{"id":12242,"date":"2015-01-21T09:38:06","date_gmt":"2015-01-21T09:38:06","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12242"},"modified":"2015-01-21T09:38:06","modified_gmt":"2015-01-21T09:38:06","slug":"e-ticarette-artik-tv-reklamlarinin-etkisi-de-olculebiliyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2015\/01\/21\/e-ticarette-artik-tv-reklamlarinin-etkisi-de-olculebiliyor\/","title":{"rendered":"E-ticarette art\u0131k TV reklamlar\u0131n\u0131n etkisi de \u00f6l\u00e7\u00fclebiliyor"},"content":{"rendered":"<p>Dijital pazarlama optimizasyonu \u015firketi Metrics34, e-ticaret \u015firketlerinin televizyon reklamlar\u0131n\u0131n getirilerini \u00f6l\u00e7melerini sa\u011flayan TV-Takibi uygulamas\u0131n\u0131 kullan\u0131ma sundu. Metrics34\u2019\u00fcn Almanya merkezli i\u015f orta\u011f\u0131 intelliAd taraf\u0131ndan geli\u015ftirilen ve T\u00fcrkiye\u2019de ilk kez sunulan uygulama sayesinde, e-ticaret siteleri TV\u2019de yay\u0131nlanan reklamlar\u0131n\u0131n verimlili\u011fini \u00f6l\u00e7ebiliyorlar.<br \/>\nKonu ile ilgili bilgi veren Metrics34 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Levent Kara\u00e7am, son d\u00f6nemde e-ticaret sitelerinin reklam mecras\u0131 olarak televizyondan yo\u011fun bi\u00e7imde yararland\u0131klar\u0131na dikkat \u00e7ekti.<br \/>\nTV-Takibi\u2019nin e-ticaret sitelerine sa\u011flad\u0131\u011f\u0131 en \u00f6nemli avantaj\u0131n \u00f6l\u00e7\u00fcmleme oldu\u011funu belirten Kara\u00e7am, \u201cYeni hizmetimiz, yay\u0131nlanan TV reklamlar\u0131n\u0131n e-ticaret sitelerine ne derece fayda sa\u011flad\u0131\u011f\u0131n\u0131, t\u0131pk\u0131 dijital ortamda y\u00fcr\u00fct\u00fclen pazarlama faaliyetlerine ili\u015fkin \u00f6l\u00e7\u00fcmlerde oldu\u011fu gibi a\u00e7\u0131k\u00e7a ortaya koyuyor. \u00d6rne\u011fin, yay\u0131nlanan reklam spotlar\u0131ndan zaman baz\u0131nda hangilerinin daha \u00e7ok \u00fcr\u00fcn sat\u0131lmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 gibi veriler, e-ticaret sitesinin gelecekteki TV reklam kampanyalar\u0131n\u0131 da daha sa\u011fl\u0131kl\u0131 bir bi\u00e7imde planlamas\u0131nda \u00f6nemli rol oynuyor\u201d dedi.<br \/>\nReklam spotlar\u0131n\u0131n istenilen zaman aral\u0131klar\u0131nda yay\u0131nlanmas\u0131 i\u00e7in medya plan\u0131n\u0131n olu\u015fturulmas\u0131nda TV-Takibi\u2019nden yararlan\u0131ld\u0131\u011f\u0131n\u0131 kaydeden Kara\u00e7am, \u201cB\u00f6ylece reklamlar i\u00e7in en iyi yerle\u015ftirme ve do\u011fal olarak da en iyi geri d\u00f6n\u00fc\u015f sa\u011flanm\u0131\u015f oluyor. Her e-ticaret \u015firketinin hedef kitlesi farkl\u0131 oldu\u011fu gibi, hedeflenen kesimlerin TV izleme al\u0131\u015fkanl\u0131klar\u0131 da farkl\u0131l\u0131k g\u00f6steriyor. TV-Takibi arac\u0131m\u0131z sayesinde, reklam yay\u0131nland\u0131\u011f\u0131 anda e-ticaret \u015firketinin sitesi dahil t\u00fcm dijital pazarlama kanallar\u0131nda ger\u00e7ekle\u015fen t\u00fcm aktiviteler mercek alt\u0131na al\u0131n\u0131yor. Bu da y\u00fcr\u00fct\u00fclen TV reklam kampanyas\u0131ndan ayn\u0131 reklam b\u00fct\u00e7esi ile \u00e7ok daha fazla getiri elde edilmesini sa\u011fl\u0131yor\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama optimizasyonu \u015firketi Metrics34, e-ticaret \u015firketlerinin televizyon reklamlar\u0131n\u0131n getirilerini \u00f6l\u00e7melerini sa\u011flayan TV-Takibi uygulamas\u0131n\u0131 kullan\u0131ma sundu. Metrics34\u2019\u00fcn Almanya merkezli i\u015f orta\u011f\u0131 intelliAd taraf\u0131ndan geli\u015ftirilen ve T\u00fcrkiye\u2019de ilk kez sunulan uygulama sayesinde, e-ticaret siteleri TV\u2019de yay\u0131nlanan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12242","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-ticarette art\u0131k TV reklamlar\u0131n\u0131n etkisi de \u00f6l\u00e7\u00fclebiliyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2015\/01\/21\/e-ticarette-artik-tv-reklamlarinin-etkisi-de-olculebiliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticarette art\u0131k TV reklamlar\u0131n\u0131n etkisi de \u00f6l\u00e7\u00fclebiliyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlama optimizasyonu \u015firketi Metrics34, e-ticaret \u015firketlerinin televizyon reklamlar\u0131n\u0131n getirilerini \u00f6l\u00e7melerini sa\u011flayan TV-Takibi uygulamas\u0131n\u0131 kullan\u0131ma sundu. 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