{"id":13478,"date":"2016-10-26T21:43:46","date_gmt":"2016-10-26T21:43:46","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2016\/10\/26\/dijital-devrim-5-yil-icinde-geleneksel-is-modellerini-yok-edecek\/"},"modified":"2016-10-26T21:43:46","modified_gmt":"2016-10-26T21:43:46","slug":"dijital-devrim-5-yil-icinde-geleneksel-is-modellerini-yok-edecek","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/10\/26\/dijital-devrim-5-yil-icinde-geleneksel-is-modellerini-yok-edecek\/","title":{"rendered":"Dijital Devrim 5 Y\u0131l \u0130\u00e7inde Geleneksel \u0130\u015f Modellerini Yok Edecek"},"content":{"rendered":"

Forrester Consulting taraf\u0131ndan Experian i\u00e7in Avrupa, Orta Do\u011fu ve Afrika\u2019da 380 CEO ve \u00fcst d\u00fczey y\u00f6neticinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen kapsaml\u0131 ara\u015ft\u0131rmaya g\u00f6re, pazara yeni girmi\u015f ve daha dinamik dijital rakiplerle aras\u0131ndaki mesafeyi kapatmaya \u00e7al\u0131\u015fan geleneksel \u015firketlerin be\u015fte d\u00f6rd\u00fcnden fazlas\u0131 i\u00e7in veriye dayal\u0131 m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcs\u00fc bug\u00fcn ticari a\u00e7\u0131dan en \u00f6ncelikli s\u0131rada yer al\u0131yor.
\nAra\u015ft\u0131rmaya kat\u0131lan CEO\u2019lar\u0131n % 66\u2019s\u0131, mevcut ticari yakla\u015f\u0131mlar\u0131n\u0131n \u00e7o\u011funun art\u0131k etkisiz oldu\u011funu, bir dijital d\u00f6n\u00fcm noktas\u0131nda bulunduklar\u0131n\u0131 ve m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri y\u00f6netimi alan\u0131nda aray\u0131 kapatmak ve geli\u015fmek i\u00e7in b\u00fct\u00e7elerini h\u0131zla artt\u0131rmalar\u0131 gerekti\u011fini kabul ediyor. Ayn\u0131 zamanda neredeyse d\u00f6rt i\u015fletmeden \u00fc\u00e7\u00fc veriyi, do\u011fru bir bi\u00e7imde zengin bir i\u00e7g\u00f6r\u00fcye d\u00f6n\u00fc\u015ft\u00fcrme becerisinden yoksun oldu\u011funu itiraf ediyor ve art\u0131k bu iki alanda yap\u0131lacak yat\u0131r\u0131mlar\u0131 gelecek sene i\u00e7in \u015firketin ilk be\u015f \u00f6nceli\u011fi aras\u0131nda g\u00f6r\u00fcyor.
\nBulgular ayr\u0131ca, siber g\u00fcvenlik ve ticari performans aras\u0131ndaki do\u011frudan ili\u015fkiler g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda sadece en iyi performans\u0131 g\u00f6steren m\u00fc\u015fteri odakl\u0131 \u015firketlerin ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor. \u015eirketlerin yakla\u015f\u0131k % 42\u2019si, bunu, ba\u015far\u0131n\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck engellerden biri olarak g\u00f6r\u00fcyor ve s\u0131ralamada rakiplerinin faaliyetlerinden hemen sonraya koyuyor. Bunlar aras\u0131nda yaln\u0131zca d\u00f6rtte birden daha az\u0131, mevcut doland\u0131r\u0131c\u0131l\u0131k engelleme stratejilerinin yeni nesil \u00e7evrimi\u00e7i doland\u0131r\u0131c\u0131lara kar\u015f\u0131 etkili oldu\u011funa g\u00fcveniyor.
\nT\u00fcrkiye ve Ortado\u011fu\u2019ya bak\u0131ld\u0131\u011f\u0131nda ise, \u015firketlerin % 80\u2019i i\u00e7in doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n bir sorun oldu\u011fu g\u00f6r\u00fcl\u00fcyor ve bu \u015firketlerin % 52\u2019si, doland\u0131r\u0131c\u0131l\u0131\u011fa gittik\u00e7e daha fazla maruz kald\u0131klar\u0131n\u0131 belirtiyor. Ayn\u0131 zamanda, b\u00f6lgedeki yakla\u015f\u0131k d\u00f6rt \u015firketten \u00fc\u00e7\u00fc, dijital m\u00fc\u015fteri deneyimlerinin ba\u015far\u0131s\u0131z oldu\u011funu kabul ediyor. Sonu\u00e7 olarak, ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin y\u00fczde 56\u2019s\u0131, fiziksel ve dijital kanallar\u0131n\u0131 daha iyi entegre ederek m\u00fc\u015fteri hizmetlerini geli\u015ftirmek i\u00e7in art\u0131k aktif ad\u0131mlar att\u0131klar\u0131n\u0131 belirtiyor.
\nAra\u015ft\u0131rma sonu\u00e7lar\u0131, \u201cM\u00fc\u015fteri \u00c7a\u011f\u0131nda Ba\u015far\u0131l\u0131 Olun\u201d ba\u015fl\u0131kl\u0131 raporda yay\u0131nland\u0131. Doland\u0131r\u0131c\u0131l\u0131k, m\u00fc\u015fteri y\u00f6netimi alan\u0131nda en iyi uygulamalar ve geli\u015fen dijital trendler dahil olmak \u00fczere pek \u00e7ok konuda y\u00f6netim kurulu seviyesindeki mevcut d\u00fc\u015f\u00fcnce bi\u00e7imi raporda \u00f6ne \u00e7\u0131k\u0131yor.
\nExperian T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mehmet Bozac\u0131o\u011flu, ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na bak\u0131ld\u0131\u011f\u0131nda, veriye dayal\u0131 m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcs\u00fcn\u00fcn g\u00fcn\u00fcm\u00fcz i\u015f ortam\u0131nda ne kadar \u00f6nemli oldu\u011funun net bir \u015fekilde g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirterek s\u00f6zlerine devam etti; \u2018D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki \u015firketlerin, kendi kurumlar\u0131na uygun i\u00e7g\u00f6r\u00fc yaratmak ve karar alma s\u00fcrecini y\u00f6nlendirmek amac\u0131yla veriden faydalanarak ve analiti\u011fi kullanarak noktalar\u0131 birle\u015ftirmelerine yard\u0131mc\u0131 oluyoruz. Forrester Consulting\u2019in ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rman\u0131n sonucunda bulgular g\u00f6steriyor ki, ister h\u0131zl\u0131 inovasyon, ister \u015fiddetli rekabet veya artan m\u00fc\u015fteri beklentileri olsun, \u015firketler her alanda zorluklarla kar\u015f\u0131 kar\u015f\u0131yalar. Ama hepsi, etkile\u015fimle ilgili s\u0131k\u0131nt\u0131lar ile t\u00fcketici g\u00fcvenli\u011fi aras\u0131nda bir denge sa\u011flarken komplike doland\u0131r\u0131c\u0131l\u0131klarla ba\u015f etmenin, ba\u015fl\u0131ca ticari \u00f6ncelikleri oldu\u011funu kabul ediyor. Pek \u00e7ok \u015firket y\u00f6neticisi ba\u015far\u0131l\u0131 olmak, rekabeti s\u00fcrd\u00fcrmek ve hatta hayatta kalmak i\u00e7in mevcut \u00e7al\u0131\u015fma y\u00f6ntemlerini h\u0131zl\u0131 bir \u015fekilde adapte etmeleri ve geli\u015ftirmeleri gerekti\u011finin fark\u0131nda.\u201d
\nSonu\u00e7 olarak, ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin % 56\u2019s\u0131, fiziksel ve dijital kanallar\u0131n\u0131 daha iyi entegre ederek m\u00fc\u015fteri hizmetlerini geli\u015ftirmek i\u00e7in art\u0131k aktif ad\u0131mlar att\u0131klar\u0131n\u0131 belirtiyor. Bu konuda iyile\u015ftirme yaparken ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin % 70\u2019i, etkili bir dijital m\u00fc\u015fteri deneyimi sunmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor ve \u00fc\u00e7te ikisi \u201cm\u00fc\u015fterinin b\u00fct\u00fcnsel g\u00f6r\u00fcn\u00fcm\u00fc\u201dn\u00fc g\u00f6remedi\u011finin alt\u0131n\u0131 \u00e7iziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Forrester Consulting taraf\u0131ndan Experian i\u00e7in Avrupa, Orta Do\u011fu ve Afrika\u2019da 380 CEO ve \u00fcst d\u00fczey y\u00f6neticinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen kapsaml\u0131 ara\u015ft\u0131rmaya g\u00f6re, pazara yeni girmi\u015f ve daha dinamik dijital rakiplerle aras\u0131ndaki mesafeyi kapatmaya \u00e7al\u0131\u015fan geleneksel \u015firketlerin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13478","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nDijital Devrim 5 Y\u0131l \u0130\u00e7inde Geleneksel \u0130\u015f Modellerini Yok Edecek - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/10\/26\/dijital-devrim-5-yil-icinde-geleneksel-is-modellerini-yok-edecek\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Devrim 5 Y\u0131l \u0130\u00e7inde Geleneksel \u0130\u015f Modellerini Yok Edecek - 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