{"id":731,"date":"2008-12-28T19:54:32","date_gmt":"2008-12-28T19:54:32","guid":{"rendered":"http:\/\/aliyegumus.wordpress.com\/?p=223"},"modified":"2008-12-28T19:54:32","modified_gmt":"2008-12-28T19:54:32","slug":"2009-faliniz","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2008\/12\/28\/2009-faliniz\/","title":{"rendered":"2009 fal\u0131n\u0131z…"},"content":{"rendered":"

\"atif-unaldi\"Ac\u0131s\u0131yla tatl\u0131s\u0131yla koca bir 2008 ge\u00e7ti. Krizlerden b\u00fct\u00fcn d\u00fcnyan\u0131n \u00f6\u011frendi\u011fi gibi ge\u00e7mi\u015fe bak\u0131p ac\u0131 \u00e7ekece\u011fimize,bug\u00fcn\u00fc ya\u015fay\u0131p gelece\u011fe haz\u0131rlanmaya ba\u015flamal\u0131y\u0131z. Bu nedenle bu hafta size gelecek bir y\u0131l\u0131n teknoloji konusunda getireceklerini \u00f6zetlemek istiyorum. <\/p>\n

Ge\u00e7ti\u011fimiz y\u0131llarda, k\u00fc\u00e7\u00fck b\u00fcy\u00fck bir\u00e7ok \u015firket inovasyon konusunda \u00e7al\u0131\u015fman\u0131n, kurumu ne kadar ileri g\u00f6t\u00fcrd\u00fc\u011f\u00fcn\u00fc anlad\u0131lar. Bu y\u0131l inovasyonun kurumsalla\u015fmas\u0131n\u0131n y\u0131l\u0131 olacakt\u0131r. Bunun en g\u00fczel \u00f6rneklerini Google’\u0131n b\u00fct\u00fcn \u00fcr\u00fcnleri i\u00e7in a\u00e7t\u0131klar\u0131 labs (laboratuvar) birimleri almaktad\u0131r. B\u00fcy\u00fck \u015firketlerin hepsi Ar-Ge departmanlar\u0131 kurmaya ve bunu maliyetlerinin bir par\u00e7as\u0131 haline getirip i\u00e7selle\u015ftirmeye ba\u015fl\u0131yacaklar. Yani art\u0131k inovasyon \u00fcr\u00fcn geli\u015ftirmenin bir s\u00fcreci haline gelecek. Bu y\u0131l inovasyon konusundaki d\u00fc\u015f\u00fcncelerimiz gelecek y\u0131l, f\u00fct\u00fcrizm (bilimsel yollarla gelecek tahmini) konusunda ya\u015fanacak. Falla, f\u00fct\u00fcrizm aras\u0131ndaki fark\u0131 anlayan kurumlar, y\u00f6netim kurulunu y\u00f6nlendiren f\u00fct\u00fcristleri, gelecek y\u00f6netimi yapabilmek i\u00e7in i\u015fe almaya ba\u015flayacaklar.<\/p>\n

Bu y\u0131l\u0131n en ciddi trendlerinden biri, \u015f\u00fcphesiz facebook’tu. Yurtd\u0131\u015f\u0131nda myspace ve T\u00fcrkiye’de facebook ile olu\u015fan sosyal a\u011f k\u00fclt\u00fcr\u00fc, ki\u015fisel bilgiler ve ili\u015fkilerin ki\u015finin bilgisi d\u0131\u015f\u0131nda ticari ama\u00e7larla kullan\u0131lmas\u0131 tehdidini olu\u015fturdu. Bu tehdit y\u00fcz\u00fcnden ki\u015fisel bilgilerin gizli tutuldu\u011fu, \u00f6zel sosyal a\u011flar kavram\u0131n\u0131 \u00f6nemli hale getirecek. B\u00fcy\u00fck bir kullan\u0131c\u0131 kitlesi bu gruplara kayacak. \u2039nternet \u00fczerinden, bilgilerini silmek i\u00e7in kurum ve ki\u015filer “itibar y\u00f6netimi dan\u0131\u015fmanlar\u0131 ve uzmanlar\u0131” tutacaklar. Ne kadar \u00e7ok arkada\u015f\u0131n\u0131z oldu\u011fundan daha \u00f6nemlisi arkada\u015fl\u0131k kaliteniz olacak. Yani kabar\u0131k “friend list”ler yerine az ama g\u00fc\u00e7l\u00fc ili\u015fkiler daha \u00e7ok \u00f6nemsenecek. Zira gelecek y\u0131l\u0131n en \u00f6nemli kavramlar\u0131ndan biri de sosyal al\u0131\u015fveri\u015f kavram\u0131 olacak. Referans y\u00f6ntemi ile markalar\u0131n ki\u015filere ba\u011fland\u0131\u011f\u0131 yeni bir d\u00fcnya ve bu d\u00fcnyaya ba\u011fl\u0131 reklam \u00e7\u00f6z\u00fcmleri ile kar\u015f\u0131la\u015faca\u011f\u0131z.<\/p>\n

2008’in en ciddi \u00f6\u011fretisi kurumlar\u0131n as\u0131l rakiplerinin ayn\u0131 sekt\u00f6r i\u00e7indekilerden \u00e7ok, d\u0131\u015f\u0131ndakiler oldu\u011funu ortaya koydu. Apple iPhone ile cep telefonu pazar\u0131na, google android ile mobil i\u015fletim sistemi pazar\u0131na ciddi giri\u015fler yapt\u0131. iTunes m\u00fczik piyasas\u0131n\u0131 karmakar\u0131\u015f\u0131k etti. Bu nedenle b\u00fcy\u00fck ihtimalle bu y\u0131l \u015firketler i\u015f d\u00fcnyas\u0131ndaki rekabeti sekt\u00f6rlerini korumak \u00fczerine kuracaklar. Bu fikir ayn\u0131 zamanda b\u00fct\u00fcn rekabet \u00e7e\u015fitlerini y\u00f6nlendirecek.<\/p>\n

Y\u00fcz dolara laptop fikri Amerika’y\u0131 kas\u0131p kavururken, okyanus \u00f6tesinde ciddi ilgi g\u00f6remedi. Bunun en \u00f6nemli sebebi, kullan\u0131c\u0131lar\u0131n ciddi bir yerelle\u015ftirme ile kar\u015f\u0131la\u015fmamalar\u0131 oldu. 2009’da global oyuncular\u0131n, \u015fimdiye kadar harcad\u0131klar\u0131ndan daha fazla enerjiyi yerelle\u015fmeye ay\u0131rmalar\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Zira 2009’da \u00f6zellikle ana dili \u2039ngilizce olmayan internet kullan\u0131c\u0131lar\u0131n\u0131n, yerelle\u015fmeden daha \u00e7ok \u015fey bekleyeceklerini, \u015fu anki terc\u00fcmeleri be\u011fenmeyip, iyi yap\u0131lmayan yerelle\u015fmelere tepki g\u00f6stereceklerini tahmin ediyorum.<\/p>\n

2009’da u\u00e7aklarda telefon ve internet kullanmama i\u015fkencemizin bitece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Daha \u015fimdiden Lufthansa u\u00e7u\u015flar\u0131nda ba\u015flayan kablosuz internet kullan\u0131m\u0131, yeni bir yolcu kitlesinin olu\u015fmas\u0131na sebep oldu. Gelecek y\u0131l u\u00e7aklarla daha fazla u\u00e7aca\u011f\u0131z. U\u00e7aklar\u0131m\u0131z daha teknolojik olacak, i\u00e7inde ileti\u015fim imk\u00e2nlar\u0131n\u0131n hepsine sahip olaca\u011f\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ac\u0131s\u0131yla tatl\u0131s\u0131yla koca bir 2008 ge\u00e7ti. Krizlerden b\u00fct\u00fcn d\u00fcnyan\u0131n \u00f6\u011frendi\u011fi gibi ge\u00e7mi\u015fe bak\u0131p ac\u0131 \u00e7ekece\u011fimize,bug\u00fcn\u00fc ya\u015fay\u0131p gelece\u011fe haz\u0131rlanmaya ba\u015flamal\u0131y\u0131z. Bu nedenle bu hafta size gelecek bir y\u0131l\u0131n teknoloji konusunda getireceklerini \u00f6zetlemek istiyorum.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","hentry","category-atifunaldi-org"],"yoast_head":"\n2009 fal\u0131n\u0131z... - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2008\/12\/28\/2009-faliniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2009 fal\u0131n\u0131z... - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ac\u0131s\u0131yla tatl\u0131s\u0131yla koca bir 2008 ge\u00e7ti. Krizlerden b\u00fct\u00fcn d\u00fcnyan\u0131n \u00f6\u011frendi\u011fi gibi ge\u00e7mi\u015fe bak\u0131p ac\u0131 \u00e7ekece\u011fimize,bug\u00fcn\u00fc ya\u015fay\u0131p gelece\u011fe haz\u0131rlanmaya ba\u015flamal\u0131y\u0131z. 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