{"id":11411,"date":"2013-10-14T12:00:47","date_gmt":"2013-10-14T09:00:47","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=9402"},"modified":"2013-10-14T12:00:47","modified_gmt":"2013-10-14T09:00:47","slug":"online-dnaniz-ne","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/10\/14\/online-dnaniz-ne\/","title":{"rendered":"Online DNA’n\u0131z ne?"},"content":{"rendered":"

Internet ve sosyal medyan\u0131n yo\u011fun \u015fekilde kullan\u0131lmaya ba\u015flanmas\u0131yla birlikte, online ki\u015filikler \u00fczerinde de s\u0131k\u00e7a tart\u0131\u015f\u0131lmaya ba\u015fland\u0131. MasterCard \u00e7ok\u00e7a tart\u0131\u015f\u0131lan online ki\u015filiklerle ilgili bir ara\u015ft\u0131rma yaparak, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n ger\u00e7ek hayatlar\u0131ndan ba\u011f\u0131ms\u0131z online ki\u015filiklerini belirledi.<\/p>\n

Internet Kullan\u0131c\u0131lar\u0131 Be\u015f Ana Ki\u015filik Alt\u0131nda Toplan\u0131yor<\/strong><\/p>\n

MasterCard taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cDijital Payla\u015f\u0131m ve G\u00fcven Projesi\u201d, t\u00fcketicilerin internete girdiklerinde \u201cger\u00e7ek d\u00fcnya\u201ddaki karakterlerini bir kenara koyarak hislerini, ki\u015fisel bilgileri konusundaki eylemlerini ve kendi verilerine ne kadar de\u011fer verdiklerini daha iyi yans\u0131tan \u201conline ki\u015filikler\u201de b\u00fcr\u00fcnd\u00fcklerini ortaya koyuyor. Ara\u015ft\u0131rmaya g\u00f6re, internet ve sosyal medya kullan\u0131c\u0131lar\u0131 \u201cA\u00e7\u0131k Payla\u015f\u0131mc\u0131lar\u201d, \u201cSalt Etkile\u015fimciler\u201d, \u201cSadece Al\u0131\u015fveri\u015f\u00a0Yapanlar\u201d, \u201cPasif Kullan\u0131c\u0131lar\u201d ve \u201cProaktif Koruyucular\u201d olmak \u00fczere be\u015f farkl\u0131 ki\u015fili\u011fe b\u00fcr\u00fcn\u00fcyor.<\/p>\n

Sosyal Medya Kullan\u0131c\u0131lar\u0131 Ki\u015fisel Bilgilerini Payla\u015fmakta Temkinli<\/strong><\/p>\n

Her ne kadar t\u00fcketiciler online kimliklerini y\u00f6netmekte daha bilgili hale gelseler de ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n payla\u015fmak istedikleri bilgi t\u00fcrleri konusunda temkinli olduklar\u0131n\u0131 ve ki\u015fisel verileri konusunda belirli tipteki kurulu\u015flara g\u00fcvenliklerini ortaya koyuyor.<\/p>\n

MasterCard\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, online ki\u015filik gruplar\u0131 hakk\u0131ndaki ba\u015fl\u0131ca bulgulardan baz\u0131lar\u0131 \u015f\u00f6yle:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A\u00e7\u0131k Payla\u015f\u0131mc\u0131lar:<\/strong>\u00a0Online t\u00fcketicilerin y\u00fczde 21\u2019i, a\u011f\u0131rl\u0131kl\u0131 olarak erkeklerin yer ald\u0131\u011f\u0131 (y\u00fczde 60) bu kategoriye giriyor. Be\u015fi aras\u0131nda en dijital grup olan A\u00e7\u0131k Payla\u015f\u0131mc\u0131lar, online faaliyetlerinde risk almaktan ka\u00e7\u0131nmaya daha az meyilliler. Bunlar\u0131n yar\u0131s\u0131 g\u00fcnde 10 defadan fazla online oluyor ve ki\u015fisel bilgilerini payla\u015f\u0131rken kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6zel fiyatlar, eri\u015fim ve teklifler almay\u0131 bekliyor.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Salt Etkile\u015fimciler:<\/strong>\u00a0Bu ki\u015filik (online t\u00fcketicilerin y\u00fczde 21\u2019i), en adanm\u0131\u015f sosyal a\u011f kullan\u0131c\u0131lar\u0131ndan baz\u0131lar\u0131n\u0131 i\u00e7ine alsa da, bu ki\u015filer teknolojiyi \u00e7ok yak\u0131ndan takip etmiyorlar. Online al\u0131\u015fveri\u015f s\u00f6z konusu oldu\u011funda, bu ki\u015filerin \u00e7o\u011funlu\u011fu (y\u00fczde 80) \u00fcr\u00fcnleri internet \u00fczerinden ara\u015ft\u0131r\u0131yorsa da, y\u00fczde 63\u2019\u00fc al\u0131\u015fveri\u015fini ger\u00e7ek ma\u011fazalardan yapmay\u0131 tercih ediyor.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Sadece Al\u0131\u015fveri\u015f Yapanlar:<\/strong>\u00a0Bu online ki\u015filik, al\u0131\u015fveri\u015f ve sat\u0131n al\u0131mlar\u0131nda bilgili olabilmek i\u00e7in yapt\u0131klar\u0131 ara\u015ft\u0131rmalarda internete bel ba\u011fl\u0131yor. Online t\u00fcm t\u00fcketicilerin y\u00fczde 21\u2019ini olu\u015fturan bu internet kullan\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011funlu\u011fu (y\u00fczde 90) sat\u0131n almadan \u00f6nce \u00fcr\u00fcnleri online olarak ara\u015ft\u0131r\u0131rken yar\u0131s\u0131 da ma\u011faza i\u00e7indeyken cep telefonu ile en iyi fiyatlar\u0131 ara\u015ft\u0131r\u0131yor. Bu kitlenin sadece y\u00fczde 37\u2019si sosyal medya sitelerinin kendilerine y\u00f6nelik reklamlar sunmak \u00fczere ki\u015fisel verilerini kulland\u0131\u011f\u0131n\u0131 biliyor.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Pasif Kullan\u0131c\u0131lar:<\/strong>\u00a0Bu grubun \u00fcyeleri internetin de\u011feri konusunda tam olarak ikna edilememi\u015f durumdalar. \u00a0Bu nedenle de Pasif Kullan\u0131c\u0131lar online ki\u015filikler aras\u0131nda internet ve sosyal medyada en az zaman ge\u00e7irenlerden olu\u015fuyor. online t\u00fcketicilerin y\u00fczde 20\u2019sini i\u00e7eren Pasif Kullan\u0131c\u0131lar, sosyal a\u011flara daha az ba\u011flan\u0131yorlar (sadece y\u00fczde 48) ve yo\u011fun olarak online al\u0131\u015fveri\u015f yapm\u0131yorlar. Di\u011fer ki\u015filiklere k\u0131yasla, mobil cihazlar\u0131 \u00fczerinden al\u0131\u015fveri\u015f yapmaya daha meyilliler.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Proaktif Koruyucular:<\/strong>\u00a0Online t\u00fcm t\u00fcketicilerin y\u00fczde 17\u2019sini olu\u015fturan Proaktif Kullan\u0131c\u0131lar, hedef kitle pazarlamas\u0131ndan fazlas\u0131yla haberdarlar; y\u00fczde 82\u2019si pazarlamac\u0131lar\u0131n arama ve tarama ge\u00e7mi\u015flerini baz alarak kendilerini hedefleyebilece\u011fini biliyor. Sosyal a\u011flar\u0131 pek kullanmayan ve t\u00fcm ki\u015filikler aras\u0131nda mahremiyet ayarlar\u0131 konusunda en ihtiyatl\u0131 ki\u015filer olarak dijital ayak izlerini korumak ve kontrol alt\u0131na almak i\u00e7in tedbirler al\u0131yorlar.<\/p>\n

Ara\u015ft\u0131rman\u0131n t\u00fcm online ki\u015filikler i\u00e7in ge\u00e7erli olan di\u011fer bulgular\u0131 aras\u0131nda ise \u015funlar bulunuyor:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0T\u00fcketiciler De\u011ferlerinin Fark\u0131nda: Ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketicilerin y\u00fczde 64\u2019\u00fc ki\u015fisel verilerinin sat\u0131c\u0131lar ve reklamc\u0131lar i\u00e7in de\u011ferli oldu\u011funa inan\u0131yor.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Bir\u00e7ok T\u00fcketici Mahremiyet Ayarlar\u0131 Konusunda Bilgili: Ara\u015ft\u0131rma, t\u00fcketicilerin y\u00fczde 60\u2019\u0131n\u0131n mahremiyet ayarlar\u0131n\u0131 internet taray\u0131c\u0131lar\u0131 \u00fczerinde nas\u0131l de\u011fi\u015ftirebilece\u011fini biliyor.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0T\u00fcketiciler Payla\u015ft\u0131klar\u0131 Bilgi Kar\u015f\u0131l\u0131\u011f\u0131nda Kendilerine \u00d6zel Teklifler Almaktan Memnun: T\u00fcketicilerin \u00e7o\u011funlu\u011fu (y\u00fczde 55), \u015firketlerin payla\u015ft\u0131klar\u0131 bilgileri baz alarak kendilerine \u00f6zel teklifler g\u00f6ndermesinden memnun.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0T\u00fcketiciler \u201cShowrooming\u201di Benimsemi\u015f Durumda: T\u00fcketicilerin yar\u0131ya yak\u0131n\u0131 (y\u00fczde 49), en iyi fiyatlardan yararland\u0131klar\u0131ndan emin olmak i\u00e7in ma\u011faza i\u00e7indeyken mobil cihazlar\u0131 \u00fczerinde fiyatlar\u0131 kontrol ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet ve sosyal medyan\u0131n yo\u011fun \u015fekilde kullan\u0131lmaya ba\u015flanmas\u0131yla birlikte, online ki\u015filikler \u00fczerinde de s\u0131k\u00e7a tart\u0131\u015f\u0131lmaya ba\u015fland\u0131. MasterCard \u00e7ok\u00e7a tart\u0131\u015f\u0131lan online ki\u015filiklerle ilgili bir ara\u015ft\u0131rma yaparak, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n ger\u00e7ek hayatlar\u0131ndan ba\u011f\u0131ms\u0131z online ki\u015filiklerini belirledi. Internet…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11411","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nOnline DNA'n\u0131z ne? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/10\/14\/online-dnaniz-ne\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online DNA'n\u0131z ne? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Internet ve sosyal medyan\u0131n yo\u011fun \u015fekilde kullan\u0131lmaya ba\u015flanmas\u0131yla birlikte, online ki\u015filikler \u00fczerinde de s\u0131k\u00e7a tart\u0131\u015f\u0131lmaya ba\u015fland\u0131. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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MasterCard \u00e7ok\u00e7a tart\u0131\u015f\u0131lan online ki\u015filiklerle ilgili bir ara\u015ft\u0131rma yaparak, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n ger\u00e7ek hayatlar\u0131ndan ba\u011f\u0131ms\u0131z online ki\u015filiklerini belirledi. 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