{"id":13148,"date":"2015-12-29T08:58:00","date_gmt":"2015-12-29T08:58:00","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13148"},"modified":"2015-12-29T08:58:00","modified_gmt":"2015-12-29T08:58:00","slug":"paypal-ve-gfk-arastirmasi-yilbasi-alisveris-cilginligi-internete-sicradi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2015\/12\/29\/paypal-ve-gfk-arastirmasi-yilbasi-alisveris-cilginligi-internete-sicradi\/","title":{"rendered":"PayPal ve GfK ara\u015ft\u0131rmas\u0131: Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 internete s\u0131\u00e7rad\u0131"},"content":{"rendered":"<p><strong>PayPal ve GfK ara\u015ft\u0131rmas\u0131: Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 internete s\u0131\u00e7rad\u0131<\/strong><\/p>\n<ul>\n<li><strong>Bu y\u0131l size verilen Y\u0131lba\u015f\u0131 hediyelerinden baz\u0131lar\u0131n\u0131n sadece masa\u00fcst\u00fcnden de\u011fil ak\u0131ll\u0131 telefonlar veya tabletlerden de al\u0131nd\u0131\u011f\u0131na \u015fahit olacaks\u0131n\u0131z. <\/strong><\/li>\n<li><strong>T\u00fcrk kullan\u0131c\u0131lar\u0131n %87,1\u2019i Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerini yaparken mobil cihaz kullan\u0131yorlar.<\/strong><\/li>\n<li><strong>G\u00fcn\u00fcm\u00fczde, %80,2\u2019lik oran ile en fazla 26-35 ya\u015f aras\u0131ndaki ki\u015filer Y\u0131lba\u015f\u0131 hediyelerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu internetten al\u0131yor.<\/strong><\/li>\n<li><strong>Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re; online ya da fiziksel ma\u011fazalardan al\u0131nmalar\u0131ndan ba\u011f\u0131ms\u0131z, Y\u0131lba\u015f\u0131\u2019nda en \u00e7ok giyim, ayakkab\u0131 ve aksesuar hediye edilmesini istiyoruz. Ayn\u0131 zamanda dijital \u00fcr\u00fcnler de g\u00fcn ge\u00e7tik\u00e7e cazibesini art\u0131r\u0131yor.<\/strong><\/li>\n<\/ul>\n<p>Yeni y\u0131l\u0131n yakla\u015ft\u0131\u011f\u0131 bug\u00fcnlerde, PayPal, Y\u0131lba\u015f\u0131 hediye al\u0131\u015fveri\u015flerimiz i\u00e7in nas\u0131l haz\u0131rland\u0131\u011f\u0131m\u0131z\u0131 ve neler sat\u0131n ald\u0131\u011f\u0131m\u0131z\u0131 incelemek amac\u0131yla bir ara\u015ft\u0131rmaya imza att\u0131. PayPal ad\u0131na GfK taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya, aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 5 \u00fclkeden 5000 t\u00fcketici kat\u0131ld\u0131 <a title=\"\" name=\"151c8f87f0000de0__ftnref1\"><\/a><sup>[1]<\/sup>.<br \/>\n<strong>Haz\u0131rl\u0131klar erken ba\u015flad\u0131<\/strong><br \/>\nAra\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, t\u00fcketiciler bu sene Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fine daha erken ba\u015flad\u0131lar. T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin %67,9\u2019u genellikle al\u0131\u015fveri\u015fe Aral\u0131k ay\u0131nda ya da Y\u0131lba\u015f\u0131\u2019n\u0131n hemen \u00f6ncesinde ba\u015flad\u0131klar\u0131n\u0131 belirtseler de, bu sene hediyelerini Kas\u0131m ay\u0131nda hatta daha \u00f6ncesinde sat\u0131n almaya ba\u015flad\u0131lar.<br \/>\nAra\u015ft\u0131rma, kat\u0131l\u0131mc\u0131lar\u0131n %69,2\u2019sinin e\u015f ya da sevgilileri i\u00e7in hediye almay\u0131 ve %76,8\u2019nin y\u00fcksek tutarlar harcamay\u0131 planlad\u0131\u011f\u0131n\u0131 ortaya koyuyor. Kad\u0131nlar\u0131n %70,5\u2019i, erkeklerin ise %67,8\u2019i e\u015fleri ya da sevgilileri i\u00e7in hediye alacaklar\u0131n\u0131 belirtiyorlar. Bu kategorideki kat\u0131l\u0131mc\u0131lar a\u011f\u0131rl\u0131kl\u0131 olarak 26-35 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filerden olu\u015fuyor.<br \/>\nAra\u015ft\u0131rmaya kat\u0131lan annelerin %57,5\u2019i, babalar\u0131n ise %47,7\u2019si \u00e7ocuklar\u0131 i\u00e7in hediye alacaklar\u0131n\u0131 belirtiyor. \u00d6te yandan, gen\u00e7 kullan\u0131c\u0131lar\u0131n %51,6\u2019s\u0131 anne ve babalar\u0131 i\u00e7in hediye almay\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyorlar. Kat\u0131l\u0131mc\u0131lar\u0131n %34,6\u2019s\u0131 ise bu y\u0131l Y\u0131lba\u015f\u0131\u2019nda kendilerini de \u015f\u0131martmay\u0131 planl\u0131yorlar.<br \/>\nAyr\u0131ca, kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (%51) sat\u0131n almak istedikleri hediyeler i\u00e7in liste yapt\u0131klar\u0131n\u0131 belirtiyor. Bunlar\u0131n %55,9\u2019u 18-25 ya\u015f grubundaki ki\u015filerden olu\u015fuyor. Yine n\u00fcf\u00fcsu 1 milyonun \u00fczerinde olan \u015fehirlerde ya\u015fayanlar\u0131n %50,8 ile en fazla liste yapma e\u011filimindeki ki\u015filer oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Gen\u00e7 T\u00fcrk m\u00fc\u015fteriler hediyelerini spontan olarak se\u00e7meyi en az tercih edenler olarak \u00f6ne \u00e7\u0131k\u0131yor.<br \/>\nAra\u015ft\u0131rmaya g\u00f6re, kad\u0131n m\u00fc\u015fteriler erkeklerden daha fazla bir \u015fekilde ya\u015fad\u0131klar\u0131 \u00fclkenin ve kendi ekonomik durumlar\u0131n\u0131n Y\u0131lba\u015f\u0131 hediyelerine ay\u0131racaklar\u0131 b\u00fct\u00e7eyi etkileyece\u011fini d\u00fc\u015f\u00fcn\u00fcyorlar. Kad\u0131nlar\u0131n %64,7\u2019si ekonomik durumun Y\u0131lba\u015f\u0131 hediyesi i\u00e7in ay\u0131racaklar\u0131 miktar\u0131 etkileyece\u011fini belirtirken, erkeklerin %58,6\u2019s\u0131 buna kat\u0131l\u0131yor. Ekonomik duruma ba\u011fl\u0131 olarak daha az harcama yapacaklar\u0131n\u0131 belirtenler 36-45 ya\u015f aral\u0131\u011f\u0131ndaki kat\u0131l\u0131mc\u0131lardan olu\u015fuyor.<br \/>\n<strong>Yak\u0131nlar\u0131n\u0131z\u0131n hayallerini s\u00fcsleyen hediyeler hangileri?<\/strong><br \/>\nAra\u015ft\u0131rmaya kat\u0131lan t\u00fcm kullan\u0131c\u0131lara bakt\u0131\u011f\u0131m\u0131zda; toplam 1264 kat\u0131l\u0131mc\u0131n\u0131n tercihi do\u011frultusunda giyim, ayakkab\u0131 ve aksesuar en \u00e7ok istenilen hediye kategorisi olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu kategoride, hediye sat\u0131n al\u0131m\u0131n\u0131n %55,5\u2019i online, %65,5\u2019i ise fiziksel ma\u011fazalardan yap\u0131l\u0131yor. Bunu, 1223 yan\u0131t ile ev ve ki\u015fisel elektronik cihazlar takip ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n %58,5\u2019i bu kategorideki \u00fcr\u00fcnleri internetten sat\u0131n al\u0131rken, %53,4\u2019\u00fc fiziksel ma\u011fazalardan almay\u0131 tercih ediyor. Ard\u0131ndan ise 1196 kat\u0131l\u0131mc\u0131n\u0131n yan\u0131t\u0131 ile kozmetik ve g\u00fczellik \u00fcr\u00fcnleri geliyor ve %55,5\u2019lik oranla a\u011f\u0131rl\u0131kl\u0131 olarak online ma\u011fazalardan al\u0131n\u0131yorlar. Bir sonraki s\u0131rada gelen hediye kategorisi ise 1180 kat\u0131l\u0131mc\u0131 ile spor ekipmanlar\u0131; %45,7\u2019si online ma\u011fazalar\u0131 tercih ederken %52,6\u2019s\u0131 fiziksel ma\u011fazalardan sat\u0131n al\u0131yor. Ve son olarak, oyuncaklar 1176 yan\u0131t ile be\u015finci s\u0131rada yer al\u0131yor. Oyuncak hediyeleri de a\u011f\u0131rl\u0131kl\u0131 olarak fiziksel ma\u011fazalardan sat\u0131n al\u0131n\u0131yor (%54,1), bu kategoride online\u2019den al\u0131\u015fveri\u015f %45,5\u2019te kal\u0131yor.<br \/>\nT\u00fcrk m\u00fc\u015fteriler i\u00e7in de benzer bir s\u0131ralama ge\u00e7erli. %40,1 ile giyim, ayakkab\u0131 ve aksesuar birinci s\u0131rada gelirken, %12,5 ile ev ve ki\u015fisel elektronik ikinci s\u0131rada ve %10,4 ile kozmetik ve g\u00fczellik \u00fcr\u00fcnleri \u00fc\u00e7\u00fcnc\u00fc s\u0131rada geliyor. Oyuncaklar (%20,1), yiyecek ve i\u00e7ecek (%18,5) ve tur hizmetleri (%18,7) en az tercih edilen \u00fcr\u00fcnler olarak belirtiliyor.<br \/>\n<strong>Gen\u00e7ler online al\u0131\u015fveri\u015fi tercih ediyor <\/strong><br \/>\nG\u00fcn ge\u00e7tik\u00e7e daha fazla ki\u015fi fiziksel ma\u011fazalardaki uzun kuyruklar ve h\u0131zl\u0131 bir \u015fekilde t\u00fckenen \u00fcr\u00fcnler i\u00e7in online al\u0131\u015fveri\u015fin bir alternatif oldu\u011funu fark ediyor. Ara\u015ft\u0131rmaya kat\u0131lan t\u00fcm kat\u0131l\u0131mc\u0131lar incelendi\u011finde; 26-35 ya\u015f grubundaki kat\u0131l\u0131mc\u0131lar\u0131n %80,6 ile hediyelerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu online sat\u0131n ald\u0131klar\u0131 g\u00f6r\u00fcl\u00fcyor. Bu grubu %78,7 ile 36-45 ya\u015f aral\u0131\u011f\u0131ndakiler, %76,6 ile 18-25 ya\u015f aral\u0131\u011f\u0131ndakiler ve %68 ile 46-65 ya\u015f aral\u0131\u011f\u0131nda ki\u015filer takip ediyor. Y\u0131lba\u015f\u0131 i\u00e7in online al\u0131\u015fveri\u015f yapanlar\u0131n %83,1\u2019i \u00f6demelerini PayPal ile yapt\u0131klar\u0131n\u0131 belirtiyor.<br \/>\nAra\u015ft\u0131rma sonu\u00e7lar\u0131, bu sene, 46-65 ya\u015f aral\u0131\u011f\u0131ndaki m\u00fc\u015fterilerin %89,9\u2019unun fiziksel ma\u011fazalardan al\u0131\u015fveri\u015f yapmaya devam etti\u011fini g\u00f6steriyor. 18-25 ya\u015f aral\u0131\u011f\u0131ndaki T\u00fcrklerin fiziksel ma\u011fazalardan en az al\u0131\u015fveri\u015f yapanlar oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Ayr\u0131ca, ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %49,5\u2019i sadece yerel online ma\u011fazalardan al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirtirken, %48,5\u2019i hem yerel hem de yabanc\u0131 online ma\u011fazalar\u0131 kulland\u0131klar\u0131n\u0131 belirtiyor.<br \/>\nBunun yan\u0131 s\u0131ra, ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye\u2019deli erkek kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131 \u00fcr\u00fcnlerin d\u00fc\u015f\u00fck kalite olaca\u011f\u0131 veya istedikleri \u00fcr\u00fcn olmayaca\u011f\u0131 endi\u015fesiyle online al\u0131\u015fveri\u015f yapmaktan \u00e7ekiniyorlar. Bu durum, kad\u0131n kat\u0131l\u0131mc\u0131lar\u0131n ise %44,6\u2019s\u0131 i\u00e7in ge\u00e7erli. T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin online al\u0131\u015fveri\u015f yapmalar\u0131n\u0131n \u00f6n\u00fcndeki bir di\u011fer engel ise sat\u0131n almadan \u00f6nce \u00fcr\u00fcn\u00fc fiziksel olarak g\u00f6rmek ve incelemek istekleri. Erkek m\u00fc\u015fterilerin %47,3\u2019\u00fc, kad\u0131nlar\u0131n ise %45\u2019i bunu neden olarak belirtiyorlar. Son olarak da teslimat zamanlamas\u0131 geliyor; erkek m\u00fc\u015fterilerin % 43,1\u2019i, kad\u0131nlar\u0131n ise %41,4\u2019\u00fc teslimat s\u00fcresi i\u00e7in ya\u015fad\u0131klar\u0131 kayg\u0131dan dolay\u0131 online al\u0131\u015fveri\u015f yapmad\u0131klar\u0131n\u0131 belirtiyor.<br \/>\n<strong>Dijital \u00fcr\u00fcnlerin artan pop\u00fclaritesi<\/strong><br \/>\nKat\u0131l\u0131mc\u0131lar\u0131n %25,5\u2019i daha \u00f6nce hi\u00e7 dijital hediye almad\u0131klar\u0131n\u0131 belirtiyor. Bu grubun %26,6\u2019s\u0131n\u0131 kad\u0131nlar, %40,9 ile 46-65 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filer olu\u015fturuyor.<br \/>\nAra\u015ft\u0131rmaya kat\u0131lanlar\u0131n %17,9\u2019u daha \u00f6nce hediye olarak dijital \u00fcr\u00fcnler ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu grup %18,8 ile a\u011f\u0131rl\u0131kl\u0131 olarak erkek m\u00fc\u015fteriler ve yine a\u011f\u0131rl\u0131kl\u0131 olarak 36-45 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filerden olu\u015fuyor. Dijital hediye alanlar\u0131n %19,4\u2019\u00fc PayPal kullan\u0131c\u0131s\u0131 oldu\u011funu belirtiyor.<br \/>\nDijital \u00fcr\u00fcnlerin hediye olarak tercih edilmesi trendi do\u011frultusunda PayPal da <strong>Al\u0131c\u0131 Koruma Program\u0131<\/strong>\u2019n\u0131 1 Temmuz 2015 itibariyle fiziksel olmayan \u00fcr\u00fcnler \u2013 sat\u0131c\u0131dan al\u0131c\u0131ya fiziksel teslimat gerektirmeyen \u00fcr\u00fcnleri de kapsayacak \u015fekilde geni\u015fletildi. PayPal art\u0131k tarif edilen farkl\u0131 dijital \u00fcr\u00fcn ya da servis temin edilmesi veya \u00fcr\u00fcn\/servisin hi\u00e7 temin edilmemesi durumunda al\u0131c\u0131lar\u0131n zarar\u0131n\u0131 tazmin ediyor <a title=\"\" name=\"151c8f87f0000de0__ftnref2\"><\/a><sup>[2]<\/sup>.<br \/>\n<strong>S\u0131ra \u00f6demeye geldi\u011finde\u2026<\/strong><br \/>\nT\u00fcrk m\u00fc\u015fterilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu online al\u0131\u015fveri\u015flerinde PayPal ile \u00f6deme yapmay\u0131 tercih ediyorlar. T\u00fcrk kat\u0131l\u0131mc\u0131lar\u0131n %69,3\u2019\u00fc Y\u0131lba\u015f\u0131 hediyesi al\u0131\u015fveri\u015fleri i\u00e7in yapt\u0131klar\u0131 online al\u0131\u015fveri\u015flerde \u00f6demelerini halihaz\u0131rda PayPal ile yapt\u0131klar\u0131n\u0131 belirtirken, %88,8\u2019i gelecekteki al\u0131\u015fveri\u015flerinde PayPal ile \u00f6deme yapmay\u0131 planlad\u0131klar\u0131n\u0131 belirtiyorlar. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, n\u00fcf\u00fcsu 100 bin ile 1 milyon aras\u0131nda olan \u015fehirlerde ya\u015fayanlar\u0131n en fazla oranda PayPal kullananlar oldu\u011funu ortaya koyuyor. Ayr\u0131ca, ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re online al\u0131\u015fveri\u015fte PayPal kullanan ya da kullanmay\u0131 planlayan m\u00fc\u015fterin al\u0131\u015fveri\u015flerinde daha fazla para harcama e\u011filiminde olduklar\u0131 g\u00f6r\u00fcl\u00fcyor.<br \/>\nAyr\u0131ca, T\u00fcrk m\u00fc\u015fteriler ak\u0131ll\u0131 telefon ve tabletlerinden al\u0131\u015fveri\u015f yapmay\u0131 tercih ediyorlar. T\u00fcrk m\u00fc\u015fterilerin %83,4\u2019\u00fc Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerini yaparken ak\u0131ll\u0131 telefon veya tabletlerini kulland\u0131klar\u0131n\u0131 belirtiyorlar. Bu m\u00fc\u015fterilerin %87,1\u2019i PayPal kullanc\u0131s\u0131. Bu a\u00e7\u0131dan da incelendi\u011finde, yine PayPal kullan\u0131c\u0131lar\u0131 online al\u0131\u015fveri\u015f yaparken daha fazla harcama e\u011filimi g\u00f6steriyorlar.<br \/>\nY\u0131lba\u015f\u0131, online al\u0131\u015fveri\u015fin ne kadar kolay, h\u0131zl\u0131 ve g\u00fcvenli oldu\u011funu deneyimlemek i\u00e7in en ideal zaman. Bu \u015fekilde, sadece d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan benzersiz hediyeler bulmakla kalmaz, ayr\u0131ca en iyi fiyatl\u0131 \u00fcr\u00fcnlere de ula\u015fabiliriz. Ayr\u0131ca herhangi bir sebeple ald\u0131\u011f\u0131n\u0131z Y\u0131lba\u015f\u0131 hediyesi istedi\u011finiz gibi \u00e7\u0131kmazsa, PayPal ile sat\u0131n ald\u0131ysan\u0131z Al\u0131c\u0131 Koruma Program\u0131\u2019ndan faydalanabilir, iade g\u00f6nderiminizi \u00fccretsiz yapabilirsiniz.<br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PayPal ve GfK ara\u015ft\u0131rmas\u0131: Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 internete s\u0131\u00e7rad\u0131 Bu y\u0131l size verilen Y\u0131lba\u015f\u0131 hediyelerinden baz\u0131lar\u0131n\u0131n sadece masa\u00fcst\u00fcnden de\u011fil ak\u0131ll\u0131 telefonlar veya tabletlerden de al\u0131nd\u0131\u011f\u0131na \u015fahit olacaks\u0131n\u0131z. 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