{"id":7645,"date":"2012-11-15T09:55:57","date_gmt":"2012-11-15T09:55:57","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/"},"modified":"2012-11-15T09:55:57","modified_gmt":"2012-11-15T09:55:57","slug":"hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/","title":{"rendered":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? &#8211; SMG Connected"},"content":{"rendered":"<p>TGI Net T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, internet kullan\u0131c\u0131lar\u0131n\u0131 sat\u0131n almaya en \u00e7ok tetikleyen reklam t\u00fcr\u00fc televizyon reklamlar\u0131. T\u00fcrkiye\u2019de son 1 ayda internete ba\u011flanan ve al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %21\u2032i, televizyonda g\u00f6rd\u00fckleri bir reklam\u0131n y\u00f6nlendirmesiyle o \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131klar\u0131n\u0131 belirtiyor. Offline olarak sat\u0131n almaya en te\u015fvik eden ba\u015fl\u0131ca di\u011fer reklam t\u00fcrleri ise online reklamlar olarak dikkat \u00e7ekiyor. Peki online olarak (internet \u00fczerinden) sat\u0131n almay\u0131 tetikleyen reklam t\u00fcrleri neler?<br \/>\nBu yaz\u0131da TGI Net verilerine g\u00f6re, T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131 hem offline\u2019da hem de online\u2019da al\u0131\u015fveri\u015fe te\u015fvik eden mecralar\u0131 ve reklam t\u00fcrlerini bulabilirsiniz. A\u015fa\u011f\u0131daki tabloda, cinsiyet ve ya\u015f k\u0131r\u0131l\u0131m\u0131 baz\u0131nda T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131 offline olarak sat\u0131n almaya te\u015fvik eden reklam t\u00fcrleri yer almaktad\u0131r.<br \/>\n&nbsp;<br \/>\n<strong>TV Reklamlar\u0131 Kad\u0131nlar\u0131 Daha \u00c7ok Te\u015fvik Ediyor<\/strong><br \/>\nT\u00fcrkiye\u2019deki her 4 internet kullan\u0131c\u0131 kad\u0131ndan 1\u2032i, ge\u00e7en ay yapt\u0131\u011f\u0131 bir al\u0131\u015fveri\u015fini TV reklamlar\u0131n\u0131n y\u00f6nlendirmesiyle ger\u00e7ekle\u015fti\u011fini belirtiyor. Erkeklerde bu oran %18. TV reklamlar\u0131ndan sonra offline olarak sat\u0131n almaya en te\u015fvik edici ba\u015fl\u0131ca di\u011fer reklam t\u00fcrleri ise online reklamlar olarak dikkat \u00e7ekiyor. \u0130nternette pop-up \u015feklinde a\u00e7\u0131lan reklamlar, markan\u0131n web sitesinde yer alan reklamlar ve \u00e7e\u015fitli web sitelerinde yer alan reklamlar, T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131 offline olarak sat\u0131n almaya y\u00f6nlendiriyor. Kad\u0131nlar, TV reklamlar\u0131ndan oldu\u011fu gibi, erkeklere g\u00f6re bu online reklam t\u00fcrlerinden de daha \u00e7ok etkileniyorlar. Erkekleri ise kad\u0131nlara k\u0131yasla daha \u00e7ok te\u015fvik eden reklam t\u00fcr\u00fc arama motoru sonu\u00e7lar\u0131. T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131s\u0131 olan erkeklerin %13\u2032\u00fc , arama sonu\u00e7lar\u0131 sayfas\u0131nda g\u00f6rd\u00fckleri bir reklam neticesinde offline olarak o \u00fcr\u00fcn\u00fc ald\u0131\u011f\u0131n\u0131 belirtiyor.<br \/>\n<strong>\u0130nternet \u00dczerinden Al\u0131\u015fveri\u015fi En \u00c7ok Te\u015fvik Eden Mecra Televizyon<\/strong><br \/>\nTeleviyon reklamlar\u0131, offline\u2019da oldu\u011fu gibi online\u2019da da etkisisini s\u00fcrd\u00fcr\u00fcyor. Her 5 internet kullan\u0131c\u0131s\u0131ndan 1\u2032i, bir \u00f6nceki ay internet \u00fczerinden yapt\u0131klar\u0131 al\u0131\u015fveri\u015fi televizyonda g\u00f6rd\u00fckleri reklamlar neticesinde ger\u00e7ekle\u015ftirdiklerini belirtiyor. TV reklamlar\u0131, offline\u2019daki gibi online al\u0131\u015fveri\u015flerde de kad\u0131nlar \u00fczerinde daha etkili.<br \/>\nA\u015fa\u011f\u0131daki tabloda, cinsiyet ve ya\u015f k\u0131r\u0131l\u0131m\u0131 baz\u0131nda T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131 internet \u00fczerinden bir \u00fcr\u00fcn sat\u0131n almaya te\u015fvik eden reklam t\u00fcrleri yer almaktad\u0131r.<br \/>\n&nbsp;<br \/>\nT\u00fcketicileri online olarak sat\u0131n almaya y\u00f6nelten ba\u015fl\u0131ca di\u011fer mecra ise internet. T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131n %18\u2032i pop-up \u015feklinde a\u00e7\u0131lan reklamlardan, %17\u2032si markan\u0131n web sitesinde g\u00f6rd\u00fc\u011f\u00fc reklamlardan, %15\u2032i ise ba\u015fka bir web sitesinde yer alan reklamlardan etkilenerek online sat\u0131n alma ger\u00e7ekle\u015ftirdi\u011fini belirtiyor.<br \/>\n<strong>*TGI Net T\u00fcrkiye Ara\u015ft\u0131rmas\u0131; <\/strong><em>T\u00fcrkiye\u2019deki internet kullan\u0131c\u0131lar\u0131n\u0131n online tutum ve davran\u0131\u015flar\u0131n\u0131 ara\u015ft\u0131r\u0131r. TGI Net T\u00fcrkiye, online ara\u015ft\u0131rma verilerinin demografi, medya t\u00fcketimi ve internet kullan\u0131mlar\u0131 temelinde TGI T\u00fcrkiye Ara\u015ft\u0131rmas\u0131 verileri i\u00e7ine \u201cfuse\u201d edilmesi ile olu\u015fturulmu\u015ftur. TGI T\u00fcrkiye ve TGI Net ara\u015ft\u0131rmalar\u0131nda her iki ara\u015ft\u0131rmay\u0131 birbirine ba\u011flamak (fuse etmek) i\u00e7in 20 ortak soru (\u201ckop\u00e7a\u201d) kullan\u0131lm\u0131\u015ft\u0131r. Data f\u00fcsyon, k\u00fc\u00e7\u00fck olan veri setinin, b\u00fcy\u00fck olan veri setine ba\u011flanmas\u0131 ile ger\u00e7ekle\u015ftirilir. TGI Net \u00f6rne\u011finde TGI Net verileri TGI T\u00fcrkiye 2011R2 verileri i\u00e7ine fuse edilmi\u015ftir.<\/em><br \/>\n<em>TGI Net Ara\u015ft\u0131rmas\u0131 evreni ge\u00e7en ay internet kullanm\u0131\u015f olan ki\u015filerdir. \u00d6rneklemi 3000\u2032dir. TGI Net \u00f6rneklemi TGI T\u00fcrkiye Ara\u015ft\u0131rmas\u0131 verilerinden hareketle, haftada bir g\u00fcn ya da daha s\u0131k internet kullanan ki\u015filerin cinsiyet, ya\u015f, sosyo-ekonomik stat\u00fc, b\u00f6lgesel da\u011f\u0131l\u0131mlar\u0131 ve internet kullan\u0131m s\u0131kl\u0131\u011f\u0131 dikkate al\u0131narak olu\u015fturulmu\u015ftur. TGI Net bu hedef kitlenin belirtilen demografik \u00f6zelliklerine uygun kotalarla ger\u00e7ekle\u015ftirilmi\u015ftir. Bu \u00e7er\u00e7evede TGI Net \u00f6rneklemi TGI T\u00fcrkiye \u00f6rneklemine g\u00f6re daha erkek, daha gen\u00e7, daha ABC1 ve daha fazla \u201cbat\u0131\u201dda ya\u015fayan bir hedef kitledir.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TGI Net T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, internet kullan\u0131c\u0131lar\u0131n\u0131 sat\u0131n almaya en \u00e7ok tetikleyen reklam t\u00fcr\u00fc televizyon reklamlar\u0131. T\u00fcrkiye\u2019de son 1 ayda internete ba\u011flanan ve al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %21\u2032i, televizyonda g\u00f6rd\u00fckleri bir reklam\u0131n y\u00f6nlendirmesiyle o \u00fcr\u00fcn\u00fc sat\u0131n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7645","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"TGI Net T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, internet kullan\u0131c\u0131lar\u0131n\u0131 sat\u0131n almaya en \u00e7ok tetikleyen reklam t\u00fcr\u00fc televizyon reklamlar\u0131. T\u00fcrkiye\u2019de son 1 ayda internete ba\u011flanan ve al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %21\u2032i, televizyonda g\u00f6rd\u00fckleri bir reklam\u0131n y\u00f6nlendirmesiyle o \u00fcr\u00fcn\u00fc sat\u0131n...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-15T09:55:57+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? &#8211; SMG Connected\",\"datePublished\":\"2012-11-15T09:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\",\"name\":\"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131\",\"isPartOf\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\"},\"datePublished\":\"2012-11-15T09:55:57+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"http:\/\/atif.unaldi.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? &#8211; SMG Connected\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#website\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"Yazar\",\"publisher\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.\",\"sameAs\":[\"http:\/\/atif.unaldi.org\/blog\",\"https:\/\/www.facebook.com\/atifunaldi\",\"https:\/\/www.instagram.com\/atifunaldi\/\",\"https:\/\/www.linkedin.com\/in\/atifunaldi\",\"https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi\",\"https:\/\/www.youtube.com\/c\/atifunaldi\",\"https:\/\/soundcloud.com\/atif-unaldi\",\"https:\/\/atifunaldi.tumblr.com\"],\"url\":\"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/","og_locale":"tr_TR","og_type":"article","og_title":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131","og_description":"TGI Net T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, internet kullan\u0131c\u0131lar\u0131n\u0131 sat\u0131n almaya en \u00e7ok tetikleyen reklam t\u00fcr\u00fc televizyon reklamlar\u0131. T\u00fcrkiye\u2019de son 1 ayda internete ba\u011flanan ve al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %21\u2032i, televizyonda g\u00f6rd\u00fckleri bir reklam\u0131n y\u00f6nlendirmesiyle o \u00fcr\u00fcn\u00fc sat\u0131n...","og_url":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/","og_site_name":"At\u0131f \u00dcnald\u0131","article_publisher":"https:\/\/www.facebook.com\/atifunaldi","article_author":"https:\/\/www.facebook.com\/atifunaldi","article_published_time":"2012-11-15T09:55:57+00:00","author":"Atif Unaldi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atifunaldi","twitter_site":"@atifunaldi","twitter_misc":{"Yazan:":"Atif Unaldi","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#article","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/"},"author":{"name":"Atif Unaldi","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"headline":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? &#8211; SMG Connected","datePublished":"2012-11-15T09:55:57+00:00","mainEntityOfPage":{"@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/"},"wordCount":750,"publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"articleSection":["Blogum"],"inLanguage":"tr"},{"@type":"WebPage","@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/","url":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/","name":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? - SMG Connected - At\u0131f \u00dcnald\u0131","isPartOf":{"@id":"http:\/\/atif.unaldi.org\/blog\/#website"},"datePublished":"2012-11-15T09:55:57+00:00","breadcrumb":{"@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/atif.unaldi.org\/blog\/2012\/11\/15\/hangi-tur-reklamlar-online-offline-alisverise-tesvik-ediyor-smg-connected\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"http:\/\/atif.unaldi.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Hangi T\u00fcr Reklamlar Online &#038; Offline Al\u0131\u015fveri\u015fe Te\u015fvik Ediyor? &#8211; SMG Connected"}]},{"@type":"WebSite","@id":"http:\/\/atif.unaldi.org\/blog\/#website","url":"http:\/\/atif.unaldi.org\/blog\/","name":"At\u0131f \u00dcnald\u0131","description":"Yazar","publisher":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"alternateName":"At\u0131f \u00dcnald\u0131 Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/atif.unaldi.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b","name":"Atif Unaldi","image":{"@type":"ImageObject","inLanguage":"tr","@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/","url":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","contentUrl":"http:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","width":512,"height":512,"caption":"Atif Unaldi"},"logo":{"@id":"http:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/image\/"},"description":"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/7645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=7645"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/7645\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=7645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=7645"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=7645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}