{"id":13142,"date":"2015-12-28T08:30:25","date_gmt":"2015-12-28T08:30:25","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13142"},"modified":"2015-12-28T08:30:25","modified_gmt":"2015-12-28T08:30:25","slug":"online-alisveriste-teslimatlarin-86si-gecikiyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2015\/12\/28\/online-alisveriste-teslimatlarin-86si-gecikiyor\/","title":{"rendered":"Online al\u0131\u015fveri\u015fte teslimatlar\u0131n % 86\u2019s\u0131 gecikiyor"},"content":{"rendered":"

\"alisveris\"<\/a>Honeywell taraf\u0131ndan T\u00fcrkiye \u00e7ap\u0131nda yakla\u015f\u0131k 700 online t\u00fcketiciyle ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019de Online Al\u0131\u015fveri\u015f E\u011filimleri<\/b> ara\u015ft\u0131rmas\u0131, Internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f teslimatlar\u0131nda y\u00fczde 86 gibi b\u00fcy\u00fck bir oranda gecikme ya\u015fand\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re online t\u00fcketicilerin y\u00fczde 70\u2019i, sat\u0131n alma kararlar\u0131n\u0131 kendilerine sunulan teslimat alternatiflerine g\u00f6re belirlerken, y\u00fczde 80\u2019i ise istedikleri teslimat \u015fartlar\u0131 yerine gelmiyorsa veya \u00fcr\u00fcn stokta yoksa al\u0131\u015fveri\u015ften t\u00fcm\u00fcyle vazge\u00e7iyor.<\/u><\/u>
\n<\/u>\u00a0<\/u>
\nAra\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren Honeywell Sensing and Productivity Solutions T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc Murat Kafkas, internet al\u0131\u015fveri\u015flerinde en b\u00fcy\u00fck sorunun teslimatlardaki gecikme oldu\u011funa dikkat \u00e7ekti. Kafkas, \u201cRekabetin yo\u011fun olarak ya\u015fand\u0131\u011f\u0131 perakende sekt\u00f6r\u00fcnde uygun maliyetli, h\u0131zl\u0131 ve hatas\u0131z teslimat m\u00fc\u015fteri sadakatini kazanmak \u00fczere eskisinden \u00e7ok daha fazla \u00f6nem kazanm\u0131\u015f durumda. M\u00fc\u015fteri ya al\u0131\u015fveri\u015f yaparken kendisine sunulan alternatifleri be\u011feniyor ve al\u0131\u015fveri\u015fe devam ediyor ya da al\u0131\u015fveri\u015fi yar\u0131da kesiyor. \u00d6zellikle bu noktada stok ve lojistik y\u00f6netiminde teknoloji kullan\u0131m\u0131n\u0131n ne denli \u00f6nem kazand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu, \u00f6zellikle m\u00fc\u015fteri beklentilerinin art\u0131\u015f g\u00f6sterdi\u011fi bayram, sevgililer g\u00fcn\u00fc veya y\u0131lba\u015f\u0131 gibi al\u0131\u015fveri\u015f d\u00f6nemlerinde daha da \u00f6nem kazan\u0131yor\u201d \u015feklinde konu\u015ftu.<\/u><\/u>
\n<\/u>\u00a0<\/u>
\nT\u00fcketicilerin % 99\u2019u haberdar edilmeyi bekliyor<\/u><\/u><\/b>
\n<\/u>\u00a0<\/u>
\nAra\u015ft\u0131rmaya kat\u0131lan online t\u00fcketicilerin y\u00fczde 99\u2019u sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn teslimat g\u00fcn\u00fcnde telefon mesaj\u0131 almay\u0131 veya telefon ile haberdar edilmeyi istiyor. Buna kar\u015f\u0131l\u0131k teslimatta gecikme ya\u015fand\u0131\u011f\u0131nda dahi m\u00fc\u015fterilerin y\u00fczde 40\u2019\u0131 SMS alm\u0131yor. Y\u00fczde 27\u2019si teslimat zaman\u0131nda belirttikleri yerde olmad\u0131klar\u0131 i\u00e7in \u00fcr\u00fcn\u00fc teslim alamad\u0131klar\u0131n\u0131, \u00fcstelik bunlar\u0131n y\u00fczde 53\u2019\u00fc ise, sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn kendi onaylar\u0131 al\u0131nmadan bir ba\u015fkas\u0131na teslim edildi\u011fini ifade ediyor. Bu grubun y\u00fczde 36\u2019s\u0131 ise bu durumdan memnun de\u011fil. <\/u><\/u>
\n<\/u>\u00a0<\/u>
\nKad\u0131n t\u00fcketicilerin % 56\u2019s\u0131 h\u0131zl\u0131 teslimat i\u00e7in fazla para \u00f6demeye raz\u0131<\/u><\/u><\/b>
\n<\/u>\u00a0<\/u>
\nAra\u015ft\u0131rma, kad\u0131nlar\u0131n sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fc daha h\u0131zl\u0131 teslim almak konusunda daha istekli olduklar\u0131n\u0131 ortaya koyarken, kad\u0131n t\u00fcketicilerin y\u00fczden 56\u2019s\u0131n\u0131n bir \u00fcr\u00fcn\u00fc daha h\u0131zl\u0131 teslim almak i\u00e7in daha fazla kargo \u00fccreti \u00f6demeye raz\u0131 olduklar\u0131n\u0131 g\u00f6steriyor. Ara\u015ft\u0131rmada ayr\u0131ca, t\u00fcketicilerin y\u00fczde 98\u2019inin cep telefonu ve tablet \u00fczerinden online al\u0131\u015fveri\u015f yapt\u0131klar\u0131 belirlenirken, online sat\u0131\u015f yapan perakende firmalar\u0131n\u0131n stok y\u00f6netimi kadar, web sitelerinin mobil cihazlara uyumlu olmas\u0131na da \u00f6nem vermeleri gerekti\u011fi ortaya \u00e7\u0131k\u0131yor.<\/u><\/u>
\n<\/u>\u00a0<\/u>
\n\u201cM\u00fc\u015fteri sadakati i\u00e7in teknoloji i\u015f ak\u0131\u015f\u0131na entegre edilmeli\u201d<\/u><\/u><\/b>
\n<\/u>\u00a0<\/u>
\nHer sekt\u00f6rde oldu\u011fu gibi hizmet sekt\u00f6r\u00fcnde de m\u00fc\u015fteri memnuniyetinin alt\u0131n kural oldu\u011funu belirten Murat Kafkas, \u201cM\u00fc\u015fteriler, sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn nerede oldu\u011funa, ne zaman teslim edilece\u011fine dair d\u00fczenli ve net bir bi\u00e7imde bilgilendirilmek istiyor. Hatta \u00fcr\u00fcn\u00fcn teslimat zaman\u0131n\u0131 de\u011fi\u015ftirmek dahi isteyebiliyorlar. Bu ara\u015ft\u0131rma bize, gerek perakende, gerekse kargo \u015firketlerinin artan m\u00fc\u015fteri taleplerini en iyi bi\u00e7imde y\u00f6netebilmek \u00fczere m\u00fc\u015fteriler ile ger\u00e7ek zamanl\u0131 ileti\u015fim i\u00e7inde olmalar\u0131 gerekti\u011fini g\u00f6steriyor. Ara\u015ft\u0131rma bize perakende sekt\u00f6r\u00fcn\u00fcn m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na kar\u015f\u0131l\u0131k verebilmek ve m\u00fc\u015fteri sadakatini kazanabilmek i\u00e7in teknolojiyi i\u015f ak\u0131\u015flar\u0131na entegre etmeleri gerekti\u011fini ortaya koyuyor\u201d dedi. <\/u><\/u>
\n<\/u>\u00a0<\/u>
\nElektronik online al\u0131\u015fveri\u015fin lideri<\/u><\/u><\/b>
\n<\/u>\u00a0<\/u>
\nAra\u015ft\u0131rmaya kat\u0131lan t\u00fcketicilerin yakla\u015f\u0131k y\u00fczde 80\u2019i son \u00fc\u00e7 ay i\u00e7inde en az bir defa Internet \u00fczerinden al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 belirtiyor. Elektronik y\u00fczde 62,6 ile online al\u0131veri\u015fte ba\u015f\u0131 \u00e7eken \u00fcr\u00fcn grubu olurken, onu moda, kozmetik ve ki\u015fisel \u00fcr\u00fcnler ile tatil harcamalar\u0131, sinema biletleri ve yemek sipari\u015fleri takip ediyor. Ara\u015ft\u0131rma, online t\u00fcketicilerin y\u00fczde 70\u2019inin sat\u0131n ald\u0131klar\u0131n \u00fcr\u00fcn\u00fc evleri veya i\u015fyerlerinin d\u0131\u015f\u0131nda, evlerine 1 ila 3 km uzakl\u0131ktaki bir di\u011fer adresten de teslim almay\u0131 d\u00fc\u015f\u00fcnebileceklerini g\u00f6steriyor. M\u00fc\u015fteri i\u00e7in olduk\u00e7a kolayl\u0131k yaratan bu alternatif, perakende da\u011f\u0131t\u0131m kanal\u0131 i\u00e7in yeni bir oyuncu anlam\u0131na geliyor. <\/u><\/u>
\n<\/u>\u00a0<\/u>
\nAra\u015ft\u0131rma zaman\u0131nda teslim edilemeyen \u00fcr\u00fcnlerin perakende firmalar\u0131na maliyetinin y\u00fcksek oldu\u011funu g\u00f6steriyor. Bu a\u00e7\u0131dan de\u011ferlendirildi\u011finde perakende ve lojistik firmalar\u0131n\u0131n m\u00fc\u015fterilerle ger\u00e7ek zamanl\u0131 ileti\u015fimi sa\u011flayabilecek y\u00fcksek teknolojili cihazlara, SMS g\u00f6nderimi, kap\u0131da dijital imza ve teslimat adresine en k\u0131sa s\u00fcrede varmalar\u0131na yard\u0131m edecek yol uygulamalar\u0131 aras\u0131nda kolayca ge\u00e7i\u015f yapabilecek\u00a0 ak\u0131ll\u0131 cihazlara ihtiya\u00e7 duyduklar\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Honeywell taraf\u0131ndan T\u00fcrkiye \u00e7ap\u0131nda yakla\u015f\u0131k 700 online t\u00fcketiciyle ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019de Online Al\u0131\u015fveri\u015f E\u011filimleri ara\u015ft\u0131rmas\u0131, Internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f teslimatlar\u0131nda y\u00fczde 86 gibi b\u00fcy\u00fck bir oranda gecikme ya\u015fand\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re online t\u00fcketicilerin y\u00fczde…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13142","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nOnline al\u0131\u015fveri\u015fte teslimatlar\u0131n % 86\u2019s\u0131 gecikiyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2015\/12\/28\/online-alisveriste-teslimatlarin-86si-gecikiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online al\u0131\u015fveri\u015fte teslimatlar\u0131n % 86\u2019s\u0131 gecikiyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Honeywell taraf\u0131ndan T\u00fcrkiye \u00e7ap\u0131nda yakla\u015f\u0131k 700 online t\u00fcketiciyle ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u2019de Online Al\u0131\u015fveri\u015f E\u011filimleri ara\u015ft\u0131rmas\u0131, Internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f teslimatlar\u0131nda y\u00fczde 86 gibi b\u00fcy\u00fck bir oranda gecikme ya\u015fand\u0131\u011f\u0131n\u0131 ortaya koyuyor. 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