{"id":13674,"date":"2016-12-07T15:52:28","date_gmt":"2016-12-07T15:52:28","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13674"},"modified":"2016-12-07T15:52:28","modified_gmt":"2016-12-07T15:52:28","slug":"yeni-eticaret-yasasina-neden-itiraz-ediliyor-2","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/12\/07\/yeni-eticaret-yasasina-neden-itiraz-ediliyor-2\/","title":{"rendered":"Yeni eticaret yasas\u0131na neden itiraz ediliyor?"},"content":{"rendered":"

Tarih 12 Nisan 2003\u2026 Yer Creaworld\u2026 Sonraki ismi ile Ericsson Mobility World\u2026 Toplant\u0131 odas\u0131nda alt\u0131 ki\u015fi\u2026
\n(http:\/\/tinyurl.com\/mobilizbiz ) Konumuz mobil d\u00fcnyada reklamc\u0131l\u0131k\u2026 Kurulan grubun ismi mobiliz.biz \u2026 Amac\u0131 ise mobil d\u00fcnyada son derece \u00e7ok konu\u015fulan SMS pazarlamas\u0131na bir d\u00fczen, bir etik getirmek. T\u00fcrkiye\u2019nin o d\u00f6nem en b\u00fcy\u00fck interaktif ajanslar\u0131n\u0131n y\u00f6neticileri ve ortaklar\u0131 bir araday\u0131z. Toplant\u0131lar devam ettik\u00e7e anl\u0131yoruz ki; Turkcell ShuBuO\u2019yu \u00e7\u0131kar\u0131p bir SMS pazarlama platformu olu\u015fturacak. Ben itiraz ediyorum. Do\u011fru bulmad\u0131\u011f\u0131m\u0131, ticari olarak iyi olmayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyorum\u2026
\nTarih 20 \u015eubat 2010\u2026 Yer Antalya Titanik Otel\u2026 Toplant\u0131 odas\u0131nda 10-15 ki\u015fi\u2026 Konumuz ICT sekt\u00f6r\u00fcnde istihdam\u0131 artt\u0131rmak\u2026 Havada Hindistan modeli, \u0130rlanda modeli fikirleri u\u00e7u\u015fuyor. \u0130tiraz ediyorum\u2026 \u00c7a\u011fr\u0131 merkezlerine devlet destek olsun, istihdam\u0131 artt\u0131rman\u0131n yolu budur diyorum. \u0130rlanda ve Hindistan yerine G\u00fcney Kore daha iyi gidiyor diyorum.
\nTarih 21 Kas\u0131m 2014\u2026 Yer Kanyon i\u015f katlar\u0131\u2026 Toplant\u0131 odas\u0131nda 20-30 ki\u015fi\u2026 Konumuz bili\u015fim sekt\u00f6r\u00fc ve yeni eticaret yasas\u0131. \u0130tirazlar devam ediyor. \u00d6zellikle \u00e7a\u011fr\u0131 merkezleri derne\u011fi yeni yasan\u0131n kendilerini \u00e7ok ba\u011flad\u0131\u011f\u0131ndan bahsediyor. Ben toplant\u0131 sonunda bize konuyu anlatan ki\u015fileri, daha derinlemesine konu\u015fmak i\u00e7in televizyon program\u0131ma davet ediyorum.
\nBu \u00fc\u00e7 konu birbiri ile son derece ilgili. 2003 y\u0131l\u0131nda amac\u0131m\u0131z opt-out (yani sms abonelikten \u00e7\u0131kma i\u015flemini sms i\u00e7ine eklemekti) Yapt\u0131\u011f\u0131m\u0131z toplant\u0131lar\u0131n sonunda operat\u00f6rler bizi dinlemeyip kendi bildiklerini uygulad\u0131lar. Hatta abone bilgilerini satt\u0131lar. Hat\u0131rlars\u0131n\u0131z bir operat\u00f6r\u00fcn CEO\u2019su \u201cbir ma\u011fazaya girdim \u00fcye olmad\u0131\u011f\u0131m bir mesaj geldi \u00e7ok \u015fa\u015f\u0131rd\u0131m. Ne g\u00fczel yapm\u0131\u015f\u0131z bu i\u015fi\u201d demi\u015fti\u2026
\n2010\u2019da ICT sekt\u00f6r\u00fcnde nas\u0131l istihdam artar dediler. S\u00f6ylediklerimi yapt\u0131lar, istihdam sorunu \u00e7ok a\u015fa\u011f\u0131larda. Ancak ne yaz\u0131k ki; markalar abone kazan\u0131m\u0131n\u0131 \u00e7a\u011fr\u0131 merkezlerine kayd\u0131rarak, onlar\u0131n \u201cinbound\u201d yani yard\u0131m ama\u00e7l\u0131 \u00e7al\u0131\u015fmalar\u0131 yerine \u201coutbound\u201d yani hepimizin rahats\u0131z oldu\u011fu \u00e7a\u011fr\u0131lar yapmalar\u0131na sebep oldular. \u00c7a\u011fr\u0131 merkezleri de para kazand\u0131klar\u0131 i\u00e7in buna itiraz etmediler. Devlet bu fark\u0131 anlamadan \u00e7a\u011fr\u0131 merkezleri m\u00fc\u015fterilerden k\u00f6t\u00fc tepki al\u0131yor diye, kanunu \u00e7a\u011fr\u0131 merkezlerinin faaliyetlerine zarar verecek \u015fekle getirdi. \u015eimdi yine herkes mutsuz\u2026
\nOperat\u00f6rler ve \u00e7a\u011fr\u0131 merkezleri zaman\u0131nda etik davranmad\u0131klar\u0131 i\u00e7in bir bedel \u00f6demek durumunda kalacaklar. Ancak durumu d\u00fczeltmek yerine son bir hamle ile SMS\u2019ler ve uzaktan pazarlamada insanlar\u0131 \u00e7\u0131ld\u0131rtacak \u015fekilde frekans\u0131 artt\u0131rd\u0131lar.
\nBenim bildi\u011fim bu konuyla ilgili \u00e7ok g\u00fczel bir s\u00f6z var. Cehenneme giden yol iyi niyet ta\u015flar\u0131 ile d\u00f6\u015felidir\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Tarih 12 Nisan 2003\u2026 Yer Creaworld\u2026 Sonraki ismi ile Ericsson Mobility World\u2026 Toplant\u0131 odas\u0131nda alt\u0131 ki\u015fi\u2026 (http:\/\/tinyurl.com\/mobilizbiz ) Konumuz mobil d\u00fcnyada reklamc\u0131l\u0131k\u2026 Kurulan grubun ismi mobiliz.biz \u2026 Amac\u0131 ise mobil d\u00fcnyada son derece \u00e7ok konu\u015fulan…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13674","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nYeni eticaret yasas\u0131na neden itiraz ediliyor? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/12\/07\/yeni-eticaret-yasasina-neden-itiraz-ediliyor-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yeni eticaret yasas\u0131na neden itiraz ediliyor? 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