{"id":13256,"date":"2016-01-13T08:06:46","date_gmt":"2016-01-13T08:06:46","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2016\/01\/13\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\/"},"modified":"2016-01-13T08:06:46","modified_gmt":"2016-01-13T08:06:46","slug":"siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/01\/13\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\/","title":{"rendered":"Siber sald\u0131r\u0131 sonras\u0131 marka itibar\u0131n\u0131 onarman\u0131n maliyeti 200 bin dolar\u0131 buluyor"},"content":{"rendered":"

Kaspersky Lab\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re, \u015firketlerin yar\u0131s\u0131ndan fazlas\u0131 (%57) ge\u00e7ti\u011fimiz y\u0131l ya\u015fad\u0131klar\u0131 bilgi g\u00fcvenli\u011fi vakalar\u0131n\u0131n itibarlar\u0131n\u0131 olumsuz y\u00f6nde etkiledi\u011fini itiraf ediyor. K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerde vaka ba\u015f\u0131na meydana gelen marka hasar\u0131n\u0131n ortalamas\u0131 8000 dolardan fazlayken bu rakam kurumsal \u00f6l\u00e7ekte ise 200 bin dolara kadar \u00e7\u0131kabiliyor.
\nKaspersky Lab ve B2B International taraf\u0131ndan 2015 y\u0131l\u0131nda T\u00fcrkiye\u2019nin de aralar\u0131nda oldu\u011fu 26 \u00fclkeden 5500 BT uzman\u0131n\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen anket marka itibar\u0131na dair \u00f6nemli bulgulara i\u015faret etti.
\nSon derece rekabet\u00e7i bir ortamda ba\u015far\u0131l\u0131 \u015firketler, sadece verimlilik ve \u00fcr\u00fcn veya hizmet kalitesinden \u00e7ok daha fazla de\u011ferin \u00fczerinde y\u00fckselmekte. M\u00fc\u015fteriler ve i\u015f ortaklar\u0131n\u0131n g\u00fcvenine sahip olmak b\u00fcy\u00fck bir karl\u0131l\u0131k sa\u011flayabilir ve lekesiz bir itibar, bu g\u00fcveni olu\u015fturmada anahtar bir rol oynayabilir. T\u00fcketicinin g\u00fcvenini kaybetmek genellikle karl\u0131l\u0131\u011f\u0131n azalmas\u0131na neden olur ve bazen de iflasa s\u00fcr\u00fckler.
\n\u0130tibar\u0131n zarar g\u00f6rmesi, do\u011frudan s\u00f6z konusu vakan\u0131n kamu taraf\u0131ndan \u00f6\u011frenilmesine ba\u011fl\u0131. T\u00fcrkiye\u2019de kat\u0131l\u0131mc\u0131lar\u0131n %31’i \u015firketlerinde meydana gelen bir vaka hakk\u0131ndaki bilgilerin medyaya s\u0131zd\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ve kamuya a\u00e7\u0131kland\u0131\u011f\u0131n\u0131 s\u00f6yledi.
\n\u0130tibar\u0131n g\u00f6rd\u00fc\u011f\u00fc hasar\u0131n boyutu, \u015firketin imaj\u0131n\u0131 d\u00fczeltmek i\u00e7in harcad\u0131\u011f\u0131 miktarla \u00f6l\u00e7\u00fclebilir. T\u00fcrkiye\u2019de her \u00fc\u00e7 \u015firketten biri (%37), \u015firket d\u0131\u015f\u0131ndan dan\u0131\u015fmanlardan yard\u0131m istemek zorunda kalm\u0131\u015f. \u0130lgin\u00e7 bir \u015fekilde, ge\u00e7ti\u011fimiz son \u00fc\u00e7 y\u0131l i\u00e7inde \u015firketler, olumlu bir itibara daha b\u00fcy\u00fck \u00f6nem vermeye ba\u015flam\u0131\u015f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kaspersky Lab\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re, \u015firketlerin yar\u0131s\u0131ndan fazlas\u0131 (%57) ge\u00e7ti\u011fimiz y\u0131l ya\u015fad\u0131klar\u0131 bilgi g\u00fcvenli\u011fi vakalar\u0131n\u0131n itibarlar\u0131n\u0131 olumsuz y\u00f6nde etkiledi\u011fini itiraf ediyor. K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerde vaka ba\u015f\u0131na meydana gelen marka hasar\u0131n\u0131n ortalamas\u0131 8000 dolardan fazlayken…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13256","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nSiber sald\u0131r\u0131 sonras\u0131 marka itibar\u0131n\u0131 onarman\u0131n maliyeti 200 bin dolar\u0131 buluyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/13\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siber sald\u0131r\u0131 sonras\u0131 marka itibar\u0131n\u0131 onarman\u0131n maliyeti 200 bin dolar\u0131 buluyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Kaspersky Lab\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re, \u015firketlerin yar\u0131s\u0131ndan fazlas\u0131 (%57) ge\u00e7ti\u011fimiz y\u0131l ya\u015fad\u0131klar\u0131 bilgi g\u00fcvenli\u011fi vakalar\u0131n\u0131n itibarlar\u0131n\u0131 olumsuz y\u00f6nde etkiledi\u011fini itiraf ediyor. K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerde vaka ba\u015f\u0131na meydana gelen marka hasar\u0131n\u0131n ortalamas\u0131 8000 dolardan fazlayken...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2016\/01\/13\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T08:06:46+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/13\\\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/13\\\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Siber sald\u0131r\u0131 sonras\u0131 marka itibar\u0131n\u0131 onarman\u0131n maliyeti 200 bin dolar\u0131 buluyor\",\"datePublished\":\"2016-01-13T08:06:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/13\\\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\\\/\"},\"wordCount\":306,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/13\\\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/01\\\/13\\\/siber-saldiri-sonrasi-marka-itibarini-onarmanin-maliyeti-200-bin-dolari-buluyor\\\/\",\"name\":\"Siber sald\u0131r\u0131 sonras\u0131 marka itibar\u0131n\u0131 onarman\u0131n maliyeti 200 bin dolar\u0131 buluyor - 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