{"id":12089,"date":"2014-10-31T21:47:44","date_gmt":"2014-10-31T21:47:44","guid":{"rendered":"http:\/\/atifunaldi.wordpress.com\/?p=12089"},"modified":"2014-10-31T21:47:44","modified_gmt":"2014-10-31T21:47:44","slug":"internet-uzerinden-izlenen-video-akisi-geleneksel-tvyi-solladi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/10\/31\/internet-uzerinden-izlenen-video-akisi-geleneksel-tvyi-solladi\/","title":{"rendered":"\u0130nternet \u00fczerinden izlenen video ak\u0131\u015f\u0131, geleneksel TV\u2019yi sollad\u0131"},"content":{"rendered":"

Bug\u00fcn radyoda bahsetti\u011fim rapor a\u015fa\u011f\u0131da d\u00f6rd\u00fcnc\u00fc kuvvet medyaya bu raporu yay\u0131nlad\u0131\u011f\u0131 i\u00e7in te\u015fekk\u00fcr ederim.
\nRaporun orjinali ekteki linkte:
\nhttp:\/\/www.dorduncukuvvetmedya.com\/mansetler\/6309-internet-uzerinden-izlenen-video-akisi-geleneksel-tvyi-solladi.html
\nHaftal\u0131k izleme s\u0131kl\u0131\u011f\u0131na g\u00f6re; T\u00fcrkiye\u2019de internet \u00fczerinden izlenen video ak\u0131\u015flar\u0131 ile (streaming) geleneksel TV aras\u0131ndaki a\u00e7\u0131k kapan\u0131yor.
\nD\u00fcnya genelinde ak\u0131ll\u0131 telefon ve tabletlerden i\u00e7erik izlemeye harcanan zaman art\u0131yor. T\u00fcrkiye\u2019de ise bu oran global ortalaman\u0131n \u00fczerinde.
\nYeni trend; TV\u2019deki \u00e7e\u015fitli programlar\u0131n veya dizilerin b\u00f6l\u00fcmlerini art arda izlemek anlam\u0131na gelen binge viewing; istenilen b\u00f6l\u00fcm\u00fc istenilen zaman diliminde izlemeye olanak tan\u0131yan video hizmetlerinin (on-demand video) pop\u00fclerli\u011fini de art\u0131yor.
\n\u0130zleyicilerin TV ve video servis \u00f6zellikleri aras\u0131ndan daha fazla istedikleri ve \u00f6demeye raz\u0131 olduklar\u0131 en \u00f6nemli \u00f6zellik HD veya daha y\u00fcksek g\u00f6r\u00fcnt\u00fc kalitesi. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n %40\u2019\u0131, bunun i\u00e7in daha fazla \u00f6demeye haz\u0131r.
\nT\u00fcketici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fti\u011fini a\u00e7\u0131k\u00e7a ortaya koyan rapora g\u00f6re bu de\u011fi\u015fiklik, TV ve medya sekt\u00f6r\u00fcn\u00fc derinden etkiliyor. Her g\u00fcn en az bir kere internete ba\u011flanan kullan\u0131c\u0131larla yap\u0131lan ara\u015ft\u0131rmaya, T\u00fcrkiye\u2019den ise 16-59 ya\u015f grubundaki 1000 ki\u015fi kat\u0131ld\u0131.
\nEricsson T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ziya Erdem, raporla ilgili olarak \u015funlar\u0131 s\u00f6yledi: \u201cAbonelik temelli ve istenilen b\u00f6l\u00fcm ya da program\u0131 izlemeye olanak veren \u2018on-demand\u2019 hizmetler; istenilen zaman ve mek\u00e2nda i\u00e7erik izleme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 da geli\u015ftiriyor. T\u00fcrkiye\u2019de mobil cihazlar \u00fczerinden TV ve video izlemeye harcanan s\u00fcrenin d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde olmas\u0131, asl\u0131nda kullan\u0131c\u0131lar\u0131n medya t\u00fcketiminin yeni yollar\u0131na nas\u0131l adapte oldu\u011funu g\u00f6steriyor. Ayr\u0131ca, T\u00fcrkiye\u2019deki izleyicilerin TV ve video servis \u00f6zellikleri aras\u0131ndan daha fazla istedikleri ve \u00f6demeye raz\u0131 olduklar\u0131 en \u00f6nemli \u00f6zellik HD veya daha y\u00fcksek g\u00f6r\u00fcnt\u00fc kalitesi. Buna kar\u015f\u0131l\u0131k, TV hizmetleri sa\u011flay\u0131c\u0131lar\u0131n\u0131n, izleyicilere en y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte yay\u0131n\u0131 mobili de kapsayan \u00e7oklu ekran deste\u011fi ile getirmeye odaklanmas\u0131 gerekti\u011fi sonucunu \u00e7\u0131kartabiliriz. TV ve medya sekt\u00f6r\u00fcndeki manzaran\u0131n h\u0131zla de\u011fi\u015fmesi sebebiyle, kullan\u0131lan i\u015f ve da\u011f\u0131t\u0131m modelleri, t\u00fcketicilere alg\u0131lanan bir de\u011fer yaratmak i\u00e7in de\u011fi\u015fimin temposuna ayak uydurabilmeli d\u00fc\u015f\u00fcncesindeyim.\u201d
\n\u0130nternet \u00fczerinden izlenen video ak\u0131\u015f\u0131, geleneksel TV\u2019yi sollad\u0131
\nT\u00fcrkiye\u2019de t\u00fcketicilerin %90\u2019\u0131 haftada en az birka\u00e7 kez internet \u00fczerinden yay\u0131n izlerken, geleneksel TV yay\u0131n\u0131n\u0131 takip edenlerin oran\u0131 87\u2019de kald\u0131. Globale bak\u0131ld\u0131\u011f\u0131nda ise, her be\u015f ki\u015fiden biri istedikleri cihazda istedikleri i\u00e7eri\u011fi izlemek i\u00e7in daha fazla para harcamaya raz\u0131; ayr\u0131ca, y\u0131llar i\u00e7erisinde ak\u0131ll\u0131 telefon ve tabletler \u00fczerinden i\u00e7erik izlemeye ayr\u0131lan vaktin de artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. T\u00fcrkiye\u2019de mobil cihazlar \u00fczerinden i\u00e7erik izlemeye ayr\u0131lan s\u00fcre ise d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde seyrediyor; \u00f6zellikle ev veya di\u011fer kapal\u0131 mekan d\u0131\u015f\u0131ndaki alanlarda i\u00e7erik izlenmede T\u00fcrkiye\u2019nin \u00e7ok \u00f6nde oldu\u011fu g\u00f6zleniyor.
\nKullan\u0131c\u0131lar\u0131n %43\u2019\u00fc gelecek haftaki b\u00f6l\u00fcm\u00fc beklemek istemiyor
\nAra\u015ft\u0131rman\u0131n bu sene \u00f6zel olarak odakland\u0131\u011f\u0131 konu ise art arda dizi veya program izlemek olarak ifade edilen \u2018binge viewing\u2019. Bu trend, \u00f6zellikle geleneksel TV yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n do\u011fas\u0131nda olan \u2018gelecek haftaki b\u00f6l\u00fcm\u2019 anlay\u0131\u015f\u0131yla tezat olu\u015fturuyor. Buradan hareketle, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n %43\u2019\u00fc, bir dizi veya programa ait b\u00fct\u00fcn b\u00f6l\u00fcmlerin tek seferde yay\u0131nlanmas\u0131n\u0131 ve ard\u0131 ard\u0131na izlemek istedi\u011fini ifade ediyor.
\nHer 3 ki\u015fiden 1\u2019i, gelecekte TV\u2019nin yerini mobil cihazlar\u0131n alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor
\nAra\u015ft\u0131rmada ilgi \u00e7eken bir di\u011fer sonu\u00e7 ise, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n %34\u2019\u00fcn\u00fcn, gelecekte mobil cihazlar\u0131n, TV\u2019lerin yerini alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmesi. Bunun yan\u0131nda kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131, favori TV program ve dizilerini istedi\u011fi yerde ve istedi\u011fi zaman izlemek istiyor. Kullan\u0131c\u0131lar\u0131n bu konuda en \u00e7ok kar\u015f\u0131la\u015ft\u0131\u011f\u0131 iki engel ise veri trafi\u011finin ve i\u00e7eri\u011fin fiyatlar\u0131.
\nTablet, ak\u0131ll\u0131 telefon, diz\u00fcst\u00fc bilgisayar ve masa\u00fcst\u00fc bilgisayar arac\u0131l\u0131\u011f\u0131yla haftal\u0131k bazda video izleme s\u00fcresinde T\u00fcrkiye, d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde bulunuyor.
\n erickson-rapor
\nConsumer Lab TV&Medya Raporu Hakk\u0131nda
\nEricsson ConsumerLab TV&Medya Raporu, 23 \u00fclkeden 23 bin online anket ile ger\u00e7ekle\u015ftirilmi\u015ftir. Bu \u00fclkeler aras\u0131nda; Brezilya, Kanada, \u015eili, \u00c7in, Fransa, Almanya, Yunanistan, Endonezya, \u0130rlanda, \u0130talya, Malezya, Meksika, Portekiz, Rusya, Singapur, \u0130spanya, G\u00fcney Kore, \u0130sve\u00e7, Tayvan, Birle\u015fik Arap Emirlikleri, \u0130ngiltere, Amerika ve T\u00fcrkiye bulunmaktad\u0131r. Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n neredeyse tamam\u0131 g\u00fcnl\u00fck bazda internet kullan\u0131c\u0131s\u0131d\u0131r. Bu ara\u015ft\u0131rman\u0131n d\u00fcnya genelinde 620 milyon kullan\u0131c\u0131y\u0131 temsil etti\u011fi tahmin edilmektedir. Anket \u00e7al\u0131\u015fmas\u0131, kullan\u0131c\u0131larla ger\u00e7ekle\u015ftirilen 22 derinlemesine m\u00fclakat ve medya sekt\u00f6r\u00fc profesyonelleriyle ger\u00e7ekle\u015ftirilen 11 derinlemesine g\u00f6r\u00fc\u015fmeyle desteklenmi\u015ftir.
\nRaporun global versiyonuna http:\/\/www.ericsson.com\/news\/140904-ericsson-consumerlab-annual-tv-and-media-report_244099436_c linkinden ula\u015f\u0131labilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bug\u00fcn radyoda bahsetti\u011fim rapor a\u015fa\u011f\u0131da d\u00f6rd\u00fcnc\u00fc kuvvet medyaya bu raporu yay\u0131nlad\u0131\u011f\u0131 i\u00e7in te\u015fekk\u00fcr ederim. Raporun orjinali ekteki linkte: http:\/\/www.dorduncukuvvetmedya.com\/mansetler\/6309-internet-uzerinden-izlenen-video-akisi-geleneksel-tvyi-solladi.html Haftal\u0131k izleme s\u0131kl\u0131\u011f\u0131na g\u00f6re; T\u00fcrkiye\u2019de internet \u00fczerinden izlenen video ak\u0131\u015flar\u0131 ile (streaming) geleneksel TV aras\u0131ndaki a\u00e7\u0131k…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12089","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n\u0130nternet \u00fczerinden izlenen video ak\u0131\u015f\u0131, geleneksel TV\u2019yi sollad\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/10\/31\/internet-uzerinden-izlenen-video-akisi-geleneksel-tvyi-solladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130nternet \u00fczerinden izlenen video ak\u0131\u015f\u0131, geleneksel TV\u2019yi sollad\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Bug\u00fcn radyoda bahsetti\u011fim rapor a\u015fa\u011f\u0131da d\u00f6rd\u00fcnc\u00fc kuvvet medyaya bu raporu yay\u0131nlad\u0131\u011f\u0131 i\u00e7in te\u015fekk\u00fcr ederim. 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