{"id":14248,"date":"2017-03-12T16:39:48","date_gmt":"2017-03-12T16:39:48","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14248"},"modified":"2017-03-12T16:39:48","modified_gmt":"2017-03-12T16:39:48","slug":"dijital-inovasyon-programi-msc-for-me-ile-oyunun-kurallari-degisiyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/03\/12\/dijital-inovasyon-programi-msc-for-me-ile-oyunun-kurallari-degisiyor\/","title":{"rendered":"D\u0130J\u0130TAL \u0130NOVASYON PROGRAMI \u201cMSC FOR ME\u201d \u0130LE OYUNUN KURALLARI DE\u011e\u0130\u015e\u0130YOR"},"content":{"rendered":"<p>MSC Cruises 9 Milyar Euro\u2019luk yat\u0131r\u0131m plan\u0131 kapsam\u0131nda, suya inecek yeni nesil gemisi MSC Meraviglia ile dijital inovasyon program\u0131n\u0131 hayata ge\u00e7iriyor.<br \/>\nMSC Cruises, d\u00fcnyan\u0131n en \u00f6nemli turizm fuarlar\u0131ndan biri olan ITB Berlin\u2019de \u201cMSC for Me\u201d dijital inovasyon program\u0131n\u0131 duyurdu. Daha \u00f6nce Cruise sekt\u00f6r\u00fcnde e\u015fi g\u00f6r\u00fclmemi\u015f bu inovasyon program\u0131, 3 y\u0131ldan bu yana Deloitte Digital, Hewlett Packard ve Samsung gibi d\u00fcnyan\u0131n lider 11 kurulu\u015funun dijital, teknoloji ve davran\u0131\u015f bilimleri uzmanlar\u0131n\u0131n kat\u0131l\u0131mlar\u0131 sonucu geli\u015ftirildi. Bu program, ilk olarak Haziran 2017\u2019de Akdeniz program\u0131na ba\u015flayacak olan MSC Meraviglia gemisi ile seyahat severlerin hizmetine sunulacak, sonras\u0131nda 21 Aral\u0131k\u2019ta suya inerek Karayipler seferine ba\u015flayacak MSC Seaside ile devam edecek.<br \/>\nMSC Meraviglia\u2019da 16,000 ba\u011flant\u0131 noktas\u0131, 700 dijital eri\u015fim noktas\u0131, 358 adet info ve interaktif ekran ile 2.244 kabinde RFID\/NFC teknolojisi ile kullan\u0131m sa\u011flanacak.<br \/>\nYap\u0131lan m\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131nda, %59 oran\u0131nda ki\u015fiselle\u015ftirilmi\u015f bir seyahat deneyimi ile %73 oran\u0131nda daha g\u00fc\u00e7l\u00fc ileti\u015fim imkanlar\u0131 ile donat\u0131lm\u0131\u015f bir gemi seyahati d\u00fc\u015flendi\u011fi ger\u00e7e\u011fi ortaya \u00e7\u0131kt\u0131. Bu inovatif \u00e7al\u0131\u015fma, misafirlere daha iyi servis verebilmek ve daha fazla misafire ki\u015fiselle\u015ftirilmi\u015f hizmet verebilmek i\u00e7in geli\u015ftirildi. D\u00fcnyan\u0131n 170 de\u011fi\u015fik \u00fclkesinden farkl\u0131 beklentiler ile gelen misafirlerin, seyahatlerinden \u00f6nce ve seyahat esnas\u0131nda m\u00fc\u015fteri deneyimini geli\u015ftirmek ad\u0131na teknolojinin unsurlar\u0131 verimli bir \u015fekilde kullan\u0131ld\u0131.<br \/>\nMSC Cruises CEO\u2019su Pierfrancesco Vago yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c\u0130novasyon MSC Cruises\u2019un kurulu\u015fundan bu yana temelini olu\u015fturmaktad\u0131r. Sekt\u00f6re yeni bir gemi s\u0131n\u0131f\u0131 sundu\u011fumuzda, her defas\u0131nda yeni prototip geli\u015ftiririz, bu \u015fekilde misafirlerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131lamay\u0131 ama\u00e7lar\u0131z. Bu farkl\u0131 yakla\u015f\u0131m\u0131m\u0131z, \u015firketimizi ilk 10 y\u0131l\u0131nda %800 b\u00fcy\u00fcme rakamlar\u0131na ula\u015ft\u0131rm\u0131\u015ft\u0131r.\u201d<br \/>\nBay Vago a\u00e7\u0131klamas\u0131n\u0131n devam\u0131nda, \u201cE\u015fi benzeri g\u00f6r\u00fclmemi\u015f olan yat\u0131r\u0131m plan\u0131m\u0131z\u0131n s\u00fcresi ve \u00f6l\u00e7e\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, sadece birka\u00e7 y\u0131l i\u00e7inde gemilerimizde bu deneyimleri sa\u011flamak de\u011fil, 2030 y\u0131l\u0131na kadar misafirlerimizi en iyi \u015fekilde a\u011f\u0131rlamak \u00fczere hareket ediyoruz. Misafir deneyimi hizmetindeki teknoloji h\u0131zla ilerliyor, bu nedenle ilk iki gemiye 20 milyon \u20acuro&#8217;luk yat\u0131r\u0131m yapt\u0131k. Bu giri\u015fimleri ile MSC Cruises denizlerdeki yeni standartlar\u0131 belirliyor.\u201d<br \/>\nMSC Cruises CIO\u2019su (Chief Innovation Officer) Luca Pronzati yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c3 y\u0131l \u00f6nce start verdi\u011fimiz inovatif \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n deneyimlenmesi i\u00e7in art\u0131k 90 g\u00fcnden az bir zaman kald\u0131. Deloitte Digital, Hewlett Packard ve Samsung&#8217;un da aralar\u0131nda bulundu\u011fu 11 d\u00fcnyan\u0131n \u00f6nde gelen dijital, teknoloji ve davran\u0131\u015f bilim uzmanlar\u0131 ile geli\u015ftirdi\u011fimiz en yeni-en geli\u015fmi\u015f \u00e7\u00f6z\u00fcm ve teknolojileri gemilerimize getirece\u011fiz. Bug\u00fcnk\u00fc inovatif yakla\u015f\u0131mlar\u0131m\u0131z sayesinde ve MSC Cruises\u2019un inovasyona ba\u011fl\u0131l\u0131\u011f\u0131 neticesinde, gelecekte gemilerimiz tam anlam\u0131yla bir tatil beldesi konumuna gelecektir.\u201d<br \/>\nMSC For Me dijital inovasyon program\u0131 kapsam\u0131nda; gemide misafirlere sunulacak hizmetler, gerek cep telefonlar\u0131 aplikasyonu \u00fczerinden, gerekse elektronik bilezikler \u00fczerinden y\u00fcr\u00fct\u00fclecek. MSC Cruises personelinin, misafirlerlere ki\u015fiselle\u015ftirilmi\u015f daha kaliteli hizmetler sunulabilmesi ad\u0131na kullan\u0131lacak MSC For Me aplikasyonunda \u015funlar yer alacak :<br \/>\nMyNavigation: 300 metrenin \u00fczerinde boyutlardaki yeni nesil gemilerde, misafirlerin gidecekleri yerleri kolayl\u0131kla bulabilmeleri ve onlara rehberlik edebilmek ad\u0131na kullan\u0131lacak \u00f6zel b\u00f6l\u00fcmd\u00fcr. Ayr\u0131ca \u00e7ocuklu aileler, \u00e7ocuklar\u0131n\u0131n gemi i\u00e7indeki lokasyonlar\u0131n\u0131 da rahatl\u0131kla takip edileceklerdir.<br \/>\nMyConcierge: Misafirlere, Restaurant, \u00c7evre gezisi gibi servislerin 7\/24 kolayl\u0131kla rezervasyon yap\u0131lmas\u0131n\u0131 sa\u011flayacak olan b\u00f6l\u00fcm.<br \/>\nMyCapture: S\u0131ra d\u0131\u015f\u0131 bir b\u00f6l\u00fcm. Misafirlere ger\u00e7ek zamanl\u0131 Cruise deneyimlerini ki\u015fiselle\u015ftirilmi\u015f bir \u015fekilde foto\u011fraf galerileri yapma imkan\u0131 sunacak. Her misafir kendi cruise deneyimini bu b\u00f6l\u00fcme y\u00fckleyip, sosyal medyada payla\u015fabilecek ve foto\u011fraf alb\u00fcmleri olu\u015fturabilecek.<br \/>\nMyOrganiser: Ki\u015fiselle\u015ftirilmi\u015f bir ajanda\u2026 Animasyon \u015fovlar\u0131 i\u00e7in yer ay\u0131rma, ak\u015fam yeme\u011fi i\u00e7in masa rezervasyonu, gezide yer ay\u0131rma gibi seyahat \u00f6ncesi ve esnas\u0131nda planlama yapmak i\u00e7in kullan\u0131labilecek b\u00f6l\u00fcm.<br \/>\nMyTailorMade: Aplikasyonun bu b\u00f6l\u00fcm\u00fc son derece ilgi \u00e7ekici. Misafirlerin ki\u015fiselle\u015ftirilmi\u015f verilerine dayal\u0131 olarak seyahat boyunca ki\u015fiye \u00f6zel tavsiyelerde bulunulacak. Y\u00fcz tan\u0131ma sistemi sayesinde, misafire personel taraf\u0131ndan daha \u00f6zenli servis verilmesi sa\u011flanacak. Ayr\u0131ca bileklikler sayesinde, geminin 3,050 noktas\u0131na yerle\u015ftirilmi\u015f iBeacons olarak adland\u0131r\u0131lan ve anl\u0131k ileti\u015fimin sa\u011fland\u0131\u011f\u0131 teknoloji deste\u011fiyle, geminin de\u011fi\u015fik yerlerinde, sadece o ki\u015finin tercihlerine uygun tavsiyelerde bulunulacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSC Cruises 9 Milyar Euro\u2019luk yat\u0131r\u0131m plan\u0131 kapsam\u0131nda, suya inecek yeni nesil gemisi MSC Meraviglia ile dijital inovasyon program\u0131n\u0131 hayata ge\u00e7iriyor. MSC Cruises, d\u00fcnyan\u0131n en \u00f6nemli turizm fuarlar\u0131ndan biri olan ITB Berlin\u2019de \u201cMSC for Me\u201d&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u0130J\u0130TAL \u0130NOVASYON PROGRAMI \u201cMSC FOR ME\u201d \u0130LE OYUNUN KURALLARI DE\u011e\u0130\u015e\u0130YOR - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/03\/12\/dijital-inovasyon-programi-msc-for-me-ile-oyunun-kurallari-degisiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u0130J\u0130TAL \u0130NOVASYON PROGRAMI \u201cMSC FOR ME\u201d \u0130LE OYUNUN KURALLARI DE\u011e\u0130\u015e\u0130YOR - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"MSC Cruises 9 Milyar Euro\u2019luk yat\u0131r\u0131m plan\u0131 kapsam\u0131nda, suya inecek yeni nesil gemisi MSC Meraviglia ile dijital inovasyon program\u0131n\u0131 hayata ge\u00e7iriyor. 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