{"id":14202,"date":"2017-03-03T15:00:13","date_gmt":"2017-03-03T15:00:13","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14202"},"modified":"2017-03-03T15:00:13","modified_gmt":"2017-03-03T15:00:13","slug":"televizyona-yatirim-yapmanin-tam-zamani","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/03\/03\/televizyona-yatirim-yapmanin-tam-zamani\/","title":{"rendered":"Televizyona Yat\u0131r\u0131m Yapman\u0131n Tam Zaman\u0131"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Tabii televizyon deyince akl\u0131n\u0131za sak\u0131n profesyonellerin panel dedi\u011fi cihaz gelmesin. Ne yaz\u0131k ki; T\u00fcrk\u00e7e&#8217;de televizyon kelimesi \u00e7ok farkl\u0131 anlamlar i\u00e7eriyor. Ancak bu yaz\u0131da bahsedilen televizyon, video i\u00e7eri\u011fi ve y\u00f6netimi olan televizyonculuk&#8230;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0130nternet teknolojileri herg\u00fcn yeni bir alan\u0131 de\u011fi\u015ftiriyor. Perakende sekt\u00f6r\u00fcn\u00fc eticarete \u00e7eviren, internet, medyan\u0131n sosyal medya ve bloglara evrilmesini sa\u011flad\u0131. Bu d\u00f6n\u00fc\u015f\u00fcm ve de\u011fi\u015fim zamanla b\u00fct\u00fcn sekt\u00f6rlerde ya\u015fanmaya ba\u015flad\u0131. Televizyon d\u00fcnyas\u0131nda bu d\u00f6n\u00fc\u015f\u00fcm\u00fc hissetti\u011fim d\u00f6nemde ben D-Smart projesini yapmak i\u00e7in Do\u011fan TV Holding&#8217;de y\u00f6neticiydim. O zaman standart kutular\u0131n yan\u0131nda her ne kadar teknolojik olarak bizi zorlasa da bir internet tabanl\u0131 PVR yapmam\u0131z gerekiyordu. Hatta bu konuda daha \u00f6nce yap\u0131lm\u0131\u015f olan \u00f6rnekleri inceledi\u011fimde teknik imkans\u0131zl\u0131klardan sinyali ta\u015f\u0131mak i\u00e7in dijital karasal yay\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm. Ancak T\u00fcrkiye&#8217;de dijital karasal yay\u0131n olmad\u0131\u011f i\u00e7in sinyali uydudan indirmenin, ayn\u0131 h\u0131zda PVR&#8217;\u0131n depolama \u00fcnitesine basman\u0131n yollar\u0131n\u0131 ara\u015ft\u0131rm\u0131\u015ft\u0131k.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0130\u015fte bu d\u00f6nemlerden, \u015fu anda rahat\u00e7a yay\u0131n\u0131 internetten sosyal medya hesaplar\u0131n\u0131zdan bile yollayabildi\u011finiz, b\u0131rak\u0131n y\u00fczbinlerce aboneyi, 2-3 ki\u015fi i\u00e7in bile bir yay\u0131n a\u00e7abildi\u011finiz, yapabilece\u011finiz ve saklayabilece\u011finiz, bunu da interaktif bir yay\u0131n anlay\u0131\u015f\u0131 ile yorumlar ve &#8216;like&#8217;larla ger\u00e7ekle\u015ftirebilece\u011finiz bir d\u00f6neme girdik.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Video yay\u0131n\u0131 gibi yap\u0131m\u0131 da kolay olan bir \u00fcr\u00fcn haline geldi. Anl\u0131k render teknolojisi ile y\u00fczlerin de\u011fi\u015ftirildi\u011fi, yay\u0131na efektlerin otomatik veya bir y\u00fcz hareketi ile at\u0131ld\u0131\u011f\u0131 telebvizyonculuk teknolojisi a\u00e7\u0131s\u0131ndan \u00e7ok yenilik\u00e7i bir d\u00f6neme girdik.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bu d\u00f6nemde sekt\u00f6r\u00fcn yay\u0131n ta\u015f\u0131y\u0131c\u0131lar\u0131 dijital platformlar liderliklerini IPTV platformlar\u0131na b\u0131rakm\u0131\u015f, geleceklerini tehdit eden OTT tv&#8217;lerin de hem teknolojik hem de yay\u0131n esnekli\u011fi a\u00e7\u0131s\u0131ndan gerisinde kalm\u0131\u015f durumdalar. Yani internet yay\u0131n teknolojisi, pahal\u0131 ve ula\u015f\u0131lmas\u0131 zor olan uydu yay\u0131n teknolojisini ezmi\u015f durumda.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Genelde sekt\u00f6rlerde, teknoloji ge\u00e7i\u015f anlar\u0131, eski teknolojiyi kullananlar i\u00e7in krizleri oldu\u011fu kadar, f\u0131rsatlar\u0131 da i\u00e7erir. Televizyonculuk a\u00e7\u0131s\u0131nda da i\u015fte tam bu f\u0131rsatlar d\u00fcnyas\u0131n\u0131n i\u00e7indeyiz. Uydu yay\u0131nc\u0131l\u0131\u011f\u0131nda transponder&#8217;lar ve kapasiteleri ile s\u0131k\u0131\u015fan yap\u0131, IPTV ile devletin istedi\u011fi kadar lisans satabilece\u011fi bir hale d\u00f6n\u00fc\u015ft\u00fc. Platform sahipli\u011fi a\u00e7\u0131s\u0131ndan maliyetler d\u00fc\u015ferken, kanal say\u0131s\u0131 ve kaliteleri de ayn\u0131 \u015fekilde kapasitelere tak\u0131lm\u0131yor. Her ne kadar IPTV kanal sahibi olmak ilk mevzuata g\u00f6re daha maliyetli hale gelmi\u015f olsa da, yine de yay\u0131n kalitesi konusunda kanallar i\u00e7in de olduk\u00e7a b\u00fcy\u00fck kolayl\u0131klar var. Mesela 4K veya 8K bir yay\u0131n\u0131 yapmak i\u00e7in sadece abonelerinizin internet bant geni\u015fliklerini artt\u0131rman\u0131z yetiyor. E\u011fer uygun bir aboneniz ve o kalitede bir videnuz varsa 16K yay\u0131n yollamak i\u00e7in \u00f6n\u00fcn\u00fczde hi\u00e7bir engel yok.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mobil d\u00fcnyaya bakacak olursan\u0131z, 4G ile gelen IP teknolojileri ile 5G ile gelen yaz\u0131l\u0131msalla\u015fma teknolojisi IPTV ve televizyonculu\u011fu da bu d\u00fcnyada ciddi anlamda kolayla\u015ft\u0131rd\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tabii bunlar\u0131n \u00fczerine bir de OTT (Over the top) televizyon teknolojileri var. IPTV derne\u011fi ba\u015fkan\u0131 olarak, RT\u00dcK&#8217;\u00fcn veya BTK&#8217;n\u0131n reg\u00fcle ederek sekt\u00f6r\u00fc \u00f6ld\u00fcrmemesi i\u00e7in ciddi faaliyet g\u00f6sterdi\u011fimiz alanlardan biriydi. OTT TV sekt\u00f6r\u00fc son d\u00f6nemde h\u0131zla ye\u015feriyor. Platformlar izleyiciye konvansiyonel i\u00e7erikleri ucuza vermekle kalm\u0131yor, Amerika&#8217;da oldu\u011fu gibi yeni \u00fcr\u00fcnler de sunmaya \u00e7al\u0131\u015f\u0131yorlar. Bu alanda Avrupa Komisyonu ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar da g\u00f6sterdi ki; reg\u00fclasyonlar lisanslama y\u00f6n\u00fcnde olmayacak. Sadece platformlar \u00fczerindeki i\u00e7eri\u011fin do\u011fru hedef kitleye ula\u015fmas\u0131 ve cinsel i\u00e7erikli yay\u0131n\u0131n ayr\u0131 platformlarda giderek \u00e7ocuklar\u0131n ula\u015fabilece\u011fi bir ortamda olmamas\u0131n\u0131 sa\u011flamak y\u00f6n\u00fcnde olacak.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">T\u00fcrkiye iki dijital platformu Digit\u00fcrk, D-Smart ile, iki IPTV platformu Turkcell Plus TV, Tivibu ile, yerli ve yabanc\u0131 OTT TV platformu puhu, blu, netflix ile ve internet televizyonu youtube ile hem IPTV ve OTT TV taraf\u0131nda hem de internet tv, marka televizyonlar\u0131 alan\u0131nda yerli ve yabanc\u0131 yat\u0131r\u0131ma \u00e7ok uygun bir altyap\u0131ya sahip. Bu alanlarda eminim yak\u0131nda \u00e7ok daha fazla yap\u0131n\u0131n kuruldu\u011funu duyaca\u011f\u0131z. Bu noktada T\u00fcrkiye&#8217;de olduk\u00e7a verimli topraklar bulunuyor bunu unutmamak ve de\u011ferlendirmek gerek.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tabii televizyon deyince akl\u0131n\u0131za sak\u0131n profesyonellerin panel dedi\u011fi cihaz gelmesin. Ne yaz\u0131k ki; T\u00fcrk\u00e7e&#8217;de televizyon kelimesi \u00e7ok farkl\u0131 anlamlar i\u00e7eriyor. Ancak bu yaz\u0131da bahsedilen televizyon, video i\u00e7eri\u011fi ve y\u00f6netimi olan televizyonculuk&#8230; \u0130nternet teknolojileri herg\u00fcn yeni&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Televizyona Yat\u0131r\u0131m Yapman\u0131n Tam Zaman\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/03\/03\/televizyona-yatirim-yapmanin-tam-zamani\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Televizyona Yat\u0131r\u0131m Yapman\u0131n Tam Zaman\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Tabii televizyon deyince akl\u0131n\u0131za sak\u0131n profesyonellerin panel dedi\u011fi cihaz gelmesin. 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Ancak bu yaz\u0131da bahsedilen televizyon, video i\u00e7eri\u011fi ve y\u00f6netimi olan televizyonculuk&#8230; \u0130nternet teknolojileri herg\u00fcn yeni...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/03\/03\/televizyona-yatirim-yapmanin-tam-zamani\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T15:00:13+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Televizyona Yat\u0131r\u0131m Yapman\u0131n Tam Zaman\u0131\",\"datePublished\":\"2017-03-03T15:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/03\\\/03\\\/televizyona-yatirim-yapmanin-tam-zamani\\\/\",\"name\":\"Televizyona Yat\u0131r\u0131m Yapman\u0131n Tam Zaman\u0131 - 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