{"id":13173,"date":"2016-01-08T07:56:33","date_gmt":"2016-01-08T07:56:33","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13173"},"modified":"2016-01-08T07:56:33","modified_gmt":"2016-01-08T07:56:33","slug":"reputasyon-sayiyla-olmaz","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/01\/08\/reputasyon-sayiyla-olmaz\/","title":{"rendered":"Rep\u00fctasyon say\u0131yla olmaz!"},"content":{"rendered":"<div>Ge\u00e7enlerde bir dan\u0131\u015fan\u0131m ekonomist dergisinde bu konuda yap\u0131lm\u0131\u015f bir dosyadan bahsedince merak edip ara\u015ft\u0131rd\u0131m. Ekonomist dergisi de ne yaz\u0131k ki bu hataya kap\u0131lanlardan. Her ne kadar listeye giren i\u015fadamlar\u0131ndan bir k\u0131sm\u0131n\u0131n hesab\u0131n\u0131 dan\u0131\u015fman\u0131 oldu\u011fum zamanlarda ben a\u00e7m\u0131\u015f olsam da hesaplamas\u0131n\u0131 \u00f6zellikle twitterdaki takip\u00e7i say\u0131lar\u0131na g\u00f6re yapm\u0131\u015f.<\/div>\n<div>Onlineitibaryonetimi.com&#8217;u tasarlarken klout benzeri bir dijital itibar notu olu\u015fturmak istedim. Sistem verdi\u011fim twitter hesab\u0131ndaki baz\u0131 bilgilere ula\u015f\u0131p bir denklem \u00fczerinden bir itibar notu hesapl\u0131yordu. Denklemin i\u00e7inde twitter takip\u00e7i say\u0131s\u0131 en a\u011f\u0131rl\u0131ks\u0131z k\u0131s\u0131md\u0131. Asl\u0131nda bu \u00a0parametrenin etkisini o kadar azaltmak istiyordum ki; \u00f6zellikle fake hesaplar\u0131 da bu listeden \u00e7\u0131karmak istiyordum. Yapt\u0131\u011f\u0131m ara\u015ft\u0131rmalar bu fake hesaplar\u0131n iki \u015fekilde bir hesaba dahil oldu\u011fu y\u00f6n\u00fcndeydi. Birincisi kendisi fake hesap alanlar. \u0130kincisi ise bir hediye yada as\u0131l takip edenin bilinmemesi amac\u0131 ile fake hesapla takip edilenler.<\/div>\n<div>Birincinin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bulmak i\u00e7in kendi twitter hesab\u0131m\u0131 kulland\u0131m. \u0130ki farkl\u0131 yerden kullan\u0131c\u0131 sat\u0131n ald\u0131m. Ortak \u00f6zellikleri bu gelen fake hesaplar\u0131n mutlaka bir \u00fclkenin isimleri \u00fczerinden d\u00fczenlenmi\u015f olmas\u0131yd\u0131. Yani T\u00fcrk\u00e7e bir hesab\u0131 24.000 arap takip ediyorsa yada g\u00fcney koreli bu ciddi bir fake hesap pop\u00fclasyonunu i\u015faret ediyordu.<\/div>\n<div>\u0130kincisi ise bu ki\u015filer bir bot ile olu\u015fturduklar\u0131 ve ayn\u0131 oranda ki\u015fiye takip i\u00e7in sat\u0131ld\u011f\u0131 i\u00e7in, takip ettikleri ve takip edilenleri say\u0131s\u0131 e\u015fitti. Mesela 24.000 kullan\u0131c\u0131m\u0131n hepsi 70 ki\u015fi taraf\u0131ndan takip edilen, 71 ki\u015fiyi takp eden bir listeydi. Bu bilgileri algoritmama yerle\u015ftirince ger\u00e7ek bir rep\u00fctasyon derecelendirmesi yapabilecektim. Bu arada bu kullan\u0131c\u0131lar\u0131n daha sonra bir anda kayboldu\u011funu da g\u00f6zlemledim. Benim hesab\u0131mdaki al\u0131nm\u0131\u015f b\u00fct\u00fcn fake takipciler bir s\u00fcre sonra silindi. Geriye bunu anlad\u0131\u011f\u0131n\u0131 iddia eden s\u00f6zde sosyal medya uzmanlar\u0131n\u0131n kendini ispat yaz\u0131 ve videolar\u0131 kald\u0131. O kadar skora odakl\u0131 ya\u015f\u0131yorlar ki bunun ne ama\u00e7la oldu\u011funu anlayamad\u0131lar. Ho\u015f ben de anlamalar\u0131n\u0131 beklemiyorum, ne de olsa zeka seviyesi ancak belli bir seviyenin \u00fcst\u00fcne \u00e7\u0131kt\u0131\u011f\u0131nda empati yada sorma gibi entellekt\u00fcel faaliyetler olu\u015fabiliyor.<\/div>\n<div>Ancak bir \u00f6nemli problem daha vard\u0131. Twitter kullan\u0131c\u0131 say\u0131s\u0131 baz\u0131nda kendini ispat derdine d\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in fake hesaplarla sava\u015fm\u0131yor. Facebook&#8217;u de\u011ferli k\u0131lan\u0131n da bu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Her ay y\u00fczbinlerce hesapla sava\u015f\u0131yor.<\/div>\n<div>Y\u0131llard\u0131r, dan\u0131\u015fanlar\u0131ma, konferanslardaki dinleyicilerime, televizyonda izleyicilerime hep ayn\u0131 \u015feyi s\u00f6yl\u00fcyorum. Reputasyon say\u0131yla olmaz. Bir blog&#8217;u takip eden say\u0131s\u0131ndan o blogun de\u011ferli bir blog oldu\u011funa, bir twitter hesab\u0131n\u0131 \u00e7ok ki\u015fi takip ediyor diye, o ki\u015finin \u00f6nemli oldu\u011fu fikrine sahip olamazs\u0131n\u0131z.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7enlerde bir dan\u0131\u015fan\u0131m ekonomist dergisinde bu konuda yap\u0131lm\u0131\u015f bir dosyadan bahsedince merak edip ara\u015ft\u0131rd\u0131m. Ekonomist dergisi de ne yaz\u0131k ki bu hataya kap\u0131lanlardan. Her ne kadar listeye giren i\u015fadamlar\u0131ndan bir k\u0131sm\u0131n\u0131n hesab\u0131n\u0131 dan\u0131\u015fman\u0131 oldu\u011fum zamanlarda&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13173","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rep\u00fctasyon say\u0131yla olmaz! - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/08\/reputasyon-sayiyla-olmaz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rep\u00fctasyon say\u0131yla olmaz! - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7enlerde bir dan\u0131\u015fan\u0131m ekonomist dergisinde bu konuda yap\u0131lm\u0131\u015f bir dosyadan bahsedince merak edip ara\u015ft\u0131rd\u0131m. Ekonomist dergisi de ne yaz\u0131k ki bu hataya kap\u0131lanlardan. Her ne kadar listeye giren i\u015fadamlar\u0131ndan bir k\u0131sm\u0131n\u0131n hesab\u0131n\u0131 dan\u0131\u015fman\u0131 oldu\u011fum zamanlarda...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/08\/reputasyon-sayiyla-olmaz\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-08T07:56:33+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/08\\\/reputasyon-sayiyla-olmaz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/08\\\/reputasyon-sayiyla-olmaz\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Rep\u00fctasyon say\u0131yla olmaz!\",\"datePublished\":\"2016-01-08T07:56:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/08\\\/reputasyon-sayiyla-olmaz\\\/\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/08\\\/reputasyon-sayiyla-olmaz\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/08\\\/reputasyon-sayiyla-olmaz\\\/\",\"name\":\"Rep\u00fctasyon say\u0131yla olmaz! 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Ekonomist dergisi de ne yaz\u0131k ki bu hataya kap\u0131lanlardan. 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