{"id":12047,"date":"2014-10-10T09:01:13","date_gmt":"2014-10-10T09:01:13","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12047"},"modified":"2014-10-10T09:01:13","modified_gmt":"2014-10-10T09:01:13","slug":"bu-sezon-hangi-tv-basarili-olacak","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/10\/10\/bu-sezon-hangi-tv-basarili-olacak\/","title":{"rendered":"Bu sezon hangi tv ba\u015far\u0131l\u0131 olacak?"},"content":{"rendered":"<p style=\"text-align:center;\"><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/10\/televizyon-dunyasi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12048 size-full\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/10\/televizyon-dunyasi.jpg\" alt=\"televizyon dunyasi\" width=\"800\" height=\"348\" \/><\/a><\/p>\n<p style=\"text-align:center;\">\n<p style=\"text-align:center;\">\n<p style=\"text-align:left;\">Televizyon her ne kadar belli bir grubun tamamen hayat\u0131ndan \u00e7\u0131kard\u0131\u011f\u0131n\u0131 varsayd\u0131\u011f\u0131 bir mecra olsa da \u00fclkenin y\u00fczde 85&#8217;inin haber ald\u0131\u011f\u0131 birinci mecra. Tabii televizyonu ayakta tutan ise reklam. Y\u0131llarca reklam hepinizin de bildi\u011fi gibi rating ile \u00f6l\u00e7\u00fcld\u00fc. Se\u00e7ilen evlere konulan &#8220;human meter&#8221;lar ile bir \u00fclke genellemesine gidiliyor ve reklamveren bunu rehber olarak al\u0131p kullan\u0131yordu. H\u00e2l\u00e2 \u00f6yle \u00f6l\u00e7\u00fclmeye devam ediyor ancak son d\u00f6nem bili\u015fimdeki geli\u015fmeler istatistik bilminin \u00f6rneklem k\u0131sm\u0131n\u0131 ciddi anlamda de\u011fi\u015ftirdi. \u00d6zellikle elimizin alt\u0131nda b\u00fct\u00fcn veri ( big data ) ve bunu anl\u0131k analiz edebilecek harika ara\u00e7lar varken neden \u00f6rneklemlerle u\u011fra\u015fal\u0131m ki? \u0130\u015fte bu yeni geli\u015fme sosyal TV dedi\u011fimiz bir sekt\u00f6r\u00fcn geli\u015fmesine sebep oldu.<br \/>\nY\u0131llarca Amerika&#8217;n\u0131n en b\u00fcy\u00fck organizasyonu olan Amerikan Futbolu Final Ma\u00e7\u0131n\u0131, rating cihazlar\u0131 hatta tuvalete giden izleyicinin sifon \u00e7ekmesinden olu\u015fan su kullan\u0131m raporlar\u0131 ile \u00f6l\u00e7meye \u00e7al\u0131\u015fan reklamveren bluefin firmas\u0131n\u0131n sosyal medya \u00fczerinden izlenme ve ilgi oranlar\u0131n\u0131 \u00f6l\u00e7mesi ile birlikte ger\u00e7e\u011fe \u00e7ok yak\u0131n sonu\u00e7lar almaya ba\u015flad\u0131 ve mutlu oldu. O kadar mutlu oldu ki; bluefin firmas\u0131n\u0131 twitter bu \u00f6l\u00e7\u00fcmlerden bir hafta sonra sat\u0131n ald\u0131. Bu i\u015fi T\u00fcrkiye&#8217;de de yapan firmalar bulunuyor. Kimola bu sekt\u00f6rde uzun zamand\u0131r hizmet veriyor. Ge\u00e7en TV sezonunun sonunda, kimola bir y\u0131ll\u0131k rapor yay\u0131nlad\u0131.<br \/>\nRapora g\u00f6re T\u00fcrkiye ge\u00e7en d\u00f6nem Star TV izledi. Onun arkas\u0131ndan ise Kanal D ve ATV geliyor. En \u00e7ok izlenen programlar\u0131n ba\u015f\u0131nda\u00a0 diziler ezici \u00e7o\u011funlukla gelse de Survivor ve Yetenek Sizsiniz T\u00fcrkiye geliyor.<br \/>\nBu y\u0131l da \u00f6zellikle bu iki yar\u0131\u015fman\u0131n etkili olaca\u011f\u0131n\u0131 g\u00f6rebiliyoruz, Ancak iki yar\u0131\u015fma da Acun&#8217;un yeni kanal\u0131 TV8&#8217;e ge\u00e7ti. Bu de\u011fi\u015fiklik \u00f6zellikle ge\u00e7en sezon CNNT\u00fcrk&#8217;\u00fcn bile gerisinde kalan TV8&#8217;e ciddi bir ivme kazand\u0131racak gibi.<br \/>\nSon birka\u00e7 y\u0131ld\u0131r Okan Bay\u00fclgen ve ekibinin bir gen\u00e7lik kanal\u0131 kurma \u00e7abalar\u0131n\u0131 Acun yine TV8 alt\u0131nda ger\u00e7ekle\u015ftirecek gibi g\u00f6r\u00fcn\u00fcyor. Tabii TV8 hakk\u0131nda endi\u015feler de var. \u00d6zellikle haber ku\u015fa\u011f\u0131 olmayan bir kanal\u0131n mainstream&#8217;e girip herkes taraf\u0131ndan seyredilmesine zor g\u00f6z\u00fcyle bak\u0131l\u0131yor.<br \/>\nTabii bu yeni d\u00f6nemde haberde de bir\u00e7ok de\u011fi\u015fim oldu. J\u00fclide Ate\u015f&#8217;in HaberT\u00fcrk&#8217;e ge\u00e7mesi, haber izleyicisinde ne etki yapar bilinmez. Ancak Kanal D&#8217;de de di\u015fli bir rakip Serdar Cebe var. Tabii NTV&#8217;de de Sonay Dikkaya&#8217;y\u0131 unutmamak gerekiyor. Uzun zamand\u0131r anchorman iddias\u0131n\u0131 haber spikeri olmayan duayenlerle g\u00f6t\u00fcren kanallar art\u0131k bu hatalar\u0131ndan d\u00f6nm\u00fc\u015f gibi g\u00f6r\u00fcn\u00fcyor. Ancak tabii haber demek sadece spiker demek de\u011fil. \u0130yi edit\u00f6r, iyi planlama demek. Hatta haberi yerinde yakalayacak reflekslere sahip olmak demek. Son d\u00f6nemde bu ba\u015far\u0131y\u0131 g\u00f6steren haber m\u00fcd\u00fcrlerine pek de rastlayam\u0131yoruz.<br \/>\nTabii haberin bir par\u00e7as\u0131 da, sabah haberleri. Burada NTV&#8217;den Burcu Ko\u00e7 \u00f6nde. Haber sonras\u0131 ku\u015fakta ise CNNTurk Ebru \u00c7apa ve ekibe yeni kat\u0131lan Emre Alkin ile harika bir d\u00fc\u015f\u00fcn\u00fcr tak\u0131m\u0131na sahip olan program\u0131yla olduk\u00e7a etkili. Bu yeni d\u00f6nemde kar\u015f\u0131m\u0131za neler \u00e7\u0131kacak sosyal TV raporlar\u0131 ile daha net g\u00f6rece\u011fiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizyon her ne kadar belli bir grubun tamamen hayat\u0131ndan \u00e7\u0131kard\u0131\u011f\u0131n\u0131 varsayd\u0131\u011f\u0131 bir mecra olsa da \u00fclkenin y\u00fczde 85&#8217;inin haber ald\u0131\u011f\u0131 birinci mecra. Tabii televizyonu ayakta tutan ise reklam. Y\u0131llarca reklam hepinizin de bildi\u011fi gibi rating&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12047","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bu sezon hangi tv ba\u015far\u0131l\u0131 olacak? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/10\/10\/bu-sezon-hangi-tv-basarili-olacak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bu sezon hangi tv ba\u015far\u0131l\u0131 olacak? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Televizyon her ne kadar belli bir grubun tamamen hayat\u0131ndan \u00e7\u0131kard\u0131\u011f\u0131n\u0131 varsayd\u0131\u011f\u0131 bir mecra olsa da \u00fclkenin y\u00fczde 85&#8217;inin haber ald\u0131\u011f\u0131 birinci mecra. Tabii televizyonu ayakta tutan ise reklam. Y\u0131llarca reklam hepinizin de bildi\u011fi gibi rating...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2014\/10\/10\/bu-sezon-hangi-tv-basarili-olacak\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-10T09:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atifunaldi.files.wordpress.com\/2014\/10\/televizyon-dunyasi.jpg\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Bu sezon hangi tv ba\u015far\u0131l\u0131 olacak?\",\"datePublished\":\"2014-10-10T09:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/\"},\"wordCount\":578,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atifunaldi.files.wordpress.com\\\/2014\\\/10\\\/televizyon-dunyasi.jpg\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2014\\\/10\\\/10\\\/bu-sezon-hangi-tv-basarili-olacak\\\/\",\"name\":\"Bu sezon hangi tv ba\u015far\u0131l\u0131 olacak? 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Tabii televizyonu ayakta tutan ise reklam. 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