{"id":12216,"date":"2015-01-02T12:43:13","date_gmt":"2015-01-02T12:43:13","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12216"},"modified":"2015-01-02T12:43:13","modified_gmt":"2015-01-02T12:43:13","slug":"e-ticaretin-onculeri","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2015\/01\/02\/e-ticaretin-onculeri\/","title":{"rendered":"e-Ticaret&#039;in \u00d6nc\u00fcleri"},"content":{"rendered":"<p><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/01\/eticaretsem.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-12217 aligncenter\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/01\/eticaretsem.jpg?w=300\" alt=\"eticaretsem\" width=\"300\" height=\"300\" \/><\/a><br \/>\nSal\u0131 g\u00fcn\u00fc Bursa\u2019dayd\u0131m. T\u00fcrkiye\u2019nin e-ticaret konusundaki \u00f6nc\u00fc isimleri Bursa Hilton Otelinde bir araya gelmi\u015flerdi. Organizasyonun ismi eticaretSEM yani eticaret s\u00fcrekli e\u011fitim merkezi. Kurucusu Merter \u00d6zdemir. Bu \u0130stanbul d\u0131\u015f\u0131nda, \u00fc\u00e7\u00fcnc\u00fc \u015fehirdi. \u00d6nce Ankara ve Adana, \u015fimdi Bursa ve devam\u0131nda 16 \u015fehir.<br \/>\nBu kadar \u015fehire gitmek, ger\u00e7ekten b\u00fcy\u00fck bir deste\u011fi gerektiriyor. Eticaret anlatmak i\u00e7in konu\u015fmac\u0131lar\u0131n ayarlanmas\u0131, otel, izleyicilere o \u015fehirde anonslar\u0131n yap\u0131lmas\u0131. \u00c7ok masrafl\u0131 ve ciddi bir organizasyon. Ancak Merter\u2019in bu noktada sa\u011flam destekcileri var. Ana sponsor Dora Telekom\u2026 Ancak destekci listesi \u00fclkenin eticaret ekosistemindeki b\u00fct\u00fcn markalar\u0131 i\u00e7eriyor.<br \/>\nBursa organizasyonu havan\u0131n k\u00f6t\u00fc olmas\u0131na ra\u011fmen doluydu. Konu\u015fmac\u0131lar da ayn\u0131 \u015fekilde organizasyona Ankara ve \u0130stanbul\u2019dan toplan\u0131p gelmi\u015flerdi.<br \/>\nBiz sabah \u0130stanbul\u2019dan Setrow genel m\u00fcd\u00fcr\u00fc Eren Yal\u00e7\u0131nda\u011f ile yola \u00e7\u0131kt\u0131k. Yol boyunca Eren\u2019i dinleme imkan\u0131n\u0131 buldum. Y\u0131llar \u00f6nce eticaret projelerinden bahsederken, \u201cmail marketing\u201din (eposta ile pazarlama) \u00f6neminden bahsediyorduk. Art\u0131k eposta pazarlama sadece mail at\u0131p, insanlar\u0131n okuyup okumad\u0131klar\u0131n\u0131 raporlaman\u0131n \u00e7ok \u00f6tesine ge\u00e7mi\u015f. Eren bana stok kartlar\u0131ndan kontrolden tutun da, ki\u015finin maillerine bakt\u0131\u011f\u0131 saatte mail atmaya kadar \u00e7ok ak\u0131ll\u0131 bir sistemden bahsetti. Eskiden milyonlarca emaili bir seferde atar kimler geldi ona bakard\u0131k. \u015eimdi kim ne zaman mailllerini okuyorsa mail ona o zaman gidiyor. Bu kadar komplike bir yap\u0131 alm\u0131\u015f.<br \/>\nBursa\u2019ya biraz da maceral\u0131 bir \u015fekilde girdi\u011fimizde kar yeni ya\u011fmaya ba\u015flam\u0131\u015ft\u0131. Buna ra\u011fmen salona girdi\u011fimde \u015fa\u015f\u0131rd\u0131m. Salon t\u0131ka basa doluydu. Anadolu\u2019da eticaretin bir f\u0131rsat oldu\u011funu g\u00f6ren ve bu konuda bilgi edinmeye \u00e7al\u0131\u015fanlar\u0131n \u00e7ok oldu\u011funu bilmekle birlikte, Bursa\u2019da hem ilgili hem de ciddi say\u0131da kobi ile kar\u015f\u0131la\u015fmak beni \u015fa\u015f\u0131rtt\u0131. Hatta izleyicilerin ilgisi o kadar etkilemi\u015f olmal\u0131 ki; bilginet\u2019ten gelen konu\u015fmac\u0131 salonda k\u00fc\u00e7\u00fck bir anket yapt\u0131. Buradan anlad\u0131\u011f\u0131m kadar\u0131 ile Anadolu\u2019da eticarete girmek i\u00e7in nab\u0131z yoklayan olduk\u00e7a fazla kobi varm\u0131\u015f.<br \/>\nKonferanslardan sonra Merter ile yapt\u0131\u011f\u0131m\u0131z k\u00fc\u00e7\u00fck sohbetten eticaretSEM\u2019in \u0130stanbul\u2019da TEB Giri\u015fimevi\u2019nde ger\u00e7ekle\u015ftirdikleri s\u00fcrekli e\u011fitimlere \u00fclkenin \u00e7e\u015fitli \u015fehirlerinden g\u00fcn\u00fcbirlik gelip gidenler oluyormu\u015f. San\u0131yorum konuya ilgi duyan ancak ne yaz\u0131k ki imkanlar\u0131 olmad\u0131\u011f\u0131 i\u00e7in bilgi alamayan \u00e7ok fazla kobi Anadolu&#8217;da bilginin pe\u015finde ko\u015fuyorlar.<br \/>\nEticaretSEM ise eticaret konusunda ba\u015far\u0131lar\u0131 olan konu\u015fmac\u0131lar\u0131 bilgiye ula\u015fmaya \u00e7al\u0131\u015fan kobilerle bulu\u015fturuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sal\u0131 g\u00fcn\u00fc Bursa\u2019dayd\u0131m. T\u00fcrkiye\u2019nin e-ticaret konusundaki \u00f6nc\u00fc isimleri Bursa Hilton Otelinde bir araya gelmi\u015flerdi. Organizasyonun ismi eticaretSEM yani eticaret s\u00fcrekli e\u011fitim merkezi. Kurucusu Merter \u00d6zdemir. Bu \u0130stanbul d\u0131\u015f\u0131nda, \u00fc\u00e7\u00fcnc\u00fc \u015fehirdi. \u00d6nce Ankara ve Adana, \u015fimdi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12216","post","type-post","status-publish","format-standard","hentry","category-yurt-gazetesi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e-Ticaret&#039;in \u00d6nc\u00fcleri - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2015\/01\/02\/e-ticaretin-onculeri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-Ticaret&#039;in \u00d6nc\u00fcleri - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Sal\u0131 g\u00fcn\u00fc Bursa\u2019dayd\u0131m. T\u00fcrkiye\u2019nin e-ticaret konusundaki \u00f6nc\u00fc isimleri Bursa Hilton Otelinde bir araya gelmi\u015flerdi. Organizasyonun ismi eticaretSEM yani eticaret s\u00fcrekli e\u011fitim merkezi. Kurucusu Merter \u00d6zdemir. Bu \u0130stanbul d\u0131\u015f\u0131nda, \u00fc\u00e7\u00fcnc\u00fc \u015fehirdi. \u00d6nce Ankara ve Adana, \u015fimdi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2015\/01\/02\/e-ticaretin-onculeri\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-02T12:43:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/01\/eticaretsem.jpg?w=300\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"e-Ticaret&#039;in \u00d6nc\u00fcleri\",\"datePublished\":\"2015-01-02T12:43:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atifunaldi.files.wordpress.com\\\/2015\\\/01\\\/eticaretsem.jpg?w=300\",\"articleSection\":[\"- Yurt Gazetesi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2015\\\/01\\\/02\\\/e-ticaretin-onculeri\\\/\",\"name\":\"e-Ticaret&#039;in \u00d6nc\u00fcleri - 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T\u00fcrkiye\u2019nin e-ticaret konusundaki \u00f6nc\u00fc isimleri Bursa Hilton Otelinde bir araya gelmi\u015flerdi. Organizasyonun ismi eticaretSEM yani eticaret s\u00fcrekli e\u011fitim merkezi. Kurucusu Merter \u00d6zdemir. 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