{"id":11386,"date":"2013-09-28T10:54:08","date_gmt":"2013-09-28T07:54:08","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=9232"},"modified":"2013-09-28T10:54:08","modified_gmt":"2013-09-28T07:54:08","slug":"ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/09\/28\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\/","title":{"rendered":"Ev han\u0131mlar\u0131 e-ticaret ile i\u015f d\u00fcnyas\u0131na ad\u0131m at\u0131yor"},"content":{"rendered":"

Her ge\u00e7en g\u00fcn daha fazla ilgi g\u00f6ren e-ticaret, reel ticaret yoluyla piyasaya n\u00fcfuz edemeyen \u00fcreticilere yeni olanaklar sa\u011fl\u0131yor. E-ticaret, b\u00fcy\u00fck yat\u0131r\u0131m ve pazarlama maliyetleri gerektiren reel ticaretin aksine, k\u00fc\u00e7\u00fck \u00fcreticiye d\u00fc\u015f\u00fck maliyetli y\u00f6ntemlerle \u00fcr\u00fcnlerini pazarlama f\u0131rsat\u0131 veriyor.<\/p>\n

K\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u00fcretim s\u00f6z konusu oldu\u011funda olduk\u00e7a g\u00f6z ard\u0131 edilen bir kesim de ev han\u0131mlar\u0131. Ev \u015fartlar\u0131nda ve t\u00fcm\u00fcyle el eme\u011fine dayal\u0131 \u00fcretim yapan ev han\u0131mlar\u0131, \u00fcr\u00fcnlerini pazarlama konusunda bir\u00e7ok zorlukla y\u00fcz y\u00fcze geliyor. Sanal ortamda online ticaret ise en b\u00fcy\u00fck engel olan yat\u0131r\u0131m ve pazarlama maliyetlerini ortadan kald\u0131rarak ev han\u0131mlar\u0131n\u0131n, \u00fcretimlerini katma de\u011ferli \u00fcr\u00fcnler haline getirmelerini sa\u011fl\u0131yor. Ev han\u0131mlar\u0131 \u201cpazaryeri\u201d tipi e-ticaret modeli sayesinde \u00fcr\u00fcnlerini pazarlama olana\u011f\u0131na kavu\u015fuyor. Ev han\u0131mlar\u0131n\u0131n evlerde imal ettikleri havlu, \u00f6rt\u00fc, \u00e7ar\u015faf, \u00e7orap, hal\u0131, kilim, dokuma mamulleri, \u00f6rg\u00fc, dantel, nak\u0131\u015f i\u015fleri ve turistik e\u015fyalar gibi \u00fcr\u00fcnler internet \u00fczerinden kolayca al\u0131c\u0131 buluyor.<\/p>\n

Vergiden muaf \u00fcretim, d\u00fc\u015f\u00fck maliyetli pazarlama
\nEvlerinde ger\u00e7ekle\u015ftirdikleri \u00fcretimi e-ticaret yoluyla pazarlamay\u0131 tercih eden ev han\u0131mlar\u0131n\u0131n bir di\u011fer avantaj\u0131 ise vergi muafiyeti. \u00dcretimi evde \u00fcretilen \u00fcr\u00fcnler, Gelir Vergisi Kanunu\u2019nun 9\u2019uncu maddesi uyar\u0131nca, el eme\u011fiyle \u00fcretilmek ve bireysel t\u00fcketiciye sat\u0131lmak ko\u015fuluyla Gelir Vergisi\u2019nden muaf tutuluyor. B\u00f6ylece b\u00fcy\u00fck markalarla rekabette dezavantajl\u0131 konumda olan ev han\u0131mlar\u0131, d\u00fc\u015f\u00fck maliyetli pazarlaman\u0131n yan\u0131 s\u0131ra vergi avantaj\u0131na da sahip olarak piyasada daha g\u00fc\u00e7l\u00fc bir konum sa\u011fl\u0131yor.<\/p>\n

\u0130nternetin lider e-ticaret sitelerinden biri olan Sanalpazar.com\u2019un genel m\u00fcd\u00fcr\u00fc Cem Kesici, \u201cE-ticaret, ev han\u0131mlar\u0131na teknolojik imkanlardan ba\u011f\u0131ms\u0131z ve tamamen el eme\u011fi olarak \u00fcrettikleri \u00fcr\u00fcnlerini, internet \u00fczerinden satma olana\u011f\u0131 sa\u011fl\u0131yor. B\u00f6ylece ev han\u0131mlar\u0131na kazan\u00e7 kap\u0131s\u0131 a\u00e7\u0131l\u0131rken, \u00fcr\u00fcnleri de katma de\u011fer kazan\u0131yor\u201d diye konu\u015ftu. <\/p>\n","protected":false},"excerpt":{"rendered":"

Her ge\u00e7en g\u00fcn daha fazla ilgi g\u00f6ren e-ticaret, reel ticaret yoluyla piyasaya n\u00fcfuz edemeyen \u00fcreticilere yeni olanaklar sa\u011fl\u0131yor. E-ticaret, b\u00fcy\u00fck yat\u0131r\u0131m ve pazarlama maliyetleri gerektiren reel ticaretin aksine, k\u00fc\u00e7\u00fck \u00fcreticiye d\u00fc\u015f\u00fck maliyetli y\u00f6ntemlerle \u00fcr\u00fcnlerini pazarlama…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11386","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nEv han\u0131mlar\u0131 e-ticaret ile i\u015f d\u00fcnyas\u0131na ad\u0131m at\u0131yor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/09\/28\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ev han\u0131mlar\u0131 e-ticaret ile i\u015f d\u00fcnyas\u0131na ad\u0131m at\u0131yor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Her ge\u00e7en g\u00fcn daha fazla ilgi g\u00f6ren e-ticaret, reel ticaret yoluyla piyasaya n\u00fcfuz edemeyen \u00fcreticilere yeni olanaklar sa\u011fl\u0131yor. E-ticaret, b\u00fcy\u00fck yat\u0131r\u0131m ve pazarlama maliyetleri gerektiren reel ticaretin aksine, k\u00fc\u00e7\u00fck \u00fcreticiye d\u00fc\u015f\u00fck maliyetli y\u00f6ntemlerle \u00fcr\u00fcnlerini pazarlama...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2013\/09\/28\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-28T07:54:08+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Ev han\u0131mlar\u0131 e-ticaret ile i\u015f d\u00fcnyas\u0131na ad\u0131m at\u0131yor\",\"datePublished\":\"2013-09-28T07:54:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/\"},\"wordCount\":360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/09\\\/28\\\/ev-hanimlari-e-ticaret-ile-is-dunyasina-adim-atiyor\\\/\",\"name\":\"Ev han\u0131mlar\u0131 e-ticaret ile i\u015f d\u00fcnyas\u0131na ad\u0131m at\u0131yor - 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