fck ama \u015fu an i\u00e7in \u00e7ok b\u00fcy\u00fck olan, cep telefonlar\u0131na ge\u00e7ti. 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