{"id":12091,"date":"2014-10-31T21:49:05","date_gmt":"2014-10-31T21:49:05","guid":{"rendered":"http:\/\/atifunaldi.wordpress.com\/?p=12091"},"modified":"2014-10-31T21:49:05","modified_gmt":"2014-10-31T21:49:05","slug":"uc-teker-dort-ceker-mi-internet-sirketlerinin-tv-reklamlari-incelemesi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/10\/31\/uc-teker-dort-ceker-mi-internet-sirketlerinin-tv-reklamlari-incelemesi\/","title":{"rendered":"\u00dc\u00e7 Teker D\u00f6rt \u00c7eker mi? – internet \u015firketlerinin tv reklamlar\u0131 incelemesi"},"content":{"rendered":"

Son d\u00f6nemlerde televizyonlar da yine teknoloji \u015firketlerinin reklamlar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k. \u0130lk yemeksepeti Rusya\u2019daki reklamlar\u0131 ile pek de ilgili olmayan bir reklam kampanyas\u0131na ba\u015flad\u0131. Reklam bana sorarsan\u0131z biraz kar\u0131\u015f\u0131k. Yemeksepetinin vaadini anlatmak yerine, kullanmayanlar\u0131n hayat\u0131n\u0131, e\u011fer sitenin y\u00f6ntemleri ile sipari\u015f verirlerse neyle kar\u015f\u0131la\u015facaklar\u0131n\u0131 anlat\u0131yor. Ben bu reklam\u0131 y\u0131llard\u0131r T\u00fcrkiye\u2019deki pazarlamas\u0131n\u0131 kulaktan kula\u011fa y\u00f6ntemi ile yapan bir \u015firkete pek de yak\u0131\u015ft\u0131ramad\u0131m. Dijital d\u00fcnyada l\u00fcks ara\u00e7lar\u0131n m\u00fc\u015fteri bulmalar\u0131n\u0131 sa\u011flayan Uber \u015firketinin, yapt\u0131\u011f\u0131n\u0131 y\u0131llar \u00f6nce T\u00fcrkiye\u2019de yapm\u0131\u015f, oradaki psikolojik bariyeri zorlayarak a\u015fmay\u0131 ba\u015farm\u0131\u015f bir \u015firket i\u00e7in bu reklam bana \u00e7ok yavan geldi.
\nYak\u0131n zamanda yapaca\u011f\u0131m bir konu\u015fma i\u00e7in makaleleri tararken \u201cuberification\u201d diye bir terim dikkatimi \u00e7ekti. Bu terim ayn\u0131 konuda yaln\u0131z \u00e7al\u0131\u015fan k\u00fc\u00e7\u00fck \u015firketleri toplay\u0131p, d\u00fczenli bir hizmet a\u011f\u0131 kurmak ad\u0131na kullan\u0131lm\u0131\u015ft\u0131. T\u00fcrkiye\u2019de dan\u0131\u015fanlar\u0131mdan biri tam da b\u00f6yle olan projesini anlat\u0131rken, yemeksepeti gibi bir proje diye anlatm\u0131\u015ft\u0131. Hatta sepet kelimesini kullanmay\u0131 \u00f6nermi\u015fti. Ben bu tip projelerin kullan\u0131c\u0131 baz\u0131nda marka de\u011ferini anlat\u0131rken, ba\u015fka markalara \u00f6yk\u00fcnmenin projenin g\u00fcvenilirli\u011fi ve \u00f6zg\u00fcnl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan do\u011fru olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu nedenle bu kullan\u0131mdan vazge\u00e7irdim dan\u0131\u015fan\u0131m\u0131.Ancak T\u00fcrkiye\u2019de k\u00fc\u00e7\u00fck yap\u0131lar\u0131 d\u00fczenli bir hizmete birle\u015ftirmenin anlat\u0131m\u0131 \u201cyemeksepetile\u015ftirme\u201d olmal\u0131. Biraz uzun ama derdini \u00e7ok net anlat\u0131yor.
\nTelevizyonda \u015fu aralar reklam\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz ikinci \u015firket ise \u201csahibinden.com\u201d. Reklam \u00e7ok net bir vaat \u00fczerinde duruyor. E\u011fer otomobili veya emla\u011f\u0131 bizde bulam\u0131yorsan\u0131z yanl\u0131\u015f ar\u0131yorsunuzdur. \u0130ki \u00f6rneklem ile de bu vaadi peki\u015ftirmi\u015f \u201cAnkara\u2019da lebi derye ev\u201d ve \u201c\u00fc\u00e7 tekerli d\u00f6rt \u00e7eker araba\u201d… Ancak sosyal medyada teknoloji uzmanlar\u0131 \u201cbir web sitesinin bu tip kullan\u0131c\u0131 hatalar\u0131n\u0131 farketmesi yolunda\u201d yorumlar yap\u0131yorlar. Ke\u015fke reklam burada bir a\u00e7\u0131k vermeseydi.
\nSahibinden.com reklam yap\u0131nca, iki farkl\u0131 web sitesi an\u0131nda ona cevap verdiler. Arabam.com ve H\u00fcrriyet Emlak. \u0130kisi de dikey arama motoru olduklar\u0131 yolunda bir \u00f6nerme ile sahibinden.com\u2019u ele\u015ftiriyorlar. Bu tip rekabetleri sevmekle birlikte, internet sitelerinin zaten konvansiyonel mecrada kullanabildikleri az kur\u015funu birbirlerine s\u0131kt\u0131klar\u0131n\u0131 g\u00f6rmek beni \u00fcz\u00fcyor.
\nT\u00fcrkiye\u2019de teknoloji \u015firketlerinin televizyonu reklam mecras\u0131 olarak kulland\u0131klar\u0131 d\u00f6nemler say\u0131l\u0131d\u0131r. Ge\u00e7mi\u015fe bak\u0131yorum da site yapt\u0131rmaya kalkan Banu Alkan reklamlar\u0131 ile ortaya \u00e7\u0131kan \u0130xir\u2019le ba\u015flayan servis sa\u011flay\u0131c\u0131 reklamlar\u0131, eticaret diye anla\u015f\u0131lan f\u0131rsat sitelerinin reklamlar\u0131 derken, \u015fimdi de ger\u00e7ek internet hizmetleri reklama \u00e7\u0131kt\u0131. Bu \u00e7al\u0131\u015fmalar\u0131n b\u00fcy\u00fck k\u0131sm\u0131 h\u00fcsranla sonu\u00e7land\u0131. Umar\u0131m son d\u00f6nemin reklamverenleri televizyon mecras\u0131n\u0131n g\u00fc\u00e7l\u00fc kollar\u0131 aras\u0131nda ezilmeyecek bir i\u015f plan\u0131na sahiptirler. Yoksa hepimizin akl\u0131nda sadece \u00fc\u00e7 tekerden d\u00f6rt \u00e7eker olmayaca\u011f\u0131 bilgisi kal\u0131r!<\/p>\n","protected":false},"excerpt":{"rendered":"

Son d\u00f6nemlerde televizyonlar da yine teknoloji \u015firketlerinin reklamlar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k. \u0130lk yemeksepeti Rusya\u2019daki reklamlar\u0131 ile pek de ilgili olmayan bir reklam kampanyas\u0131na ba\u015flad\u0131. Reklam bana sorarsan\u0131z biraz kar\u0131\u015f\u0131k. Yemeksepetinin vaadini anlatmak yerine, kullanmayanlar\u0131n hayat\u0131n\u0131, e\u011fer…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12091","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n\u00dc\u00e7 Teker D\u00f6rt \u00c7eker mi? - internet \u015firketlerinin tv reklamlar\u0131 incelemesi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/10\/31\/uc-teker-dort-ceker-mi-internet-sirketlerinin-tv-reklamlari-incelemesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dc\u00e7 Teker D\u00f6rt \u00c7eker mi? - internet \u015firketlerinin tv reklamlar\u0131 incelemesi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Son d\u00f6nemlerde televizyonlar da yine teknoloji \u015firketlerinin reklamlar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k. \u0130lk yemeksepeti Rusya\u2019daki reklamlar\u0131 ile pek de ilgili olmayan bir reklam kampanyas\u0131na ba\u015flad\u0131. Reklam bana sorarsan\u0131z biraz kar\u0131\u015f\u0131k. 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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