{"id":11991,"date":"2014-09-19T11:08:33","date_gmt":"2014-09-19T11:08:33","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=11991"},"modified":"2014-09-19T11:08:33","modified_gmt":"2014-09-19T11:08:33","slug":"basarisizligin-adi-innovasyon-ve-markalasma","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/09\/19\/basarisizligin-adi-innovasyon-ve-markalasma\/","title":{"rendered":"Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n ad\u0131 innovasyon ve markala\u015fma"},"content":{"rendered":"<p>Ge\u00e7en hafta Antalya\u2019da \u201cdijital pazarlama\u201d konu\u015fmak i\u00e7in Akdeniz Reklamc\u0131lar Derne\u011fi&#8217;nin davetlisiydim. T\u00fcrkiye\u2019de reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimlerine gelece\u011fi anlat\u0131rken bunu ya\u015fatmak da gerekiyor. Gitmeden \u00f6nce bir s\u00fcrpriz haz\u0131rlamak i\u00e7in MK Teknolojileri\u2019ni arad\u0131m. Prezantasyonda yeni \u00fcr\u00fcnleri \u201cflying fingers\u201d\u0131 kullanmak istedi\u011fimi ilettim. Organizasyon bitiminde konu\u015fulan konulardan biri bu \u00fcr\u00fcn oldu. Daha sonra izlenimlerimi anlatmak i\u00e7in MK Teknolojileri&#8217;ni arad\u0131\u011f\u0131mda, Suat \u00d6zcan bey bana bu \u00fcr\u00fcn\u00fc geli\u015ftirmek i\u00e7in ge\u00e7tikleri ad\u0131mlar\u0131 anlatt\u0131. Ben de bir refleksle, devlet yard\u0131m\u0131 ald\u0131n\u0131z m\u0131 diye sordum. Malum KOSGEB ve T\u00dcB\u0130TAK, ar-ge konusunda destekler veriyordu. \u00dcz\u00fclerek hay\u0131r dedi. Destek almak i\u00e7in bir kere ba\u015fvurduk ve sonunda vazge\u00e7tik.<br \/>\nApple yeni saati Apple Watch\u2019u beklenildi\u011fi gibi 9 Eyl\u00fcl&#8217;deki organizasyonunda duyurdu. Ancak bu duyurudan \u00e7ok k\u0131sa bir s\u00fcre \u00f6nce Apple&#8217;\u0131n tasar\u0131m y\u00f6neticisi Jonathan Ive bu saatin \u0130svi\u00e7re&#8217;nin iflas\u0131na sebep olaca\u011f\u0131 yolunda bir a\u00e7\u0131klama yapt\u0131. A\u00e7\u0131klamaya b\u00fcy\u00fck saat \u00fcreticilerinden cevap gelmedi ama benim saat sekt\u00f6r\u00fcn\u00fc ara\u015ft\u0131rmama sebep oldu. Asl\u0131nda l\u00fcks saat sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fck k\u0131sm\u0131 maliyetten ziyade marka \u00fczerine kurulu. 2 \u2013 10 bin dolar aras\u0131 saatler asl\u0131nda 500 dolar maliyetli fabrikasyon saatler. 10 &#8211; 100 bin dolar aras\u0131 ise en az\u0131ndan bir farkl\u0131 \u00f6zelli\u011fi olan saatler. 100 bin dolar \u00fczerini da tamamen el yap\u0131m\u0131 oldu\u011fu i\u00e7in muhtemelen saati yapan k\u00fc\u00e7\u00fck at\u00f6lyenin belli bir s\u00fcresini sponse etmek anlam\u0131na geliyor. Bu durumda l\u00fcks saat sekt\u00f6r\u00fc diye tan\u0131mlad\u0131\u011f\u0131m\u0131z yap\u0131 asl\u0131nda y\u0131llar\u0131d\u0131r \u00fczerinde incelikle \u00e7al\u0131\u015f\u0131lm\u0131\u015f bir markala\u015fma hikayesinden ba\u015fka bir \u015fey de\u011fil. Bu \u00fcreticilerin genel g\u00f6r\u00fc\u015fleri Apple&#8217;\u0131n yeni \u00fcr\u00fcn\u00fcn\u00fcn saat sekt\u00f6r\u00fcndeki, hesapl\u0131 \u00fcr\u00fcn sat\u0131c\u0131lar\u0131n\u0131 etkileyece\u011fi yolunda.<br \/>\nL\u00fcks saat \u00fcreticileri ne hissediyor, ne ya\u015f\u0131yor ve ne psikolojide olurlarsa olsunlar, sonu\u00e7ta olup biten bir Amerikan markas\u0131n\u0131n tek bir \u00fcr\u00fcn\u00fc ile bir \u00fclkenin y\u0131llarca di\u015fi ve t\u0131rna\u011f\u0131 ile olu\u015fturdu\u011fu bir sekt\u00f6r\u00fc tehdit etmesidir. Bu ancak ve ancak innovasyon iklimini aya\u011fa kald\u0131rmakla m\u00fcmk\u00fcn olur. Bu konunun kral\u0131 olan Amerika \u015fimdi ektiklerini bi\u00e7iyor.<br \/>\nDaha \u00f6nce de Google harita \u00fcr\u00fcn\u00fcne navigasyon \u00f6zelli\u011fini ekleyece\u011fini duyurdu\u011fu g\u00fcn belli ba\u015fl\u0131 navigasyon markalar\u0131n\u0131n hisseleri inan\u0131lmaz h\u0131zda d\u00fc\u015fm\u00fc\u015ft\u00fc. http:\/\/techcrunch.com\/2009\/10\/28\/googles-new-mobile-app-cuts-gps-nav-companies-at-the-knees\/ . Bunu da yine innovasyon k\u00fclt\u00fcr\u00fcn\u00fc tetikledi\u011fini biliyoruz.<br \/>\nBirka\u00e7 g\u00fcn \u00f6nce Meclis\u2019teydim. \u00d6zellikle teknoloji konular\u0131na kafa yoran de\u011fi\u015fik partilerden milletvekilleri ile sohbet ettik. Genel yakla\u015f\u0131m T\u00fcrkiye\u2019de innovasyon ekosisteminin bir t\u00fcrl\u00fc olu\u015fmad\u0131\u011f\u0131 y\u00f6n\u00fcnde.<br \/>\nTeknokentlerin kiralar\u0131n\u0131n bu noktada oldu\u011fu, ar-ge desteklerinin hakkeden firmalar taraf\u0131ndan al\u0131namad\u0131\u011f\u0131, vergi te\u015fvikinin zaten var olan \u00fcr\u00fcnlerin fiyat\u0131n\u0131 ucuzlatmak i\u00e7in kullan\u0131ld\u0131\u011f\u0131 bir \u00fclkeden siz nas\u0131l innovasyon beklersiniz ki?<\/p>\n<p><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/09\/img_2081.gif\"><img decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/09\/img_2081.gif\" alt=\"IMG_2081.GIF\" class=\"alignnone size-full\" \/><\/a><\/p>\n<p><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/09\/img_2080.jpg\"><img decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/09\/img_2080.jpg\" alt=\"IMG_2080.JPG\" class=\"alignnone size-full\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en hafta Antalya\u2019da \u201cdijital pazarlama\u201d konu\u015fmak i\u00e7in Akdeniz Reklamc\u0131lar Derne\u011fi&#8217;nin davetlisiydim. T\u00fcrkiye\u2019de reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimlerine gelece\u011fi anlat\u0131rken bunu ya\u015fatmak da gerekiyor. Gitmeden \u00f6nce bir s\u00fcrpriz haz\u0131rlamak i\u00e7in MK Teknolojileri\u2019ni arad\u0131m. Prezantasyonda yeni \u00fcr\u00fcnleri \u201cflying&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11991","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n ad\u0131 innovasyon ve markala\u015fma - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/09\/19\/basarisizligin-adi-innovasyon-ve-markalasma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n ad\u0131 innovasyon ve markala\u015fma - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7en hafta Antalya\u2019da \u201cdijital pazarlama\u201d konu\u015fmak i\u00e7in Akdeniz Reklamc\u0131lar Derne\u011fi&#8217;nin davetlisiydim. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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