{"id":13476,"date":"2016-10-19T08:57:39","date_gmt":"2016-10-19T08:57:39","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13476"},"modified":"2016-10-19T08:57:39","modified_gmt":"2016-10-19T08:57:39","slug":"turkiye-youtube-kullanici-profili-arastirmasi-2016","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/10\/19\/turkiye-youtube-kullanici-profili-arastirmasi-2016\/","title":{"rendered":"\u201cT\u00fcrkiye YouTube Kullan\u0131c\u0131 Profili Ara\u015ft\u0131rmas\u0131 2016\u201d"},"content":{"rendered":"<p>YouTube\u2019a her bir dakikada 400 saatlik videonun y\u00fcklendi\u011fi g\u00fcn\u00fcm\u00fczde, video izlemek i\u015f ve uykunun ard\u0131ndan en fazla zaman harcanan aktivite haline gelmi\u015f durumda. \u0130nsanl\u0131\u011f\u0131n ortak tarihine, bug\u00fcn\u00fcne ve gelece\u011fine ayna tutan YouTube da bir milyardan fazla kullan\u0131c\u0131s\u0131yla k\u00fcresel k\u00fclt\u00fcr\u00fc yeniden tan\u0131ml\u0131yor.T\u00fcrkiye\u2019de ya\u015fayan 16 ya\u015f\u0131n \u00fczerindeki 1506 YouTube kullan\u0131c\u0131s\u0131 ile online ve y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen g\u00f6r\u00fc\u015fmeleri temel alan \u201cT\u00fcrkiye YouTube Kullan\u0131c\u0131 Profili Ara\u015ft\u0131rmas\u0131 2016\u201d, YouTube\u2019un \u00fclkemizdeki kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fkanl\u0131klar\u0131, davran\u0131\u015flar\u0131 ve \u00f6zelliklerine ili\u015fkin \u00f6nemli ayr\u0131nt\u0131 ve ipu\u00e7lar\u0131n\u0131 ortaya koyuyor.<br \/>\n&nbsp;<br \/>\nK\u0130M \u0130ZL\u0130YOR?<br \/>\nGen\u00e7ler de orta ya\u015fl\u0131lar da izliyor, g\u00fcnl\u00fck kullan\u0131m kural haline geliyor<br \/>\nKullan\u0131m s\u0131kl\u0131\u011f\u0131n\u0131n ya\u015fa g\u00f6re da\u011f\u0131l\u0131m\u0131 incelendi\u011finde YouTube\u2019u her g\u00fcn kullanman\u0131n daha gen\u00e7 kesim i\u00e7in adeta bir kurala d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc, bununla birlikte s\u00f6z konusu e\u011filiminin orta ya\u015f ku\u015fa\u011f\u0131 aras\u0131nda da olduk\u00e7a yayg\u0131n hale geldi\u011fi g\u00f6r\u00fcl\u00fcyor.<br \/>\nAra\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re 45 ya\u015f \u00fcst\u00fcndeki her 2 kullan\u0131c\u0131dan 1\u2019i, 55 ya\u015f \u00fcst\u00fcndeyse her 4 kullan\u0131c\u0131dan 1\u2019i YouTube\u2019u her g\u00fcn ziyaret ediyor:<br \/>\no 16-24 ya\u015f %72<br \/>\no 25-34 ya\u015f %63<br \/>\no 35-44 ya\u015f %73<br \/>\no 45-54 ya\u015f %48<br \/>\no 55 ya\u015f ve \u00fcst\u00fc %25<br \/>\n&nbsp;<br \/>\nYouTube kullan\u0131c\u0131lar\u0131n\u0131n %34\u2019\u00fc be\u011fendikleri bir markadan ba\u015fkalar\u0131na da s\u00f6z etti\u011fini, %18\u2019i \u00e7evrelerine trendsetter olarak kabul g\u00f6rd\u00fcklerini, %35\u2019i ise \u00e7o\u011funluktan ayr\u0131 durmay\u0131 sevdi\u011fini dile getiriyor.<br \/>\n&nbsp;<br \/>\nNE KADAR \u0130ZL\u0130YOR?<br \/>\nKullan\u0131c\u0131lar YouTube\u2019u s\u0131k s\u0131k ziyaret ediyor<br \/>\nT\u00fcrkiye YouTube Kullan\u0131c\u0131 Profili Ara\u015ft\u0131rmas\u0131 2016\u2019n\u0131n sonu\u00e7lar\u0131, YouTube\u2019un yayg\u0131n \u015fekilde ve s\u0131k\u00e7a kullan\u0131lan bir platform konumunda oldu\u011funu ortaya koyuyor. Buna g\u00f6re;<br \/>\n\u25cf Ankete kat\u0131lanlar\u0131n %90\u2019\u0131 YouTube\u2019u ayda en az bir kez ziyaret ediyor.<br \/>\n\u25cf Ankete kat\u0131lan Kullan\u0131c\u0131lar\u0131n %67\u2019si YouTube\u2019u her g\u00fcn, %22\u2019si haftal\u0131k, %10\u2019u ise ayda bir veya daha az aral\u0131klarla ziyaret ediyor.<br \/>\n\u25cf Her g\u00fcn cevab\u0131 verenlerin sadece %13\u2019\u00fc g\u00fcnde bir kez ziyaret ederken, %87\u2019lik b\u00f6l\u00fcm\u00fc de birden fazla kez ziyaret etti\u011fini dile getiriyor. Birden fazla kez ziyaret edenlerin da\u011f\u0131l\u0131m\u0131 \u015fu \u015fekilde:<br \/>\no %36\u2019s\u0131 g\u00fcnde 5 kereden fazla<br \/>\no %22\u2019si g\u00fcnde 4-5 kez<br \/>\no %29\u2019u ise g\u00fcnde 2-3 kez<br \/>\n&nbsp;<br \/>\nNEREDE VE NE ZAMAN \u0130ZL\u0130YOR?<br \/>\nEn \u00e7ok evde izleniyor<br \/>\nYouTube\u2019u her g\u00fcn ziyaret edenlerin %52\u2019si videolar\u0131 ev d\u0131\u015f\u0131ndayken izliyor. \u00d6te yandan genel YouTube kullan\u0131m\u0131ndaysa ev \u00f6ne \u00e7\u0131k\u0131yor. Kullan\u0131c\u0131lar\u0131n nerelerde video izledikleriyle ilgili da\u011f\u0131l\u0131m \u015f\u00f6yle:<br \/>\no Evde %88<br \/>\no \u0130\u015f veya okulda %30<br \/>\no Yolda veya ev d\u0131\u015f\u0131nda %29<br \/>\no Ev d\u0131\u015f\u0131nda genel YouTube kullan\u0131m oran\u0131 ise %47<br \/>\n&nbsp;<br \/>\nAk\u0131ll\u0131 telefonla eri\u015fim %86 ile 1 numara<br \/>\nKullan\u0131c\u0131lar\u0131n %86\u2019s\u0131 YouTube\u2019a ak\u0131ll\u0131 telefonuyla eri\u015fiyor.<br \/>\nKullan\u0131c\u0131lar\u0131n ya\u015f\u0131 azald\u0131k\u00e7a ak\u0131ll\u0131 telefonla eri\u015fim oran\u0131 artma e\u011filimi g\u00f6steriyor:<br \/>\no 16-24 ya\u015f %57<br \/>\no 25-34 ya\u015f %56<br \/>\no 35-44 ya\u015f %51<br \/>\no 45-54 ya\u015f %35<br \/>\no 55 ya\u015f ve \u00fcst\u00fc %23<br \/>\n&nbsp;<br \/>\nEn yo\u011fun kullan\u0131m ak\u015famlar\u0131<br \/>\nYouTube kullan\u0131m oran\u0131 g\u00fcn i\u00e7erisinde farkl\u0131l\u0131k g\u00f6steriyor. En yo\u011fun kullan\u0131m %45 ile ak\u015famlar\u0131 ger\u00e7ekle\u015firken sabahlar\u0131 ve \u00f6\u011flenleri %14, \u00f6\u011fleden sonralar\u0131 da %20 oran\u0131nda izleniyor.<br \/>\n&nbsp;<br \/>\nTelevizyon izlerken de online olunuyor<br \/>\nAra\u015ft\u0131rmaya g\u00f6re kullan\u0131c\u0131lar\u0131n %72\u2019si televizyon seyrederken ba\u015fka bir cihazdan da online oluyor. Bu s\u0131radaki internet kullan\u0131m\u0131 \u00e7o\u011funlukla (%63) TV\u2019deki programla ilgili olmuyor.<br \/>\nAra\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re TV\u2019deki i\u00e7eri\u011fin s\u0131k\u0131c\u0131l\u0131\u011f\u0131, al\u0131\u015fkanl\u0131klar ve reklam aralar\u0131 birden fazla ekran kullan\u0131m\u0131n\u0131 tetikleyen fakt\u00f6rler yer al\u0131yor. Kullan\u0131c\u0131lar\u0131n TV\u2019ye paralel olarak internet kullanma nedenleri ve oranlar\u0131 \u015fu \u015fekilde:<br \/>\no Televizyon genellikle arka planda a\u00e7\u0131k oluyor %39<br \/>\no Reklam aralar\u0131nda zaman \u00f6ld\u00fcrmek i\u00e7in\u200b%38<br \/>\no TV i\u00e7eri\u011finden s\u0131k\u0131ld\u0131\u011f\u0131mda %40<br \/>\no Ayn\u0131 anda farkl\u0131 \u015feyler yapmay\u0131 verimli buluyorum %31<br \/>\no Televizyondaki bir \u00fcr\u00fcn veya marka hakk\u0131nda daha fazla bilgi edinmek i\u00e7in %22<br \/>\n&nbsp;<br \/>\nBirden fazla ekranda neler yap\u0131l\u0131yor?<br \/>\nHer g\u00fcn YouTube kullanan 10 ki\u015fiden 2\u2019si (%19) ayn\u0131 anda birden fazla ekran kullan\u0131rken online video izliyor.<br \/>\nKullan\u0131c\u0131lar\u0131n ayn\u0131 anda birden fazla kullanma nedenlerinin da\u011f\u0131l\u0131m\u0131 \u015fu \u015fekilde: &nbsp;<br \/>\no Sosyal a\u011f hesaplar\u0131n\u0131 kontrol etme\u200b%56<br \/>\no E-posta yazma\/okuma %45<br \/>\no \u0130nternette gezinme %33<br \/>\no Oyun oynama %34<br \/>\no \u0130\u015f %13<br \/>\no Online video %17<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nNEDEN \u0130ZL\u0130YOR?<br \/>\nPayla\u015fmak i\u00e7in<br \/>\nKullan\u0131c\u0131lar\u0131n %67\u2019si YouTube\u2019a ba\u015fka ki\u015filerle i\u00e7erik payla\u015fmak i\u00e7in eri\u015fiyor.<br \/>\n&nbsp;<br \/>\nDinlenmek, e\u011flenmek ve ilham almak i\u00e7in<br \/>\nKullan\u0131c\u0131lar\u0131n\u0131n %71\u2019i YouTube\u2019a rahatlay\u0131p dinlenmek ve e\u011flenmek i\u00e7in giriyor. Youtube\u2019a eri\u015fme nedenleri:<br \/>\no E\u011flenmek \/ ilham almak i\u00e7in %43<br \/>\no Rahatlamak \/ g\u00fcnl\u00fck rutinden uzakla\u015fmak \/ \u00e7evrem i\u00e7in %39.<br \/>\no Bir hobi veya ilgi alan\u0131 nedeniyle %27<br \/>\no \u00c7ocuklar\u0131 e\u011flendirmek i\u00e7in %13<br \/>\n&nbsp;<br \/>\nTV kullanan YouTube izleyicilerinin e\u011flenmek veya ilham almak i\u00e7in televizyon izleme oran\u0131 ise %45, rahatlamak i\u00e7in televizyon izleme oran\u0131 ise %49.<br \/>\n&nbsp;<br \/>\nBilgi i\u00e7in<br \/>\nYouTube bilgi kayna\u011f\u0131 olarak da s\u0131k s\u0131k ba\u015fvurulan bir platform konumunda. Kullan\u0131c\u0131lar\u0131n %69\u2019u YouTube\u2019dan \u00f6\u011frenme ve bilgi edinme ama\u00e7l\u0131 olarak, %25\u2019i de \u00fcr\u00fcn ve teklifleri ara\u015ft\u0131r\u0131rken yararland\u0131\u011f\u0131n\u0131 dile getiriyor.<br \/>\no Yeni bir \u015fey \u00f6\u011frenmek %39<br \/>\no Bilgi edinmek %38<br \/>\no Ba\u015fka yerde bulamad\u0131\u011f\u0131m bir \u015feyi g\u00f6rmek %31<br \/>\no Bir \u015fey bulmak \/ bir g\u00f6revi yerine getirmek %30<br \/>\no Al\u0131\u015fveri\u015f yapmadan \u00f6nce \u00fcr\u00fcn ve hizmetler hakk\u0131nda ara\u015ft\u0131rma yapmak %20<br \/>\no Markalar\u0131n en yeni tekliflerinden haberdar olmak %10<br \/>\n&nbsp;<br \/>\nG\u00fcndemi ve g\u00fcnceli yakalamak i\u00e7in<br \/>\nYouTube haberleri, trendleri ve YouTube y\u0131ld\u0131zlar\u0131n\u0131 ka\u00e7\u0131rmamak i\u00e7in kullan\u0131l\u0131yor. YouTube\u2019u kullanmaya motive eden nedenler:<br \/>\no G\u00fcncel kalmak %22<br \/>\no Televizyonda ka\u00e7\u0131rd\u0131klar\u0131m\u0131 izlemek %39<br \/>\no G\u00fcndemdeki s\u0131cak konular\u0131 ka\u00e7\u0131rmamak %20<br \/>\no Takip etti\u011fim YouTube y\u0131ld\u0131zlar\u0131n\u0131n videolar\u0131n\u0131 izlemek<br \/>\n&nbsp;<br \/>\nKullan\u0131c\u0131lar YouTube\u2019da video izlemelerini tetikleyen nedenleri ise \u015fu \u015fekilde aktar\u0131yor:<br \/>\no Az \u00f6nce g\u00f6rd\u00fc\u011f\u00fcm, duydu\u011fum veya okudu\u011fum bir \u015feyi bulmak %46<br \/>\no Online iken fark etti\u011fim bir video linki %35<br \/>\no Arkada\u015f\u0131m taraf\u0131ndan payla\u015f\u0131lan bir video linki %32<br \/>\no Abone oldu\u011fum kanallara y\u00fcklenen yeni videolar\u0131 kontrol etmek %21<br \/>\no YouTube veya bir YouTube kanal\u0131 taraf\u0131ndan iletilen bildirim veya e-posta %18<br \/>\no YouTube\u2019u genellikle herhangi bir tetikleyici olmadan ziyaret ederim %17<br \/>\n&nbsp;<br \/>\nNE \u0130ZL\u0130YOR?<br \/>\nEn \u00e7ok M\u00fczik, Komedi ve Yemek izleniyor\u2026<br \/>\nKullan\u0131c\u0131lar\u0131n YouTube\u2019da izledi\u011fi i\u00e7erik t\u00fcrleri olduk\u00e7a zengin \u00e7e\u015fitlilikte. M\u00fczik, Komedi ve Yemek Tarifleri ise en \u00e7ok izlenen t\u00fcrler aras\u0131nda yer al\u0131yor.<br \/>\no M\u00fczik %67,3<br \/>\no Komedi %52,3<br \/>\no Nas\u0131l yapmal\u0131 \/ Kendin Yap %32,4<br \/>\no Yemekler ve yemek tarifleri %30,3<br \/>\no Bilim ve e\u011fitim %29,3<br \/>\no Haber %27,2<br \/>\no Teknoloji ve elektronik %27,2<br \/>\no TV programlar\u0131 %26,4<br \/>\no Spor %23,9<br \/>\no Akt\u00fcalite, Lifestyle %20<br \/>\no G\u00fczellik %19,3<br \/>\no Otomotiv ve ara\u00e7lar %18,9<br \/>\no Moda %18,9<br \/>\no Sa\u011fl\u0131k, fitness ve egzersiz %18,7<br \/>\no Oyun %17,3<br \/>\no Seyahat ve turizm %14,5<br \/>\no Ebeveynlik ve Aile %12<br \/>\n&nbsp;<br \/>\nY\u00dcKSEK ETK\u0130LE\u015e\u0130M<br \/>\nKullan\u0131c\u0131lar\u0131n YouTube ile ba\u011f\u0131 ve etkile\u015fimi de olduk\u00e7a y\u00fcksek d\u00fczeyde. Bir YouTube kanal\u0131na abone olanlar\u0131n oran\u0131 %51. Bir video izlekten sonra do\u011frudan etkile\u015fime giren veya YouTube kullanmaya devam eden kullan\u0131c\u0131lar\u0131n oran\u0131 ise %93.<br \/>\nKullan\u0131c\u0131lar\u0131n etkile\u015fime girme yollar\u0131yla ilgili oranlar a\u015fa\u011f\u0131daki gibi:<br \/>\no Videoyu sosyal a\u011flarda veya e-posta ile payla\u015fma %55,5<br \/>\no Benzer veya \u00f6nerilen videolar\u0131 izleme %36,7<br \/>\no Ba\u015fkalar\u0131n\u0131n yorumlar\u0131n\u0131n okuma %35,2<br \/>\no Videoyu be\u011fenme %31,1<br \/>\no \u0130lintili i\u00e7erik arama %30,5<br \/>\no Video hakk\u0131nda konu\u015fma %26,2<br \/>\no Video hakk\u0131nda yorum yapma %15,2<br \/>\n&nbsp;<br \/>\nSat\u0131n almadan karar\u0131ndan \u00f6nce YouTube izleniyor<br \/>\n\u201cT\u00fcrkiye YouTube Kullan\u0131c\u0131 Profili Ara\u015ft\u0131rmas\u0131 2016\u201dn\u0131n sonu\u00e7lar\u0131, kullan\u0131c\u0131lar\u0131n t\u00fcketici kimlikleriyle de YouTube\u2019a s\u0131kl\u0131kla ba\u015fvurduklar\u0131n\u0131, bu platformda edindikleri bilgileri sat\u0131n alma kararlar\u0131 a\u00e7\u0131s\u0131ndan yararl\u0131 buldu\u011fu do\u011frultusunda.<br \/>\n&nbsp;<br \/>\nFaydal\u0131 bulunan kategoriler<br \/>\nBir \u00fcr\u00fcn sat\u0131n alanlar\u0131n %63\u2019\u00fc, \u00fcr\u00fcn\u00fc almadan \u00f6nce YouTube\u2019da karar s\u00fcrecinde faydal\u0131 olan bir video izledi\u011fini s\u00f6yl\u00fcyor.<br \/>\nS\u00f6z konusu faydal\u0131 videolar\u0131n bulundu\u011fu \u00e7e\u015fitli kategoriler \u015f\u00f6yle:<br \/>\no Perakende %33<br \/>\no Teknoloji %56<br \/>\no G\u00fczellik %39<br \/>\no Otomotiv %38<br \/>\no Seyahat %29<br \/>\n&nbsp;<br \/>\nSat\u0131n almadan \u00f6nce izlenen video t\u00fcrleri:<br \/>\no \u00dcr\u00fcn tan\u0131t\u0131m videolar\u0131 %48<br \/>\no Nas\u0131l yapmal\u0131 videolar\u0131 \/ \u00f6\u011fretici videolar %45<br \/>\no Kullan\u0131c\u0131 incelemeleri \/ ki\u015fisel deneyim videolar %41<br \/>\no Ba\u011f\u0131ms\u0131z profesyonel incelemeler %31<br \/>\no \u00dcr\u00fcn\u00fcn YouTube\u2019daki video reklam\u0131 %25<br \/>\no Kutu a\u00e7ma videolar\u0131 %23<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nVideo izleyenlerin %45\u2019i \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor<br \/>\nYouTube\u2019da sat\u0131n alma karar\u0131yla ilgili olan videolar, devam\u0131nda ba\u015fka ad\u0131mlar\u0131n at\u0131lmas\u0131na yol a\u00e7\u0131yor. Bu ama\u00e7la video izleyenlerin %95\u2019i do\u011frudan etkile\u015fime ge\u00e7iyor veya YouTube\u2019da kalmaya devam ediyor. %45\u2019i ise sonras\u0131nda \u00fcr\u00fcn\u00fc sat\u0131n al\u0131yor.<br \/>\no Yorumlar\u0131 okuyan veya yorum yapan %47<br \/>\no \u00dcr\u00fcn\u00fc sat\u0131n alan (online veya offline) %45<br \/>\no Bir markan\u0131n veya perakendecinin sitesini ziyaret eden %41<br \/>\no YouTube\u2019da ilintili i\u00e7erik arayan %28<br \/>\no Videoyu be\u011fenen %23<br \/>\no \u00c7arpan etkisi: Bu videolar\u0131 ba\u015fkalar\u0131yla payla\u015fan %19<br \/>\no \u00c7arpan etkisi: Bu konuda ba\u015fkalar\u0131yla konu\u015fan %17<br \/>\no \u00dcr\u00fcnle ilgili bir kanala abone olan %13<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube\u2019a her bir dakikada 400 saatlik videonun y\u00fcklendi\u011fi g\u00fcn\u00fcm\u00fczde, video izlemek i\u015f ve uykunun ard\u0131ndan en fazla zaman harcanan aktivite haline gelmi\u015f durumda. \u0130nsanl\u0131\u011f\u0131n ortak tarihine, bug\u00fcn\u00fcne ve gelece\u011fine ayna tutan YouTube da bir milyardan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13476","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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