{"id":983,"date":"2010-08-16T18:45:52","date_gmt":"2010-08-16T18:45:52","guid":{"rendered":"http:\/\/atifunaldi.info\/?p=983"},"modified":"2010-08-16T18:45:52","modified_gmt":"2010-08-16T18:45:52","slug":"facebook-com-climbs-to-third-in-online-video-content-ranking-with-46-million-viewers","status":"publish","type":"post","link":"http:\/\/atif.unaldi.org\/blog\/2010\/08\/16\/facebook-com-climbs-to-third-in-online-video-content-ranking-with-46-million-viewers\/","title":{"rendered":"Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers"},"content":{"rendered":"

Top 10 Video Content Properties by Unique Viewers<\/strong><\/h3>\n

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Top U.S. Online Video Properties by Video Content Views<\/strong>
\nRanked by Unique Video Viewers<\/strong>
\nJuly 2010<\/strong>
\nTotal U.S. \u2013 Home\/Work\/University Locations<\/strong>
\nSource: comScore Video Metrix<\/strong><\/td>\n<\/tr>\n
Property<\/strong><\/td>\nTotal Unique Viewers (000)<\/strong><\/td>\nViewing Sessions (000)<\/strong><\/td>\nMinutes per Viewer<\/strong><\/td>\n<\/tr>\n
Total Internet : Total Audience<\/em><\/td>\n178,148<\/em><\/td>\n5,234,655<\/em><\/td>\n882.0<\/em><\/td>\n<\/tr>\n
Google Sites<\/td>\n143,226<\/td>\n1,884,498<\/td>\n282.7<\/td>\n<\/tr>\n
Yahoo! Sites<\/td>\n55,107<\/td>\n238,322<\/td>\n28.6<\/td>\n<\/tr>\n
Facebook.com<\/td>\n46,571<\/td>\n166,186<\/td>\n18.3<\/td>\n<\/tr>\n
Microsoft Sites<\/td>\n45,558<\/td>\n219,149<\/td>\n40.2<\/td>\n<\/tr>\n
VEVO<\/td>\n43,911<\/td>\n202,091<\/td>\n68.5<\/td>\n<\/tr>\n
Fox Interactive Media<\/td>\n38,136<\/td>\n164,760<\/td>\n27.2<\/td>\n<\/tr>\n
Turner Network<\/td>\n33,442<\/td>\n107,793<\/td>\n25.3<\/td>\n<\/tr>\n
Viacom Digital<\/td>\n30,715<\/td>\n70,617<\/td>\n44.8<\/td>\n<\/tr>\n
Disney Online<\/td>\n28,475<\/td>\n64,104<\/td>\n6.0<\/td>\n<\/tr>\n
Hulu<\/td>\n28,455<\/td>\n153,845<\/td>\n158.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top 10 Video Ad Properties by Video Ads Viewed<\/strong><\/p>\n

Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 27 percent of the total U.S. population an average of 44.5 times during the month. Tremor Media Video Network delivered the highest frequency of video ads to its viewers with an average of 19.0 over the course of the month.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Top U.S. Online Video Properties by Video Ads* Viewed<\/strong>
\nRanked by Video Ads Viewed<\/strong>
\nJuly 2010<\/strong>
\nTotal U.S. \u2013 Home\/Work\/University Locations<\/strong>
\nSource: comScore Video Metrix<\/strong><\/td>\n<\/tr>\n
Property<\/strong><\/td>\nVideo Ads (000)<\/strong><\/td>\n% Reach Total U.S. Population<\/strong><\/td>\nFrequency (Ads per Viewer)<\/strong><\/td>\n<\/tr>\n
Total Internet : Total Audience<\/em><\/td>\n3,559,928<\/em><\/td>\n26.8<\/em><\/td>\n44.5<\/em><\/td>\n<\/tr>\n
Hulu<\/td>\n783,304<\/td>\n27.9<\/td>\n9.4<\/td>\n<\/tr>\n
Tremor Media Video Network**<\/td>\n451,864<\/td>\n8.0<\/td>\n19.0<\/td>\n<\/tr>\n
BrightRoll Video Network**<\/td>\n248,345<\/td>\n6.0<\/td>\n13.9<\/td>\n<\/tr>\n
Microsoft Sites<\/td>\n232,256<\/td>\n9.1<\/td>\n8.5<\/td>\n<\/tr>\n
Google Sites<\/td>\n219,326<\/td>\n4.6<\/td>\n15.9<\/td>\n<\/tr>\n
Crosspoint Media**<\/td>\n206,269<\/td>\n7.3<\/td>\n9.5<\/td>\n<\/tr>\n
SpotXchange Video Ad Network**<\/td>\n170,895<\/td>\n4.3<\/td>\n13.4<\/td>\n<\/tr>\n
CBS Interactive<\/td>\n134,798<\/td>\n6.1<\/td>\n7.4<\/td>\n<\/tr>\n
BBE**<\/td>\n120,179<\/td>\n4.5<\/td>\n8.9<\/td>\n<\/tr>\n
Viacom Digital<\/td>\n110,810<\/td>\n5.4<\/td>\n6.9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Video ads include streaming-video advertising only and do not include other types of <\/em>
\nvideo monetization, such as overlays, branded players, matching banner ads, homepage <\/em>
\nads, etc.<\/em>
\n**Indicates video ad network\/server<\/em><\/strong><\/p>\n

Other notable findings from July 2010 include:<\/p>\n

    \n
  • The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout Network at 40.5 percent, BrightRoll Video Network at 39.4 percent, and Break Media Network at 38.7 percent.<\/li>\n
  • 84.9 percent of the total U.S. Internet audience viewed online video.<\/li>\n
  • The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.<\/li>\n
  • Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-983","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nFacebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/atif.unaldi.org\/blog\/2010\/08\/16\/facebook-com-climbs-to-third-in-online-video-content-ranking-with-46-million-viewers\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Top 10 Video Content Properties by Unique Viewers Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! 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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"http:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=983"}],"version-history":[{"count":0,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/983\/revisions"}],"wp:attachment":[{"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=983"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}