Dijital pazarlama ileti\u015fimi sekt\u00f6r\u00fcn\u00fcn en iyilerini belirleyen \u201cMixx Awards T\u00fcrkiye 2013\u201dte kazananlar\u0131n belirlenmesinde geri say\u0131m ba\u015flad\u0131. Ba\u015fvurular\u0131 de\u011ferlendirmede s\u00fcrecinde son a\u015famaya gelen j\u00fcri \u00fcyeleri, 31 Ocak ve 1 \u015eubat tarihlerinde ana de\u011ferlendirmeyi yapacak. J\u00fcrinin g\u00f6revini tamamlamas\u0131n\u0131n ard\u0131ndan da g\u00f6zler, 18 \u015eubat\u2019ta ger\u00e7ekle\u015fecek Mixx Awards 2013 \u00f6d\u00fcl t\u00f6renine \u00e7evrilecek. \u00d6d\u00fcl t\u00f6reni yakla\u015f\u0131rken, yar\u0131\u015fman\u0131n \u201cDijital\u2019in atas\u0131 sen ol\u201d temas\u0131yla y\u00fcr\u00fct\u00fclen reklam kampanyas\u0131 da t\u00fcm h\u0131z\u0131yla devam ediyor.
\nDijital pazarlama ileti\u015fimi sekt\u00f6r\u00fcnde nefesler tutuldu, 18 \u015eubat gecesi Four Seasons Bosphorus\u2019ta yap\u0131lacak Mixx Awards \u00f6d\u00fcl t\u00f6reni bekleniyor. Ba\u015fvurularda \u00f6n eleme s\u00fcrecini tamamlayan j\u00fcri \u00fcyeleri, 31 Ocak ve 1 \u015eubat tarihlerinde yapacaklar\u0131 ana de\u011ferlendirmenin ard\u0131ndan son s\u00f6zlerini s\u00f6yleyecekler. Ard\u0131ndan g\u00f6zler, \u00f6d\u00fcl t\u00f6renine \u00e7evrilecek.
\nIAB T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen Mixx Awards T\u00fcrkiye, dijital pazarlama ileti\u015fimi end\u00fcstrisinin en iyilerini belirlerken, dijitalin sekt\u00f6re ve markalara olan katk\u0131s\u0131n\u0131 ortaya \u00e7\u0131kar\u0131yor. Mixx Awards T\u00fcrkiye yar\u0131\u015fmas\u0131n\u0131n ba\u015fvuru say\u0131s\u0131, dijital end\u00fcstrinin geli\u015fimine paralel olarak her y\u0131l katlanarak art\u0131yor. Ge\u00e7en sene 433 olan ba\u015fvuru say\u0131s\u0131 2013 y\u0131l\u0131nda %38 artarak 596\u2019ya ula\u015ft\u0131. Mixx Awards T\u00fcrkiye yar\u0131\u015fmas\u0131nda ba\u015fvurular toplam 27 kategoride de\u011ferlendirildi. Bu kategoriler, \u201cAra\u00e7, Y\u00f6ntem ve Teknolojiler\u201d ile \u201cStrateji ve Hedefler\u201d olmak \u00fczere iki ana b\u00f6l\u00fcme ayr\u0131ld\u0131. Her kategoride hem ajanslara, hem reklamverenlere Alt\u0131n, G\u00fcm\u00fc\u015f ve Bronz Mixx \u00f6d\u00fclleri verilecek. Kategori birincileri aras\u0131ndan Y\u0131l\u0131n En \u0130yisi se\u00e7ilecek. Birinciler IAB Europe taraf\u0131ndan d\u00fczenlenen Mixx Europe\u2019da yar\u0131\u015fma hakk\u0131 elde edecek.
\nDijital Atas\u00f6zleri ve Deyimler S\u00f6zl\u00fc\u011f\u00fc yaz\u0131l\u0131yor
\nIAB T\u00fcrkiye bu y\u0131l yar\u0131\u015fmaya renk katmak i\u00e7in \u201cDijital\u2019in atas\u0131 sen ol\u201d temas\u0131yla bir reklam kampanyas\u0131 ba\u015flatt\u0131. Twitter ve dijitalinatasi.com sitesi \u00fczerinden y\u00fcr\u00fct\u00fclen kampanya kapsam\u0131nda Dijital Atas\u00f6zleri ve Deyimler S\u00f6zl\u00fc\u011f\u00fc olu\u015fturuluyor. Kat\u0131l\u0131mc\u0131lar #dijitalinatasi hashtag\u2019iyle kendi dijital atas\u00f6zlerini ve deyimlerini sekt\u00f6rle payla\u015fabiliyorlar.
\n\u201cAcele App\u2019e \u015feytan kar\u0131\u015f\u0131r\u201d, \u201cBana projeni s\u00f6yle, sana ajans\u0131n\u0131n kim oldu\u011funu s\u00f6yleyeyim\u201d, \u201c\u0130yi viral tez yay\u0131l\u0131r\u201d, \u201cNazar etme ne olur, share et senin de olur\u201d \u201cVirali yapan case study\u2019sini haz\u0131rlar\u201d, \u201c\u00c7ay ka\u015f\u0131\u011f\u0131na banner s\u0131\u011fd\u0131rmak\u201d gibi s\u00f6zlerin payla\u015f\u0131ld\u0131\u011f\u0131 kampanya, pazarlama profesyonellerine bir yandan yarat\u0131c\u0131l\u0131klar\u0131n\u0131 g\u00f6sterme bir yandan e\u011flenme imkan\u0131 sunan keyifli bir uygulama haline geldi.
\nIAB T\u00fcrkiye, \u201cDijitalin atas\u0131 sen ol!\u201d kampanyas\u0131nda payla\u015f\u0131lan dijital atas\u00f6zleri ve deyimleri, yazan ki\u015filerin ismini de belirterek bir \u201cDijital Atas\u00f6zleri ve Deyimler S\u00f6zl\u00fc\u011f\u00fc\u201d isimli bir kitapta bir araya getirecek. S\u00f6zl\u00fck 18 \u015eubat\u2019ta Four Seasons Hotel\u2019de yap\u0131lacak Mixx Awards \u00d6d\u00fcl T\u00f6reni\u2019nde kat\u0131l\u0131mc\u0131lara hediye edilecek. Ayr\u0131ca s\u00f6zl\u00fc\u011fe dijital formatta dijitalinatasi.com sitesinden ula\u015fmak da m\u00fcmk\u00fcn olacak.
\nMixx Awards T\u00fcrkiye yar\u0131\u015fmas\u0131n\u0131n \u201cLider Destek\u00e7ileri\u201d Mynet ve Sahibinden.com, \u201cBa\u015far\u0131 Destek\u00e7ileri\u201d ise Medyanet ve \u00dclker oldu.
\nSekt\u00f6r kurulu\u015flar\u0131 da her y\u0131l oldu\u011fu gibi Mixx\u2019e katk\u0131da bulunuyor. \u201cSekt\u00f6rel Bas\u0131n Destek\u00e7isi\u201d olarak Campaign T\u00fcrkiye\u2019nin yer ald\u0131\u011f\u0131 organizasyon, Digital Youth, Gramofon, \u0130ltek, Karbonat, Pozitif TV, Project House ve Waytosay\u2019in katk\u0131lar\u0131yla ger\u00e7ekle\u015fecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dijital pazarlama ileti\u015fimi sekt\u00f6r\u00fcn\u00fcn en iyilerini belirleyen \u201cMixx Awards T\u00fcrkiye 2013\u201dte kazananlar\u0131n belirlenmesinde geri say\u0131m ba\u015flad\u0131. Ba\u015fvurular\u0131 de\u011ferlendirmede s\u00fcrecinde son a\u015famaya gelen j\u00fcri \u00fcyeleri, 31 Ocak ve 1 \u015eubat tarihlerinde ana de\u011ferlendirmeyi yapacak. J\u00fcrinin g\u00f6revini…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11597","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n