{"id":11605,"date":"2014-02-06T13:19:38","date_gmt":"2014-02-06T11:19:38","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=10159"},"modified":"2014-02-06T13:19:38","modified_gmt":"2014-02-06T11:19:38","slug":"webrazzi-google-youtubeun-sahte-izleyicilerine-savas-acti","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/02\/06\/webrazzi-google-youtubeun-sahte-izleyicilerine-savas-acti\/","title":{"rendered":"Webrazzi : Google, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131"},"content":{"rendered":"<p>http:\/\/www.webrazzi.com\/2014\/02\/05\/google-youtube-sahte-izleyici\/<br \/>\nGoogle, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131<br \/>\n\u0130statistiklere g\u00f6re YouTube \u00fczerinden bir ayda izlenen videolar toplam alt\u0131 milyar saat uzunlu\u011funda. Google\u2019a g\u00f6re bu kanal \u00fczerindeki g\u00f6r\u00fcnt\u00fclemelerin ger\u00e7ek say\u0131s\u0131n\u0131 yans\u0131tm\u0131yor. \u015eirket, YouTube \u00fczerinden izleme say\u0131s\u0131n\u0131 art\u0131ran yapay sistemlere sava\u015f a\u00e7t\u0131\u011f\u0131n\u0131 g\u00fcvenlik blogundan duyurdu.<br \/>\nGoogle\u2019\u0131n a\u00e7\u0131klamas\u0131nda YouTube\u2019un video izlemenin yan\u0131nda insanlar\u0131n biriyle anlaml\u0131 etkile\u015fimi i\u00e7in bir yer oldu\u011fu vurgulan\u0131yor.<br \/>\nYaz\u0131l\u0131m M\u00fchendisi Philipp Pfeiffenberger taraf\u0131ndan yaz\u0131lan blog yay\u0131n\u0131nda bu etkile\u015fimin do\u011frulu\u011funun Google\u2019da \u00e7ok ciddiye al\u0131nd\u0131\u011f\u0131n\u0131n alt\u0131 \u00e7iziliyor: \u201cBaz\u0131 k\u00f6t\u00fc niyetli akt\u00f6rler videolar\u0131n izlenme say\u0131s\u0131n\u0131 yapay bir bi\u00e7imde art\u0131rd\u0131kla\u0131rnda, yaln\u0131zca hayranlar\u0131 yan\u0131ltm\u0131yor ayn\u0131 zamanda, YouTube\u2019un en \u00f6nemli ve benzersiz \u00f6zelli\u011fini olumsuz etkiliyorlar\u201d ifadeleri bulunuyor.<br \/>\nGoogle, YouTube k\u00fcrat\u00f6rlerini de uyar\u0131yor. \u00dc\u00e7\u00fcnc\u00fc \u015fah\u0131s pazarlamac\u0131larla \u00e7al\u0131\u015fmak isteyenlere dikkatli olmalar\u0131 gereken noktalar hat\u0131rlat\u0131l\u0131yor. Google\u2019\u0131n YouTube\u2019un \u00f6ncelikle reklam verenlerin g\u00f6z\u00fcnde g\u00fcvenilirli\u011fini art\u0131rma \u00e7abas\u0131 olarak g\u00f6r\u00fclebilir. Ancak ortada garip bir paradoks da var. Google\u2019a \u201cYouTube izleyici sat\u0131n al\u201d ya da \u201cbuy views on YouTube\u201d yazd\u0131\u011f\u0131n\u0131zda olduk\u00e7a fazla se\u00e7ene\u011fe ula\u015fabiliyorsunuz.<br \/>\nYouTube taraf\u0131ndan bir ba\u015fka haber de, Google\u2019\u0131n yeni ba\u015fkan atamas\u0131yla ilgili. The Information\u2019\u0131n haberine g\u00f6re YouTube biriminin ba\u015f\u0131na ge\u00e7mesi beklenen aday Google Reklam Departman\u0131 K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Susan Wojcicki.<br \/>\nGoogle\u2019da 16 numaral\u0131 \u00e7al\u0131\u015fan olan Wojcicki, Forbes\u2019un D\u00fcnyan\u0131n En G\u00fc\u00e7l\u00fc 100 Kad\u0131n\u0131 Listesi\u2018nde, 2011 y\u0131l\u0131nda \u201creklamc\u0131l\u0131k d\u00fcnyas\u0131ndaki en \u00f6nemli ki\u015fi\u201d ve \u201c\u015fimdiye kadar duymad\u0131\u011f\u0131n\u0131z en \u00f6nemli Google\u2019c\u0131\u201d diye bahsedilmi\u015fti.<br \/>\nYouTube, 2010 y\u0131l\u0131ndan bu yana Salar Kamangar taraf\u0131ndan y\u00f6netiliyordu. Son bir y\u0131ld\u0131r ayr\u0131laca\u011f\u0131 y\u00f6n\u00fcnde s\u00f6ylentiler dola\u015fan Kamagar\u2019\u0131n b\u00f6yle bir de\u011fi\u015fiklikle birlikte Google i\u00e7inde bir birime ge\u00e7mesi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.webrazzi.com\/2014\/02\/05\/google-youtube-sahte-izleyici\/ Google, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131 \u0130statistiklere g\u00f6re YouTube \u00fczerinden bir ayda izlenen videolar toplam alt\u0131 milyar saat uzunlu\u011funda. Google\u2019a g\u00f6re bu kanal \u00fczerindeki g\u00f6r\u00fcnt\u00fclemelerin ger\u00e7ek say\u0131s\u0131n\u0131 yans\u0131tm\u0131yor. \u015eirket, YouTube \u00fczerinden izleme say\u0131s\u0131n\u0131 art\u0131ran&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11605","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webrazzi : Google, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/02\/06\/webrazzi-google-youtubeun-sahte-izleyicilerine-savas-acti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webrazzi : Google, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.webrazzi.com\/2014\/02\/05\/google-youtube-sahte-izleyici\/ Google, YouTube\u2019un sahte izleyicilerine sava\u015f a\u00e7t\u0131 \u0130statistiklere g\u00f6re YouTube \u00fczerinden bir ayda izlenen videolar toplam alt\u0131 milyar saat uzunlu\u011funda. 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