{"id":12127,"date":"2014-11-15T01:19:15","date_gmt":"2014-11-15T01:19:15","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12127"},"modified":"2014-11-15T01:19:15","modified_gmt":"2014-11-15T01:19:15","slug":"televizyonun-gelecegi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/11\/15\/televizyonun-gelecegi\/","title":{"rendered":"Televizyonun Gelece\u011fi"},"content":{"rendered":"<p>Gelecek haftan\u0131n ba\u015f\u0131nda <a href=\"http:\/\/ottworldsummit.com\/speaker\/atif-unaldi\/\">OTT World Summit<\/a> i\u00e7in \u0130ngiltere&#8217;ye gidece\u011fim. Bu y\u0131l \u00f6ncelikle bir panelde konu\u015faca\u011f\u0131m. Konumuz ikinci ekranlar&#8217;\u0131n medya t\u00fcketimine etkileri. Panelistlerin \u00e7o\u011fu internetle ilgili bildi\u011finiz \u015firketlerden. \u015eark\u0131 tan\u0131ma platformu Shazam&#8217;\u0131n sat\u0131\u015f m\u00fcd\u00fcr\u00fc, Ericsson&#8217;\u0131n Televizyon ve Medya Ba\u015fkan Yard\u0131mc\u0131s\u0131, \u015fark\u0131 dinleme platformu Spotify&#8217;\u0131n platform ili\u015fkileri y\u00f6neticisi ve cihazlar aras\u0131 g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m protokol\u00fc DLNA&#8217;in y\u00f6neticileri.<br \/>\nYap\u0131lan son ara\u015ft\u0131rmalar tablet ve ak\u0131ll\u0131 telefon sahiplerinin y\u00fczde 85&#8217;inin televizyon seyrederken cihazlar\u0131n\u0131 da kulland\u0131klar\u0131n\u0131 g\u00f6steriyor. Yine ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re \u00e7o\u011funlu\u011fu televizyonda izledikleri konuda konu\u015fmay\u0131 tercih ediyor.\u00a0 Ben T\u00fcrkiye gibi ak\u0131ll\u0131 telefonlara olan talebin \u00e7ok y\u00fcksek oldu\u011fu ve sosyal medya kullan\u0131m\u0131n\u0131n da pek de az\u0131msanmayacak rakamlarda oldu\u011fu bir\u00a0 \u00fclkenin iptv derne\u011fi ba\u015fkan\u0131 olarak, ikinci ekran\u0131n eklenmi\u015f ger\u00e7eklik ile kullan\u0131m\u0131ndan ve buradan ortaya \u00e7\u0131kan yeni reklam modellerinden bahsedece\u011fim. Sosyal medyan\u0131n yerini iptv ve ott tv platformlar\u0131nda yap\u0131n\u0131n \u00fczerinde olu\u015fan yeni payla\u015f\u0131m alanlar\u0131n\u0131n alaca\u011f\u0131ndan bu durumun sosyal medyadaki televizyon i\u00e7eri\u011fini azaltaca\u011f\u0131ndan bahsedece\u011fim.<br \/>\n\u00c7ar\u015famba g\u00fcn\u00fc ise televizyon i\u00e7eri\u011fine izleyicinin farkl\u0131 platformlarda ula\u015fmas\u0131 i\u00e7in nas\u0131l projeler \u00fcretilmesi gerekti\u011fi konusunda farkl\u0131 \u00e7\u00f6z\u00fcmler i\u00e7eren bir konu\u015fma yapaca\u011f\u0131m. Her yeni platform yeni bir izleyici kitlesi olu\u015fturmakla birlikte televizyon profesyonelleri birden fazla platformun avantajlar\u0131n\u0131 kullanmay\u0131 bilen izleyicilerin olu\u015fmas\u0131 gerekti\u011fi noktas\u0131nda birle\u015fiyorlar. Hepimizin beklentisi, hangi da\u011f\u0131t\u0131m kanal\u0131nda olursa olsun izleyici ve i\u00e7erik aras\u0131ndaki k\u00f6pr\u00fcy\u00fc en g\u00fc\u00e7l\u00fc \u015fekli ile atmak.<br \/>\nBu noktadan bak\u0131ld\u0131\u011f\u0131nda herkesin merak etti\u011fi televizyonun gelece\u011fi konusunda benim \u00f6ng\u00f6r\u00fcm, televizyonun basit\u00e7e i\u00e7erik ile izleyicinin etkile\u015fimi olaca\u011f\u0131 yolunda. Aradaki, medyumun ne oldu\u011funun \u00f6nemi art\u0131k ortadan kalkacak. McLuhan&#8217;\u0131n me\u015fhur s\u00f6z\u00fc ( medium is the message ) bu yeni d\u00fcnyada tarih olacak gibi g\u00f6r\u00fcn\u00fcyor. Yeni d\u00fcnyada medya, reciever ( yani al\u0131c\u0131, izleyici ) ile mesaj aras\u0131ndaki etkile\u015fim olacak gibi g\u00f6r\u00fcn\u00fcyor.<br \/>\nZaten bir s\u00fcredir &#8220;ben televizyon izlemiyorum&#8221; diyenlerin asl\u0131nda i\u00e7erikten de\u011fil, i\u00e7eri\u011fin iletildi\u011fi lineer yap\u0131n\u0131n, kar\u015f\u0131daki ki\u015fileri standardize eden, onlar\u0131 en alt zeka seviyesinden tan\u0131mlayan yap\u0131s\u0131na olan \u015fikayetlerinden olu\u015ftu\u011funu g\u00f6r\u00fcyorum.<br \/>\nBu konuda benimle yap\u0131lan detayl\u0131 r\u00f6portaj\u0131<a href=\"\/\/ottworldsummit.com\/fight-network-iptv-is-the-biggest-challenge-for-ott\/\"> http:\/\/ottworldsummit.com\/fight-network-iptv-is-the-biggest-challenge-for-ott\/<\/a> adresinde okuyabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gelecek haftan\u0131n ba\u015f\u0131nda OTT World Summit i\u00e7in \u0130ngiltere&#8217;ye gidece\u011fim. Bu y\u0131l \u00f6ncelikle bir panelde konu\u015faca\u011f\u0131m. Konumuz ikinci ekranlar&#8217;\u0131n medya t\u00fcketimine etkileri. Panelistlerin \u00e7o\u011fu internetle ilgili bildi\u011finiz \u015firketlerden. \u015eark\u0131 tan\u0131ma platformu Shazam&#8217;\u0131n sat\u0131\u015f m\u00fcd\u00fcr\u00fc, Ericsson&#8217;\u0131n Televizyon&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12127","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Televizyonun Gelece\u011fi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/11\/15\/televizyonun-gelecegi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Televizyonun Gelece\u011fi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Gelecek haftan\u0131n ba\u015f\u0131nda OTT World Summit i\u00e7in \u0130ngiltere&#8217;ye gidece\u011fim. 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