{"id":11912,"date":"2014-08-01T08:47:10","date_gmt":"2014-08-01T08:47:10","guid":{"rendered":"http:\/\/atifunaldi.wordpress.com\/?p=11912"},"modified":"2014-08-01T08:47:10","modified_gmt":"2014-08-01T08:47:10","slug":"tuketici-ne-ister","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/08\/01\/tuketici-ne-ister\/","title":{"rendered":"T\u00fcketici ne ister?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11913 size-medium\" style=\"margin:0 10px 10px 0;\" src=\"http:\/\/atifunaldi.files.wordpress.com\/2014\/08\/consumer-electronics-1.jpg?w=300\" alt=\"T\u00fcketici\" width=\"300\" height=\"159\" \/><br \/>\nB\u00fct\u00fcn markalar\u0131n, pazarlama m\u00fcd\u00fcr\u00fclerinden, reklam ajanslar\u0131na kadar herkesin merak etti\u011fi bir sorudur bu. Ancak ne hikmetse \u00e7o\u011funlukla b\u00fct\u00fcn bu g\u00fcruhun dikkatini \u00e7eken bu sorunun sonucu \u00e7o\u011funlukla \u0131skalan\u0131r. Bunun milyonlarca sebebi var. Birisi benim Heisenberg ilkesi diye tan\u0131mlad\u0131\u011f\u0131m teori. \u0130nsanlar, do\u011fadaki b\u00fct\u00fcn enerji sahibi varl\u0131klar gibi, izlendiklerinde farkl\u0131 hareket ederler. Bu nedenle onlara sorular soruldu\u011funda verdikleri cevapla, do\u011fal ortamlar\u0131nda yapt\u0131klar\u0131 ayn\u0131 de\u011fildir.<br \/>\n\u0130kincisi t\u00fcketicinin bug\u00fcn\u00fc markan\u0131n d\u00fcn\u00fc ya\u015famas\u0131d\u0131r. Markan\u0131n \u00fcretim s\u00fcre\u00e7leri hep geriden gelir. T\u00fcketiciye siyah ve beyaz aras\u0131nda se\u00e7im yapmas\u0131 s\u00f6ylendi\u011finde, \u00e7o\u011funlukla bir renge tak\u0131l\u0131 kal\u0131rlar. Ancak o renk \u00fcr\u00fcn \u00fcretilirken t\u00fcketicinin tavr\u0131 de\u011fi\u015fir, di\u011fer rengi be\u011fenmeye ba\u015flar. Bu b\u00f6yle s\u00fcrer gider.<br \/>\nAncak \u015fu d\u00f6nemde ilgin\u00e7 baz\u0131 kararlar s\u00f6z konusu. Amerika\u2019da yap\u0131lan t\u00fcketici ara\u015ft\u0131rmalar\u0131, \u00f6zellikle teknoloji sekt\u00f6r\u00fcnde g\u00fcvenlik korkusunun, kullan\u0131labilirlik bariyerini ge\u00e7ti\u011fini g\u00f6steriyor.<br \/>\n<strong>G\u00fcvenlik hissi k\u0131r\u0131ld\u0131<\/strong><br \/>\nNSA (National Security Agency) ile ba\u015flayan g\u00fcvenlik skandallar\u0131; dijital d\u00fcnyan\u0131n g\u00fcvenlik alg\u0131s\u0131n\u0131n son derece \u201cnaif\u201d bir bak\u0131\u015f a\u00e7\u0131s\u0131 oldu\u011funu g\u00f6steriyor. NSA, bizim bir\u00e7ok seminerde k\u0131r\u0131lamaz, k\u0131r\u0131lsa bile gereken enerji ve zaman o kadar \u00e7oktur ki; att\u0131\u011f\u0131n\u0131z ta\u015f \u00fcrk\u00fctt\u00fc\u011f\u00fcn\u00fcz kurba\u011faya de\u011fmez dedi\u011fimiz SSL\u2019i ( secure socket layer ) _ yani g\u00fcvenli al\u0131\u015fveri\u015f i\u00e7in gizli bilgilerinizi \u015fifreleyen protokol_ \u00a0kuantum bilgisayarlar ve tahmin algoritmalar\u0131 ile an\u0131nda a\u00e7\u0131yormu\u015f.<br \/>\n<strong>T\u00fcketici g\u00fcvenlik istiyor<\/strong><br \/>\nGenelde bir yaz\u0131l\u0131m\u0131n veya servisin, dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131mda dan\u0131\u015fan\u0131ma ilk sordu\u011fum soru g\u00fcvenlik mi kolay kullan\u0131m m\u0131 olur? \u00c7\u00fcnk\u00fc bu ikisi bir g\u00f6stergenin iki ucudur. Birini artt\u0131rd\u0131\u011f\u0131n\u0131da mutlaka di\u011feri azal\u0131r. Kullan\u0131m\u0131 kolay programlarda genelde g\u00fcvenlik atlanm\u0131\u015ft\u0131r. G\u00fcvenli\u011fi y\u00fcksek tutulan yaz\u0131l\u0131mlar ise \u00e7o\u011funlukla kolay kullan\u0131labilirlikten uzakla\u015f\u0131r.<br \/>\nYap\u0131lan son ara\u015ft\u0131rmalar, g\u00fcvenli ileti\u015fimin t\u00fcketicinin \u00f6ncelikli beklentisi oldu\u011funu g\u00f6steriyor. Dedikodularla da \u00fcmidi tamamen k\u0131r\u0131lan t\u00fcketicinin, g\u00fcvenlikli donan\u0131mlara ve yaz\u0131l\u0131mlara ihtiyac\u0131 \u00e7ok artt\u0131. Snapchat gibi anl\u0131k kendini yok eden uygulamalar i\u015fte bu beklentilerden ortaya \u00e7\u0131kt\u0131. Zira art\u0131k g\u00fcvenlik kilitlemek de\u011fil, \u201cg\u00f6revimiz tehlike\u201ddeki gibi tamamen yok etmek demek.<br \/>\n<strong>Benim ad\u0131ma d\u00fc\u015f\u00fcns\u00fcn<\/strong><br \/>\nHer ne kadar psikologlar bu konuda bir tembelli\u011fin oldu\u011funu s\u00f6yleseler de t\u00fcketici kendi ad\u0131na d\u00fc\u015f\u00fcnen \u00e7ok soru sormayan yaz\u0131l\u0131mlar\u0131 tercih ediyor. San\u0131yorum iphone\u2019un y\u00fckseli\u015finin de sebebi bu. Asl\u0131nda bu etkiyi y\u0131llar \u00f6nceden otomativ sekt\u00f6r\u00fcnde de g\u00f6r\u00fcr\u00fcz. Mercedes ve BMW rekabetinin arkas\u0131nda bir t\u00fcketiciye ak\u0131\u015f a\u00e7\u0131s\u0131 vard\u0131r. Mercedes, t\u00fcketicinin her\u015feyle u\u011fra\u015fmas\u0131n\u0131ndan ziyade yola konsantre olmas\u0131n\u0131 ister. BMW ise arac\u0131n b\u00fct\u00fcn kontrollerinin s\u00fcr\u00fcc\u00fcde olmas\u0131n\u0131. Benim tercihim baz\u0131 noktalarda benim yerme d\u00fc\u015f\u00fcnen teknolojiler oldu\u011fundan Mercedes\u2019i tercih ederim hep.<br \/>\n\u0130\u015fte iphone, android rekabeti de yakla\u015f\u0131m olarak buna \u00e7ok benziyor. Ancak android cihazlar\u0131n a\u00e7\u0131k yaz\u0131l\u0131m olmas\u0131 onu biraz da yaz\u0131l\u0131mc\u0131 diliyle \u201cquick and dirty\u201d(biraz kirli) yap\u0131yor. Bu nedenle hala iphone birinci tercihim. G\u00fcvenlik sorunlar\u0131 benim g\u00f6rd\u00fc\u011f\u00fcm kadar\u0131 ile her iki cihazda olmas\u0131na ra\u011fmen, \u00fc\u00e7\u00fcnc\u00fc parti yaz\u0131l\u0131mlar\u0131n baz\u0131 g\u00fcvenlik duvarlar\u0131n\u0131 a\u015fmas\u0131 iphone\u2019da hala imkans\u0131z. En az\u0131ndan iOS 7.0 i\u00e7in bu hala ge\u00e7erli.<br \/>\n<strong>Ak\u0131ll\u0131 telefonlarda d\u00f6n\u00fcm noktas\u0131<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11914 size-large\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/08\/gadgets-electronics.jpg?w=696\" alt=\"gadgets-electronics\" width=\"696\" height=\"464\" \/><br \/>\n&nbsp;<br \/>\nHer\u015fey yap\u0131labilir\u2026<br \/>\nAncak ak\u0131ll\u0131 telefonlar bir \u00fc\u00e7 yol a\u011fz\u0131na geldiler. Se\u00e7im yapmak zorundalar zira, sermaye, enerji ve arge kabiliyeti hatta zaman k\u0131s\u0131tl\u0131ysa yapacak \u015fey en to\u011fru tercihi bulmak. Ya bir ileti\u015fim toplama noktas\u0131 olacaklar. Mobil insan\u0131n \u00fczerlerindeki etraflar\u0131ndaki her\u015feyi toplayacaklar. Bunun zorlu\u011fu pil \u00f6mr\u00fc problemini \u00e7\u00f6zmek ve ileti\u015fim maliyetlerinin tamam\u0131n\u0131 \u00fcstlenen masrafl\u0131 cihaz olma korkusu. Ya bir sa\u011fl\u0131k cihaz\u0131 olacaklar. Tansiyon \u00f6l\u00e7en bileklik, nab\u0131z \u00f6l\u00e7en g\u00f6\u011f\u00fcs bantlar\u0131, \u015feker \u00f6l\u00e7en lensler. Bu cihazlar\u0131n birle\u015fiminde analiz sa\u011flayan bir cihaz da olabilirler. Ya da evdeki b\u00fct\u00fcn cihazlar\u0131n konu\u015fmas\u0131n\u0131 sa\u011flayan bir kumanda, ki\u015fisel asistan olacaklar.<br \/>\nBu cihazlar bunlardan biri olabilirler ama hepsi kesinlikle olamazlar.<br \/>\n<strong>De\u011fi\u015fen l\u00fcks alg\u0131s\u0131<\/strong><br \/>\nAra\u015ft\u0131rmalar l\u00fcks\u00fcn gelecek on y\u0131lda daha yayg\u0131n bir kesime ula\u015faca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Ben ise l\u00fcks alg\u0131s\u0131n\u0131n de\u011fi\u015fece\u011fini. Buradaki ilk sonu\u00e7lar\u0131 saat ve otomotiv sekt\u00f6r\u00fcnde g\u00f6r\u00fcyoruz. Eskiden saatlerde y\u00fcksek kaliteli materyal kullamak maliyeti binlerce, onbinlerce dolara \u00e7\u0131karmak i\u00e7in yeterliydi. En fazla turbilan \u00f6zelli\u011fi veya sadece seiko astron\u2019da bulunan gps \u00f6zelli\u011fi koyabilirdiniz. Ancak \u015fimdi \u00f6zellikler artarken fiyatlar dip yapt\u0131. Bunun ikinci \u00f6rne\u011fini ise elektrikli ara\u00e7larda g\u00f6rece\u011fiz.Ho\u015f T\u00fcrkiye\u2019de vergilerden ne yaz\u0131k ki g\u00f6remedik ama birg\u00fcn bunun etkisini \u00e7ok ciddi \u015fekilde g\u00f6rece\u011fiz.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00fct\u00fcn markalar\u0131n, pazarlama m\u00fcd\u00fcr\u00fclerinden, reklam ajanslar\u0131na kadar herkesin merak etti\u011fi bir sorudur bu. Ancak ne hikmetse \u00e7o\u011funlukla b\u00fct\u00fcn bu g\u00fcruhun dikkatini \u00e7eken bu sorunun sonucu \u00e7o\u011funlukla \u0131skalan\u0131r. Bunun milyonlarca sebebi var. Birisi benim Heisenberg ilkesi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11912","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcketici ne ister? - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/08\/01\/tuketici-ne-ister\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcketici ne ister? - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"B\u00fct\u00fcn markalar\u0131n, pazarlama m\u00fcd\u00fcr\u00fclerinden, reklam ajanslar\u0131na kadar herkesin merak etti\u011fi bir sorudur bu. Ancak ne hikmetse \u00e7o\u011funlukla b\u00fct\u00fcn bu g\u00fcruhun dikkatini \u00e7eken bu sorunun sonucu \u00e7o\u011funlukla \u0131skalan\u0131r. Bunun milyonlarca sebebi var. 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