{"id":13334,"date":"2016-02-02T18:40:52","date_gmt":"2016-02-02T18:40:52","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13334"},"modified":"2016-02-02T18:40:52","modified_gmt":"2016-02-02T18:40:52","slug":"2015-yili-kuresel-dijital-iq-arastirmasi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/02\/02\/2015-yili-kuresel-dijital-iq-arastirmasi\/","title":{"rendered":"2015 y\u0131l\u0131 K\u00fcresel Dijital IQ Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"

\u015eirketler i\u00e7inde dijital yat\u0131r\u0131mlar\u0131n artt\u0131\u011f\u0131n\u0131 ve daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar organizasyonun farkl\u0131 a\u015famalar\u0131na yay\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyan 2015 Dijital IQ Ara\u015ft\u0131rmas\u0131, 51 \u00fclkeden 2.000\u2019e yak\u0131n IT ve \u015firket y\u00f6neticisi ile g\u00f6r\u00fc\u015f\u00fclerek haz\u0131rland\u0131.
\n 
\nAra\u015ft\u0131rman\u0131n bu y\u0131lki sonu\u00e7lar\u0131na g\u00f6re g\u00fc\u00e7l\u00fc bir gelir art\u0131\u015f\u0131 ve kar marj\u0131yla do\u011frudan ili\u015fkili 10 temel aksiyon belirlendi. Dijital IQ ara\u015ft\u0131rmas\u0131na kat\u0131lan \u015firketler aras\u0131nda bu 10 davran\u0131\u015f \u00fczerinden en y\u00fcksek puan\u0131 alanlar\u0131n h\u0131zl\u0131 gelir art\u0131\u015f\u0131 elde etme ihtimali y\u00fczde 50 daha fazla oldu\u011fu g\u00f6r\u00fcl\u00fcrken, h\u0131zl\u0131 kar art\u0131\u015f\u0131 elde etme olas\u0131l\u0131klar\u0131 da di\u011fer kat\u0131l\u0131mc\u0131lar\u0131n iki kat\u0131na ula\u015f\u0131yor.
\n 
\nCEO\u2019lar her y\u0131l oldu\u011fu gibi bu y\u0131l da \u015firket yap\u0131lar\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemine vurgu yapt\u0131. Ara\u015ft\u0131rmaya kat\u0131lan y\u00f6neticilerin y\u00fczde 45\u2019i dijital yat\u0131r\u0131mlardan \u00f6ncelikli beklentisinin gelir art\u0131\u015f\u0131 oldu\u011funu s\u00f6ylerken, y\u00fczde 25\u2019i daha iyi m\u00fc\u015fteri deneyimi, y\u00fczde 12\u2019si ise daha y\u00fcksek bir karl\u0131l\u0131k beklentisi i\u00e7inde oldu\u011funu belirtti. K\u00fcresel kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 31\u2019i gelirlerinin y\u00fczde 15\u2019ini dijital yat\u0131r\u0131mlara ay\u0131rd\u0131klar\u0131n\u0131 belirterek, dijital ve i\u015f ba\u015far\u0131s\u0131 aras\u0131nda bir ili\u015fki g\u00f6rd\u00fcklerini ifade etti.
\nRaporun tamam\u0131n\u0131 digital-iq-survey-tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eirketler i\u00e7inde dijital yat\u0131r\u0131mlar\u0131n artt\u0131\u011f\u0131n\u0131 ve daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar organizasyonun farkl\u0131 a\u015famalar\u0131na yay\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyan 2015 Dijital IQ Ara\u015ft\u0131rmas\u0131, 51 \u00fclkeden 2.000\u2019e yak\u0131n IT ve \u015firket y\u00f6neticisi ile g\u00f6r\u00fc\u015f\u00fclerek haz\u0131rland\u0131.   Ara\u015ft\u0131rman\u0131n bu…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13334","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n2015 y\u0131l\u0131 K\u00fcresel Dijital IQ Ara\u015ft\u0131rmas\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/02\/02\/2015-yili-kuresel-dijital-iq-arastirmasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2015 y\u0131l\u0131 K\u00fcresel Dijital IQ Ara\u015ft\u0131rmas\u0131 - 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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=13334"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/13334\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=13334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=13334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=13334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}