{"id":13155,"date":"2016-01-01T08:03:51","date_gmt":"2016-01-01T08:03:51","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13155"},"modified":"2016-01-01T08:03:51","modified_gmt":"2016-01-01T08:03:51","slug":"2016-icin-6-ongoru","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/01\/01\/2016-icin-6-ongoru\/","title":{"rendered":"2016 i\u00e7in 6 \u00f6ng\u00f6r\u00fc"},"content":{"rendered":"<p><a href=\"https:\/\/atif.unaldi.org\/blog\/?attachment_id=13156\" rel=\" rel=&quot;attachment wp-att-13156&quot;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13156\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2015\/12\/1450255477_emc_jeremy_burton_02.jpg?w=662\" alt=\"1450255477_EMC_JEREMY_BURTON_02\" width=\"662\" height=\"440\" \/><\/a>EMC Pazarlama Direkt\u00f6r\u00fc Jeremy Burton, 2016 y\u0131l\u0131nda i\u015f d\u00fcnyas\u0131n\u0131n nas\u0131l de\u011fi\u015fece\u011fine dair \u00f6ng\u00f6r\u00fclerini s\u0131ralad\u0131. Burton\u2019a g\u00f6re verinin analiz edilmesi ve rekabette avantaj sa\u011flamas\u0131 i\u00e7in kullan\u0131lmas\u0131, yaln\u0131zca teknoloji de\u011fil her alanda \u015firketler i\u00e7in daha da \u00f6nem kazan\u0131yor. Ayr\u0131ca giyilebilir teknolojiler sporda \u00f6ne \u00e7\u0131karken hala sa\u011fl\u0131k uygulamalar\u0131nda yeterli \u015fekilde kar\u015f\u0131m\u0131za \u00e7\u0131kamayacaklar. \u201cDark web\u201d ise su\u00e7lular\u0131n sakland\u0131\u011f\u0131 bir yer olmaktan \u00e7\u0131karak g\u00fcvenlik i\u00e7in kaynak olu\u015fturacak. Sanal ger\u00e7eklik, 2016 y\u0131l\u0131nda \u00f6zelikle canl\u0131 yay\u0131n ile farkl\u0131la\u015facak, \u00e7ok daha ger\u00e7ek\u00e7i bir deneyim sunacak. Otomobillerdeki en \u00f6nemli de\u011fi\u015fiklik ise yaz\u0131l\u0131mla gelecek. Hatta Burton\u2019a g\u00f6re yaz\u0131l\u0131m \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda geleneksel otomobil \u00fcreticilerinin baz\u0131lar\u0131n\u0131 ortadan kald\u0131racak.<br \/>\n<strong>Jeremy Burton\u2019\u0131n \u00fcslubuyla \u00f6n\u00fcm\u00fczdeki y\u0131l olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc 6 \u00f6ng\u00f6r\u00fc: <\/strong><br \/>\n<strong>\u00d6ng\u00f6r\u00fc 1:<\/strong> <strong>Dijital \u0130\u015f Kendisine \u00d6nemli Bir yer Ediniyor<\/strong><br \/>\n\u00dcst d\u00fczey y\u00f6neticiler dijital i\u015fin ve \u00fcretti\u011fi verilerin de\u011ferini her ge\u00e7en g\u00fcn daha iyi anl\u0131yor ama \u015firketlerinde dijital g\u00fcndemi y\u00f6nlendirmek i\u00e7in kal\u0131c\u0131 olacak yeni y\u00f6neticileri odaya hen\u00fcz getirebilmi\u015f de\u011filler. Bu durum k\u0131sa s\u00fcrede de\u011fi\u015fmek \u00fczere. Her ge\u00e7en g\u00fcn daha \u00e7ok say\u0131da \u00dcst D\u00fczey Dijital \u0130\u015f Sorumlusu, \u00fcr\u00fcnleri daha ak\u0131ll\u0131 hale getirecek ve m\u00fc\u015fteriler i\u00e7in sorunsuz hizmet deneyimleri yaratacak \u015fekilde en son ve en \u00f6nemli teknolojiyi kullanmakla g\u00f6revlendirilecek. Verilerin &#8211; bu yeni yeterliliklerin geride b\u0131rakt\u0131\u011f\u0131 dijital egzozun &#8211; rekabet avantaj\u0131 elde etmek i\u00e7in analiz edilmesi ve kullan\u0131lmas\u0131 gerekecek. Sadece teknoloji end\u00fcstrisinde de\u011fil, her end\u00fcstride ihtiya\u00e7 duyulacak.<br \/>\nBununla birlikte \u00fcst d\u00fczey y\u00f6neticiler bunun onlar i\u00e7in iyi oldu\u011funu bilseler de h\u00e2l\u00e2 organizasyon \u015femalar\u0131, g\u00f6rev da\u011f\u0131l\u0131mlar\u0131 ve b\u00f6lge sava\u015flar\u0131 ile ilgili kararlarla bo\u011fu\u015fuyorlar. \u00dcst D\u00fczey Dijital \u0130\u015f Sorumlusu, CEO&#8217;ya m\u0131, CMO&#8217;ya m\u0131 yoksa CIO&#8217;ya m\u0131 raporlamal\u0131?<br \/>\n<strong>\u00d6ng\u00f6r\u00fc 2: Giyilebilirler Alt\u0131n Olimpiyat Madalyas\u0131 Kazan\u0131yor<\/strong><br \/>\nGiyilebilir sens\u00f6rler baz\u0131 sporlardaki baz\u0131 zorluklar\u0131n \u00fcstesinden gelecekleri yeni bir \u00e7a\u011f a\u00e7acaklar.<br \/>\nY\u00fcz\u00fcc\u00fcler kula\u00e7 analizi konusunda zaten sualt\u0131 kameralar\u0131na g\u00fcveniyorlar ama bu kameralar \u00e7ok s\u0131n\u0131rl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 sa\u011fl\u0131yor. Bu spor i\u00e7in yeni geli\u015ftirilen sens\u00f6rler, 2016 y\u0131l\u0131n\u0131n nas\u0131l sporcular\u0131n performanslar\u0131n\u0131n zirvesine \u00e7\u0131kmak i\u00e7in veri analizlerini kullanacaklar\u0131, d\u00f6n\u00fcm noktas\u0131nda bir y\u0131l olana\u011f\u0131n\u0131 g\u00f6steren bir \u00f6rnek olacak. Verilere \u201csporcunun yeni sesi\u201d ad\u0131n\u0131 veren \u015firketler, Olimpiyat Oyunlar\u0131nda daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar ekranlarda ve sahne arkas\u0131nda yer alacak yenilik verilerini harmanlarken, sporculara bu \u00e7abalar\u0131nda yard\u0131mc\u0131 olacaklar.<br \/>\n\u00dcst d\u00fczey sporcular\u0131 diyetleri ve uyku al\u0131\u015fkanl\u0131klar\u0131ndan, ko\u015fma tarzlar\u0131 ve optimum v\u00fccut a\u00e7\u0131lar\u0131na kadar, farkl\u0131 boyutlarda de\u011ferlendirecek ve sporcular\u0131n kendi fiziksel performanslar\u0131n\u0131n efendileri haline gelmelerini sa\u011flayacak sens\u00f6rlerin giyilebilirlere entegre edildi\u011fine tan\u0131k olaca\u011f\u0131z. Ama Usain Bolt yar\u0131\u015f\u0131rken bir Fitbit takmayacak: Etki yaratmak i\u00e7in, giyilebilir cihazlar her bir sporcunun kendine \u00f6zg\u00fc gereksinimlerine uygun olarak \u00fcretilecek.<br \/>\n<strong>\u00d6ng\u00f6r\u00fc 3: Giyilebilirler Ki\u015fiselle\u015ftirilmi\u015f T\u0131bba Denk Olmayacak, Hen\u00fcz.<\/strong><br \/>\nBir\u00e7ok sa\u011fl\u0131k vadeden bilekli\u011fin abart\u0131l\u0131 reklamlar\u0131na kar\u015f\u0131n, giyilebilirler \u00f6n\u00fcm\u00fczdeki y\u0131l ki\u015fisel sa\u011fl\u0131k \u00fczerinde geni\u015f bir etki yaratmayacak. Giyilebilirlerin ki\u015fiselle\u015ftirilmi\u015f t\u0131bb\u0131n sa\u011flad\u0131klar\u0131n\u0131 sa\u011flayabilmesi i\u00e7in, sa\u011fl\u0131k uzmanlar\u0131n\u0131n hastalarla ilgili \u00fcrettikleri verilere do\u011frudan eri\u015febilmeleri gerekir ve b\u00f6ylelikle, erken uyar\u0131 i\u015faretleri ortaya \u00e7\u0131kt\u0131\u011f\u0131nda zaman kaybedilmemi\u015f olur.<br \/>\nBurada sorulmas\u0131 gereken iki soru var:<\/p>\n<ul>\n<li>Cihaz \u00fcreticileri ve doktorlar gerekli deste\u011fi olu\u015fturmak i\u00e7in g\u00fc\u00e7lerini birle\u015ftirecekler mi?<\/li>\n<li>T\u00fcketiciler biyometrik verilerine bu \u015fekilde s\u00fcrekli eri\u015fim izni verecekler mi?<\/li>\n<\/ul>\n<p>Bence, k\u00fclt\u00fcrel engel teknolojiden daha b\u00fcy\u00fck bir engeldir ama ki\u015fiselle\u015ftirilmi\u015f t\u0131bb\u0131 2016 y\u0131l\u0131nda ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in bunlardan hi\u00e7biri ele al\u0131nmayacak.<br \/>\n<strong>\u00d6ng\u00f6r\u00fc 4: Karanl\u0131k \u0130nternet: 2015 Y\u0131l\u0131nda Su\u00e7lular i\u00e7in Bir Ara\u00e7, 2016 Y\u0131l\u0131nda G\u00fcvenli\u011fin Kayna\u011f\u0131 olacak<\/strong><br \/>\n2015 y\u0131l\u0131nda pop\u00fcler k\u00fclt\u00fcr, karanl\u0131k internet efsanesini &#8211; su\u00e7lular\u0131n yasad\u0131\u015f\u0131 mallar\u0131n\u0131 satt\u0131klar\u0131 ve arada s\u0131rada katil kiralad\u0131klar\u0131 puslu, dijital arka soka\u011f\u0131 &#8211; besledi. Dijital olarak konu\u015fmak gerekirse, karanl\u0131k internet, karanl\u0131k internettir; \u00e7\u00fcnk\u00fc arama motorlar\u0131nda yer almaz. Ama bu durum de\u011fi\u015fecek &#8211; siz ya da ben i\u00e7inde arama yapabilece\u011fimiz i\u00e7in de\u011fil (yine karanl\u0131k kalmaya devam edecek) ama iyi adamlar i\u00e7in bir ara\u00e7 haline gelecek. Genel kan\u0131n\u0131n aksine nas\u0131l b\u00f6yle olacak? \u0130zin verin a\u00e7\u0131klayay\u0131m: Bir\u00e7ok \u015firket art\u0131k sorunun g\u00fcvenlik ihlali olup olmayaca\u011f\u0131 de\u011fil, ne zaman olaca\u011f\u0131 oldu\u011funu biliyor. Bunu kabul eden \u015firketler, riski en aza indiren teknolojiyi benimseyecekler. Nas\u0131l m\u0131? Verileri \u00e7al\u0131nd\u0131ktan <i>sonra<\/i> gittikleri yerde arayarak: karanl\u0131k internet. \u00c7al\u0131nt\u0131 bilgileri saptama ara\u00e7lar\u0131 olarak karanl\u0131k interneti tarayan, yaz\u0131l\u0131m y\u00f6nlendirmeli ara\u00e7lar 2016 y\u0131l\u0131nda yayg\u0131nla\u015facak. Sonu\u00e7ta, bu ara\u00e7lar\u0131n kullan\u0131m\u0131, g\u00fcvenlik ihlallerinin s\u00fcresini azaltacak ve \u00e7al\u0131nan verilerin dayan\u0131ks\u0131zl\u0131\u011f\u0131n\u0131 art\u0131racak. Bunu yaparak \u015firketler m\u00fc\u015fterilerini bug\u00fcn oldu\u011fundan daha \u00e7abuk koruyacak \u00f6nleyici \u00f6nlemleri alabilecek ve \u00fcstelik t\u00fcm bunlar\u0131 karanl\u0131k internetin kendisini kullanarak yapacaklar.<br \/>\n<strong>\u00d6ng\u00f6r\u00fc 5: VR (Sanal Ger\u00e7eklik) Stadyumu Oturma Odan\u0131za Getiriyor<\/strong><br \/>\nZaten ucuz bir VR g\u00f6zl\u00fc\u011f\u00fc sat\u0131n al\u0131p ak\u0131ll\u0131 telefonunuza takabilirsiniz ama bunu kim yapar ki? Hi\u00e7 kimse &#8211; tamam belki birka\u00e7\u0131n\u0131z. Ama konu bu de\u011fil. Konu; sanal ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik teknolojisindeki yeniliklerin, e\u011flence se\u00e7eneklerinin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde h\u0131zlanacak olmas\u0131.<br \/>\nSahnenin tam \u00f6n\u00fcndeki s\u0131rada oturabilece\u011finiz ve sahne arkas\u0131na ge\u00e7i\u015f kart\u0131n\u0131z olan bir rock konserine gitti\u011finizi hayal edin &#8211; \u00fcstelik oturma odan\u0131zdan da \u00e7\u0131kmadan. Facebook&#8217;un \u00f6nc\u00fcl\u00fc\u011f\u00fcnde tan\u0131t\u0131lan Rift sayesinde, t\u00fcketiciler y\u00fcksek kaliteli VR ile tan\u0131\u015facaklar. Ve spor ligleri ve e\u011flence d\u00fcnyas\u0131n\u0131n &#8211; 80.000 ki\u015filik bir stad\u0131 800.000 ki\u015filik bir stadyuma \u00e7evirmek isteyen &#8211; ustalar\u0131, \u00f6ne \u00e7\u0131kmak i\u00e7in bu f\u0131rsattan yararlanmak \u00fczere dijital olarak de\u011fi\u015fmenin yollar\u0131n\u0131 arayacak. Tak\u0131mlar ve \u00f6nemli gezici turnuvalar koltu\u011funuzdan bile kalkmadan, eksiksiz ya\u015fayabilece\u011finiz ilk kez tamamen \u00e7epe\u00e7evre saracak deneyimler &#8211; bir F1 kokpitinden, bir U2&#8217;nin \u00f6n koltu\u011fundan 360 derecelik bir g\u00f6r\u00fcnt\u00fc &#8211; sunacak. Dans etmek haricinde. Ya da etkiyi g\u00fc\u00e7lendirmek. Canl\u0131 VR yay\u0131nlar\u0131n\u0131n hayata ge\u00e7mesi i\u00e7in 2016 y\u0131l\u0131ndaki tekliflerden daha fazlas\u0131n\u0131n gerekli oldu\u011funu d\u00fc\u015f\u00fcnsem de, bu ilk teklifler insanlar\u0131n akl\u0131n\u0131 \u00e7elmeye ba\u015flayacakt\u0131r. Herkes a\u00e7\u0131s\u0131ndan bir te\u015fvik s\u00f6z konusudur. Bu spor ve e\u011flence markalar\u0131 i\u00e7in 4,5 milyar Dolarl\u0131k bir f\u0131rsatt\u0131r ve herkes i\u00e7in de bir sosisli sandvi\u00e7e 15 Dolar ve park yerine 100 Dolar \u00f6demekten kurtulman\u0131n bir yoludur.<br \/>\n<strong>\u00d6ng\u00f6r\u00fc 6: Yaz\u0131l\u0131m Arabay\u0131 Yer<\/strong><br \/>\nSon birka\u00e7 y\u0131ld\u0131r, otomotiv end\u00fcstrisindeki en ilgin\u00e7 yenili\u011fin elektrik g\u00fcc\u00fc olmad\u0131\u011f\u0131n\u0131, yaz\u0131l\u0131m oldu\u011funu &#8211; daha da a\u00e7\u0131k ifade etmek gerekirse, yaz\u0131l\u0131m arac\u0131l\u0131\u011f\u0131yla otomasyon &#8211; oldu\u011funu s\u00f6yl\u00fcyorum. Alman ve Japon otomobil \u00fcreticileri, daha \u00f6nce g\u00f6rd\u00fcklerine hi\u00e7 benzemeyen, Apple&#8217;\u0131n telefona yapt\u0131\u011f\u0131n\u0131 arabaya yapma yar\u0131\u015f\u0131 i\u00e7indeler -. K\u0131sa bir s\u00fcre \u00f6nce Tesla&#8217;n\u0131n yeni &#8220;Oto pilot&#8221; \u00f6zelli\u011fiyle oynayarak zaman ge\u00e7irdikten sonra, her araban\u0131n bu yolda ilerleyece\u011fine &#8211; ve bu h\u0131z\u0131n 2016 y\u0131l\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde artaca\u011f\u0131na &#8211; hi\u00e7 olmad\u0131\u011f\u0131m kadar ikna oldum. Ve sadece kendi kendine giden arabalar\u0131 da kastetmiyorum&#8230; Garaj\u0131n\u0131za park etti\u011finizde Wi-Fi a\u011f\u0131n\u0131za ba\u011flanan, s\u00fcrekli yeni \u00f6zelliklerle g\u00fcncellenen, onu her s\u00fcrd\u00fc\u011f\u00fcn\u00fczde daha da ak\u0131ll\u0131 bir hal alan, siz daha ihtiya\u00e7 duymadan ihtiya\u00e7lar\u0131n\u0131z\u0131 tahmin eden bir arabadan bahsediyorum. T\u00fcm bunlar yaz\u0131l\u0131m ve yaz\u0131l\u0131m\u0131n toplad\u0131\u011f\u0131 verilerle ilgili analizler sayesinde oluyor. \u00d6n\u00fcm\u00fczdeki 10 y\u0131l i\u00e7inde, bug\u00fcn bildi\u011fimiz otomobil \u00fcreticileri yok olacak, yaz\u0131l\u0131mlara yenilecekler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EMC Pazarlama Direkt\u00f6r\u00fc Jeremy Burton, 2016 y\u0131l\u0131nda i\u015f d\u00fcnyas\u0131n\u0131n nas\u0131l de\u011fi\u015fece\u011fine dair \u00f6ng\u00f6r\u00fclerini s\u0131ralad\u0131. Burton\u2019a g\u00f6re verinin analiz edilmesi ve rekabette avantaj sa\u011flamas\u0131 i\u00e7in kullan\u0131lmas\u0131, yaln\u0131zca teknoloji de\u011fil her alanda \u015firketler i\u00e7in daha da \u00f6nem&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13155","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2016 i\u00e7in 6 \u00f6ng\u00f6r\u00fc - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/01\/2016-icin-6-ongoru\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2016 i\u00e7in 6 \u00f6ng\u00f6r\u00fc - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"EMC Pazarlama Direkt\u00f6r\u00fc Jeremy Burton, 2016 y\u0131l\u0131nda i\u015f d\u00fcnyas\u0131n\u0131n nas\u0131l de\u011fi\u015fece\u011fine dair \u00f6ng\u00f6r\u00fclerini s\u0131ralad\u0131. 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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=13155"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13155\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=13155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=13155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=13155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}