{"id":776,"date":"2009-03-10T20:52:38","date_gmt":"2009-03-10T20:52:38","guid":{"rendered":"http:\/\/aksamnetizen.wordpress.com\/?p=662"},"modified":"2009-03-10T20:52:38","modified_gmt":"2009-03-10T20:52:38","slug":"kadinlar-erkeklere-gore-iletisime-daha-acik","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2009\/03\/10\/kadinlar-erkeklere-gore-iletisime-daha-acik\/","title":{"rendered":"Kad\u0131nlar erkeklere g\u00f6re ileti\u015fime daha a\u00e7\u0131k"},"content":{"rendered":"

\"kadin-arastirma\"\u0130nteraktif pazarlama ajans\u0131 Adinteractive’in “\u0130nteraktif T\u00fcrkler Ara\u015ft\u0131rmas\u0131” sonu\u00e7lar\u0131na g\u00f6re,\u00a0kad\u0131nlar internet \u00fczerinden yap\u0131lan ileti\u015fim faaliyetlerine daha a\u00e7\u0131k.<\/p>\n

Ara\u015ft\u0131rmada,\u00a0 T\u00fcrkiye’de internetteki reklamlara kat\u0131lan ki\u015filerin y\u00fczde 52’sinin kad\u0131n oldu\u011fu ortaya \u00e7\u0131kt\u0131. \u00c7al\u0131\u015fma, online al\u0131\u015fveri\u015f ve pazarlama gibi konularda kad\u0131nlar erkeklere g\u00f6re ileti\u015fime daha yatk\u0131n. \u00c7e\u015fitli meslek gruplar\u0131na g\u00f6re da\u011f\u0131l\u0131m g\u00f6steren bu oran\u0131n\u00a0y\u00fczde 15’ini ev kad\u0131nlar\u0131 olu\u015fturuyor. 25-35 ya\u015f grubu kad\u0131nlar, y\u00fczde 54’l\u00fck oranla internetteki reklamlar\u0131 en \u00e7ok takip eden kesim.\u00a018-25 ya\u015f aras\u0131ndakiler y\u00fczde 22, 35-50 ya\u015f aras\u0131 y\u00fczde 19, 50 ve \u00fcst\u00fc ise y\u00fczde 3’l\u00fck b\u00f6l\u00fcm\u00fc kaps\u0131yor.<\/p>\n

\u0130nternet kampanyalar\u0131, \u0130stanbullu kad\u0131nlardan sorulur<\/em><\/strong><\/p>\n

\u0130nternet kampanyalar\u0131n\u0131 y\u00fczde 48’lik payla en \u00e7ok \u0130stanbullu kad\u0131nlar takip ederken, Ankara y\u00fczde 10’luk oranla ikinci, \u0130zmir y\u00fczde 8’lik oranla \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor.\u00a0\u00a0 Ara\u015ft\u0131rmaya g\u00f6re, son d\u00f6nemlerde\u00a0T\u00fcrk kad\u0131nlar\u0131 yemek tarifleri, Facebook, yar\u0131\u015fmalar ve kampanyalar gibi interaktif alanlarda kendilerini g\u00f6stermeye ba\u015flad\u0131. (AA)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nteraktif pazarlama ajans\u0131 Adinteractive’in “\u0130nteraktif T\u00fcrkler Ara\u015ft\u0131rmas\u0131” sonu\u00e7lar\u0131na g\u00f6re,\u00a0kad\u0131nlar internet \u00fczerinden yap\u0131lan ileti\u015fim faaliyetlerine daha a\u00e7\u0131k.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nKad\u0131nlar erkeklere g\u00f6re ileti\u015fime daha a\u00e7\u0131k - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2009\/03\/10\/kadinlar-erkeklere-gore-iletisime-daha-acik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kad\u0131nlar erkeklere g\u00f6re ileti\u015fime daha a\u00e7\u0131k - 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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}