{"id":13689,"date":"2019-03-22T10:48:56","date_gmt":"2019-03-22T10:48:56","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13689"},"modified":"2019-03-22T10:48:56","modified_gmt":"2019-03-22T10:48:56","slug":"dijital-diplomasi-2","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2019\/03\/22\/dijital-diplomasi-2\/","title":{"rendered":"Dijital Diplomasi"},"content":{"rendered":"<p>Y\u0131llar \u00f6nce CNNTurk i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bir programda dijital diplomasiyi anlatm\u0131\u015f\u0131m. http:\/\/tinyurl.com\/dijitaldiplomasi Malum diplomasinin de farkl\u0131 \u00e7e\u015fitleri var. \u0130kili diplomasi, \u00fc\u00e7l\u00fc diplomasi, kamu diplomasisi, public (halk) diplomasisi, yumu\u015fak g\u00fc\u00e7 gibi. Ancak tabii bunlar\u0131 k\u0131t kaynaklar\u0131n oldu\u011fu T\u00fcrk\u00e7e wikipedia\u2019da arad\u0131\u011f\u0131n\u0131zda neredeyse ilkokul k\u0131vam\u0131nda bilgiye ula\u015fabiliyorsunuz. http:\/\/tr.wikipedia.org\/wiki\/Diplomasi adresi ile http:\/\/en.wikipedia.org\/wiki\/Diplomacy adresine bakarsan\u0131z, toplu i\u00e7erik \u00fcretmekte ne kadar k\u0131t oldu\u011fumuzu, birlikte \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn de ne kadar az oldu\u011funu \u00fcz\u00fclerek g\u00f6r\u00fcrs\u00fcn\u00fcz. Ben g\u00f6rd\u00fcm\u2026<br \/>\nTabii yine diplomasinin en \u00f6nemli par\u00e7alar\u0131ndan biri de \u015fu son d\u00f6nemdeki dijital diplomasi. O da, sosyal medya kaynaklar\u0131 a\u00e7\u0131s\u0131ndan farkl\u0131 alanlara b\u00f6l\u00fcn\u00fcyor. Twitter diplomasisi yani \u0130ngilizce ismi ile twiplomacy, facebook diplomasisi ayr\u0131 ayr\u0131 farkl\u0131 konular.<br \/>\nGe\u00e7en aylarda Burson-Marsteller ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 ve halkla ili\u015fkiler \u015firketi ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma twiplomasi alan\u0131nda yeni bilgileri g\u00fcndeme getirdi.<br \/>\nMay\u0131s 2014\u2019de Hindistan Ba\u015fbakan\u0131 olarak se\u00e7ilen Narendra Modi, en \u00e7ok twitter takip\u00e7isi olan devlet adamlar\u0131 listesine be\u015finci olarak girdi. O ana kadar listede be\u015finci s\u0131rada olan Abdullah G\u00fcl alt\u0131nc\u0131 s\u0131raya d\u00fc\u015ft\u00fc. Listede hemen arkas\u0131ndaki Recep Tayyip Erdo\u011fan ise yedinci s\u0131raya geriledi.<br \/>\nListenin ilk s\u0131ras\u0131nda tabii ki 43 milyon takip\u00e7i ile Barack Obama var. \u0130kinci s\u0131ras\u0131nda ise 14 milyon takip\u00e7i ile Papa Francisco var. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada ise s\u00fcrpriz bir isim Endonezya Cumhurba\u015fkan\u0131 Susilo Bambang Yudhoyono 5 milyon takip\u00e7i ile geliyor.<br \/>\nAra\u015ft\u0131rman\u0131n en ilgin\u00e7 bulgular\u0131ndan biri de T\u00fcrkiye ile ilgili. En \u00e7ok takip edilen D\u0131\u015fi\u015fleri Bakan\u0131 1.5 milyon takip\u00e7i ile Ahmet Davuto\u011flu.<br \/>\nTakip\u00e7i say\u0131s\u0131 \u00f6nemli mi?<br \/>\nY\u0131llard\u0131r online itibar konusunda farkl\u0131 bilgileri www.onlineitibaryonetimi.com adresinde topluyorum. Online itibar de\u011ferlendirmelerinde ilk akla gelen takip\u00e7i say\u0131s\u0131d\u0131r. Ancak klout gibi de\u011ferlendirme sistemlerinin \u00e7\u0131kmas\u0131 ile birlikte, herkes antant kald\u0131 ki; as\u0131l \u00f6nemli olan, etkile\u015fimi y\u00fcksek hesaplar. Yani bir tweet att\u0131\u011f\u0131n\u0131zda, an\u0131nda y\u00fczlerce, binlerce tepki alabilmek. Bu konuda her ne kadar Barack Obama\u2019n\u0131n ba\u015fkanl\u0131k yar\u0131\u015f\u0131n\u0131 kazan\u0131nca att\u0131\u011f\u0131 mesaj\u0131n eline kimse su d\u00f6kemese de, s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan Papa Francisco ile kimse yar\u0131\u015fam\u0131yor. Online itibar diplomasi konusunda faaliyet g\u00f6steren herkesin dikkat etmesi gereken bir de\u011fer.<br \/>\nZaten bu konuda da faaliyet g\u00f6steren klout, peercast, kred gibi farkl\u0131 derecelendirme sistemleri bulunuyor. Bu sistemlerin \u00e7o\u011fu kulland\u0131klar\u0131 sistemi coca-cola form\u00fcl\u00fc gibi sakl\u0131yor.<br \/>\nOnline \u0130tibar Y\u00f6netimi olmazsa ne olur?<br \/>\nBu soruya en g\u00fczel cevab\u0131 san\u0131yorum, ge\u00e7ti\u011fimiz g\u00fcnlerde gonzo insight\u2019\u0131n zete.com adl\u0131 \u015firket i\u00e7in haz\u0131rlad\u0131\u011f\u0131 rapor ortaya koydu. Ge\u00e7en g\u00fcnlerde cumhurba\u015fkanl\u0131\u011f\u0131 se\u00e7im kampanyas\u0131na vizyon toplant\u0131s\u0131 ile ba\u015flayan Ba\u015fbakan Tayyip Erdo\u011fan\u2019\u0131n \u00fcnl\u00fcleri davet etmesi \u00f6zellikle sosyal medyada \u00e7ok\u00e7a konu\u015fuldu. Ba\u015fbakan bu durumu bir lin\u00e7 kampanyas\u0131 olarak tan\u0131mlasa da, Gonzo Insight tepkiyi \u00f6l\u00e7t\u00fc\u011f\u00fc ara\u015ft\u0131rmay\u0131 ge\u00e7enlerde bas\u0131n ile payla\u015ft\u0131.<br \/>\nAra\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re Hande Yener en fazla tepkiyi alm\u0131\u015ft\u0131. \u0130kinci s\u0131rada ise Orhan Gencebay vard\u0131. Hayran kitlelerinin b\u00fcy\u00fckl\u00fc\u011f\u00fcne bakt\u0131\u011f\u0131m\u0131zda sonu\u00e7lar\u0131n b\u00f6yle \u00e7\u0131kmas\u0131 \u00e7ok da \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Bu taraf\u0131ndan bak\u0131l\u0131nca, tepkinin bu iki \u00fcnl\u00fcye sempati duyan kitleden geldi\u011fini s\u00f6yleyebiliriz. Bu sebeple bunun bir lin\u00e7 kampanyas\u0131 oldu\u011funu s\u00f6ylemek pek de m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor. Ancak bu \u00fcnl\u00fclerin bu krizi bir f\u0131rsata \u00e7evirip \u00e7eviremeyeceklerini \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde g\u00f6rece\u011fiz.<br \/>\nRaporun tamam\u0131n\u0131 okumak isterseniz http:\/\/tinyurl.com\/twitrapor adresinden ula\u015fabilirsiniz.<br \/>\nOnline \u0130tibar Y\u00f6netimi cumhurba\u015fkanl\u0131\u011f\u0131 se\u00e7imlerini etkiler mi?<br \/>\nOnline \u0130tibar\u2019\u0131n negatif etkilerinin olaca\u011f\u0131n\u0131 s\u00f6ylemek kolay. Ancak pozitif etkileri konusunda halk\u0131n bilincinin yeteri kadar olmad\u0131\u011f\u0131n\u0131 hissediyorum. Bir olaya \u015fahit olup, m\u00fcdahale etmek yerine onu sosyal medyada payla\u015fan insanlar uzmanlar\u0131n en \u00e7ok ele\u015ftirdi\u011fi konular aras\u0131nda. Ancak bu s\u00fcrecin de yak\u0131nda evrilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Online itibar\u0131n hen\u00fcz bir se\u00e7imin en \u00f6nemli par\u00e7as\u0131 olmad\u0131\u011f\u0131n\u0131 kabul etsem de, online itibar, dijital diplomasi konular\u0131n\u0131 \u00f6nemseyen bir cumhurba\u015fkan\u0131n\u0131n se\u00e7ilmesi g\u00f6nl\u00fcmden ge\u00e7en.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131llar \u00f6nce CNNTurk i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bir programda dijital diplomasiyi anlatm\u0131\u015f\u0131m. http:\/\/tinyurl.com\/dijitaldiplomasi Malum diplomasinin de farkl\u0131 \u00e7e\u015fitleri var. \u0130kili diplomasi, \u00fc\u00e7l\u00fc diplomasi, kamu diplomasisi, public (halk) diplomasisi, yumu\u015fak g\u00fc\u00e7 gibi. Ancak tabii bunlar\u0131 k\u0131t kaynaklar\u0131n oldu\u011fu&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13689","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dijital Diplomasi - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2019\/03\/22\/dijital-diplomasi-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Diplomasi - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Y\u0131llar \u00f6nce CNNTurk i\u00e7in haz\u0131rlad\u0131\u011f\u0131m bir programda dijital diplomasiyi anlatm\u0131\u015f\u0131m. http:\/\/tinyurl.com\/dijitaldiplomasi Malum diplomasinin de farkl\u0131 \u00e7e\u015fitleri var. \u0130kili diplomasi, \u00fc\u00e7l\u00fc diplomasi, kamu diplomasisi, public (halk) diplomasisi, yumu\u015fak g\u00fc\u00e7 gibi. 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