{"id":12251,"date":"2015-01-22T11:55:34","date_gmt":"2015-01-22T11:55:34","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=12251"},"modified":"2015-01-22T11:55:34","modified_gmt":"2015-01-22T11:55:34","slug":"y-kusagina-gore-gelecegin-sektoru-teknoloji-medya-ve-telekomunikasyon-tmt","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2015\/01\/22\/y-kusagina-gore-gelecegin-sektoru-teknoloji-medya-ve-telekomunikasyon-tmt\/","title":{"rendered":"Y Ku\u015fa\u011f\u0131\u2019na g\u00f6re gelece\u011fin sekt\u00f6r\u00fc:  Teknoloji, Medya ve Telekom\u00fcnikasyon (TMT)"},"content":{"rendered":"<p>Deloitte taraf\u0131ndan bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen \u2018Y Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131\u2019 Davos\u2019ta, D\u00fcnya Ekonomi Forumu\u2019nda a\u00e7\u0131kland\u0131. Y Ku\u015fa\u011f\u0131\u2019n\u0131n g\u00fcn\u00fcm\u00fczde hangi sekt\u00f6rleri cazip buldu\u011funa, bu cazibeye sebep olan fakt\u00f6rlere, lider ve lider organizasyon olmay\u0131 nas\u0131l tan\u0131mlad\u0131\u011f\u0131na \u0131\u015f\u0131k tutan ara\u015ft\u0131rma, 1982 ve sonras\u0131nda do\u011fan, aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu geli\u015fmi\u015f ve geli\u015fmekte olan 29 \u00fclkede, 7 bin 800 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi.<br \/>\n<strong>Deloitte T\u00fcrkiye Strateji, \u0130\u015f Geli\u015ftirme ve Pazarlama Lideri U\u011fur S\u00fcel<\/strong> ise \u201cBu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rman\u0131n en \u00e7arp\u0131c\u0131 bulgusu, Y Ku\u015fa\u011f\u0131 i\u00e7erisinde farkl\u0131 sekt\u00f6r tercihleri olsa da; bu ku\u015fa\u011f\u0131n \u00f6ncelikli tercihinin TMT olmas\u0131. \u00c7\u00fcnk\u00fc Y Ku\u015fa\u011f\u0131 bu sekt\u00f6r\u00fc e\u011flenceli buluyor; bu sekt\u00f6rle yenilik\u00e7ili\u011fi, esnekli\u011fi, inisiyatif kullanabilmeyi e\u015fle\u015ftiriyor; bu sekt\u00f6r\u00fcn kariyer geli\u015fimine katk\u0131 sa\u011flayaca\u011f\u0131na ve buna ba\u011fl\u0131 olarak da merdivenleri h\u0131zla \u00e7\u0131kaca\u011f\u0131na inan\u0131yor. T\u00fcrkiye\u2019deki Y ku\u015fa\u011f\u0131n\u0131n her iki ki\u015fisinden biri, bu kriterlere sahip olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fckleri i\u00e7in b\u00fcy\u00fck \u00f6l\u00e7ekli, global firmalara talep g\u00f6steriyor. Her 4 ki\u015fiden biri de kendi i\u015fini kurmak istiyor. Y Ku\u015fa\u011f\u0131na g\u00f6re t\u00fcm bu tercihlerle ili\u015fkili lider tan\u0131m\u0131, stratejik d\u00fc\u015f\u00fcnme, yenilik\u00e7i olma ve yeni fikirleri destekleme, ilham verme, esnek olma ve iyi ileti\u015fim kurma gibi \u00f6zellikleri i\u00e7eriyor.\u00a0 Bu tan\u0131mdan da anla\u015f\u0131l\u0131yor ki, i\u015f d\u00fcnyas\u0131n\u0131n, kurumlar\u0131n\u0131 Y ku\u015fa\u011f\u0131na daha cazip hale getirebilmek i\u00e7in yeni fikirlere a\u00e7\u0131k olmaya, inisiyatif kullanmay\u0131 ve esnekli\u011fi destekleyen bir k\u00fclt\u00fcr yaratmaya ve Y ku\u015fa\u011f\u0131n\u0131n kariyer geli\u015fimine f\u0131rsat tan\u0131maya ihtiyac\u0131 var.\u201d<br \/>\nY ku\u015fa\u011f\u0131 ara\u015ft\u0131rmas\u0131n\u0131n D\u00fcnya ve T\u00fcrkiye kar\u015f\u0131la\u015ft\u0131rmas\u0131nda ortaya \u00e7\u0131kan sonu\u00e7lar \u015f\u00f6yle:<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Y Ku\u015fa\u011f\u0131\u2019n\u0131n en \u00e7ok tercih etti\u011fi sekt\u00f6r Teknoloji, Medya ve Telekom\u00fcnikasyon (TMT): <\/strong>Y ku\u015fa\u011f\u0131 \u00f6ncelikli olarak \u00e7al\u0131\u015fmak istedi\u011fi sekt\u00f6r\u00fc TMT olarak belirtiyor (Global %46 \u2013 T\u00fcrkiye %63).\u00a0 T\u00fcrkiye\u2019de sekt\u00f6r tercihi kad\u0131n \u2013 erkek aras\u0131nda farkl\u0131l\u0131k g\u00f6steriyor. Kad\u0131nlar\u0131n %58\u2019si TMT\u2019yi tercih ederken, erkeklerin %67\u2019si TMT diyor. T\u00fcrkiye\u2019de TMT\u2019nin ard\u0131ndan kad\u0131nlar i\u00e7in hizmet ve kamu sekt\u00f6r\u00fc geliyor. Erkekler i\u00e7in ise ikinci s\u0131rada enerji ve do\u011fal kaynaklar sekt\u00f6r\u00fc yer al\u0131yor. T\u00fcrkiye\u2019de en az ra\u011fbet g\u00f6ren sekt\u00f6r ise ula\u015ft\u0131rma ve da\u011f\u0131t\u0131m\u2026<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Y Ku\u015fa\u011f\u0131 en \u00e7ok b\u00fcy\u00fck \u00f6l\u00e7ekli global \u015firketlerde \u00e7al\u0131\u015fmak istiyor: <\/strong>Ancak ilgin\u00e7 nokta geli\u015fmekte olan \u00fclkelerdeki Y ku\u015fa\u011f\u0131 geli\u015fmi\u015f \u00fclkelerdeki gen\u00e7lere k\u0131yasla bunu \u00e7ok daha fazla tercih ediyor. Ayn\u0131 zamanda geli\u015fmekte olan \u00fclkelerde giri\u015fimci ruh iki kat daha fazla \u00f6n plana \u00e7\u0131k\u0131yor. Geli\u015fmekte olan \u00fclkelerdeki Y ku\u015fa\u011f\u0131 ya kendi i\u015finin patronu olmak istiyor ya da global k\u00f6kl\u00fc firmada liderlik yolunda y\u00fcr\u00fcmek istiyor. T\u00fcrkiye\u2019deki Y ku\u015fa\u011f\u0131n\u0131n her iki ki\u015fisinden biri, b\u00fcy\u00fck \u00f6l\u00e7ekli, global firmalara talep g\u00f6steriyor. Her 4 ki\u015fiden biri de kendi i\u015fini kurmak istiyor.<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Y Ku\u015fa\u011f\u0131na g\u00f6re ger\u00e7ek lider stratejik d\u00fc\u015f\u00fcnen, ilham veren, vizyoner ve ileti\u015fim becerileri kuvvetli olan ki\u015fidir: <\/strong>T\u00fcrkiye\u2019de ise stratejik d\u00fc\u015f\u00fcnmenin yan\u0131 s\u0131ra kararl\u0131l\u0131k, demokratik yakla\u015f\u0131m, inovasyon ve hitabet g\u00fcc\u00fc de \u00f6n plana \u00e7\u0131k\u0131yor.<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Y Ku\u015fa\u011f\u0131\u2019na g\u00f6re bir kurumu \u00e7al\u0131\u015fanlar\u0131na kar\u015f\u0131 davran\u0131\u015f\u0131 lider yapar:<\/strong> Y Ku\u015fa\u011f\u0131n\u0131n bir kurumu lider olarak tan\u0131mlamas\u0131nda en belirleyici \u00f6zelli\u011fi kurumun \u00e7al\u0131\u015fanlar\u0131na kar\u015f\u0131 davran\u0131\u015f\u0131 (e\u011fitim ve kariyer f\u0131rsatlar\u0131) olu\u015fturuyor. Daha sonra ise yenilik\u00e7i olmas\u0131 (yenilik\u00e7i \u00fcr\u00fcn ve hizmetler sunmas\u0131), kurumun topluma sa\u011flad\u0131\u011f\u0131 katk\u0131 ve finansal ba\u015far\u0131 geliyor.<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Liderler beklentiyi kar\u015f\u0131lamakta zorlan\u0131yor:<\/strong> Hem g\u00fcn\u00fcm\u00fcz liderleri hem de Y Ku\u015fa\u011f\u0131 (e\u011fer onlar lider olsayd\u0131) i\u00e7in organizasyonlar\u0131n gelece\u011fini garanti alt\u0131na almak ve verimlilik \u00f6ncelik ta\u015f\u0131yor. Ancak Y Ku\u015fa\u011f\u0131 mevcut liderlerin k\u00e2r ve ki\u015fisel gelirlere daha fazla \u00f6ncelik verdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Di\u011fer yandan kendileri lider olsalar insan fakt\u00f6r\u00fcne (\u00e7al\u0131\u015fanlar\u0131n refah\u0131, geli\u015fimi) daha \u00e7ok \u00f6nem vereceklerini belirtiyor. Bu da lider kurum tan\u0131mlar\u0131yla \u00f6rt\u00fc\u015f\u00fcyor.<br \/>\n\u00b7\u00a0\u00a0\u00a0 <strong>Her iki ki\u015fiden biri lider olmak istiyor:<\/strong> Hem globalde (%53) hem de T\u00fcrkiye\u2019de (%55) her iki Y Ku\u015fa\u011f\u0131ndan biri lider olmak istiyor. Geli\u015fmekte olan \u00fclkelerdeki Y Ku\u015fa\u011f\u0131 (%65) geli\u015fmi\u015f \u00fclkelerdeki Y Ku\u015fa\u011f\u0131na (%33) g\u00f6re liderlik pozisyonu ile daha \u00e7ok ilgileniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deloitte taraf\u0131ndan bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen \u2018Y Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131\u2019 Davos\u2019ta, D\u00fcnya Ekonomi Forumu\u2019nda a\u00e7\u0131kland\u0131. Y Ku\u015fa\u011f\u0131\u2019n\u0131n g\u00fcn\u00fcm\u00fczde hangi sekt\u00f6rleri cazip buldu\u011funa, bu cazibeye sebep olan fakt\u00f6rlere, lider ve lider organizasyon olmay\u0131 nas\u0131l tan\u0131mlad\u0131\u011f\u0131na \u0131\u015f\u0131k tutan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12251","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Y Ku\u015fa\u011f\u0131\u2019na g\u00f6re gelece\u011fin sekt\u00f6r\u00fc: Teknoloji, Medya ve Telekom\u00fcnikasyon (TMT) - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2015\/01\/22\/y-kusagina-gore-gelecegin-sektoru-teknoloji-medya-ve-telekomunikasyon-tmt\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y Ku\u015fa\u011f\u0131\u2019na g\u00f6re gelece\u011fin sekt\u00f6r\u00fc: Teknoloji, Medya ve Telekom\u00fcnikasyon (TMT) - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Deloitte taraf\u0131ndan bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen \u2018Y Ku\u015fa\u011f\u0131 Ara\u015ft\u0131rmas\u0131\u2019 Davos\u2019ta, D\u00fcnya Ekonomi Forumu\u2019nda a\u00e7\u0131kland\u0131. 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