{"id":11584,"date":"2014-01-23T12:16:18","date_gmt":"2014-01-23T10:16:18","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=10092"},"modified":"2014-01-23T12:16:18","modified_gmt":"2014-01-23T10:16:18","slug":"doktorlara-ozel-online-itibar-yonetimi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/01\/23\/doktorlara-ozel-online-itibar-yonetimi\/","title":{"rendered":"Doktorlara \u00f6zel online itibar y\u00f6netimi"},"content":{"rendered":"

\u0130tibar Y\u00f6netimi
\nG\u00fcn\u00fcm\u00fczde itibar y\u00f6netimi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online itibar y\u00f6netim anlam\u0131na gelmektedir. Bir ki\u015fi veya konu hakk\u0131nda bilgi yada fikir edinmenin en kestirme yolu, arama motorlar\u0131nda yada sosyal medyada ilgili ki\u015fiyi aratmakt\u0131r. Sosyal medyan\u0131n kapsam\u0131na, haber alma ihtiyac\u0131n\u0131 kar\u015f\u0131layan kullan\u0131c\u0131 g\u00fcnl\u00fckleri olan blog\u2019lar, sosyal a\u011falar (\u00f6r: Facebook, Twitter), i\u00e7erik payla\u015f\u0131m\u0131 siteleri (\u00f6r: Youtube, Instagram, Flickr), kullan\u0131c\u0131 ar\u015fivleri olan vikiler (\u00f6r: Wikipedia), TV yada radyo yay\u0131nlar\u0131 olan podcast\u2019lar (\u00f6r: iTunes) ve belirli bir konuda online tart\u0131\u015fma ortamlar\u0131 olan forumlar girer.
\n\u0130nternet ve bu mecralardaki i\u00e7erikler, arama motorlar\u0131 taraf\u0131ndan taranabilmekte. \u00c7\u0131kan arama sonu\u00e7lar\u0131 hakk\u0131n\u0131zda olumlu yada olumsuz alg\u0131 olu\u015fmas\u0131na b\u00fcy\u00fck etkisi vard\u0131r. Peki arama sonu\u00e7lar\u0131n\u0131 y\u00f6netebiliyor musunuz?
\nKurum ve \u015firketlerin yan\u0131 s\u0131ra, \u00f6zellikle baz\u0131 meslek gruplar\u0131 var ki, itibar y\u00f6netimi yapmak durumundalar. Bunlar:
\n\u2022 Doktorlar
\n\u2022 Siyasiler
\n\u2022 \u015eark\u0131c\u0131lar
\n\u2022 Oyuncular
\n\u2022 Sanat\u00e7\u0131lar
\n\u2022 Avukatlar
\n\u2022 Yazarlar
\nMesle\u011finiz bunlardan biriyse ve siz sosyal medyada yer almamay\u0131 se\u00e7mi\u015f olsan\u0131z dahi, insanlar sizin hakk\u0131n\u0131zda konu\u015facaklard\u0131r. Peki bunu nas\u0131l y\u00f6netebilirsiniz? Bu meslek gruplar\u0131n\u0131 s\u0131ras\u0131yla inceleyip hangi mecralarda yer almalar\u0131 gerekti\u011fi, itibar y\u00f6netimleri i\u00e7in dikkat etmeleri gereken konular\u0131 ve nas\u0131l uygulanabilece\u011fi konusunda bilgi verelim.
\nDoktorlar
\nMesleki itibar, doktorlar a\u00e7\u0131s\u0131ndan t\u0131bbi beceri ve bilgilerinin d\u0131\u015f\u0131nda en \u00f6nemli maddi olmayan varl\u0131klar\u0131d\u0131r. Hastalar her zaman olumlu bir itibara sahip doktorlar\u0131 tercih etme e\u011filimindedirler. Doktorlar teknolojiyi kullanmaya \u00e7ok merakl\u0131 olsalar bile , web ve sosyal medya konusunda yeteri kadar deneyimli olmayabilirler.
\nG\u00fcn\u00fcm\u00fczde hastalar ve genel olarak sa\u011fl\u0131k i\u00e7in ilk bilgi kayna\u011f\u0131 internettir. Hastalar rahats\u0131zl\u0131klar\u0131yla ilgili bilgi, tedavi se\u00e7eneklerini ve ba\u015fvuracaklar\u0131 uygun bir doktoru bulmaya \u00e7al\u0131\u015f\u0131rken, yapt\u0131klar\u0131 ilk \u015fey tan\u0131lar\u0131n\u0131 yada rahats\u0131zl\u0131klar\u0131n\u0131 internette aratmak olacakt\u0131r. Bunun sonucunda eri\u015fecekleri bilgi ve bu bilginin g\u00fcvenilirli\u011fi, hastalar\u0131n tedavileri i\u00e7in verece\u011fi kararlar\u0131, se\u00e7ece\u011fi kurumu yada doktoru etkileyecektir. Belki karar\u0131n\u0131 vermeden \u00f6nce doktorla veya sa\u011fl\u0131k kurumuyla irtibata ge\u00e7ip daha fazla bilgi edinmeye ihtiyac\u0131 olacakt\u0131r.
\nG\u00fcn\u00fcm\u00fczde eri\u015filebilir bir doktor olmak tercih edilirli\u011finizi etkiler. E\u011fer doktor olarak web ve sosyal medya \u00fczerindeki varl\u0131\u011f\u0131n\u0131z hi\u00e7 yoksa, zay\u0131f yada olumsuz haber ve yorum i\u00e7eren \u015fekildeyse, bu durum hastalar nezdindeki itibar\u0131n\u0131z\u0131 ve dolay\u0131s\u0131yla tercih edilirli\u011finizi olumsuz y\u00f6nde etkileyecektir.
\nPeki olumlu bir online itibar olu\u015fturmak i\u00e7in atman\u0131z gereken ad\u0131mlar ve yapabilece\u011finiz \u015feyler nelerdir?
\n1. \u0130tibar Raporlaman\u0131z\u0131 Yapt\u0131rman\u0131z
\nMevcut itibar durumunuzla ilgili bir rapor olu\u015fturulabilir. \u0130\u00e7eri\u011finde:
\n\u2022 \u0130nternet \u00fczerinde ad\u0131n\u0131z\u0131n ge\u00e7ti\u011fi her i\u00e7erik \u00e7\u0131kart\u0131larak pozitif, n\u00f6tr ve negatif olarak gruplan\u0131r.
\n\u2022 Klout (online etkinizin g\u00f6stergesi) skorunuz \u00e7\u0131kart\u0131l\u0131r
\n\u2022 \u0130tibar\u0131n\u0131z\u0131 iyile\u015ftirmek yada olumsuz bir durum varsa bunu d\u00fczeltmek i\u00e7in al\u0131nmas\u0131 tavsiye edilen aksiyonlar\u0131n neler olabilece\u011fi ortaya konur.
\n2. Web Sitenizi Olu\u015fturmak
\n\u0130kinci ad\u0131m \u00f6zellikle alan\u0131n\u0131zda tan\u0131nan bir doktorsan\u0131z, profesyonel bir web sayfas\u0131 ve bunun alt yap\u0131s\u0131n\u0131 olu\u015fturmak olacakt\u0131r. Bunu olu\u015fturduktan sonra i\u00e7eriklerinize karar verip haz\u0131r etmek gerekir. Web sayfan\u0131z\u0131n altyap\u0131s\u0131ndan kastedilen alan ad\u0131n\u0131n (domain name) al\u0131nmas\u0131, bu alan ad\u0131 ve \u00fczerinde olacak i\u00e7eri\u011fin nerede y\u00f6netilece\u011fine (hosting) karar verilmesidir. Olmas\u0131 gerekenleri s\u0131ras\u0131yla inceleyelim.
\nAlan Ad\u0131 ve Hosting
\nDoktor olarak alan ad\u0131n\u0131z\u0131 al\u0131rken, sat\u0131n alman\u0131z gereken web sitesi isimleri, ilk a\u015famada hepsini kullanmayacak olsan\u0131z bile, a\u015fa\u011f\u0131dakilerin olmas\u0131 tavsiye edilir. En az\u0131ndan .com.tr uzant\u0131l\u0131 adresi alman\u0131z\u0131 \u00f6neririz.
\nwww.isimsoyad.com.tr
\nwww.isimsoyad.com
\nwww.drisimsoyad.com
\nAyr\u0131ca doktor olarak belirli bir konuda uzmanl\u0131\u011f\u0131n\u0131z varsa, hatta belki bu konuda alan\u0131n\u0131zdaki tek ki\u015fiyseniz bu konuyla ilgili .tr uzant\u0131l\u0131 web sitesinin ad\u0131n\u0131 alabilirsiniz. \u00d6rne\u011fin bebeklerdeki retinopati konusunda, www.retinopati.com.tr alan ad\u0131n\u0131 da alabilirsiniz.
\nBir alan ad\u0131 ve kullan\u0131m\u0131n\u0131n normal \u015fartlarda ortalama y\u0131ll\u0131k bedeli 100 USD civar\u0131ndad\u0131r. E\u011fer \u00e7ok fazla say\u0131da kullan\u0131c\u0131 ziyaret etmeye ba\u015flarsa (15.000 den fazla gibi) y\u00f6netim (hosting) bedelleri de y\u00fckselecektir.
\nDikkat etmeniz gereken konu web sitenizi bir web ajans\u0131 yada tasar\u0131mc\u0131ya yapt\u0131rsan\u0131z bile alan isimlerinin sahipli\u011fi mutlaka kendi \u00fczerinizde b\u0131rakman\u0131zd\u0131r. Aksi halde ileride bir anla\u015fmazl\u0131k durumunda bu isimleri kaybetme ve \u00fczerinde konulabilecek i\u00e7erik \u00fczerinde kontrol\u00fcn\u00fcz\u00fcn olmamas\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z. Kullanmad\u0131\u011f\u0131n\u0131z ve art\u0131k kontrol\u00fcn\u00fcz\u00fcn kalmad\u0131\u011f\u0131 eski web sitenizin irrite edici \u015fekilde aramalarda ilk s\u0131rada \u00e7\u0131kmas\u0131 \u015f\u0131k olmayacakt\u0131r.
\n\u0130laveten \u00f6nemli bir uluslararas\u0131 hasta kitleniz varsa, alan isimlerinizi \u0130ngilizce olmas\u0131n\u0131 da ciddi olarak d\u00fc\u015f\u00fcnmelisiniz. Bu hem arama motorlar\u0131nda yabanc\u0131 kelimelerle yap\u0131lan aramalarda bulunabilir ve \u00fcstlerde olman\u0131z\u0131 sa\u011flar hem de sitenizin yabanc\u0131 bir hasta kitlesine hitap etmesini kolayla\u015ft\u0131r\u0131r.
\nPeki alan isimlerini nereden ve nas\u0131l alacaks\u0131n\u0131z, neye g\u00f6re karar vereceksiniz?
\nAlan ismini al\u0131rken ayna anda y\u00f6netimini (hosting) de yapan bir yeri tercih edebilirsiniz. Ayr\u0131ca tek bir hesap \u00fczerinden birden fazla alan ad\u0131n\u0131 y\u00f6netmenize izin veren internet hizmeti sa\u011flay\u0131c\u0131lar\u0131n\u0131 da tercih edebilirsiniz. Alan ad\u0131n\u0131 yurti\u00e7inden mi yurtd\u0131\u015f\u0131ndaki bir web hosting sa\u011flay\u0131c\u0131s\u0131ndan m\u0131 alaca\u011f\u0131n\u0131z da karar vermeniz gereken konular aras\u0131nda. Aradaki farklardan biri yurti\u00e7indeki bir sa\u011flay\u0131c\u0131n\u0131n T\u00fcrk bili\u015fim ve sa\u011fl\u0131k hukukuna ba\u011fl\u0131 olmas\u0131d\u0131r. \u00d6rne\u011fin sa\u011fl\u0131k alan\u0131ndaki reklam ve tan\u0131t\u0131m konusunda uygulamada olan yasalar\u0131n ba\u011flay\u0131c\u0131l\u0131\u011f\u0131 bu anlamda \u00f6nemlidir. E\u011fer alan ad\u0131 ve hosting hizmetinizi yurtd\u0131\u015f\u0131ndan al\u0131rsan\u0131z web sitenizin legal sebeplerle kapat\u0131lmas\u0131 daha zor olacakt\u0131r. \u0130kinci fark fiyatlamalar aras\u0131ndaki farkt\u0131r.
\nHosting konusunda size tavsiyemiz www.wordpress.com olacakt\u0131r. Di\u011fer alternatifler
\nbluehost.com
\nwordpres.com
\nWordpress.org (\u00fccretsiz)
\n(Ba\u015fka ? Bunlar\u0131n kar\u015f\u0131la\u015ft\u0131rma tablosunu yapal\u0131m.)
\nHosting i\u00e7in bizim size tavsiyemiz alan ad\u0131 ve hosting\u2019i ayn\u0131 anda sa\u011flayan WordPress.com olacakt\u0131r. Avantajar\u0131 aras\u0131nda:
\n\u2022 Kendi \u0130\u00e7erik Y\u00f6netimi Yaz\u0131l\u0131m\u0131n\u0131 \u00fccretsiz sa\u011flamas\u0131
\n\u2022 \u0130\u00e7erik y\u00f6netimini kendinizin yapma imkan\u0131n\u0131 sa\u011flamas\u0131
\n\u2022 K\u0131sa bir s\u00fcre i\u00e7inde (30 dk.) a\u00e7\u0131l\u0131yor olmas\u0131
\n\u2022 Bilgisayar, tablet, ak\u0131ll\u0131 telefon ve smart TV gibi cihazlarla web sitenizin problemsiz \u00e7al\u0131\u015fmas\u0131n\u0131 otomatik sa\u011flamas\u0131
\n\u2022 Twitter ve Facebook\u2019unuzu WordPress.com\u2019a ba\u011flayabilmesi
\n\u2022 E-mail alma \u00f6zelli\u011fi
\n\u2022 Otomatik i\u00e7erik yay\u0131nlama yetene\u011fi
\nWeb Sitenizin \u0130\u00e7eri\u011finde Mutlaka Olmas\u0131 Gerekenler
\n\u2022 Web siteniz i\u00e7in g\u00f6rsel ve i\u00e7erik metinlerinin profesyonel bir \u015fekilde olu\u015fturulmas\u0131.
\n\u2022 Ho\u015f Geldiniz Yaz\u0131s\u0131
\n\u2022 \u00d6zge\u00e7mi\u015finiz
\n\u2022 Profesyonel foto\u011fraflar
\n\u2022 Akademik yay\u0131nlar\u0131n\u0131zla ve bunlar\u0131n linkleri
\n\u2022 Video \u0130\u00e7erikleriniz
\n\u2022 Bas\u0131nda sizinle ilgili yay\u0131nlanan haberler
\n\u2022 B\u00fct\u00fcn bu i\u00e7eriklerin farkl\u0131 dillerdeki versiyonlar\u0131 (en az\u0131ndan \u0130ngilizce)
\nWeb Sitenizin Arama Motoru Optimizasyonu
\nGoogle\u2019da istedi\u011finiz i\u00e7eri\u011fi \u00fcst s\u0131raya \u00e7\u0131kartmak m\u00fcmk\u00fcnd\u00fcr. Bunun i\u00e7in iki y\u00f6ntem vard\u0131r:
\n\u2022 Organik yani normal aramalarda \u00e7\u0131kmak. Bu \u00fccretsizdir fakat web sitenizin tasar\u0131m\u0131n\u0131n bunun i\u00e7in uygun yap\u0131lm\u0131\u015f olmas\u0131 gerekir.
\n\u2022 Google Ad Words kullanarak ve \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda, belirli anahtar kelimelerde \u00fcst s\u0131ralarda \u00e7\u0131kmak da m\u00fcmk\u00fcnd\u00fcr.
\n3. Profesyonel Sosyal CRM
\nSosyal CRM sosyal medyay\u0131 kullanarak m\u00fc\u015fteri kitlenize ula\u015farak iki y\u00f6nl\u00fc ileti\u015fim kurman\u0131z ve onlarla olan ili\u015fkilerinizi y\u00fcr\u00fctmeniz demektir. Bu g\u00fcn\u00fcm\u00fczde kullan\u0131lan i\u015f yapma stratejilerinden birisidir. Linkedin, Twitter hesaplar\u0131n\u0131z ve varsa Facebook Fan sayfan\u0131z\u0131n hesaplar\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131p profesyonelce y\u00f6netilmesini kapsar. Bu hesaplar\u0131 birbirine ba\u011flayarak entegre bir \u015fekilde y\u00f6netmek gerekir. Bunun i\u00e7in geli\u015ftirilen bir\u00e7ok yeni yaz\u0131l\u0131m ve ara\u00e7lar mevcut.
\nBelirli aral\u0131klarla buradan i\u00e7erik yay\u0131nlayarak daha fazla ki\u015fiye eri\u015fip, yorumlar ve be\u011feniler alabilirsiniz. Buradaki kritik nokta i\u00e7eri\u011fin kaliteli olmas\u0131 ve sosyal gruplarda y\u00fcksek etkisi olan ki\u015filerin kat\u0131lmas\u0131n\u0131 sa\u011flamakt\u0131r.
\n4. Yer Alaca\u011f\u0131n\u0131z Sosyal Mecralar\u0131n Se\u00e7ilmesi
\nDoktorlar\u0131n video i\u00e7erik yay\u0131nlayan Youtube, Uzman TV, Nas\u0131l TV gibi mecralarda ve Linkedin\u2019 de yer almas\u0131 tavsiye edilir. Ayr\u0131ca internette doktorlar\u0131n yer ald\u0131\u011f\u0131 fihristler bulunur. Bunlara \u00f6rnek olarak eniyihekim.com, yellowpages.com, istanbulguide.com gibi lokal fihristler de bulunur. Semtinizin lokal fihristi varsa burada da yer almal\u0131s\u0131n\u0131z.
\n\u00d6zellikle video i\u00e7eriklerinizin olmas\u0131 \u00f6nemlidir. Kat\u0131ld\u0131\u011f\u0131n\u0131z TV programlar\u0131n\u0131n video g\u00f6r\u00fcnt\u00fclerini www.tvarsivi.com dan alabilirsiniz. Bunlar\u0131 Youtube videosu haline getirerek web sayfan\u0131za ve Youtube\u2019a koymal\u0131s\u0131n\u0131z. Bu \u015fekilde daha fazla ki\u015fiye eri\u015fme imkan\u0131n\u0131z olur. \u0130nsanlar bunlar\u0131 be\u011fenirse payla\u015f\u0131r ve olumlu yorumlar yazarlar.
\nBu bilgileri kullanarak doktor olarak itibar\u0131n\u0131z\u0131n y\u00f6netimini yapabilirsiniz. Daha fazla bilgi i\u00e7in …<\/p>\n

\"20140123-121657.jpg\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130tibar Y\u00f6netimi G\u00fcn\u00fcm\u00fczde itibar y\u00f6netimi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online itibar y\u00f6netim anlam\u0131na gelmektedir. Bir ki\u015fi veya konu hakk\u0131nda bilgi yada fikir edinmenin en kestirme yolu, arama motorlar\u0131nda yada sosyal medyada ilgili ki\u015fiyi aratmakt\u0131r. Sosyal medyan\u0131n kapsam\u0131na,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11584","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nDoktorlara \u00f6zel online itibar y\u00f6netimi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/01\/23\/doktorlara-ozel-online-itibar-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doktorlara \u00f6zel online itibar y\u00f6netimi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"\u0130tibar Y\u00f6netimi G\u00fcn\u00fcm\u00fczde itibar y\u00f6netimi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde online itibar y\u00f6netim anlam\u0131na gelmektedir. Bir ki\u015fi veya konu hakk\u0131nda bilgi yada fikir edinmenin en kestirme yolu, arama motorlar\u0131nda yada sosyal medyada ilgili ki\u015fiyi aratmakt\u0131r. 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