{"id":11561,"date":"2014-01-06T12:36:58","date_gmt":"2014-01-06T10:36:58","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=9976"},"modified":"2014-01-06T12:36:58","modified_gmt":"2014-01-06T10:36:58","slug":"2014-senesi-yeni-trendleri","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/01\/06\/2014-senesi-yeni-trendleri\/","title":{"rendered":"2014 senesi yeni trendleri"},"content":{"rendered":"

Global \u00e7apta yap\u0131lan ara\u015ft\u0131rmay\u0131 de\u011ferlendiren Ericsson T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ziya Erdem, \u201c2014 senesi i\u00e7in yeni trendlerde dikkat \u00e7eken en \u00f6nemli konu, uygulamalar ve toplumsal hayatla ilgili hizmetlere y\u00f6nelik taleplerdeki art\u0131\u015f. Bu da g\u00fcndelik hayat\u0131m\u0131z\u0131n yeni teknoloji ve servislerle birlikte de\u011fi\u015fme potansiyeli oldu\u011funa i\u015faret ediyor\u201d dedi.
\nMobil uygulamalar toplumu de\u011fi\u015ftiriyor: Ak\u0131ll\u0131 telefon kullan\u0131m\u0131ndaki global ve h\u0131zl\u0131 art\u0131\u015f, internet kullanma ve ileti\u015fim \u015feklini tamamen de\u011fi\u015ftirdi. Ak\u0131ll\u0131 telefonlar\u0131n \u00e7e\u015fitlenmesiyle birlikte t\u00fcketiciler, g\u00fcnl\u00fck hayatta kullanabilecekleri uygulama aray\u0131\u015f\u0131na giriyorlar. \u0130leti\u015fimden ula\u015f\u0131ma, al\u0131\u015fveri\u015ften \u00e7ocuk bak\u0131m\u0131na kadar her alan\u0131 kapsayan bu aray\u0131\u015fta uygulamalar, telefon kullan\u0131m\u0131ndan bile daha \u00f6nemli bir hale geliyor.
\nYeni \u015fifremiz \u201cv\u00fccudumuz\u201d: Biometrik alternatiflere olan ilginin artmas\u0131ndaki ana sebeplerden biri, platformlar\u0131n say\u0131lar, semboller ve harflerden olu\u015fan ve hat\u0131rlaman\u0131n neredeyse imkans\u0131z oldu\u011fu \u015fifre kombinasyonlar\u0131 sormas\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %52\u2019si \u015fifre yerine parmak izini, %48\u2019i ekran kilidi i\u00e7in g\u00f6z tan\u0131mlama sistemini kullanmak istediklerini belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %74\u2019\u00fc, biometrik ak\u0131ll\u0131 telefonlar\u0131n 2014\u2019te yayg\u0131nla\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.
\nSay\u0131larla kendimizi takip etmek: Kan bas\u0131nc\u0131, tansiyon, g\u00fcnl\u00fck ad\u0131m say\u0131s\u0131 v\u00fccudumuza dair mobil cihazlarla \u00f6l\u00e7\u00fcmlemek istedi\u011fimiz say\u0131sal de\u011ferlerden sadece birka\u00e7\u0131. Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %40\u2019\u0131 fiziksel de\u011ferlerinin tamam\u0131n\u0131 mobil cihazlarla takip etmeyi istedi\u011fini s\u00f6ylerken, %56\u2019s\u0131 ise kan bas\u0131n\u00e7lar\u0131n\u0131 ve tansiyonlar\u0131n\u0131 kulland\u0131klar\u0131 y\u00fcz\u00fck ile \u00f6l\u00e7mek istediklerini belirtiyor.
\nHer yerde internet: Kullan\u0131c\u0131lar i\u00e7in internet deneyimi, ses deneyiminin gerisinde kal\u0131yor. \u00c7ekim g\u00fcc\u00fcn\u00fcn sesli aramalar i\u00e7in yeterli olmas\u0131na ra\u011fmen, internet i\u00e7in yetersiz olmas\u0131 ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n \u00e7ekim g\u00fcc\u00fc g\u00f6stergelerine g\u00fcvenmemesine neden oluyor. Ara\u015ft\u0131rmaya g\u00f6re, kullan\u0131c\u0131lar\u0131n en \u015fikayet\u00e7i oldu\u011fu konular\u0131n ba\u015f\u0131nda metrodaki d\u00fc\u015f\u00fck internet kalitesi geliyor.
\nAk\u0131ll\u0131 telefonlar dijital ayr\u0131m\u0131 azalt\u0131yor: \u0130nternet eri\u015fimi global olarak bak\u0131ld\u0131\u011f\u0131nda e\u015fit \u015fekilde da\u011f\u0131lm\u0131yor ve bu durum dijital ayr\u0131m olarak adland\u0131r\u0131l\u0131yordu. Daha hesapl\u0131 ak\u0131ll\u0131 telefonlar\u0131n \u00fcretimi ile birlikte, t\u00fcketiciler art\u0131k internete eri\u015fmek i\u00e7in pahal\u0131 cihazlara gerek duymuyor. T\u00fcketicilerin %51\u2019i mobil telefonlar\u0131n, teknolojinin en \u00f6nemli par\u00e7as\u0131 oldu\u011funu savunurken, bir\u00e7o\u011fu i\u00e7in internet eri\u015fiminde telefonlar ilk tercih edilen cihaz halini al\u0131yor.
\nOnline faydalar, endi\u015felerden a\u011f\u0131r bas\u0131yor: \u0130nternetin g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olmas\u0131 ile birlikte, ba\u011fl\u0131 olman\u0131n getirdi\u011fi riskler daha \u00f6nemli hale gelmeye ba\u015flad\u0131. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %56\u2019s\u0131 gizlilik konular\u0131nda olduk\u00e7a hassas olmas\u0131na ra\u011fmen, kullan\u0131c\u0131lar\u0131n sadece %4\u2019\u00fc gizlili\u011fin korunmas\u0131 amac\u0131yla daha az internet kullanabilece\u011fini s\u00f6yl\u00fcyor. Bunun yerine, kullan\u0131c\u0131lar ki\u015fisel bilgilerini daha az vermek gibi riski azaltacak stratejiler izlemeyi tercih ediyor.
\n\u0130zleme tercihleri: Medya alan\u0131nda pek \u00e7ok se\u00e7enek olmas\u0131na ra\u011fmen, izledi\u011fimiz i\u00e7erikleri ki\u015fisel tercihlerimizden \u00e7ok arkada\u015f tavsiyeleri belirliyor. Kullan\u0131c\u0131lar\u0131n %38\u2019i haftada en az birka\u00e7 kez arkada\u015flar\u0131n\u0131n tavsiye etti\u011fi videolar\u0131 izlediklerini belirtiyor. Ayr\u0131ca takip edilen bloglar ve m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131 \u00fczerinde de arkada\u015f tavsiyeleri olduk\u00e7a etkili.
\nVerilerin takip edilebilirli\u011fi: T\u00fcketicilerin %48\u2019i veri kullan\u0131mlar\u0131n\u0131 daha iyi takip etmek i\u00e7in uygulamalar\u0131 kullan\u0131yor. Kullan\u0131c\u0131lar\u0131n sadece %41\u2019i ne kadar veri kulland\u0131\u011f\u0131n\u0131 bilmek istedi\u011fini belirtirken, %33\u2019\u00fc faturalar\u0131n\u0131n do\u011fru kesildi\u011finden emin olmak istiyor, %31\u2019i ise data limitini a\u015fmak istemedi\u011fini ifade ediyor. Ara\u015ft\u0131rmaya g\u00f6re ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %37\u2019si ba\u011flant\u0131 h\u0131z\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in de d\u00fczenli olarak uygulamalardan yararlan\u0131yor.
\nG\u00fcnl\u00fck alanlardaki sens\u00f6rler: \u0130nteraktif internet hizmetlerinin yayg\u0131nla\u015fmas\u0131yla beraber, t\u00fcketiciler fiziksel \u00e7evrenin de aktif olmas\u0131n\u0131 bekliyor. Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %60\u2019\u0131 2016 y\u0131l\u0131 sonuna kadar, sa\u011fl\u0131ktan ula\u015f\u0131ma, ara\u00e7lardan evlere kadar her yerde sens\u00f6rlerin olaca\u011f\u0131na inan\u0131yor.
\n Oynat, durdur, izle: Toplam i\u00e7erik izleme zaman\u0131n\u0131n %19\u2019u telefon veya tabletler \u00fczerinden ger\u00e7ekle\u015fiyor, dolay\u0131s\u0131yla kullan\u0131c\u0131lar\u0131n i\u00e7erik izleme mekanlar\u0131 giderek farkl\u0131la\u015f\u0131yor. Kullan\u0131c\u0131lar evde izlemeye ba\u015flad\u0131klar\u0131 bir program\u0131, evden \u00e7\u0131karken durdurup, yoldayken telefon ve tabletleriyle izlemeye devam edebiliyor.<\/p>\n

\"20140106-123629.jpg\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Global \u00e7apta yap\u0131lan ara\u015ft\u0131rmay\u0131 de\u011ferlendiren Ericsson T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ziya Erdem, \u201c2014 senesi i\u00e7in yeni trendlerde dikkat \u00e7eken en \u00f6nemli konu, uygulamalar ve toplumsal hayatla ilgili hizmetlere y\u00f6nelik taleplerdeki art\u0131\u015f. Bu da g\u00fcndelik hayat\u0131m\u0131z\u0131n yeni…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11561","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n2014 senesi yeni trendleri - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/01\/06\/2014-senesi-yeni-trendleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014 senesi yeni trendleri - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Global \u00e7apta yap\u0131lan ara\u015ft\u0131rmay\u0131 de\u011ferlendiren Ericsson T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ziya Erdem, \u201c2014 senesi i\u00e7in yeni trendlerde dikkat \u00e7eken en \u00f6nemli konu, uygulamalar ve toplumsal hayatla ilgili hizmetlere y\u00f6nelik taleplerdeki art\u0131\u015f. 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