{"id":14221,"date":"2017-03-04T21:19:15","date_gmt":"2017-03-04T21:19:15","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/03\/04\/dollar-shave-clubin-kurucusunun-en-yeni-projesi\/"},"modified":"2017-03-04T21:19:15","modified_gmt":"2017-03-04T21:19:15","slug":"dollar-shave-clubin-kurucusunun-en-yeni-projesi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/03\/04\/dollar-shave-clubin-kurucusunun-en-yeni-projesi\/","title":{"rendered":"Dollar shave club&#039;\u0131n kurucusunun en yeni projesi"},"content":{"rendered":"<p><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/03\/img_4091.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/03\/img_4091.jpg\" alt=\"\" width=\"519\" height=\"519\" class=\"alignnone size-full wp-image-14220\"><\/a>Dollar Shave Kul\u00fcb\u00fcn\u00fcn Kurulmas\u0131nda Yard\u0131mc\u0131 Olan \u015eirket Orijinal ContentMammoth Medyaya B\u00fcy\u00fck Yat\u0131r\u0131m Yap\u0131yor ve kablo kesen y jenerasyonuna ula\u015fmak istiyor.&nbsp;Dollar Shave Kul\u00fcb\u00fc, HelloSociety ve FameBit gibi \u015firketlerin ba\u015far\u0131l\u0131 bir \u00e7\u0131k\u0131\u015f yapmalar\u0131na yard\u0131mc\u0131 olan giri\u015fim kurucusu yeni bir medya e\u011flence a\u011f\u0131 kuruyor.<br \/>\n&nbsp;LA merkezli Science \u0130n\u00e7., \u00e7oktand\u0131r \u00e7e\u015fitli Facebook sayfalar\u0131 ve uygulamalar\u0131 ile y jenerasyonu i\u00e7in zaten i\u00e7erik olu\u015fturuyordu. Bug\u00fcn, bu \u00e7abalar\u0131 peki\u015ftirmek i\u00e7in Mammoth Media\u2019y\u0131 piyasaya s\u00fcr\u00fcyor.<br \/>\n&nbsp;Facebook sayfalar\u0131ndan ikisi, Viral.tv ve Beauty Bible TV, 25 milyon kullan\u0131c\u0131ya ula\u015ft\u0131. Mammoth Media&#8217;n\u0131n alt\u0131 uygulamas\u0131nda ayl\u0131k 5 milyondan fazla aktif kullan\u0131c\u0131 var.<br \/>\n&nbsp;Science Inc. CEO&#8217;su Michael Jones, Adweek&#8217;e &#8220;Gen\u00e7 bir dinleyici kitlesi i\u00e7in hafif e\u011flence deneyimleri yaratmak istiyoruz&#8221; \u201cG\u00fcn boyunca ula\u015fabilecekleri bir \u015fey olacak&#8221; dedi.<br \/>\n&nbsp;Myspace&#8217;in eski CEO&#8217;su olan Jones, Dollar Shave Club\u2019in (Dolar T\u0131ra\u015f Kul\u00fcb\u00fc) ilk yat\u0131r\u0131mc\u0131s\u0131yd\u0131 ve erkek bak\u0131m end\u00fcstrisini alt\u00fcst etti.<br \/>\n&nbsp;Mammoth Media ile Jones&#8217;un amac\u0131, y jenerasyonunun kablo kesicilerine ula\u015fmak i\u00e7in canl\u0131 video projelerini marka ortakl\u0131klar\u0131yla birle\u015ftirmek olacakt\u0131r<br \/>\nG\u00fcmr\u00fck m\u00fcd\u00fcrl\u00fc\u011f\u00fc ba\u015fkan\u0131 Peter Szabo, &#8220;Mammoth ve Science \u015firketi, i\u015fte bu kulu\u00e7ka tarz\u0131 \u00f6\u011frenmeye dayan\u0131yor&#8221; dedi. &#8220;Neyin ise yarad\u0131\u011f\u0131n\u0131 bulmak i\u00e7in denemelisin. Bunu yapt\u0131ktan sonra, kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z en b\u00fcy\u00fck sorun markalar\u0131 paraya \u00e7evirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015feye do\u011fru nas\u0131l dokudu\u011funuzdur&#8221;<br \/>\n&nbsp;&#8220;Telefonunuzda e\u011flenebilece\u011finiz \u00e7e\u015fitli yollar var ancak bunun tam olarak neye benzetilece\u011fine dair belirli bir format yok\u201d.<br \/>\n&nbsp;-Science Inc CEO&#8217;su Michael Jones<br \/>\nMammoth\u2019un en yeni uygulamas\u0131 olan Yarn\u2019da,  kullan\u0131c\u0131lar i\u00e7eriklerini t\u00fcketmekle birlikte abone olmak i\u00e7in de \u00f6deme yap\u0131yorlar.<br \/>\n&nbsp;Szabo, markala\u015fm\u0131\u015f e\u011flence ya da Mammoth&#8217;un edit\u00f6r ve video i\u00e7eri\u011fi ile markasal \u015firketle\u015fmeye &#8220;k\u00f6pr\u00fcler&#8221; ad\u0131n\u0131 vermektedir.<br \/>\n&nbsp;&#8220;Eskiden sabahlar\u0131 yay\u0131nlanan radyo programlar\u0131n\u0131n ortas\u0131nda yer alan canl\u0131 okumalar gibi, t\u00fcketicilere markalarla ula\u015fman\u0131n her t\u00fcrl\u00fc yolu var&#8221; dedi.<br \/>\n&nbsp;Mammoth&#8217;un hem izleyicide hem de marka ortakl\u0131klar\u0131nda sa\u011flad\u0131\u011f\u0131 ba\u015far\u0131s\u0131, y jenerasyonunun medyay\u0131 nas\u0131l kulland\u0131klar\u0131 ve t\u00fckettiklerine ba\u011fl\u0131d\u0131r.<br \/>\n&nbsp;Taco Bell ve Dunkin Donuts gibi ortaklar, &#8220;yorumlar yaparak bu i\u00e7erik yarat\u0131c\u0131lar\u0131n\u0131n onlara kar\u015f\u0131l\u0131k vermelerini bekleyerek b\u00fcy\u00fcyen&#8221; bir jenerasyona, dijital g\u00f6r\u00fcnt\u00fcler, video i\u00e7i reklam birimleri veya markala\u015fm\u0131\u015f e\u011flence gibi daha yenilik\u00e7i kavramlarla reklam verebilirler\u201d diyor Jones.<br \/>\n&#8220;Y jenerasyonu izleyicisi, kendi i\u00e7eri\u011fini olu\u015ftururken, olu\u015fturulan i\u00e7eri\u011fi potansiyel olarak etkileyebilen bir ki\u015fidir&#8221; dedi.<br \/>\n&nbsp;Szabo, &#8220;\u0130\u00e7erik ve reklamlar\u0131n de\u011ferli olmalar\u0131 deneyimlerine katk\u0131da bulunmalar\u0131 gerekti\u011fini; Aksi takdirde, gereken \u00f6nemin \u00fczerlerinden hemen kayaca\u011f\u0131n\u0131 &#8221; s\u00f6yledi.<br \/>\n&nbsp;Mammoth Media, gen\u00e7 izleyicilerin g\u00f6z at\u0131p \u00e7\u0131kabilecekleri &#8220;hafif ve g\u00fcndelik&#8221; i\u00e7erik \u00fcreterek sosyal ve uygulamaya dayal\u0131 ba\u015far\u0131lar\u0131na ba\u015far\u0131 katmaya devam edecek.<br \/>\n&nbsp;&#8220;Telefonunuzda e\u011flenebilece\u011finiz \u00e7e\u015fitli yollar var&#8221; dedi Jones, &#8220;bunun tam olarak neye benzetilece\u011fine dair belirli bir format yok. Be\u015f dakikal\u0131k bir TV \u015fovu veya bir makale ya da bir test olabilir. T\u00fcketiciyi farkl\u0131 \u015fekillerde etkileyebilir ve  onlara e\u011flenceyi farkl\u0131 \u015fekillerde sunabilirsiniz. &#8221;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dollar Shave Kul\u00fcb\u00fcn\u00fcn Kurulmas\u0131nda Yard\u0131mc\u0131 Olan \u015eirket Orijinal ContentMammoth Medyaya B\u00fcy\u00fck Yat\u0131r\u0131m Yap\u0131yor ve kablo kesen y jenerasyonuna ula\u015fmak istiyor.&nbsp;Dollar Shave Kul\u00fcb\u00fc, HelloSociety ve FameBit gibi \u015firketlerin ba\u015far\u0131l\u0131 bir \u00e7\u0131k\u0131\u015f yapmalar\u0131na yard\u0131mc\u0131 olan giri\u015fim kurucusu&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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