{"id":11398,"date":"2013-10-09T05:08:41","date_gmt":"2013-10-09T02:08:41","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=9362"},"modified":"2013-10-09T05:08:41","modified_gmt":"2013-10-09T02:08:41","slug":"turkiyenin-amazonu-hepsiburada-com","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/10\/09\/turkiyenin-amazonu-hepsiburada-com\/","title":{"rendered":"T\u00fcrkiye\u2019nin Amazon\u2019u Hepsiburada.com"},"content":{"rendered":"

Hepsiburada’n\u0131n T\u00fcrk eticaret sekt\u00f6r\u00fcne neler kazand\u0131rd\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. <\/p>\n

Kozmetikten kitaba, k\u00fc\u00e7\u00fck ev aletlerinden mobilyaya kadar 36 farkl\u0131 kategoride ayda 1 milyon \u00fcr\u00fcn satt\u0131klar\u0131n\u0131 belirten Hepsiburada.com Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan Boyner, \u201c\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi ve hizmet kalitesiyle T\u00fcrkiye\u2019nin Amazon\u2019uyuz\u201d dedi.<\/p>\n

AVRUPA ekonomisinin kalbi Paris\u2019te CNIT\u2018de d\u00fczenlenen ve 1500\u2019den fazla delegenin kat\u0131ld\u0131\u011f\u0131 \u201cD\u00fcnya Perakende Kongresi\u2019nde at\u0131yor. Coca-Cola\u2019dan, Tesco, Louis Vuitton, American Eagle, Google, E-bay, Carrefour, Facebook, Kingfisher ve Vente-privee.com\u2019a kadar d\u00fcnyan\u0131n \u00f6nde gelen 150 firmas\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 kongrenin tek T\u00fcrk konu\u011fu olan Hepsiburada.com Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan Boyner, d\u00fcnya devleriyle yeni nesil \u2018e-ticaret\u2019in T\u00fcrkiye\u2019deki geli\u015fimi, sekt\u00f6r\u00fcn mevcut hacmi ve b\u00fcy\u00fcme potansiyeline ili\u015fkin deneyimlerini payla\u015ft\u0131.<\/p>\n

GELECE\u011e\u0130 E-T\u0130CARET \u015eEK\u0130LLEND\u0130R\u0130YOR<\/p>\n

36 farkl\u0131 kategoride, 5000\u2019i a\u015fan tedarik\u00e7i ve 500 binden fazla \u00fcr\u00fcn \u00e7e\u015fidi ile Hepsiburada.com\u2019un d\u00fcnyada \u00e7ok az \u00f6rne\u011fi oldu\u011funu belirten Hanzade Do\u011fan Boyner, ayda 1 milyonun \u00fczerinde \u00fcr\u00fcn sat\u0131\u015f\u0131 yapt\u0131klar\u0131n\u0131 s\u00f6yleyerek T\u00fcrkiye deneyimini \u015fu s\u00f6zlerle aktard\u0131: \u201cT\u00fcrkiye ge\u00e7ti\u011fimiz be\u015f y\u0131lda ortalama y\u00fczde 4 b\u00fcy\u00fcd\u00fc. Ki\u015fi ba\u015f\u0131na milli gelir 9 bin dolardan 11 bin dolara y\u00fckseldi. 75 milyon n\u00fcfusun y\u00fczde 41\u2019i 25 ya\u015f\u0131n alt\u0131nda. Bu oranla Avrupa\u2019n\u0131n en gen\u00e7 n\u00fcfusuna sahibiz. E-ticaret\u2019in T\u00fcrkiye\u2019deki toplam perakende sekt\u00f6r\u00fcne oran\u0131 sadece y\u00fczde 1. Avrupa\u2019da bu oran y\u00fczde 5. T\u00fcrkiye\u2019de geleneksel al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 terkeden gen\u00e7ler \u00f6n\u00fcm\u00fczdeki 5 y\u0131ll\u0131k s\u00fcre\u00e7te e-ticarette Avrupa seviyesini yakalayacak, hatta ge\u00e7ecektir. Bir ba\u015fka deyi\u015fle gelece\u011fi biz, yani e-ticaret \u015fekillendiriyor.\u201d<\/p>\n

AYDA 2 M\u0130LYON \u00dcR\u00dcN<\/p>\n

Hepsiburada.com\u2019un do\u011fu\u015funu anlatan Hanzade Do\u011fan Boyner s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cHepsiburada.com ve benim hik\u00e2yem Amerika ya da Avrupa\u2019da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz tipik bir internet giri\u015fimcisinin hik\u00e2yesi de\u011fil. T\u00fcrkiye\u2019nin lider medya kurulu\u015fu Do\u011fan Medya\u2019n\u0131n geli\u015fen teknoloji ortam\u0131na adaptasyonu s\u00fcrecinde Do\u011fan Online\u2019i kurdum. Bu s\u00fcre\u00e7te yapm\u0131\u015f oldu\u011fumuz yat\u0131r\u0131mlar i\u00e7inde benzersiz i\u015f modeli ile Hepsiburada.com \u00f6ne \u00e7\u0131kt\u0131. Hepsiburada.com ile \u2018arad\u0131\u011f\u0131n\u0131z her \u015fey bizde var\u2019 diyerek, m\u00fc\u015fteriye istedi\u011fi \u00fcr\u00fcn\u00fc ertesi g\u00fcn kap\u0131s\u0131na g\u00f6t\u00fcrece\u011fimizi anlatt\u0131k. Bu T\u00fcrkiye\u2019de bir ilkti. \u00c7ok k\u0131sa s\u00fcre i\u00e7erisinde, oyuncaktan kitaba, kozmetikten k\u00fc\u00e7\u00fck ev aletlerine kadar bir \u00e7ok yeni \u00fcr\u00fcn\u00fc sisteme dahil ettik. Bug\u00fcn 4 b\u00fcy\u00fck depomuz var. Ge\u00e7ti\u011fimiz ay 1 milyondan fazla \u00fcr\u00fcn satt\u0131k. Aral\u0131k ay\u0131 hedefimiz 2 milyon \u00fcr\u00fcn. \u00dcr\u00fcnlerimizin y\u00fczde 70\u2019ini, ertesi g\u00fcn m\u00fc\u015fteriye ula\u015ft\u0131r\u0131yoruz. Depolar\u0131m\u0131zda olmayan \u00fcr\u00fcnleri ise tedarik\u00e7i firmalardan h\u0131zla temin ediyoruz.\u201d<\/p>\n

T\u00fcketicinin hayat\u0131n\u0131 kolayla\u015ft\u0131r\u0131yoruz<\/p>\n

BUG\u00dcN herkesin \u201c.com\u2019 neslinin (dijital neslin) al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fti\u011fini ve buna nas\u0131l adapte olunmas\u0131 gerekti\u011fini konu\u015ftu\u011funu belirten Hanzade Do\u011fan Boyner, \u201cTeknolojinin al\u0131\u015fveri\u015f yapma gerek\u00e7elerimizi de\u011fi\u015ftirdi\u011fine inanm\u0131yorum. Al\u0131yoruz \u00e7\u00fcnk\u00fc ihtiyac\u0131m\u0131z var. Art\u0131k g\u00fcn\u00fcm\u00fczde geleneksel ma\u011faza anlay\u0131\u015f\u0131 Hepsiburada.com gibi online firmalar ile s\u0131k\u0131 bir rekabet i\u00e7inde. Almak istedi\u011fimiz \u00fcr\u00fcn\u00fc bize sunan evimize yak\u0131n ma\u011fazalar\u0131n yerini, bir tu\u015fla fiyat kar\u015f\u0131la\u015ft\u0131rabildi\u011fimiz, kasa \u00f6n\u00fcnde beklemeden \u00f6deme yapt\u0131\u011f\u0131m\u0131z, ta\u015f\u0131ma ve trafik sorunu ya\u015famadan istedi\u011fimiz \u00fcr\u00fcn\u00fc kap\u0131m\u0131za g\u00f6nderen firmalar al\u0131yor\u201d yorumunu yapt\u0131.<\/p>\n

\u0130\u015f modelimiz basit:
\nServis, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve fiyat<\/p>\n

Hepsiburada.com\u2019un i\u015f modelinin \u00e7ok basit oldu\u011funu kaydeden Hanzade Do\u011fan Boyner, \u201cModelimiz servis, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve fiyat. Rekabet\u00e7i fiyat yap\u0131m\u0131z sayesinde, \u00fcr\u00fcnlerimizin y\u00fczde 80\u2019ini geleneksel ma\u011fazalardan (offline) daha ucuza m\u00fc\u015fteriye sunabiliyoruz. Alan\u0131m\u0131zda ilk olmam\u0131zla internet al\u0131\u015fveri\u015finin referans ismi haline geldik. H\u0131zl\u0131 servisimizle de pazar\u0131n en etkin ismiyiz. \u0130ade ve ar\u0131za hizmetimizle m\u00fc\u015fterilerimizin t\u00fcm ihtiya\u00e7lar\u0131na cevap verebiliyoruz. Baz\u0131 kategorilerimizde ise online chat servisimizle sorular\u0131 an\u0131nda yan\u0131tl\u0131yoruz\u201d diye konu\u015ftu.<\/p>\n

Kurallar\u0131 art\u0131k y\u0131kmak gerekiyor<\/p>\n

KINGFISHER\u2019in CEO\u2019su Ian Cheshire ise yapt\u0131\u011f\u0131 sunumda, \u201cArt\u0131k sadece \u2018birazc\u0131k\u2019 internet \u00fczerinden gidelim, ma\u011faza sat\u0131\u015flar\u0131m\u0131z\u0131 daha \u00e7ok olsun\u2019 diyemeyiz. Dijital m\u00fc\u015fteriler milyonlarla b\u00fcy\u00fcyor. Buna adapte olmak, bu \u015fans\u0131 yakalamak durumunday\u0131z. Geleneksel perakendecilik sistemi buna h\u0131zla adapte olmal\u0131. Kurallar\u0131 y\u0131kmak, yeni bir sistem organize etmek gerekiyor\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hepsiburada’n\u0131n T\u00fcrk eticaret sekt\u00f6r\u00fcne neler kazand\u0131rd\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. Kozmetikten kitaba, k\u00fc\u00e7\u00fck ev aletlerinden mobilyaya kadar 36 farkl\u0131 kategoride ayda 1 milyon \u00fcr\u00fcn satt\u0131klar\u0131n\u0131 belirten Hepsiburada.com Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan Boyner, \u201c\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi ve hizmet…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11398","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nT\u00fcrkiye\u2019nin Amazon\u2019u Hepsiburada.com - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/10\/09\/turkiyenin-amazonu-hepsiburada-com\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019nin Amazon\u2019u Hepsiburada.com - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Hepsiburada’n\u0131n T\u00fcrk eticaret sekt\u00f6r\u00fcne neler kazand\u0131rd\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. Kozmetikten kitaba, k\u00fc\u00e7\u00fck ev aletlerinden mobilyaya kadar 36 farkl\u0131 kategoride ayda 1 milyon \u00fcr\u00fcn satt\u0131klar\u0131n\u0131 belirten Hepsiburada.com Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan Boyner, \u201c\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi ve hizmet...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2013\/10\/09\/turkiyenin-amazonu-hepsiburada-com\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-09T02:08:41+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"T\u00fcrkiye\u2019nin Amazon\u2019u Hepsiburada.com\",\"datePublished\":\"2013-10-09T02:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/\"},\"wordCount\":828,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/10\\\/09\\\/turkiyenin-amazonu-hepsiburada-com\\\/\",\"name\":\"T\u00fcrkiye\u2019nin Amazon\u2019u Hepsiburada.com - 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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