{"id":13735,"date":"2016-12-07T16:31:20","date_gmt":"2016-12-07T16:31:20","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13735"},"modified":"2016-12-07T16:31:20","modified_gmt":"2016-12-07T16:31:20","slug":"2023-yilinda-televizyonlari-izleyiciler-yonetecek","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/12\/07\/2023-yilinda-televizyonlari-izleyiciler-yonetecek\/","title":{"rendered":"2023 y\u0131l\u0131nda televizyonlar\u0131 izleyiciler y\u00f6netecek"},"content":{"rendered":"

Televizyon yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fi bug\u00fcnden ipu\u00e7lar\u0131 verse de uzmanlar g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim bekliyor. ITVF 2014 \u0130stanbul TV Forum ve Fuar\u0131\u2019nda ger\u00e7ekle\u015fen “TV Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n Gelece\u011fi” isimli panelde izleyicileri nelerin bekledi\u011fi de konu\u015fuldu.
\nHali\u00e7 Kongre Merkezi Sadabad Salonu\u2019nda ger\u00e7ekle\u015fen \u201cIPTV,Web Tv ve Bulut Teknolojilerinde TV Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 Gelecekte Neler Bekliyor?\u201d panelinin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 IPTV Derne\u011fi Ba\u015fkan\u0131 At\u0131f \u00dcnald\u0131 yaparken, \u00dcnald\u0131 konu\u015fmas\u0131n\u0131n ard\u0131ndan \u201cBulut Teknolojilerinin TV Yay\u0131nc\u0131l\u0131\u011f\u0131na Katk\u0131lar\u0131\u201d adl\u0131 sunumunu ger\u00e7ekle\u015ftirdi. \u00dcnald\u0131\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 panele Fightnetwork T\u00fcrkiye Program ve Prod\u00fcksiyonlardan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Dr. Volkan \u00dcst, IPTV Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Merve Naz Atmaca ve Huawei Kamu Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Hakan Bak\u0131r konu\u015fmac\u0131 olarak kat\u0131ld\u0131.
\nSecond Screen olarak tan\u0131mlanan ve bir yandan televizyon izlerken di\u011fer yandan ba\u015fka bir ekrana da bakabilen izleyiciler s\u0131ralamas\u0131nda T\u00fcrkiye\u2019nin d\u00fcnyada 4. s\u0131rada oldu\u011funun ifade edildi\u011fi panelde konuyu de\u011ferlendiren IPTV Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Merve Naz Atmaca \u015fu yorumu payla\u015ft\u0131: \u201cSecond Screen T\u00fcrkiye\u2019de \u00e7ok yeni ve geli\u015fmekte olan bir pazar. Daha \u00e7ok al\u0131\u015fveri\u015fe,ticarete y\u00f6nelik second screen uygulamalar\u0131 yer almakta. Televizyon izleyicilerinin Video on demand (VOD) ge\u00e7i\u015fleri birden b\u0131\u00e7ak gibi keskin olmayacak. Ben art\u0131k internetten dizi izleyen, televizyona ba\u011fl\u0131 de\u011filim, art\u0131k ben y\u00f6netiyorum televizyonu o beni y\u00f6netmiyor durumuna gelinmesi i\u00e7in alt yap\u0131ya ihtiya\u00e7 var. Telefondan televizyon izleyece\u011fiz noktas\u0131nda net bilgi veremesemde \u015fu ger\u00e7ek ki yap\u0131lan ara\u015ft\u0131rmalarda T\u00fcrkiye\u2019de second screenle ilgilenen yani televizyon izlerken ba\u015fka ekrana bakabilen kitleyle d\u00fcnyada 4. s\u0131raday\u0131z!\u201d
\n“Yay\u0131nc\u0131lar bili\u015fim sekt\u00f6r\u00fcn\u00fcn \u00fcretti\u011fi mecralar\u0131 kullanacak”
\nHuawei Kamu Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Hasan Bak\u0131r konu\u015fmas\u0131nda IPTV\u2019nin gelece\u011fine dair \u00f6ng\u00f6r\u00fclerini \u015fu s\u00f6zlerle aktard\u0131: “Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn kullanaca\u011f\u0131 mecralar art\u0131k bili\u015fim sekt\u00f6r\u00fcn\u00fcn \u00fcretti\u011fi mecralar olacak. Huawei olak LTE Advanced \u00fczerinden yay\u0131nc\u0131lara hizmet vermeyi konu\u015fuyoruz. Mobilite noktas\u0131nda mobil sabit yak\u0131nsamas\u0131n\u0131n i\u00e7erisindeyiz. Genel olarak uzun d\u00f6nemde TV platformlar\u0131n\u0131n e\u011filimlerine bakacak olursak; 2020 y\u0131l\u0131na kadar TV platformlar\u0131nda kullan\u0131m a\u00e7\u0131s\u0131ndan y\u00fczdesel olarak b\u00fcy\u00fck bir de\u011fi\u015fiklik beklenmiyor. IPTV\u2019de k\u00fc\u00e7\u00fck bir y\u00fckseli\u015fe kar\u015f\u0131l\u0131k, karasal yay\u0131nc\u0131l\u0131kta gene k\u00fc\u00e7\u00fck oranlarda d\u00fc\u015f\u00fc\u015f beklenmekte. Bunun en \u00f6nemli sebebi olarak IPTV\u2019nin interaktivite kabiliyeti g\u00f6r\u00fcn\u00fcyor. \u0130zleyici\/kullan\u0131c\u0131lar\u0131n taleplerine etkili cevap vermesinden dolay\u0131 mobil teknolojiler \u00fczerinden video trafi\u011finde y\u00fczde 70\u2019lere varan art\u0131\u015flar \u00f6ng\u00f6r\u00fcl\u00fcyor.”
\n“Yay\u0131n ak\u0131\u015flar\u0131 evrilecek”
\nFightnetwork T\u00fcrkiye Program ve Prod\u00fcksiyonlardan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dr. Volkan \u00dcst ise i\u00e7eri\u011fin konumuna dikkat \u00e7ekti. IPTV\u2019nin buradaki rol\u00fcne de\u011finen \u00dcst \u015fu yorumu yapt\u0131: “Eskiden reytingler gelir, bunlara bak\u0131l\u0131r ve s\u00fcre\u00e7 ne olacakt\u0131 diye d\u00fc\u015f\u00fcn\u00fcl\u00fcrd\u00fc. Ancak art\u0131k social monitoring yap\u0131yoruz. Kim ne hakk\u0131nda nerede, nas\u0131l yorum yapm\u0131\u015f bak\u0131yoruz. \u0130\u00e7eri\u011fi yaratma, bulma ve i\u015flemede bir devrim ya\u015f\u0131yoruz. Bunu sa\u011flayan IPTV\u2019dir. Yay\u0131n ak\u0131\u015flar\u0131 ise \u00f6lmeyecek, evrilecek. \u0130\u00e7erik bir enstr\u00fcman ve biz de yeni TV teknolojileri sayesinde her t\u00fcrl\u00fc g\u00fczel eseri \u00e7alabiliyoruz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Televizyon yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fi bug\u00fcnden ipu\u00e7lar\u0131 verse de uzmanlar g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim bekliyor. ITVF 2014 \u0130stanbul TV Forum ve Fuar\u0131\u2019nda ger\u00e7ekle\u015fen “TV Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n Gelece\u011fi” isimli panelde izleyicileri nelerin bekledi\u011fi de konu\u015fuldu. Hali\u00e7 Kongre Merkezi Sadabad Salonu\u2019nda…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13735","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n2023 y\u0131l\u0131nda televizyonlar\u0131 izleyiciler y\u00f6netecek - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/12\/07\/2023-yilinda-televizyonlari-izleyiciler-yonetecek\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 y\u0131l\u0131nda televizyonlar\u0131 izleyiciler y\u00f6netecek - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Televizyon yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fi bug\u00fcnden ipu\u00e7lar\u0131 verse de uzmanlar g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim bekliyor. ITVF 2014 \u0130stanbul TV Forum ve Fuar\u0131\u2019nda ger\u00e7ekle\u015fen “TV Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n Gelece\u011fi” isimli panelde izleyicileri nelerin bekledi\u011fi de konu\u015fuldu. 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ITVF 2014 \u0130stanbul TV Forum ve Fuar\u0131\u2019nda ger\u00e7ekle\u015fen “TV Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n Gelece\u011fi” isimli panelde izleyicileri nelerin bekledi\u011fi de konu\u015fuldu. 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