{"id":13764,"date":"2016-12-28T07:34:32","date_gmt":"2016-12-28T07:34:32","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=13764"},"modified":"2016-12-28T07:34:32","modified_gmt":"2016-12-28T07:34:32","slug":"iptv-icin-yeni-donem-basliyor-2","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2016\/12\/28\/iptv-icin-yeni-donem-basliyor-2\/","title":{"rendered":"IPTV i\u00e7in yeni d\u00f6nem ba\u015fl\u0131yor\u2026"},"content":{"rendered":"<p><strong>Ku\u015fkusuz gelecek d\u00f6nem i\u00e7in internet verisinin en b\u00fcy\u00fck k\u0131sm\u0131n\u0131 video olu\u015fturacak. Bu bize televizyonun kaybetti\u011fi izleyicinin YouTube ve Netflix\u2019de ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 g\u00f6steriyor. Bize d\u00fc\u015fense daha \u00e7ok i\u00e7erik \u00fcretip hi\u00e7 olmazsa T\u00fcrk\u00e7e\u2019nin bu sava\u015f\u0131 kaybetmesine engel olmak\u2026<\/strong><br \/>\nHer ne kadar uzun zamand\u0131r g\u00f6rmedi\u011fim Veysel Berk ile kap\u0131da kar\u015f\u0131la\u015fm\u0131\u015f ve sohbet etmi\u015f olsak da bu y\u0131l Kristal Elma\u2019da \u00e7ok fazla organizasyona kat\u0131lma \u015fans\u0131m ne yaz\u0131k ki olmad\u0131. Ancak malum IPTV Derne\u011fi Ba\u015fkan\u0131 olarak video end\u00fcstrisi ve bir s\u00fcredir T\u00fcrkiye\u2019ye girmesi i\u00e7in destekledi\u011fim OTT televizyonlar\u0131n\u0131n geli\u015fmelerini izlemek istedim.<br \/>\nBu ama\u00e7la YouTube\u2019un bas\u0131n toplant\u0131s\u0131na kat\u0131ld\u0131m. Toplant\u0131n\u0131n ba\u015f\u0131nda, \u201cBu bas\u0131n toplant\u0131s\u0131 s\u00fcresince YouTube\u2019a 56 saatlik i\u00e7erik y\u00fcklenecek\u201d a\u00e7\u0131klamas\u0131 beni eski g\u00fcnlere g\u00f6t\u00fcrd\u00fc. Ben de Do\u011fan TV Holding\u2019de internet sitelerinin ba\u015f\u0131ndayken ekibime her saniye 12 saniyelik i\u00e7erik \u00fcreten bir devin kontrol\u00fcn\u00fc sa\u011flamaktan y\u00fck\u00fcml\u00fc oldu\u011fumuzu s\u00f6yl\u00fcyordum. O zaman T\u00fcrkiye i\u00e7in \u00e7ok yeni olsa da podcast \u00fczerinden dizileri yay\u0131nl\u0131yorduk. Mesela D-Smart daha proje bile de\u011fildi. Tivibu yoktu. Airties ile T\u00fcrkiye\u2019nin ilk IPTV kutusunu haz\u0131rlamaya ba\u015flamam\u0131\u015ft\u0131k. Ancak gelen b\u00fcy\u00fck video i\u015finin fark\u0131ndayd\u0131k.<br \/>\nDaha sonra IPTV derne\u011fini kurduk. Derne\u011fin ismini jenerik tutmakla birlikte asl\u0131nda slogan\u0131nda \u201cinternet tabanl\u0131 televizyon teknolojileri derne\u011fi\u201d diyerek internet \u00fczerindeki b\u00fct\u00fcn video i\u00e7eri\u011fini kucaklad\u0131\u011f\u0131m\u0131z\u0131 belli ettik. Sonra IPTV mevzuat\u0131n\u0131 RT\u00dcK ile birlikte ger\u00e7ekle\u015ftirip, \u00e7ok makul b\u00fct\u00e7elere IPTV lisans l\u0131 televizyon kanallar\u0131 olmas\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015ft\u0131k. Ancak RT\u00dcK daha sonra bu mevzuat\u0131 de\u011fi\u015ftirerek IPTV kanallar\u0131n\u0131 kablolu lisans\u0131n\u0131n i\u00e7ine atarak lisans bedellerini kabul edilemez seviyelere \u00e7\u0131kard\u0131.<br \/>\nRT\u00dcK daha sonra OTT TV konusunda reg\u00fclasyon yapmak istedi\u011finde, Yeditepe \u00dcniversitesi\u2019nde ger\u00e7ekle\u015ftirdi\u011fimiz bir \u00e7al\u0131\u015ftayla, bunu yapmalar\u0131na engel olduk. \u0130\u015fte \u015fu an T\u00fcrkiye\u2019de bir Netflix\u2019den ve onu takip edebilecek bir T\u00fcrk OTT TV sekt\u00f6r\u00fcnden bahsediyorsak sebebi budur.<br \/>\n<strong>Klasik televizyonlar korkmal\u0131!<\/strong><br \/>\nAncak reg\u00fclasyonlara tamamen kar\u015f\u0131 de\u011fildik. Avrupa Birli\u011fi Komisyonunun bu konudaki \u00e7al\u0131\u015fmas\u0131na destek verip bir iki ay i\u00e7inde \u00e7\u0131kacak olan OTT televizyonlar\u0131nda etik de\u011ferleri i\u00e7eren mevzuat\u0131n olu\u015fmas\u0131n\u0131 sa\u011flad\u0131k. Bu mevzuat \u00f6ncelikle muz\u0131r ne\u015friyat\u0131 mainstream OTT TV kanallar\u0131ndan uzakla\u015ft\u0131rmay\u0131 planl\u0131yor.<br \/>\nAncak bu \u00e7al\u0131\u015fmalar\u0131m\u0131z ne yaz\u0131k ki medya sekt\u00f6r\u00fcn\u00fcn i\u00e7ine d\u00fc\u015ft\u00fc\u011f\u00fc s\u0131k\u0131nt\u0131dan \u00e7\u0131kacak bir ekonomik \u00e7\u00f6z\u00fcm \u00fcretmekten uzak. Bu konuyu san\u0131yorum bir operat\u00f6r\u00fcm\u00fcz\u00fcn reklam\u0131nda bence \u00e7ok yanl\u0131\u015f \u015fekilde d\u00fcnyan\u0131n en b\u00fcy\u00fck televizyonu diye tan\u0131mlanan netflix\u2019in en be\u011fenilen dizisi House of Cards\u2019\u0131n ba\u015frol oyuncusu Kevin Spacey bir konferanstaki konu\u015fmas\u0131nda a\u00e7\u0131kl\u0131yor. Spacey 2013 y\u0131l\u0131nda yapt\u0131\u011f\u0131 konu\u015fmas\u0131nda -ki bu konu\u015fmay\u0131 d\u00fcnyan\u0131n en b\u00fcy\u00fck televizyonu YouTube\u2019da bulabilirsiniz- House of Cards projesini her g\u00f6t\u00fcrd\u00fckleri TV kanal\u0131nda pilot \u00e7ekim istediklerini s\u00f6yl\u00fcyor. Her y\u0131l 150 civar\u0131nda pilot uygulaman\u0131n \u00e7ekildi\u011fini, bunlardan 40 kadar\u0131n\u0131n ilk b\u00f6l\u00fcm\u00fcn\u00fc \u00e7ekti\u011fini ve bunun end\u00fcstriye 5 milyon dolara mal oldu\u011funu anlat\u0131yor. Projeyi sadece Netflix\u2019e kabul ettirebildiklerini, bu nedenle televizyoncular\u0131n t\u00fcketiciye istedikleri zaman istedikleri cihazda istedikleri i\u00e7eri\u011fi ucuz bir fiyata veren Netflix ve benzerlerinden korkmalar\u0131 \u00a0gerekti\u011fini s\u00f6yl\u00fcyor.<br \/>\n<strong>Art\u0131k yeni bir t\u00fcketici kitlesi var<\/strong><br \/>\n\u015eimdi bak\u0131yoruz da otomobil, ev yat\u0131r\u0131mlar\u0131 yapmak yerine kiralayan, gazete okumak yerine haber sitelerini ziyaret eden, okuma ve dinlemeden daha h\u0131zl\u0131 veri transferi sa\u011flayan video\u2019yu tercih eden, hatta eskilerin yemek sepetinden sipari\u015f etti\u011fi ve gelmedi\u011fi i\u00e7in mahallenin tostcusuyla kavga etmek, pizzac\u0131s\u0131n\u0131n tacizine u\u011framaktan ka\u00e7mak i\u00e7in kapgel, getir gibi yeni servisleri kullanan yeni bir t\u00fcketici var. \u0130\u015fte bu t\u00fcketici YouTube ve Netflix\u2019i biliyor. K\u00e2r etmek i\u00e7in futbol ihalelerine oluk oluk para ak\u0131tan IPTV platformlar\u0131n\u0131 anlam\u0131yor.<br \/>\n\u00dcretici i\u00e7inse televizyon kanal\u0131yla sponsor aras\u0131nda pinpon topu gibi gidip gelen, kabul edilmeyen program\u0131 i\u00e7in kanal kanal dola\u015fan, yap\u0131lan 100K TL\/ay anla\u015fmadan b\u00f6l\u00fcm ba\u015f\u0131 4.000 liras\u0131n\u0131 almak i\u00e7in aylarca bekleyen, yap\u0131mc\u0131s\u0131na ya\u011f \u00e7ekmek zorunda kal\u0131nan g\u00fcnler bitti. YouTube bas\u0131n toplant\u0131s\u0131nda tan\u0131\u015ft\u0131\u011f\u0131m\u0131z Haifa Beseisso haber spikeriyken kovuldu\u011funu, \u00f6nceleri televizyonda i\u015f bulmak i\u00e7in showreel\u2019ini yay\u0131nlamak i\u00e7in a\u00e7t\u0131\u011f\u0131 kanaldan \u015fimdi ge\u00e7indi\u011fini ve hayat\u0131n\u0131 kurdu\u011funu anlat\u0131yor.<br \/>\nBu y\u0131l Kristal Elma\u2019da YouTube iki konuda da g\u00fczel haber verdi. Bir d\u00f6nem dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131m, Akasya As\u0131lt\u00fcrkmen art\u0131k bir YouTube sanat\u00e7\u0131s\u0131 olmu\u015ftu. \u0130kincisi ise Adobe d\u00f6neminden bu yana geli\u015fmesini izledi\u011fim Bar\u0131\u015f \u00d6zcan d\u00fcnyada YouTube\u2019da fark yaratanlar listesinde \u00f6nce ilk 13\u2019e sonra da ilk 3\u2019e kald\u0131. Bununla gurur duydum.<br \/>\n<strong>Yapay zekalarda art\u0131k bir izleyici kitlesi\u2026<\/strong><br \/>\nYouTube\u2019un yay\u0131nlad\u0131\u011f\u0131 raporun detaylar\u0131n\u0131 blogumda bulabilirsiniz. Ancak bence birka\u00e7 \u00f6nemli detay dikkat \u00e7ekici. Mesela en b\u00fcy\u00fck kitlesi 16-24 ya\u015f aras\u0131ndaki kullan\u0131c\u0131lardan olu\u015fan YouTube\u2019un kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 25\u2019i 55 ya\u015f\u0131n \u00fct\u00fcnde. Bu son derece dikkat \u00e7ekici bir oran. Ancak bak\u0131yorum da raporda bir eksik var. \u00c7ok k\u00fc\u00e7\u00fck bir oranda da olsa ya\u015fs\u0131z bir kitlenin YouTube videolar\u0131 izledi\u011fi atlam\u0131\u015f. IBM\u2019in yapay zekas\u0131 Watson ge\u00e7en aylarda YouTube \u00fczerindeki binlerce yemek tarifi videosunu yemek yapmay\u0131 \u00f6\u011frenmek i\u00e7in izledi. Bu da bir ba\u015fka garip YouTube ger\u00e7e\u011fini ortaya koyuyor. YouTube\u2019a e\u011flenmek i\u00e7in girenler y\u00fczde 58 iken \u00f6\u011frenmek i\u00e7in girenler y\u00fczde 47. Hi\u00e7 de az de\u011fil. \u00dcstelik e\u011flenenler bazen bir m\u00fczik videosunun y\u00fczlerce kere arka arkaya \u00e7ald\u0131r\u0131p bu rakam\u0131 y\u00fckseltiyorlar ve bu oran muhtemelen YouTube RED (yani cihazda depolanabilen, reklams\u0131z i\u00e7erik hizmeti) olunca ciddi anlamda d\u00fc\u015fecek, \u00f6\u011frenme videolar\u0131n\u0131n oran\u0131 y\u00fckselecektir.<br \/>\nE\u011fer YouTube\u2019da i\u00e7erikle para kazanmak niyetindeyseniz, \u00e7ok de\u011ferli ve \u00e7ok\u00e7a izlenen birka\u00e7 i\u00e7erik t\u00fcr\u00fc daha var. Bunlardan biri howto videolar\u0131, biri \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 ve bence en seksisi Strange Days filmindeki gibi birinin g\u00f6z\u00fcnden bir olay\u0131 ya\u015fama videolar\u0131. Bunun bir \u00f6rne\u011fini benim YouTube kanal\u0131mda Google Glass ile \u00e7ekti\u011fim otomobil testlerimde g\u00f6rebilirsiniz. Spectacle\u2019s ile tahminen bu videolar\u0131n oran\u0131 daha \u00e7ok artacakt\u0131r.<br \/>\nGelecek d\u00f6nem i\u00e7in internet verisinin en b\u00fcy\u00fck k\u0131sm\u0131n\u0131n video olaca\u011f\u0131 ka\u00e7\u0131n\u0131lmaz. Bu bize televizyonun kaybetti\u011fi izleyicinin YouTube ve Netflix\u2019de ortaya \u00e7\u0131kaca\u011f\u0131 sonucunu g\u00f6steriyor. Bize d\u00fc\u015fen ise, daha \u00e7ok i\u00e7erik \u00fcretip hi\u00e7 olmazsa T\u00fcrk\u00e7e\u2019nin bu sava\u015f\u0131 kaybetmesine engel olmak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ku\u015fkusuz gelecek d\u00f6nem i\u00e7in internet verisinin en b\u00fcy\u00fck k\u0131sm\u0131n\u0131 video olu\u015fturacak. Bu bize televizyonun kaybetti\u011fi izleyicinin YouTube ve Netflix\u2019de ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 g\u00f6steriyor. Bize d\u00fc\u015fense daha \u00e7ok i\u00e7erik \u00fcretip hi\u00e7 olmazsa T\u00fcrk\u00e7e\u2019nin bu sava\u015f\u0131 kaybetmesine engel&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPTV i\u00e7in yeni d\u00f6nem ba\u015fl\u0131yor\u2026 - At\u0131f \u00dcnald\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2016\/12\/28\/iptv-icin-yeni-donem-basliyor-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPTV i\u00e7in yeni d\u00f6nem ba\u015fl\u0131yor\u2026 - At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"og:description\" content=\"Ku\u015fkusuz gelecek d\u00f6nem i\u00e7in internet verisinin en b\u00fcy\u00fck k\u0131sm\u0131n\u0131 video olu\u015fturacak. 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Bize d\u00fc\u015fense daha \u00e7ok i\u00e7erik \u00fcretip hi\u00e7 olmazsa T\u00fcrk\u00e7e\u2019nin bu sava\u015f\u0131 kaybetmesine engel...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2016\/12\/28\/iptv-icin-yeni-donem-basliyor-2\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-28T07:34:32+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"IPTV i\u00e7in yeni d\u00f6nem ba\u015fl\u0131yor\u2026\",\"datePublished\":\"2016-12-28T07:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/\"},\"wordCount\":1227,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2016\\\/12\\\/28\\\/iptv-icin-yeni-donem-basliyor-2\\\/\",\"name\":\"IPTV i\u00e7in yeni d\u00f6nem ba\u015fl\u0131yor\u2026 - 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