{"id":13204,"date":"2016-01-02T08:14:06","date_gmt":"2016-01-02T08:14:06","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13131"},"modified":"2016-01-02T08:14:06","modified_gmt":"2016-01-02T08:14:06","slug":"5-soruda-dijital-donusum","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/01\/02\/5-soruda-dijital-donusum\/","title":{"rendered":"5 Soruda Dijital D\u00f6n\u00fc\u015f\u00fcm"},"content":{"rendered":"

1. Dijital D\u00f6n\u00fc\u015f\u00fcm nedir?<\/strong>
\nDijital d\u00f6n\u00fc\u015f\u00fcm, bir kurum, \u015firket veya yap\u0131n\u0131n, dijital \u00e7a\u011fa ayak uydurmak i\u00e7in, pazarlamas\u0131ndan, i\u015f modellerine, otomasyonundan, organizasyon yap\u0131s\u0131 ve y\u00f6netim \u015fekline kadar her\u015feyini yeni d\u00fcnya ara\u00e7lar\u0131 ile yapmas\u0131na verilen genel isimdir. Bu nedenle dijital d\u00f6n\u00fc\u015f\u00fcm sadece bir websitesi yada sosyal medya faaliyeti ile anlat\u0131lamaz. Ancak bu yakla\u015f\u0131m\u0131n en g\u00f6r\u00fcnen ve geleneksel i\u015fd\u00fcnyas\u0131na anlat\u0131labilece\u011fi y\u00f6ntemi budur.
\n2. Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc R\u00f6nesans olarak tan\u0131mlayabilir miyiz?<\/strong>
\nKesinlikle do\u011frudur. Dijital d\u00f6n\u00fc\u015f\u00fcm en provakatif anlat\u0131m\u0131 ile i\u015f d\u00fcnyas\u0131n\u0131n r\u00f6nesans\u0131d\u0131r.
\n3. Kurumlarda dijital d\u00f6n\u00fc\u015f\u00fcme ba\u015flamak i\u00e7in ne gerekir?<\/strong>
\nDijital d\u00f6n\u00fc\u015f\u00fcm bir strateji gerektirir. Stratejik planlamas\u0131 yap\u0131lmal\u0131d\u0131r. Bunun i\u00e7in kurumun SWOT analizine, k\u0131sa, orta ve uzak vade hedeflerine ihtiya\u00e7 vard\u0131r.
\n4. \u015eirket i\u00e7inde stratejik ileti\u015fimin temsilcisi kimdir?<\/strong>
\nChief Digital Officer (CDO), yani dijital d\u00f6n\u00fc\u015f\u00fcmden sorumlu y\u00f6netim kurulu \u00fcyesi\u00a0\u015firketin dijital stratejilerini, kendisine ba\u011fl\u0131 olan teknoloji direkt\u00f6r\u00fc, dijital pazarlama direkt\u00f6r\u00fc ve dijital strateji direkt\u00f6r\u00fc arac\u0131l\u0131\u011f\u0131yla icra eder.
\n5. Dijital D\u00f6n\u00fc\u015f\u00fcm nereden ba\u015flar?<\/strong>
\nDijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u00e7erden d\u0131\u015far\u0131ya, d\u0131\u015fardan i\u00e7eriye veya \u015firketin \u00e7al\u0131\u015fma \u015fekline g\u00f6re bazen de yap\u0131n\u0131n hiyerar\u015fik ge\u00e7i\u015flerine g\u00f6re \u00e7ok de\u011fi\u015fik olabilir. D\u00f6n\u00fc\u015f\u00fcm\u00fcn ba\u015flama noktas\u0131 stratejiye ba\u011fl\u0131d\u0131r. Strateji ise sadece \u015firketin \u015fekline g\u00f6re belirlenmez. Ayr\u0131ca dan\u0131\u015fmanla kurumun aras\u0131ndaki uyum ve proje ge\u00e7mi\u015fleri de d\u00f6n\u00fc\u015f\u00fcm\u00fcn ba\u015flama noktas\u0131n\u0131 belirleyici alanlard\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Dijital D\u00f6n\u00fc\u015f\u00fcm nedir? Dijital d\u00f6n\u00fc\u015f\u00fcm, bir kurum, \u015firket veya yap\u0131n\u0131n, dijital \u00e7a\u011fa ayak uydurmak i\u00e7in, pazarlamas\u0131ndan, i\u015f modellerine, otomasyonundan, organizasyon yap\u0131s\u0131 ve y\u00f6netim \u015fekline kadar her\u015feyini yeni d\u00fcnya ara\u00e7lar\u0131 ile yapmas\u0131na verilen genel isimdir….<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13204","post","type-post","status-publish","format-standard","hentry","category-turkcell-blog"],"yoast_head":"\n5 Soruda Dijital D\u00f6n\u00fc\u015f\u00fcm - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/02\/5-soruda-dijital-donusum\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Soruda Dijital D\u00f6n\u00fc\u015f\u00fcm - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"1. 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Dijital d\u00f6n\u00fc\u015f\u00fcm, bir kurum, \u015firket veya yap\u0131n\u0131n, dijital \u00e7a\u011fa ayak uydurmak i\u00e7in, pazarlamas\u0131ndan, i\u015f modellerine, otomasyonundan, organizasyon yap\u0131s\u0131 ve y\u00f6netim \u015fekline kadar her\u015feyini yeni d\u00fcnya ara\u00e7lar\u0131 ile yapmas\u0131na verilen genel isimdir....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/02\/5-soruda-dijital-donusum\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-02T08:14:06+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/02\\\/5-soruda-dijital-donusum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/02\\\/5-soruda-dijital-donusum\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"5 Soruda Dijital D\u00f6n\u00fc\u015f\u00fcm\",\"datePublished\":\"2016-01-02T08:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/02\\\/5-soruda-dijital-donusum\\\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"- Turkcell Blog\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/02\\\/5-soruda-dijital-donusum\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/02\\\/5-soruda-dijital-donusum\\\/\",\"name\":\"5 Soruda Dijital D\u00f6n\u00fc\u015f\u00fcm - 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=13204"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13204\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=13204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=13204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=13204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}