{"id":14260,"date":"2017-04-01T14:03:03","date_gmt":"2017-04-01T14:03:03","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14260"},"modified":"2017-04-01T14:03:03","modified_gmt":"2017-04-01T14:03:03","slug":"etki-pazarlamasinda-8-onemli-konu","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/04\/01\/etki-pazarlamasinda-8-onemli-konu\/","title":{"rendered":"Etki pazarlamas\u0131nda 8 \u00f6nemli konu"},"content":{"rendered":"

1. Influencerlar\u0131n yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fc\u011fe sahip olmas\u0131na izin verin.
\nInfluencerlar\u0131n markan\u0131z\u0131 veya hizmetinizi tan\u0131t\u0131rken i\u00e7erikleri influencer\u0131n kendisine b\u0131rakman\u0131z gerekmektedir. Takip\u00e7ileri ile s\u00fcrekli etkile\u015fim halinde olan influencerlar, takip\u00e7ilerinin neye olumlu\/olumsuz tepki verece\u011fini bilmektedir. Onlar\u0131n yarat\u0131c\u0131l\u0131klar\u0131n\u0131 kullanmalar\u0131na izin verdi\u011finizde mesaj \u00e7ok daha organik bir \u015fekilde hedef kitleye ula\u015facak ve yay\u0131lacakt\u0131r.
\n2. Influencer\u0131n markan\u0131z ile uyumlu oldu\u011fundan emin olun.
\nSosyal medyada bir etki yaratmak i\u00e7in sorulmas\u0131 gereken en \u00f6nemli soru se\u00e7ti\u011finiz influencer\u0131n markan\u0131z ile uyumlu olup olmad\u0131\u011f\u0131d\u0131r. Markan\u0131z ile uyumlu olmayan bir influencer\u0131n payla\u015f\u0131mlar\u0131 do\u011fall\u0131ktan uzak olacakt\u0131r. Bu nedenle markan\u0131z ile uyumlu, hedef kitlenizi de i\u00e7ine bir influencer ile \u00e7al\u0131\u015fmak en do\u011frusudur.
\n3. Takip\u00e7i say\u0131s\u0131n\u0131n sizi b\u00fcy\u00fclemesine izin vermeyin.
\nTakip\u00e7i say\u0131s\u0131 tek ba\u015f\u0131na bir anlam ifade etmemektedir. Instagramda 6.5 milyon ve 30.000 takip\u00e7ili iki hesapla \u00e7al\u0131\u015fan bir markan\u0131n yapt\u0131\u011f\u0131 kampanya sonucunda az takip\u00e7ili hesap, fazla takip\u00e7ili hesaba k\u0131yasla y\u00fczde 300 daha iyi performans g\u00f6stermi\u015ftir.
\n4. Influencerlar ile daima fiyatlar\u0131 g\u00f6r\u00fc\u015f\u00fcn.
\nInfluencerlar \u00e7o\u011funlukla payla\u015f\u0131m ba\u015f\u0131 \u00fccret talep etmektedir. Influencer \u00fccretlerinin daha \u00f6nceden g\u00f6r\u00fc\u015f\u00fclmesi b\u00fct\u00e7e kontrol\u00fc a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. B\u00fct\u00e7e kontrol\u00fc \u00e7al\u0131\u015faca\u011f\u0131n\u0131z influencer say\u0131s\u0131n\u0131 ayarlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.
\n5. Bilgi i\u00e7erikli kampanyalar y\u00fcr\u00fctmedi\u011finizi unutmay\u0131n.
\n\u00dcr\u00fcn pazarlan\u0131rken \u201cbu \u00fcr\u00fcn\u00fc sat\u0131n al\u0131n\u201d \u015feklinde bir i\u00e7erik ho\u015f kar\u015f\u0131lanmayacakt\u0131r. Organik bir i\u00e7erik olu\u015fturulmas\u0131, \u00fcr\u00fcn deneyimlerinin anlat\u0131lmas\u0131 “sat\u0131n al\u0131n” mesaj\u0131ndan \u00e7ok daha etkili olmaktad\u0131r. Bu nedenle tavsiye temelli i\u00e7erikler Influencer Marketing’in temelini olu\u015fturmaktad\u0131r.
\n6. Micro-Influencerlar\u0131 unutmay\u0131n.
\nMicro-Influencerlar kampanyan\u0131z\u0131n bir par\u00e7as\u0131 olmal\u0131d\u0131r. K\u00fc\u00e7\u00fck b\u00fct\u00e7eli kampanyalarda micro-influencerlar yard\u0131m\u0131yla b\u00fcy\u00fck kitlelere ula\u015fman\u0131z m\u00fcmk\u00fcnd\u00fcr. Micro-influencerlar\u0131n \u00f6zg\u00fcn ve ilgi alanlar\u0131 belli takip\u00e7ileri vard\u0131r. Bu nedenle etkile\u015fim oranlar\u0131 da y\u00fcksektir.
\n7. Kampanyan\u0131z\u0131 s\u00fcrekli izleyin, \u00f6l\u00e7\u00fcn ve analiz edin.
\nBir payla\u015f\u0131m\u0131n ald\u0131\u011f\u0131 be\u011fenilerin veya yorumlar\u0131n say\u0131s\u0131, ba\u015far\u0131l\u0131 bir kampanyan\u0131n g\u00f6stergesi de\u011fildir. Hedefinize uygun olarak sat\u0131\u015flarda b\u00fcy\u00fck bir art\u0131\u015f fark ettiniz mi? Markan\u0131z\u0131n sosyal medya hesaplar\u0131n\u0131n takip\u00e7i ve etkile\u015fim say\u0131lar\u0131nda art\u0131\u015f oldu mu? Bu sorular\u0131n cevaplar\u0131na g\u00f6re kampanyan\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmeniz gerekmektedir.
\n8. Di\u011fer pazarlama kampanyalar\u0131n\u0131z\u0131 ihmal etmeyin.
\nInfluencer Marketing\u2019i b\u00fct\u00fcnle\u015fik pazarlama faaliyetlerinizin bir par\u00e7as\u0131 haline getirebilirsiniz. B\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimi hedeflere ula\u015fma konusunda di\u011fer pazarlama stratejilerine g\u00f6re daha etkilidir.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Influencerlar\u0131n yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fc\u011fe sahip olmas\u0131na izin verin. Influencerlar\u0131n markan\u0131z\u0131 veya hizmetinizi tan\u0131t\u0131rken i\u00e7erikleri influencer\u0131n kendisine b\u0131rakman\u0131z gerekmektedir. Takip\u00e7ileri ile s\u00fcrekli etkile\u015fim halinde olan influencerlar, takip\u00e7ilerinin neye olumlu\/olumsuz tepki verece\u011fini bilmektedir. Onlar\u0131n yarat\u0131c\u0131l\u0131klar\u0131n\u0131 kullanmalar\u0131na izin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14260","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nEtki pazarlamas\u0131nda 8 \u00f6nemli konu - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/04\/01\/etki-pazarlamasinda-8-onemli-konu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etki pazarlamas\u0131nda 8 \u00f6nemli konu - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"1. Influencerlar\u0131n yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fc\u011fe sahip olmas\u0131na izin verin. Influencerlar\u0131n markan\u0131z\u0131 veya hizmetinizi tan\u0131t\u0131rken i\u00e7erikleri influencer\u0131n kendisine b\u0131rakman\u0131z gerekmektedir. Takip\u00e7ileri ile s\u00fcrekli etkile\u015fim halinde olan influencerlar, takip\u00e7ilerinin neye olumlu\/olumsuz tepki verece\u011fini bilmektedir. 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Influencerlar\u0131n yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fc\u011fe sahip olmas\u0131na izin verin. Influencerlar\u0131n markan\u0131z\u0131 veya hizmetinizi tan\u0131t\u0131rken i\u00e7erikleri influencer\u0131n kendisine b\u0131rakman\u0131z gerekmektedir. Takip\u00e7ileri ile s\u00fcrekli etkile\u015fim halinde olan influencerlar, takip\u00e7ilerinin neye olumlu\/olumsuz tepki verece\u011fini bilmektedir. 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